What queerencia does

Queerencia is a Black and LGBTQ+ owned apparel and accessories brand headquartered in Columbus, Ohio, founded by Ty Collier (Forbes 30 Under 30 in Art & Style, 2025) and operating primarily through the queerencia.co Shopify storefront with a global shipping footprint. The company offers 278+ products across apparel (t-shirts, tank tops, crop tops, hoodies, crewnecks) and accessories (clack fans, hats, pride flags, socks, stickers, pins, glasses, bags, mugs, tumblers, notebooks, blankets), all themed around LGBTQ+ pride, queer history, and equality. All apparel is offered in gender-neutral sizing, and the product decoration stack relies on conventional direct-to-garment (DTG) printing, screen printing, embroidery, and sublimation technologies. The company maintains NGLCC and NMSBC certifications and operates a dedicated LGBTQ+ US History educational content page alongside its commerce pages.

The business runs on a dual-channel model. Direct-to-consumer e-commerce accounts for the bulk of activity, with individual unit pricing (t-shirts from $32, clack fans $22, tote bags from $12-$20, crop tops from $35) and a 10% first-purchase email signup incentive. A B2B wholesale and custom division, PridePromo x Queerencia, serves businesses, community organizations, and Pride event committees with custom-branded apparel and promotional items on a 24-piece minimum order with quantity price breaks, Net-30 terms available case-by-case, and a 3% credit card transaction fee. Distribution is augmented by pop-up vendor presence at major US Pride events including Atlanta Pride, Stonewall Columbus Pride, Pittsburgh Pride, and Washington D.C.'s Capital Pride. Marketing relies on organic social (Instagram, Facebook, Twitter/X), an email newsletter, educational content, and earned media from founder recognition.

The company has secured official vendor status with Atlanta Pride (2026 'Louder & Prouder' campaign) and Stonewall Columbus Pride (2026 'Until We're All Free' collection), plus a fundraiser partnership with the Gay Softball World Series 2026 in Columbus. A portion of every purchase is donated to a roster of LGBTQ+ nonprofit partners including The Trevor Project, Kaleidoscope Youth Center, Equitas Health, The Marsha P. Johnson Institute, and Equality Ohio. The company is privately held and bootstrapped, with no disclosed funding rounds, parent entity, or executive team beyond the founder-CEO, and no revenue, headcount, or entity-type disclosures available in the source material.

Name

queerencia

Legal name

Queerencia

Website

https://queerencia.co

Company type

Private

Operating status

Operating

Short description

Queerencia is a Black and LGBTQ+ owned Columbus, Ohio-based apparel and accessories brand selling 278+ pride-themed products via a Shopify DTC storefront and a B2B wholesale division (PridePromo), serving LGBTQ+ consumers, allies, businesses, and Pride event committees.

Ownership category

akta.pro rank

Product category

LGBTQ+ Apparel and Accessories

NAICS

Clothing and Clothing Accessories Retailers (458110), Gift, Novelty, and Souvenir Retailers (45942), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Pop Culture, Licensed & Fandom Gifts Retail (CRALAJAK)

Keywords

• LGBTQ+ apparel
• Pride merchandise
• Custom promotional products
• Queer lifestyle goods
• Gender-neutral clothing

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Retail sales of LGBTQ+ apparel, accessories, flags, and novelty items through the company's e-commerce storefront at queerencia.co. Products include t-shirts, tank tops, crop tops, hoodies, clack fans, hats, bags, stickers, and pride flags. Revenue is generated through individual consumer purchases at listed retail prices.
2. Wholesale & Custom B2B (PridePromo): B2B custom apparel and promotional merchandise sales through PridePromo x Queerencia. Serves businesses, Pride organizations, and community groups with custom-branded products. Minimum order of 24 pieces with significant price breaks for higher quantities. Payment includes 3% transaction fee for credit cards.
3. Gift Cards: Digital and/or physical gift cards sold in denominations starting at $10, providing a recurring revenue touchpoint and gifting option for customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Queerencia designs, decorates, and sells LGBTQ+ themed apparel, accessories, and home goods (t-shirts, tank tops, crop tops, hoodies, clack fans, hats, pride flags, socks, stickers, pins, glasses, bags, mugs, tumblers, blankets, notebooks) directly to consumers through its Shopify e-commerce storefront. It also operates a B2B wholesale and custom-decoration division called PridePromo x Queerencia that produces custom-branded apparel and promotional items for businesses, Pride event committees, and community organizations with a 24-piece minimum order.

Product overview

Queerencia is a Black and LGBTQ+ owned e-commerce apparel and accessories brand operating on a Shopify platform. The company offers a diverse portfolio of over 278 products across two main channels: direct-to-consumer retail and B2B wholesale through PridePromo. The retail offering consists of apparel (t-shirts, tank tops, crop tops, hoodies, crewnecks, joggers) and accessories (clack fans, hats, pride flags, socks, stickers, pins, glasses, bags, mugs, tumblers, notebooks, blankets) all themed around LGBTQ+ pride, equality, and queer history. All apparel uses gender-neutral sizing. The PridePromo wholesale division provides custom screen-printed apparel and promotional items for businesses and events, with a 24-piece minimum order requirement, serving as the official vendor for Atlanta Pride and Stonewall Columbus Pride events. The company leverages direct-to-garment (DTG) printing technology and embroidery for product decoration.

Differentiator

Problem solved

Functional benefit

Brands

• PridePromo: Custom apparel and promotional items division serving businesses for Pride Season and beyond, offering personalized design experience and wholesale orders

Products and services

• T-Shirts Unisex and gender-neutral t-shirts featuring LGBTQ+ pride slogans, historical figures, and equality messages, produced via direct-to-garment printing in various colors.
• Tank Tops Gender-neutral tank tops with pride-themed designs and messaging, available in multiple colors.
• Crop Tops Relaxed-fit cropped tops made from 100% combed cotton with LGBTQ+ themed designs for spring and summer wear.
• Hoodies and Crewnecks Pull-over hoodies and crewneck sweatshirts with equality, pride, and history-themed embroidery and prints.
• Clack Fans Signature folding hand fans with a clacking mechanism, featuring progress pride flag designs and iridescent finishes for Pride events.
• Hats Embroidered and printed hats including dad hats, beanies, and pronoun hats with pride-themed messaging.
• Pride Flags Various pride flags including Progress Pride, Transgender, Rainbow, Lesbian, Bisexual, Asexual, Nonbinary, Genderqueer, and Pansexual flags made from 100 denier polyester with brass grommets.
• Socks Rainbow pride crew socks featuring LGBTQ+ colorful striped designs.
• Stickers and Pins Vinyl decal stickers and enamel pins featuring pride messaging, historical references, and LGBTQ+ symbols.
• Glasses Rainbow sunglasses and retro visor rainbow sunglasses for Pride events.
• Bags Tote bags including eco-friendly organic cotton options and belt bags with rainbow straps, designed for Pride events and daily use.
• Mugs Ceramic mugs featuring pride and equality themes, including dishwasher- and microwave-safe white glossy options and special black magic mugs.
• Tumblers 40oz stainless steel tumblers with pride-themed designs and straws.
• Blankets Throw blankets featuring pride themes including The First Pride Was A Riot and Rainbow White House designs.
• Notebooks and Journals The Gay Agenda notebook and journal featuring pride-themed designs.
• Gift Cards Digital gift cards available in denominations starting at $10 for the LGBTQ+ apparel and accessories store.
• PridePromo Custom Wholesale B2B custom apparel and promotional merchandise service for businesses, Pride organizations, and community events, offering screen printing on apparel and thousands of customizable products with a 24-piece minimum order.

Quantifiable outcome

• Donates a portion of every purchase to LGBTQ+ organizations including The Trevor Project, Kaleidoscope Youth Center, Equitas Health, The Marsha P Johnson Institute, and Equality Ohio
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Atlanta Pride CommitteecoreGTM or Marketing PartnerQueerencia/PridePromo x Queerencia serves as the official vendor for Atlanta Pride, providing official Pride merchandise including t-shirts, hoodies, hats, tank tops, totes, stickers, and buttons. The partnership covers Atlanta Pride 2026 'Louder & Prouder' campaign products sold through both wholesale and retail channels.
• Stonewall Columbus PridecoreGTM or Marketing PartnerQueerencia serves as an official partner for Stonewall Columbus Pride 2026, creating the 'Until We're All Free' merchandise collection including t-shirts, hoodies, totes, mugs, notebooks, water bottles, and more. The partnership promotes visibility, diversity, and empowerment of the LGBTQ+ community.
• Equitas HealthminorOthersQueerencia donates a portion of every purchase to Equitas Health, a regional non-profit health system serving the healthcare needs of LGBTQ+ individuals in 13 cities in the Midwest.
• Kaleidoscope Youth CenterminorOthersQueerencia donates to Kaleidoscope Youth Center, the largest and longest-standing organization in Ohio solely dedicated to serving and supporting queer youth through safer spaces, programming, and leadership opportunities.
• The Trevor ProjectminorOthersQueerencia donates to The Trevor Project, the leading national organization providing crisis intervention and suicide prevention services to LGBTQ young people under 25.
• The Marsha P. Johnson InstituteminorOthersQueerencia donates to The Marsha P. Johnson Institute, which protects and defends the human rights of Black transgender people through organizing, advocacy, and transformative leadership development.
• Equality OhiominorOthersQueerencia supports Equality Ohio, a 501(c)(4) non-profit organization that advocates and educates to achieve fair treatment and equal opportunity for all Ohioans regardless of sexual orientation or gender identity.
• Stonewall Columbus (Giving Back page)minorOthersQueerencia supports Stonewall Columbus, which stands at the intersection of culture, community, and advocacy, serving the LGBTQ+ community in Central Ohio with a mission to increase visibility, inclusion, and connection.
• Gay Softball World Series 2026minorGTM or Marketing PartnerQueerencia created an exclusive fundraiser collection to celebrate the return of the Gay Softball World Series to Columbus in 2026. Every purchase directly supports fundraising efforts for the GSWS 2026 tournament.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Point of Pride: Nonprofit providing free chest binders and other gender-affirming garments to trans people. Adjacent in LGBTQ+ apparel/community-support mission and gender-affirming product focus.

Direct peers

• TomboyX: Gender-inclusive apparel brand offering underwear, loungewear, and apparel designed for all bodies and identities. Directly comparable to Queerencia in the LGBTQ+-focused, gender-neutral apparel positioning and DTC channel strategy.
• FLAVNT Streetwear: Queer-owned apparel brand offering underbritches, t-shirts, and accessories designed by and for the LGBTQ+ community. Comparable in niche focus, pride-themed product design, and gender-inclusive sizing approach.
• Wildfang: Women's and gender-inclusive apparel brand featuring tomboy-inspired clothing. Comparable in target customer, gender-neutral product philosophy, and direct-to-consumer specialty apparel positioning.
• Kirrin Finch: Menswear-inspired butch and masc women's clothing brand. Comparable in serving a specific LGBTQ+ segment with apparel designed for self-expression outside traditional gendered sizing norms.
• Custom Earth Promo: Eco-friendly custom promotional products company offering branded apparel, bags, and accessories. Comparable in the B2B custom apparel and promotional merchandise model underpinning PridePromo.
• Outset: Pride apparel and accessory brand offering inclusive, sustainably-made LGBTQ+ clothing. Comparable in DTC Pride-themed apparel with a community-and-identity-led brand narrative.

Broad incumbents

• 4imprint: Large-scale promotional products distributor serving B2B customers with custom-branded merchandise. Comparable as the most established scaled player in the custom promotional items space where Queerencia's PridePromo division competes.
• Human Rights Campaign (Store): The retail arm of the largest US LGBTQ+ civil rights organization, selling branded apparel and Pride merchandise. Comparable in mission-driven LGBTQ+ merchandise retail and donor-funded community positioning.
• Sticker Mule: Custom stickers and promotional products platform serving small businesses and creators at scale. Comparable as a technology-enabled custom promotional merchandise platform competing for the same B2B buyer wallet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/QueerenciaCo
• Facebookfacebook.com/queerencia.co
• Instagraminstagram.com/queerencia.co
• LinkedInlinkedin.com/company/queerencia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about queerencia