mindforward alliance singapore

What mindforward alliance singapore does

MindForward Alliance Singapore is a not-for-profit membership organization that operates as the Singapore chapter of the global MindForward Alliance network, with sister chapters in the UK, Hong Kong, Australia, New Zealand, India, and Portugal. Founded in November 2022 and headquartered in Singapore, the organization is governed as a company limited by guarantee (MindForward Alliance Singapore Ltd) and focuses on transforming workplace culture to support employee mental health. It serves senior business leaders and HR professionals in member organizations, helping them develop mental health strategies, build literacy and skills, integrate good practice into operations, and benchmark progress.

The organization delivers a portfolio of resources and services including the Thriving at Work Guide (members-only) and Thriving at Work Lite Guide, which codify nine standards across three pillars for workplace mental health; a benchmarking tool for measuring organizational progress; bespoke training courses aligned to organizational culture; and a regular events program of seminars, workshops, and thought leadership roundtables. It also co-produced the Parent's Guide to Mental Health in Children and Adolescents in partnership with Asia Pacific Breweries Singapore (HEINEKEN). There is no proprietary technology platform — the organization's intellectual property resides in its frameworks, content library, and member community.

MindForward Alliance Singapore generates revenue through enterprise membership subscriptions (annual billing) and bespoke training services, with prospective members directed to contact the organization directly. Membership provides access to benchmarking tools, the comprehensive Thriving at Work Guide, training, events, and the Thriving at Work Accreditation program. The organization is led by co-Chairs from member organizations (Kenneth Choo of Heineken Asia Pacific and Laure de Panafieu of Linklaters), with governance provided by a Steering Committee composed of member enterprises including HSBC, Goldman Sachs, Standard Chartered, Visa, A&O Shearman, and Linklaters.

Name

mindforward alliance singapore

Legal name

MindForward Alliance Singapore Ltd

Website

https://mindforwardalliance.org.sg

Company type

Private

Founded year

2022

Operating status

Operating

Short description

MindForward Alliance Singapore is a not-for-profit membership organization, founded in November 2022, that helps Singapore-based enterprises and HR leaders develop workplace mental health strategies through frameworks, benchmarking, training, events, and the Thriving at Work Accreditation program.

Ownership category

akta.pro rank

Product category

Workplace Mental Health Services

NAICS

Professional Organizations (81392), Business Associations (813910), Civic and Social Organizations (813410)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG)

akta.pro secondary industries

Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK), Training, Enablement & Talent Development Summits (THAHAMAH)

Keywords

• Workplace mental health
• Employee wellbeing programs
• Mental health benchmarking
• Corporate wellness training
• Thriving at work framework

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: MindForward Alliance Singapore operates as a not-for-profit membership organization. Revenue appears to be generated through membership fees paid by organizations seeking to improve workplace mental health culture.
2. Training Services: The organization offers bespoke training programs for member organizations, including educational seminars, workshops, and training courses tailored to organizational culture and objectives.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MindForward Alliance Singapore is a not-for-profit membership organisation that convenes senior business leaders and HR professionals to transform workplace culture around mental health. It sells annual organisational memberships that provide access to the Thriving at Work framework, a benchmarking tool, downloads, member-only guides, and an events program, and it offers bespoke training courses tailored to member organisations.

Product overview

MindForward Alliance Singapore is a not-for-profit membership organization that offers a portfolio of resources, tools, and programs focused on workplace mental health. The core offerings include the Thriving at Work Lite Guide and comprehensive Thriving at Work Guide (members-only) for developing mental health strategies; a Global Toolkit for planning and building workplace mental health strategies; a benchmarking tool for measuring organizational progress; bespoke training courses; and a regular events program featuring educational seminars, workshops, and roundtables. All offerings are designed to help businesses transform workplace culture to support employee mental health.

Differentiator

Problem solved

Functional benefit

Products and services

• Thriving at Work Lite Guide A succinct downloadable guide providing a starting point for businesses to implement a sustainable mental health strategy in the workplace. Covers nine standards across three pillars with interventions ranging from low to high maturity. Targeted at employers seeking an entry point to workplace mental health strategy.
• Thriving at Work Guide (Members Only) A comprehensive reference guide for businesses looking to develop their approaches to workplace mental health, available exclusively to member organisations. Targeted at member organisations advancing their workplace mental health maturity.
• Global Toolkit for Planning and Building Your Workplace Mental Health Strategy A toolkit designed to help guide and inspire organisations in the planning or growth stages of their workplace mental health strategy, developed by The Global Business Collaboration for Better Workplace Mental Health.
• Parent's Guide to Mental Health in Children and Adolescents A first-of-its-kind mental well-being guide consolidating resources from social service agencies and mental health professionals, designed to help parents and caregivers understand and support children's mental health.
• Thriving at Work Benchmarking Tool A benchmarking tool that enables organisations to measure and evaluate their workplace mental health practices against industry standards. Used by member organisations to assess and progress their workplace mental health maturity.
• Training Courses Bespoke training programs designed to align with organisational culture, values, and specific objectives. Includes interactive case studies and real-world scenarios. Targeted at member organisations seeking to upskill managers and employees on workplace mental health topics.
• Events Program Educational seminars, workshops, thought leadership roundtables and networking opportunities focused on workplace mental health for members and non-members.

Quantifiable outcome

• Thriving at Work accreditation available for member organizations demonstrating commitment to workplace mental health standards
• +1 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, major and minor.

• MindForward Alliance (Global)coreStrategic or Co-development PartnerMindForward Alliance Singapore is the Singapore chapter of MindForward Alliance, a leading global not-for-profit organization with a network of country chapters in the UK, Hong Kong, Australia, New Zealand, India, and Portugal. The global footprint provides a rich environment to share best practices and case studies, perform benchmarking, conduct research, and develop tools and services proven to work for business organisations.
• Global Business Collaboration for Better Workplace Mental HealthcoreStrategic or Co-development PartnerMindForward Alliance Singapore works with the Global Business Collaboration for Better Workplace Mental Health, which has produced a Global Toolkit for Planning and Building Your Workplace Mental Health Strategy. Contributions from International SOS, Bupa Global, and other organizations.
• Asia Pacific Breweries Singapore (HEINEKEN)majorStrategic or Co-development PartnerAsia Pacific Breweries Singapore was the main contributing partner for the development of the Parent's Guide to Mental Health in Children and Adolescents, launched at the official MindForward Alliance Singapore launch event.
• Project Green RibbonminorStrategic or Co-development PartnerCMHA Singapore (now MindForward Alliance Singapore) partnered with Project Green Ribbon on events addressing mental health topics, including managing pandemic anxiety.
• Singapore Financial Leaders NetworkminorStrategic or Co-development PartnerJointly organised events with Singapore Financial Leaders Network, such as the 'Beyond the Grind: How Financial Leaders Can Avoid Burnout and Find Balance' event.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• City Mental Health Alliance Hong Kong (CMHA HK): Sister chapter of the same global network, serving Hong Kong corporates with the same workplace mental health membership, benchmarking, and event model.
• One Mind at Work: US-based global nonprofit coalition mobilizing employers around workplace mental health, with a similar member-driven, employer-engagement model and global ambition.
• City Mental Health Alliance Australia (CMHA Australia): Australian chapter of the same global alliance, providing workplace mental health programs to Australian enterprises using an analogous membership and accreditation framework.
• MindForward Alliance (Global / CMHA UK): The parent global network founded by Poppy Jaman OBE with the same workplace mental health mission and membership model; the Singapore chapter is one of seven country chapters, making it the closest comparable in structure and approach.

Broad incumbents

• Spring Health: Enterprise mental health benefits provider combining EAP, therapy, and measurement tools; a globally scaled commercial rival vying for the same Fortune-500-style buyer.
• Modern Health: Global employer mental health platform combining coaching, therapy, and measurement; competes for the same corporate wellness dollars and offers employer-facing benchmarking and reporting.
• Mental Health America: Long-standing US nonprofit focused on mental health advocacy, education, and workplace resources; broader mandate but overlapping employer-facing programming and benchmarking content.
• Headspace for Work: Enterprise arm of Headspace selling meditation, mindfulness, and mental health benefits to employers; competes in the same corporate wellness category and at similar budget tier.
• Lyra Health: Well-funded commercial mental health benefits platform serving enterprise employees globally, including in APAC — a direct commercial counterpart competing for the same HR budget.

Others

• Business for Health: Singapore- and APAC-focused nonprofit coalition mobilizing businesses for better workplace mental health outcomes; a directly adjacent initiative that competes for the same narrative and corporate engagement in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cmhasg

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mindforward alliance singapore