west madison little league

What west madison little league does

West Madison Little League (WMLL) is a non-profit youth baseball and softball organization founded in 1959 and headquartered in Madison, Wisconsin. Operating under a charter from Little League International, the organization runs structured baseball, softball, and Challenger League (for players with disabilities) programs for over 1,100 players annually across 95+ teams in 19 leagues. Programming runs across two seasons — a primary Spring/Summer season and a Fall Ball season — plus the Thunder travel team program that was launched in 2022. Operations are anchored at a 3-field ballpark complex at a site the organization has occupied for 62+ years.

The technology stack is utility-grade back-office tooling typical of community youth sports organizations and contains no proprietary technology. WMLL relies on Sports Connect (Stack Sports) for registration and team formation, GameChanger for live scoring and stat tracking, Arbiter for umpire assignment, and Dibs for volunteer hour scheduling. There is no custom mobile application, no proprietary data asset, no AI/ML capability, and no platform revenue stream — the organization is a service operator, not a software business.

The business model is a non-profit fee-for-service structure. WMLL generates revenue from per-player registration fees across Spring/Summer and Fall seasons, service opt-out fees paid by families in lieu of fulfilling volunteer service hours, sponsorship income from 42+ local business sponsors, donations, and fundraising events (including memorabilia auctions and a commemorative brick campaign). As a chartered Little League non-profit, WMLL is not a publicly disclosing entity, and detailed financial data is not in the public record.

Name

west madison little league

Legal name

West Madison Little League

Website

https://wmll.org

Company type

Private

Founded year

1959

Operating status

Operating

Short description

West Madison Little League operates youth baseball, softball, and Challenger League programs for approximately 1,100 players annually across 95+ teams in Madison, Wisconsin, under a Little League International charter held since 1959.

Ownership category

akta.pro rank

Product category

Youth Sports Leagues

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)

Keywords

• Youth baseball leagues
• Youth softball programs
• Adaptive youth sports
• Youth sports tournaments
• Little league charter

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Registration Fees: Player registration fees for Spring/Summer and Fall seasons, with different pricing tiers based on league level (Rookie, Minor, Major, Junior, Senior for both baseball and softball). Also includes Challenger League at reduced rate.
2. Service Opt-Out Fees: Families may opt out of the mandatory volunteer service requirement by paying a fee ($180/player for Spring/Summer, $120/player for Fall, with family caps).
3. Sponsor Support: Local businesses provide financial and in-kind support through team sponsorships, field signage, and contributions to the Player Scholarship Fund.
4. Tournament Team Fees: Players selected for tournament teams pay participation fees to cover tournament entry fees, uniforms, and supplemental insurance.
5. Fundraising Events: WMLL conducts fundraising activities including Drake Baldwin memorabilia auctions and the Drake Baldwin Appreciation Fundraiser.
6. Donations: General donations, Commemorative Brick Campaign, and Player Scholarship Fund contributions from families and community members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

West Madison Little League organizes and operates chartered youth baseball and softball programs for boys and girls ages 7-16, including a Challenger League for players with disabilities (ages 7-22). The organization runs age-based leagues across Rookie, Minor, Major, Junior, and Senior levels in both Spring/Summer and Fall Ball seasons, supported by tournament teams, the Thunder travel program, player scholarships, and a youth umpire training program.

Product overview

West Madison Little League operates as a single unified youth sports organization offering baseball and softball programs through multiple leagues and seasons. The core offerings include age-based baseball leagues (Rookie through Senior), softball leagues (Rookie through Junior/Senior), the Challenger League for players with disabilities, and Fall Ball seasons. Supporting programs include Tournament/All-Star teams, the West Madison Thunder travel team program (launched 2022), player scholarships, and an umpire training program. The organization uses Stack Sports (Sports Connect/Blue Sombrero) as its primary technology platform for registration, scheduling, and volunteer management.

Differentiator

Problem solved

Functional benefit

Brands

• West Madison Thunder: Travel team program for WMLL players offering additional competitive baseball and softball opportunities beyond traditional spring/summer and fall seasons.

Products and services

• Youth Baseball Leagues Age-based baseball programs for boys and girls ages 7-16, including Rookie (ages 7-8), Minor (ages 9-10), Major (ages 11-12), Junior (ages 13-14), and Senior (ages 15-16) leagues.
• Youth Softball Leagues Age-based softball programs for girls ages 7-16, including Rookie (ages 7-8), Minor (ages 9-10), Major (ages 11-12), and Junior/Senior (ages 13-16) leagues.
• Challenger League Baseball program for boys and girls with physical and mental disabilities aged 7-18 (up to 22 if still in school), offering an adaptive Little League experience with buddy support.
• Fall Ball Season Fall baseball and softball season running August-October, with developmental focus. Teams formed by league coordinators using player evaluations rather than drafts.
• Tournament Teams (All-Star) Baseball tournament teams at LL ages 10, 11, 12, Junior, and Senior levels competing in official Little League District/State/Regional/World Series tournament series.
• West Madison Thunder Travel Teams Travel baseball and softball program launched in 2022 offering additional development and tournament play beyond traditional WMLL seasons, with winter indoor practices and spring/summer tournament play.
• Player Scholarships Financial assistance program covering registration fees for families qualifying for government assistance programs. Includes T-Mobile Call-Up Grant partnership and WMLL-Only scholarships.
• Umpire Program Youth umpire training and employment program for ages 12+, with mandatory training sessions, pay rates by league level, and equipment provision.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Little League InternationalcoreStrategic or Co-development PartnerWMLL operates as a chartered Little League under Little League International, following their rules, policies, and guidelines. This includes the child protection program, bat standards, and tournament structures.
• Wisconsin District 4 Little LeaguecoreStrategic or Co-development PartnerWMLL competes in District 4 tournaments and works with the District Administrator for league-level rule waivers and tournament coordination.
• Sports Connect / Stack SportscoreTechnology or IntegrationWMLL uses Sports Connect (Stack Sports) for online registration, team management, scheduling, and the Dibs volunteer tracking system.
• Dick's Sporting GoodsminorGTM or Marketing PartnerDICK'S Sporting Goods hosts 20% off shop events for WMLL families at the West Towne Mall store, providing discounts on sporting equipment.
• T-MobileminorGTM or Marketing PartnerT-Mobile provides Call-Up Grant Program offering $150 debit cards to qualifying families for Little League registration fees. WMLL covers remaining portion for net $0 out of pocket.
• Exact SciencesminorGTM or Marketing PartnerExact Sciences sponsors the Challenger League for 2026. Located across Forward Drive from WMLL's ballpark complex.
• MLB (Major League Baseball)minorGTM or Marketing PartnerWMLL hosts events at Helfaer Field, a Little League-sized stadium adjacent to American Family Field, and celebrates alumni achievements (Drake Baldwin - MLB 2025 Rookie of the Year).
• Local Business Sponsors (42+ businesses)coreGTM or Marketing PartnerOver 42 local businesses provide financial and in-kind support through team sponsorships, field signage, and contributions to the Player Scholarship Fund.
• Vel Phillips Memorial High SchoolminorGTM or Marketing PartnerWMLL conducts umpire training sessions at Vel Phillips Memorial High School for new umpires.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Madison American Little League: Another chartered Little League serving a different boundary area within Madison, Wisconsin. Directly comparable in mission (youth baseball/softball), age divisions, and Little League International affiliation, competing for the same regional player pool.
• Madison National Little League: A third chartered Little League in the Madison area competing in Wisconsin District 4. Directly comparable in program structure, age tiers, and tournament pathway, with overlapping geographic catchment.
• Miracle League: National adaptive baseball program for children with disabilities. Directly comparable to WMLL's Challenger League in mission and structure, often partnering with local Little Leagues to deliver inclusive play.

Regional players

• Middleton Little League: Adjacent Madison-area Little League charter. Comparable in program structure and demographic profile, but operates in a separate suburban catchment rather than Madison's west side.
• Verona Area Little League: Wisconsin District 4 Little League charter serving the Verona suburbs west of Madison. Directly comparable in scale and Little League affiliation, but focused on a different geographic territory.
• Wisconsin District 4 Little League: Regional administrative body overseeing Little League charters including WMLL. Comparable as the tournament and rule-governance layer, hosting District 4 championships where WMLL competes.

Broad incumbents

• Little League International: The parent organization and governing body that charters WMLL and sets rules, tournament structure, and child-protection standards. Comparable as the umbrella brand/platform WMLL operates within, not a direct competitor.
• Babe Ruth League: National youth baseball organization offering Cal Ripken and Babe Ruth divisions for ages 4-18. Comparable as a competing youth baseball framework, often operating in markets where Little League is also present.
• PONY Baseball & Softball: National youth baseball and softball organization with age-based leagues (Shetland through PONY). Comparable as an alternative youth baseball framework competing for the same families in some markets.

Others

• Stack Sports (Sports Connect): Technology platform vendor providing registration, scheduling, and volunteer management to WMLL. An ecosystem partner rather than a competitor, comparable as the operational backbone that most modern youth leagues share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/embed/0l_D7yv7bJ8
• Facebookfacebook.com/WisconsinDistrict4LittleLeague
• LinkedInlinkedin.com/company/west-madison-little-league

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about west madison little league