playbook 365

What playbook 365 does

Playbook365 is an all-in-one cloud-based SaaS platform that combines sports tournament management, club management, facility management, and event housing (under the Staybook sub-brand) into a single integrated system with shared, centralized data. The platform serves tournament directors, club organizers, facility operators, and event housing companies across youth and amateur sports including baseball, basketball, soccer, volleyball, hockey, lacrosse, softball, flag football, cheer/dance, and pickleball. Core technical components include drag-and-drop dynamic scheduling with 500+ pre-built bracket templates, automated roster submission and eligibility checking, an event registration system with multi-event discounts and waitlist functionality, a branded booking engine integrated with 600,000+ hotels, GPS Link PMS integration for real-time reservation visibility, and unified player profiles that persist across tournaments, clubs, facilities, and recruiting opportunities.

The company operates as a wholly-owned subsidiary of Travel + Leisure Co. (NYSE:TNL) through Alliance Reservation Networks, LLC, headquartered in Orlando, Florida. Playbook365 was formed in 2023 when Alliance Reservation Network acquired Playbook (founded in 2018 by Billy Becher) and combined it with Staybook (launched in 2006 on the ARN platform). The business runs a hybrid product-led growth / direct-sales model: customers can self-serve adopt only the modules they need, while enterprise customers are supported by account managers, personalized onboarding, and demos. Revenue is generated through modular software subscriptions (Tournament, Club, Facility, Housing), transaction fees on registrations, team stores, and ticketing, plus commissions, rebates, and booking-time markups on event hotel reservations. The platform has centrally managed over 61,000 events, 1+ million teams, 370,000+ contracted hotels, and 21+ million contracted room nights.

Name

playbook 365

Legal name

Alliance Reservation Networks, LLC

Website

https://playbook365.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Playbook365 is an all-in-one SaaS platform that combines tournament, club, facility, and event housing management for youth and amateur sports organizers, operating as a subsidiary of Travel + Leisure Co.

Ownership category

akta.pro rank

Product category

Sports Event Management Software

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

akta.pro secondary industry

Venue & Event Presentation (Game Presentation, In-Venue Entertainment) (MPAKAKAD)

Keywords

• Sports event management software
• Tournament management platform
• Event housing management
• Club management software
• Facility scheduling software

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: Modular subscription model where customers pay only for the solutions they need - Tournament Management, Club Management, Facility Management, or Event Housing (Staybook). Pricing is flexible and scales with usage.
2. Event Housing Commissions and Markups: Post-event hotel payments including commissions and rebates, plus upfront revenue through flat-rate or percentage markup collected at time of booking. Supports technology-first partner pricing with flat fee per reservation.
3. Registration and Transaction Fees: Payments collected through registration, team stores, merchandise, tickets, and gate admissions with processing fees.
4. Club Dues and Membership Payments: Recurring membership dues, payment plans, and automated invoicing for club memberships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Playbook365 is a cloud-based all-in-one sports management and event housing SaaS platform that combines tournament management, club management, facility management, and event housing (Staybook) into a single integrated system with shared centralized data. Customers subscribe to individual modules or use them together, with the platform handling event registration, scheduling, scoring, roster management, membership dues, facility scheduling, RFP automation, hotel contracting, room block management, and branded booking. The platform serves tournament directors, club organizers, facility operators, and event housing companies across youth and amateur sports including baseball, basketball, softball, volleyball, hockey, lacrosse, flag football, cheer and dance, soccer, and pickleball.

Product overview

Playbook365 is an all-in-one sports management and event housing platform combining two core product modules: Playbook (tournament management, club management, and facility management) and Staybook (event housing management). The platform serves tournament directors, club organizers, facility operators, and housing companies with sport-specific solutions across 12 sports including baseball, basketball, soccer, volleyball, hockey, lacrosse, softball, flag football, cheer & dance, and pickleball. The integrated architecture allows shared centralized data across all solutions, enabling participants to register once and have information flow across tournaments, clubs, facilities, and housing bookings. The platform has managed over 61,000 events, 1+ million teams, and contracts with 370,000+ hotels for 21+ million room nights.

Differentiator

Problem solved

Functional benefit

Brands

• Staybook: Event Housing Management solution that provides RFP automation, hotel contracting, room block management, reconciliation, invoicing, and integrated event registration.
• Playbook

Products and services

• Playbook365 Platform All-in-one sports management and event housing platform combining tournament management, club management, facility management, and event housing (Staybook) under a single unified brand with shared centralized data. Serves tournament directors, club organizers, facility operators, and event housing companies.
• Tournament Management Software Software for tournament directors to centrally manage sports events, leagues, tryouts, camps, and showcases. Includes online registration, scheduling with 500+ bracket templates, real-time scoring, automated roster eligibility checks, communications, payment processing, and storefront for merchandise and tickets.
• Staybook Event Housing Management Software Event housing management software automating the RFP process, hotel contracting with e-signatures, room block management with real-time pickup monitoring, a branded booking engine with access to 600,000+ hotels, and automated reconciliation and invoicing. Synced with event registration for real-time visibility into which teams have booked rooms.
• Club Management Software Software for club organizers managing memberships, recurring dues collection, player rosters, tryout evaluations with drafting capabilities, team scheduling, communications, and an integrated team store for merchandise.
• Facility Management Software Software for facility operators to centralize facility operations including court and field scheduling, staff management, tiered membership plans, online bookings for lessons and rentals, visitor check-in, recurring payments, and team store operations.
• Baseball Tournament Software Dedicated baseball tournament software including field management, cage scheduling, and outdoor space management alongside core tournament features.
• Basketball Tournament Software Basketball-specific tournament software with court scheduling and training facility management capabilities.
• Softball Tournament Software Softball and fastpitch tournament management software with registration, roster management, scheduling, and scoring capabilities.
• Volleyball Tournament Software Volleyball tournament software with court scheduling, coach and official management, and facility maximization tools.
• Hockey Tournament Software Hockey tournament software with rink management and facility asset optimization features.
• Lacrosse Tournament Software Lacrosse tournament software with field and practice facility scheduling capabilities.
• Flag Football Tournament Software Flag football tournament software with field, training equipment, and outdoor space scheduling.
• Cheer and Dance Competition Software Competition software for cheer and dance with facility management, training space scheduling, and equipment tracking.
• Soccer Tournament Software Soccer tournament software with field and practice facility scheduling and management.
• Pickleball Tournament Software Pickleball tournament management software including court scheduling, coach management, and league operations.

Quantifiable outcome

• 43% growth for AC Sports after switching to Staybook event housing
• +4 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• NFCA (National Fastpitch Coaches Association)flagshipGTM or Marketing Partner · 10 June 2026Playbook365 joined as NFCA Official Sponsor and title sponsor of the Convention's Grassroots educational programming. The 3-year partnership supports coaches and organizations who invest time in helping athletes grow both on and off the field. NFCA has expanded Grassroots programming to serve high school, travel ball, and youth coaches representing over 50% of the Association's membership.
• TourneyBoardcoreTechnology or IntegrationIntegration partnership where published events are automatically loaded into TourneyBoard for tournament discovery and registration visibility. TourneyBoard allows users to find tournaments in their area.
• Global Sports AlliancecoreTechnology or IntegrationCustomer case study partner who achieved 25% increase in registrations using Playbook365. Global Sports Alliance is highlighted as a success story demonstrating the platform's registration capabilities.
• AC SportscoreTechnology or IntegrationCustomer case study partner who achieved 43% growth by switching to Staybook housing solution. AC Sports founder Matt DeSantis shares how he grew the Cap Classic brand and expanded into new sports using Playbook365.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• TeamSnap: TeamSnap is a widely-used team and league management platform for youth and amateur sports offering scheduling, registration, communication, and payment tools — directly comparable to Playbook365's club management and team operations features.
• SportsEngine (NBC Sports Next): Owned by NBC Sports Next (Comcast), SportsEngine is the largest youth sports management platform offering registration, team management, websites, and tournament tools — directly competing with Playbook365's tournament and club modules across similar customer segments.
• Stack Sports: Stack Sports provides a youth sports ecosystem spanning registration, websites, video, and tournament management through brands like Blue Sombrero and Affinity Sports — a direct competitor with multi-sport youth sports platform positioning similar to Playbook365.
• Jersey Watch: Jersey Watch provides tournament and league management software specifically for youth sports with registration, scheduling, and payment features — competing directly with Playbook365 in the tournament director segment of youth sports.

Broad incumbents

• Cvent: Cvent is a leading event management and group hotel booking platform for meetings and events — comparable to Staybook's event housing management capabilities but serving a broader corporate meeting market alongside sports/hospitality events.
• Passkey (Cvent Group): Passkey provides group hotel reservation technology and event housing platforms for corporate events, sports tournaments, and associations — directly comparable to Staybook's hotel sourcing, RFP automation, and room block management functionality.
• ACTIVE Network: ACTIVE Network (owned by Global Payments) provides event registration and sports management software at scale across endurance, youth sports, and activities — a broad incumbent with overlapping tournament and league registration capabilities competing with Playbook365.

Emerging players

• LeagueApps: LeagueApps focuses on league and club management for youth and adult sports, offering registration, scheduling, and communication — an emerging player with narrower league/club focus compared to Playbook365's broader tournament/facility/housing bundle.
• GameChanger: GameChanger (owned by DICK'S Sporting Goods) provides scoring, stats, and team management for youth and amateur sports — overlapping with Playbook365's roster management and scheduling features while differentiated by its live scoring and media capabilities.
• Crossbar: Crossbar is a youth sports management platform serving clubs, leagues, and tournaments with registration, scheduling, and communication — an emerging competitor with overlapping feature set targeting similar tournament director and club organizer personas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/playbook365

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about playbook 365