rodeo goat
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
rodeo goat firmographics
Firmographics- Name
- rodeo goat
- Legal name
- Rodeo Goat
- Website
- https://rodeogoat.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
rodeo goat business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Dine-in Restaurant Sales: Core revenue from burgers, craft beer, cocktails, and food items consumed on premises across 11 Texas locations
- Online Ordering & Delivery: Takeout and delivery orders through Toast Tab platform and DoorDash integration
- Catering Services: Event catering through EZ Cater platform and in-house party reservations for groups
- Gift Cards: E-gift cards and physical gift cards sold through Toast Tab platform
- Merchandise Sales: Branded merchandise including jerseys, t-shirts, hats sold in-store and online
- Round Up Program: Customer donations rounded up at checkout supporting local school music programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Limited-Edition Soccer Jersey |
| Unit Pricing | Pay-as-you-go | Branded Apparel |
| Unit Pricing | Pay-as-you-go | Catering Party Packages |
| Unit Pricing | Pay-as-you-go | Happy Hour Specials |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
rodeo goat product offering
Product offeringCore offering
Rodeo Goat operates a multi-unit casual dining restaurant chain offering house-ground craft burgers made with 44 Farms beef, an extensive craft beer selection, and signature Texas-inspired cocktails at 11 locations across Texas. Beyond dine-in service, the company provides online ordering through Toast Tab, delivery via DoorDash, full-service catering through EZ Cater, and dedicated private event spaces with party packages. Supporting offerings include branded merchandise (limited-edition soccer jerseys, tees, hats), e-gift cards, and the Goat Herd loyalty rewards program.
Product overview
Rodeo Goat is a Texas-based craft burger restaurant chain operating 11+ locations across the state. The core offering consists of house-ground beef burgers, craft beers, and signature cocktails. The company operates on a unified restaurant platform with integrated online ordering via ToastTab, delivery through DoorDash, and catering via EZCater. Supporting products include e-gift cards and the Goat Herd loyalty program. The brand differentiates through signature menu items (Bad Hombre, Bodacious, Chaca Oaxaca), the Battle of the Burgers competition concept, community Round Up program supporting school music programs, and branded merchandise including apparel and limited-edition items. Event hosting and catering services are offered at all locations through dedicated party spaces.
Differentiator
Problem solved
Functional benefit
Products and services
- Craft Burgers House-ground beef burgers with creative toppings, including signature offerings like Bad Hombre, Chaca Oaxaca, Bodacious, and regional specialties named after local Texas figures, served at all Rodeo Goat locations.
- Craft Beer & Cocktails Extensive craft beer selection and signature Texas-inspired cocktails including Moontang Rita, Rattlesnakes, and other house drinks, served at all restaurant locations.
- Catering Services Full-service catering via EZ Cater with party packages featuring slider selections, queso, chips, fries, and beverages. Rodeo Party Package priced at $23.40 per person with a la carte options.
- Private Party & Event Hosting Private event spaces available at all locations including The Pen (capacity 40-65), covered patios, and indoor dining rooms. Party packages with slider selections and catering available.
- E-Gift Cards Digital gift cards available for purchase through Toast Tab, usable at all Rodeo Goat locations.
- Branded Apparel and Merchandise Merchandise including t-shirts ($20), long sleeve shirts ($20), and trucker hats ($25) sold at select restaurant locations.
- Limited-Edition Rodeo Goat Soccer Jersey Limited-edition Rodeo Goat soccer jersey priced at $65 with free shipping, unisex sizing, produced in extremely limited quantities with no restocks.
Quantifiable outcome
- Over $100,000 raised for community causes including disaster relief, substance abuse recovery, veterinary care, and shelter animals
- +3 more outcomes
Companies that use rodeo goat
Customer profileNamed customers22 records
Segments3 records
Ideal customer profiles3 records
rodeo goat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
rodeo goat partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Flying SaucercoreSister concept under same ownership. Joint charitable fundraising efforts including $30,000 raised for World Central Kitchen. Same ownership group that also operates Meddlesome Moth.
- World Central KitchenminorCharitable partner for disaster relief efforts. Rodeo Goat and sister concept Flying Saucer raised $30,000 for the nonprofit founded by Chef Jose Andres.
- Toast TabcorePrimary online ordering platform and loyalty rewards program (Goat Herd) provider. Also handles gift card sales and management.
- DoorDashcoreThird-party delivery partner enabling food delivery from all restaurant locations.
- EZ CaterminorCatering platform partner for party packages and bulk orders across multiple locations.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
rodeo goat competitors and assessment
Company assessmentDirect peers
- Fatburger: Established burger chain with similar customizable, premium-ingredient positioning. Comparable as a direct competitor in the casual burger category.
- Hopdoddy Burger Bar: Texas-born gourmet burger chain with craft beer and cocktail programs. Most direct comparable to Rodeo Goat given shared Texas roots, premium burger positioning, and bar-forward casual dining model.
- Smashburger: Multi-unit craft burger chain competing in the same casual dining segment. Directly comparable on burger-focused menu and franchise-driven unit growth model.
- Five Guys: National craft-style burger chain competing in the casual burger segment. Directly comparable to Rodeo Goat on core product (custom burgers) and counter-service-adjacent positioning, though Five Guys lacks the craft cocktail program.
- Shake Shack: Premium burger chain with craft beer and cocktail offerings. Directly comparable on gourmet positioning, urban-suburban real estate strategy, and bar program — Rodeo Goat is the regional, Texas-focused analog.
Emerging players
- BurgerFi: Emerging better-burger chain with natural-ingredient, craft-positioning similar to Rodeo Goat. Comparable on premium-casual concept though at an earlier scale stage.
Regional players
- Twin Peaks: Texas-founded casual dining chain with a bar-forward, sports-oriented concept. Overlaps with Rodeo Goat on casual-dining, bar-program, and Texas regional positioning.
- Whataburger: Iconic Texas-headquartered burger chain with deep regional brand loyalty. Comparable as a Texas burger incumbent, though differentiated by faster-service positioning versus Rodeo Goat's sit-down craft burger model.
- Cane's: Texas-headquartered chicken-focused chain with similarly disciplined menu and strong Texas brand presence. Comparable as a regional Texas hospitality operator that has scaled into a national brand.
Broad incumbents
- In-N-Out Burger: Large established burger chain with strong brand loyalty. Comparable as a broad incumbent in the premium-casual burger category, though geographically concentrated on the West Coast rather than Texas.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
rodeo goat social profiles
Digital presencerodeo goat financial estimates
Financial estimateRevenue estimate
Valuation estimate
rodeo goat leadership team
Management profileNumber of profiles
Profiles1 record
rodeo goat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
rodeo goat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about rodeo goat
What does rodeo goat do?
Rodeo Goat operates a multi-unit casual dining restaurant chain offering house-ground craft burgers made with 44 Farms beef, an extensive craft beer selection, and signature Texas-inspired cocktails at 11 locations across Texas. Beyond dine-in service, the company provides online ordering through Toast Tab, delivery via DoorDash, full-service catering through EZ Cater, and dedicated private event spaces with party packages. Supporting offerings include branded merchandise (limited-edition soccer jerseys, tees, hats), e-gift cards, and the Goat Herd loyalty rewards program.
Is rodeo goat a public or private company?
rodeo goat is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was rodeo goat founded?
rodeo goat was founded in -1.
How does rodeo goat make money?
Six revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are online Ordering & Delivery, catering Services, gift Cards, merchandise Sales and round Up Program.
Who are rodeo goat's main competitors?
Direct peers on record are Fatburger, Hopdoddy Burger Bar, Smashburger, Five Guys and Shake Shack. BurgerFi is listed as an emerging player. Regional players are Twin Peaks, Whataburger and Cane's. In-N-Out Burger is listed as a broad incumbent.
Does rodeo goat have an API?
No public API is recorded for rodeo goat.