extraworld

What extraworld does

Extraworld, founded in 2007 and headquartered in Quanzhou, Fujian Province, China, is a vertically integrated manufacturer and trading company specializing in souvenir and gift products. The company produces items across multiple materials — ceramic, resin, metal, wood, fabric, and PVC — and operates seasonal collections spanning general souvenirs, Christmas, Easter, Halloween, and home decoration. Its most differentiated production capability is UV-printed resin magnet manufacturing, which uses ultraviolet-cured inks to produce fade-proof colors with layered 3D texture effects, supported by digital and automated production processes for bulk orders. The company holds third-party safety and quality certifications including EN71, Intertek, SGS, and BACL test reports.

The business operates a horizontal go-to-market targeting individual retail buyers and souvenir enthusiasts globally, with geographic reach into China, Europe (UK, Germany, France), North America (USA, Canada), Asia Pacific (Japan, Australia, Singapore), and the Middle East (UAE). Distribution combines a Shopify-powered direct-to-consumer e-commerce storefront (extraworld.cn) with USD pricing, global shipping, and 24/7 online support alongside traditional B2B export-import trading operations and participation in major global fairs and exhibitions. The company maintains professional design teams in China and overseas that launch new designs on a monthly cadence.

Revenue is generated through unit-priced one-time product sales on the storefront and through wholesale export channels, with no disclosed pricing tiers, subscription model, or enterprise contracts. No revenue, headcount, funding, or ownership figures are publicly disclosed; the company appears to be privately held with no institutional investors identified. Marketing relies on organic social channels (Facebook, Twitter, Pinterest, Instagram), a content blog featuring product technology articles, and an email newsletter, with no evidence of paid acquisition, AI-driven personalization, or marketplace presence beyond the Shopify storefront.

Name

extraworld

Legal name

extraworlds

Website

https://extraworld.cn

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Extraworld, founded in 2007 in Quanzhou, China, manufactures and wholesales souvenir products and ceramic tableware across ceramic, resin, metal, wood, fabric, and PVC materials. It serves global retail consumers and souvenir buyers via a Shopify DTC storefront and export-import trading operations into Europe, North America, APAC, and the Middle East.

Ownership category

akta.pro rank

Product category

Souvenir and Gift Manufacturing

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

SIC

Costume Jewelry & Novelties (3960), Retail-Variety Stores (5331)

akta.pro primary industry

Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)

akta.pro secondary industry

Airport, Travel Hub & Travel Retail Gifts (CRALAJAI)

Keywords

• Souvenir manufacturing
• Ceramic tableware
• Resin fridge magnets
• Holiday decorations
• Gift products

Headquarters

HQ city

Quanzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Souvenirs and Gifts: Direct-to-consumer e-commerce sales of manufactured souvenir and gift products. Products are sold through their Shopify-powered online store, with pricing in USD. The company operates as both manufacturer and trading company, offering competitive factory-direct pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Extraworld manufactures and wholesales souvenir products and gift items across multiple materials (ceramic, resin, metal, wood, fabric, PVC) and themes, including fridge magnets, Christmas decorations, Easter decorations, Halloween decorations, home decoration, thimbles, ashtrays, hats, coasters, keychains, figurines, glass products, snow globes, and t-shirts. The company sells directly to consumers via its Shopify-powered online storefront and serves international B2B customers via dedicated sales teams and global fairs, with flexible customization available for shapes, colors, logos, and packaging.

Product overview

Extraworld is a manufacturer and trading company specializing in souvenirs and gifts since 2007. The company offers a one-stop solution for souvenir collections using materials including ceramic, resin, metal, wood, fabric, and PVC. The product portfolio consists of multiple product collections organized by occasion: Souvenirs Collection (general items like thimbles, ashtrays, magnets, hats, coasters, keychains, figurines, glass products, snow globes, and t-shirts); Christmas Decoration Collection (holiday-themed ceramic and resin items including mugs, shot glasses, ornaments, cake stands, and water glasses); and Easter Decoration Collection (spring-themed ceramic decorative items including serving bowls, cookie jars, decorative bowls, and figurines featuring bunny designs). Products are sold as individual items rather than as a unified platform, with each collection serving different occasions and gifting needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Vienna Thimble Sleeve Metal Precision-engineered metal thimble sleeve accessory designed for protection and comfort, crafted from durable metal with refined finish for reliable everyday performance. Intended for retail souvenir buyers and gift shoppers.
• Ceramic Ashtray Elegant ceramic ashtray with smooth glazed finish and durable construction, featuring spacious bowl design for cigarettes and cigars, easy to clean and maintain. Targeted at retail souvenir/gift buyers.
• Wooden Refrigerator Magnet Charming wooden refrigerator magnet crafted from natural wood with smooth finish, intended for displaying photos, notes, and artwork on kitchen fridges or magnetic surfaces. Targeted at souvenir/gift consumers.
• Hat Versatile hat designed for everyday wear and outdoor adventures, providing sun, wind, and weather protection while adding a stylish touch to outfits. Sold to retail souvenir/headwear buyers.
• London Coasters Elegant coasters featuring classic designs inspired by London's recognizable landmarks, providing surface protection while adding sophistication to any room. Targeted at souvenir/gift consumers.
• Gingerbread Man Shot Glass / Espresso Cup Charming ceramic gingerbread-inspired shot glass / espresso cup intended for holiday gatherings; microwave and dishwasher safe, suitable as a festive kitchen or gift item.
• Ugly Christmas Sweater Ceramic Mug Playful ceramic mug featuring bold, quirky festive designs celebrating tacky Christmas fashion; microwave and dishwasher safe; suitable for coffee, tea, or hot chocolate.
• Christmas Santa Claus Ceramic Mug Durable ceramic mug featuring festive holiday imagery and a cheerful Santa design; microwave and dishwasher safe; suitable for hot cocoa, coffee, or tea during winter.
• Denmark Viking Troll Christmas Ornament2 Scandinavian folklore-inspired Christmas ornament capturing the playful troll spirit with authentic Viking details; positioned as a distinctive ornament for Nordic heritage collectors and seasonal decor buyers.
• Denmark Viking Troll Christmas Ornament Nordic folklore-inspired Christmas ornament featuring traditional troll design with Viking details; positioned as a distinctive holiday ornament for collectors of Nordic heritage decor.
• Easter Rabbit & Carrot Ceramic Serving Bowl Hand-crafted ceramic serving bowl featuring adorable rabbit and carrot design with beautiful iridescent glaze; intended for Easter gatherings and spring entertaining.
• Easter Bunny Ceramic Cookie Jar / Storage Canister Charming ceramic cookie jar / storage canister featuring an adorable bunny design with iridescent shimmer; hand-crafted to hold cookies, candies, spring flowers, or decorative eggs.
• Easter Bunny Iridescent Ceramic Decorative Bowl Iridescent ceramic bowl featuring a charming Easter bunny design with shimmering glaze that catches light beautifully; hand-crafted as an eye-catching seasonal display piece.
• Easter Bunny Ceramic Figurines Set Hand-crafted ceramic bunny figurines set with intricate details and vibrant glazing, suitable for decorating shelves, mantels, or garden displays during spring and Easter.
• 17EW00037 Ceramic Ornament Handcrafted ceramic ornament featuring timeless design and delicate detailing with smooth glazed finish, suitable for collectors of artisanal home accessories and gift buyers.
• 17EW00038 Ceramic Soup Spoon Elegant ceramic soup spoon with smooth glazed finish resisting chipping and staining, featuring an ergonomic handle for comfortable grip during meals. Sold as a standalone kitchen/souvenir item.
• 17EW00041 Resin Ornament Handcrafted resin ornament with intricate details and smooth polished finish, durable construction ensuring lasting quality and vibrant colors that do not fade.
• 17EW00056 Resin Refrigerator Magnet Resin refrigerator magnet with detailed design and polished finish, durable construction for lasting quality; part of the Extraworld UV-printed resin magnet product line.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Etsy: Global online marketplace for handmade, vintage, and personalized gifts, ornaments, ceramics, and souvenir-style home goods. Competes with Extraworld for the same gift-buying occasions and themes across thousands of independent sellers.

Broad incumbents

• West Elm: National home furnishings and decor retailer offering decorative ceramics, ornaments, mugs, and giftable home accessories. Overlaps with Extraworld's Home Decoration line, with broader price-point coverage and stronger brand awareness among Western consumers.
• HomeGoods: Off-price home goods retailer (part of TJX) stocking rotating seasonal decor, ceramics, ornaments, mugs, figurines, and giftware. Comparable to Extraworld's Home Decoration and seasonal assortment at value price points.
• Yankee Candle: Established brand in home fragrance, ceramics, and seasonal giftware with strong Christmas and Easter product portfolios. Comparable to Extraworld's seasonal ceramic decoration and home decor SKUs (mugs, ornaments, decorative bowls).
• Crate & Barrel: Established North American home goods and seasonal decor retailer offering ceramics, ornaments, mugs, and giftable home accessories. Overlaps with Extraworld's Home Decoration and seasonal ceramic lines but operates at far greater scale and brand recognition.
• Michaels: Largest North American arts, crafts, and seasonal decor retailer, carrying ornaments, ceramics, magnets, and DIY gift items year-round. Overlaps with Extraworld's Souvenir, Christmas, and Home Decoration collections, especially in the craft and hobby-adjacent shopper base.
• Hallmark: Iconic American gifts and seasonal retailer spanning ornaments, mugs, ornaments, plush, and home decor. Competes with Extraworld for the same holiday-gifting basket across Christmas, Easter, and Halloween occasions, especially through licensed and themed product lines.
• Hobby Lobby: Large US crafts and home decor chain with deep seasonal assortments including ceramic mugs, ornaments, figurines, magnets, and decorative bowls — directly comparable SKU mix to Extraworld's seasonal and home decor collections.

Others

• Faire: B2B wholesale marketplace that connects independent retailers with gift, home decor, and souvenir brands — many with manufacturing footprints in China and Asia. Acts as a channel partner and distribution enabler adjacent to Extraworld's stated B2B/export ambitions.

Direct peers

• Christmas Central: Online retailer specializing in Christmas and seasonal holiday decorations, ornaments, and giftware. Directly comparable to Extraworld's Christmas Decoration Collection, serving similar consumer occasions and gifting needs across the same product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/adornthemes
• Facebookfacebook.com/adornthemes
• Instagraminstagram.com/adornthemes
• Pinterestin.pinterest.com/adornthemes
• LinkedInlinkedin.com/company/quanzhou-extraworld-imp-and-exp-trading-co.-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about extraworld