applecare

What applecare does

AppleCare Urgent Care operates walk-in urgent care clinics providing treatment for non-emergency medical conditions to adult and pediatric patients. Founded in 2004, AppleCare operated three clinic locations in Savannah, Georgia (Pooler, Bull Street, and Savannah Mall), offering services spanning urgent care treatment for common illnesses and injuries, diagnostic testing (X-rays, EKG, laboratory testing), immunizations, occupational medicine for businesses, and COVID-19 testing. The clinics operated seven days a week with extended evening hours and accepted walk-in patients without appointments, supported by a Web Check-In feature allowing patients to save their spot in line and receive text notifications.

The business model is primarily transaction-based, generating revenue through patient co-pays, insurance reimbursements (including Medicare and Medicaid), and self-pay payments. Self-pay pricing was structured in three tiers: Standard Services at $180, Advanced Services at $235, and Complex Services at $350, with telehealth visits at $75 and follow-up visits at $50. A SaveNow Membership program offered $20/month subscription pricing for $20 per visit in Utah markets. The customer base was horizontally segmented between individual patients seeking convenient urgent care access and businesses requiring occupational medicine services including employment screenings, drug testing, and workers' compensation treatment.

On January 13, 2026, AppleCare's three Savannah clinics were acquired by CareNow Urgent Care, a subsidiary of HCA Healthcare (NYSE: HCA), and rebranded to the CareNow brand. Post-acquisition, patients gained access to HCA Healthcare's resources, Memorial Health's network, and the MyHealthONE patient portal. As a standalone entity, AppleCare no longer exists as an independent brand, having been fully integrated into CareNow's network of 200+ urgent care clinics operating across multiple states including Texas, Tennessee, Nevada, Colorado, Virginia, Utah, Florida, Missouri, California, and Georgia.

Name

applecare

Legal name

HCA Healthcare, Inc.

Website

https://applecareurgentcare.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

AppleCare Urgent Care operated walk-in urgent care clinics in Savannah, Georgia, providing non-emergency medical treatment, diagnostic testing, and occupational health services to adult and pediatric patients. Acquired by HCA Healthcare's CareNow subsidiary on January 13, 2026.

Ownership category

akta.pro rank

Product category

Walk-In Urgent Care Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), All Other Outpatient Care Centers (621498)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

After-Hours & Walk-In Primary Care Clinics (HLAFADAH)

akta.pro secondary industry

Occupational Medicine & Work Injury Urgent Care Clinics (HLAFADAG)

Keywords

• Urgent care services
• Walk-in clinics
• Occupational medicine
• Telehealth visits
• Diagnostic testing

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Urgent Care Services: Fee-for-service urgent care visits covering treatment of non-emergency conditions, diagnostic tests, screenings, and physicals. Revenue generated through patient co-pays, insurance reimbursements, and self-pay payments.
2. Membership Plans (SaveNow): Monthly membership subscription ($20/month) offering discounted urgent care visits at $20 per visit instead of standard self-pay rates starting at $180. Covers up to six family members.
3. Occupational Medicine Services: Employment screenings, drug testing, workers' compensation treatment, and physical examinations for businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

AppleCare/CareNow operates walk-in urgent care clinics delivering non-emergency medical care to adults and children, including treatment of common illnesses and minor injuries, diagnostic services (X-rays, EKG, laboratory testing), immunizations, COVID-19 testing, and occupational medicine for employers. The clinics operate seven days a week with extended evening hours and accept walk-in patients, supplemented by telehealth/virtual visits and the SaveNow membership program that offers discounted visits for self-pay patients in Utah.

Product overview

AppleCare/CareNow offers urgent care services through a network of walk-in clinics. AppleCare Urgent Care clinics in Savannah, Georgia were acquired by HCA Healthcare and rebranded to CareNow Urgent Care as of January 13, 2026. The core offering includes walk-in treatment for non-emergency medical conditions for adults and children, with services spanning urgent care treatment, diagnostic testing (X-rays, lab work, EKG), immunizations, and occupational medicine. Key patient-facing tools include Web Check-In for queue management and MyHealthONE patient portal for accessing health records. The SaveNow Membership program provides discounted pricing for self-pay patients in Utah markets. The company accepts most major insurance plans including Medicare and Medicaid.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• HCA HealthcarecoreStrategic or Co-development Partner · 13 January 2026HCA Healthcare owns and operates CareNow urgent care clinics. AppleCare Urgent Care clinics in Savannah, Georgia will become part of CareNow urgent care, owned and operated by HCA Healthcare, on January 13, 2026. The transition provides AppleCare patients access to HCA Healthcare's resources and Memorial Health's network.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• CareNow Urgent Care: HCA Healthcare's 200+ clinic urgent-care network that acquired AppleCare in January 2026; offers identical walk-in urgent care, occupational medicine, telehealth, and Web Check-In services across Texas, Tennessee, Florida, and other states.
• American Family Care (AFC): National walk-in urgent care chain offering similar services (urgent care, occupational medicine, lab testing, telehealth) with comparable tiered self-pay pricing; directly comparable business model and target customer base.
• CityMD: Large Northeast-focused urgent care chain providing walk-in treatment for non-emergency conditions, occupational health, and on-site diagnostics; operates a near-identical model to AppleCare/CareNow with similar Web Check-In style queue management.
• GoHealth Urgent Care: Technology-enabled urgent care operator with hundreds of locations partnered with major health systems; competes head-to-head in walk-in urgent care, occupational medicine, and online check-in/Save Your Spot functionality.
• Patient First: Mid-Atlantic and Southeast urgent care operator offering walk-in care 365 days a year with on-site lab, X-ray, and occupational health services; directly comparable geographic and service overlap with AppleCare's Savannah footprint.
• NextCare Urgent Care: National urgent care chain operating walk-in clinics across 11+ states with strong occupational medicine and employer services focus, similar to AppleCare's B2B offerings.
• Concentra: Select Medical subsidiary operating 500+ occupational health and urgent care clinics; directly comparable on the occupational medicine, employer screenings, and workers' compensation segments that AppleCare targets.

Broad incumbents

• MedExpress Urgent Care: National urgent care chain now owned by Optum/UnitedHealth Group; operates 200+ clinics offering walk-in care, occupational medicine, and is integrated into a much larger healthcare platform—comparable as a broad incumbent in the same space.
• CVS MinuteClinic: Retail-clinic operator inside CVS pharmacies offering basic urgent care, vaccinations, and screening services; competes for low-acuity walk-in visits as part of a much broader retail health and pharmacy portfolio.

Regional players

• Memorial Health (Savannah): Savannah-based health system now partnered with HCA Healthcare; the AppleCare-to-CareNow transition specifically references integration with Memorial Health's network for expanded specialty referrals and care coordination in the same market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/carenow
• Instagraminstagram.com/carenow

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about applecare