ma petite sponso

What ma petite sponso does

Ma Petite Sponso is a cashback solidarity platform operated by SAS Sponsoplus (registered in France in 2012, headquartered in Biarritz) and owned by brand by the Comité National Olympique et Sportif Français (CNOSF). The platform enables individual consumers to earn cashback rebates on purchases at partner merchants while simultaneously generating sponsored donations for the amateur sports club of their choice, with the partner merchant fully funding both the user refund and the club donation through the proprietary "Don sponsorisé" mechanism.

The product suite comprises a unified web and mobile application (iOS/Android) plus a Chrome browser extension. Three purchase-activation methods are offered: Activation Web (cookie-based tracking after redirect from partner page), Bons d'achat (prepaid gift cards processed via Monetico), and Synchronisation Bancaire (bank-account aggregation via Powens, an ACPR-licensed payment institution). A Espace Club portal serves sports-club administrators with donation tracking, tax-receipt issuance (66% deduction for individuals, 60% for professionals), and bank-transfer requests; an Espace Professionnel portal serves partner merchants with offer configuration and ROI dashboards. The Le Mag' content hub supports SEO and community engagement.

Revenue is generated through performance-based commissions on sales turnover at 15,000+ partner brands (national retailers such as Decathlon, Carrefour, IKEA, Leroy Merlin, Auchan, Nike, Airbnb, Zalando, and Lastminute.com, plus SMBs and e-commerce sites), with an additional spread on gift-card voucher transactions. Distribution relies on a community-led motion: CNOSF and its member federations (handball, volleyball, rugby, table tennis, wrestling) promote the tool to their affiliated clubs, supported by "club ambassadors" who drive local merchant acquisition. The service is offered free to consumers and clubs, with no disclosed pricing model for end users; the commercial model is entirely partner-funded.

Name

ma petite sponso

Legal name

SAS Sponsoplus

Website

https://mapetitesponso.fr

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Ma Petite Sponso is a French cashback platform, owned under the CNOSF, that lets individual consumers earn rebates at 15,000+ partner merchants while generating automatic sponsored donations for their chosen amateur sports club. It serves French consumers, 166,000 federated clubs, and retail partners via web, mobile, and browser-extension channels.

Ownership category

akta.pro rank

Product category

Cashback & Loyalty Platform

NAICS

Spectator Sports (71121)

akta.pro primary industry

Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB)

Keywords

• Cashback platform
• Sports club sponsorship
• Sponsored donations
• Partner rebates
• Loyalty rewards

Headquarters

HQ city

Biarritz

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Commission on Partner Revenue (Commission sur chiffre d'affaires): The company operates on a performance-based commission model where partners pay a commission on the sales revenue (turnover) generated through the Ma Petite Sponso platform. Partners set their own cashback/rebate levels, and the company takes a share of the commercial activity generated. This is the primary revenue stream.
2. Purchase Voucher Revenue: When users purchase gift vouchers (bons d'achat) on the platform, the transaction generates immediate refunds and donations. The company retains the spread between the voucher face value and the promotional rebate offered.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Ma Petite Sponso is a cashback and sponsored-donation platform that lets French consumers earn rebates on everyday purchases at partner brands while automatically generating an equal sponsored donation to their chosen amateur sports club. Purchases can be activated through three methods: web activation on partner sites, digital gift vouchers (bons d'achat), and bank-account synchronization via Powens. The platform aggregates over 15,000 partner brands across food, sport, fashion, home, and travel, and is operated by SAS Sponsoplus with brand ownership held by CNOSF.

Product overview

Ma Petite Sponso is a unified mobile and web cashback solidarity application launched by the CNOSF (Comité National Olympique et Sportif Français) that enables individual consumers to earn rebates on purchases while generating sponsored donations for amateur sports clubs. The product suite consists of the core Ma Petite Sponso Application (offering three purchase methods: Activation Web, Gift Cards/Bons d'achat, and Bank Synchronization), a Chrome Browser Extension for automatic partner site detection, an Espace Club dashboard for club administrators to track donations and manage tax receipts, an Espace Professionnel portal for business partners to configure offers, and the Le Mag' editorial content hub. The platform connects over 15,000 partner retailers (national brands, local shops, and e-commerce sites) across categories including food, sports, fashion, home, and travel.

Differentiator

Problem solved

Functional benefit

Products and services

• Ma Petite Sponso Cashback Application
• Ma Petite Sponso Chrome Browser Extension
• Espace Club (Club Dashboard)
• Espace Professionnel (Business Partner Portal)

Quantifiable outcome

• Over 15,000 partner brands (national retailers, local shops, and e-commerce sites) are already engaged on the platform
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability1 record

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Comité National Olympique et Sportif Français (CNOSF)coreStrategic or Co-development PartnerThe 'Ma Petite Sponso' brand is the property of the CNOSF, the French National Olympic and Sports Committee. CNOSF launched the platform through its member federations to help 166,000 federated clubs develop private financing. The platform is specifically designed for CNOSF member federations and their clubs, making CNOSF the founding strategic partner.
• Powens (formerly Budget Insight)coreTechnology or IntegrationPowens is an ACPR-licensed payment establishment (Code banque 16948) that provides secure access to users' banking transaction data. Ma Petite Sponso connects to users' bank accounts via Powens to automatically identify qualifying purchases at partner merchants. Powens accesses only merchant ID, date, and transaction amount — no sensitive credentials are stored by Ma Petite Sponso.
• Monetico (Crédit Mutuel - CIC)coreTechnology or IntegrationMonetico, distributed by the Crédit Mutuel - CIC banking group, provides the secure online payment solution for purchasing gift vouchers (bons d'achat) on the Ma Petite Sponso platform. Payment processing for voucher purchases is handled through Monetico.
• French Sports Federations (Fédérations membres du CNOSF)coreStrategic or Co-development PartnerMultiple French sports federations including the French Handball Federation (FFHandball), French Volleyball Federation (FFVolley), French Rugby Federation (FFR), French Table Tennis Federation (FFTT), and French Wrestling Federation are shown as partners promoting Ma Petite Sponso to their clubs and licensees. They distribute communication tools and support club onboarding.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• iGraal: One of the largest French cashback platforms, offering users rebates at hundreds of online merchants. Directly comparable to Ma Petite Sponso on the consumer cashback mechanism and French merchant network, but without the sports-club donation leg.
• Poulpeo: French cashback platform serving consumers with rebates at online merchants. Comparable to Ma Petite Sponso in core cashback mechanics, target audience (French consumers), and reliance on affiliate commission economics.
• Joko: French mobile-first cashback and loyalty platform that aggregates retailer offers and rewards. Closely mirrors Ma Petite Sponso's product surface (cashback app, browser extension, bank card-linked rewards) and French consumer focus.
• HelloAsso: French platform that enables associations and clubs to collect donations and membership fees online for free. Highly comparable on the 'fund French clubs/associations through consumer activity' axis, with a similar mission of supporting amateur/community organizations.
• Widilo: European cashback and voucher platform operating in France and other markets. Comparable on consumer cashback mechanics, voucher sales, and the affiliate commission model; broader geographic footprint than Ma Petite Sponso.

Broad incumbents

• GoFundMe: Global donation and personal-fundraising platform. Comparable on the donation-collection mechanism that Ma Petite Sponso routes to clubs, but operates at much larger scale, across many recipient types, and without the cashback or merchant-funded sponsorship angle.
• Swile: French employee benefits and gift-voucher platform. Overlaps with Ma Petite Sponso on the prepaid voucher purchase flow and French B2B partner relationships, but serves employer-paid meal/benefit vouchers rather than consumer-led sports sponsorship.

Emerging players

• Buyapowa: Referral and loyalty platform enabling brands to run shareable rewards and cashback-style campaigns. Compares on the underlying mechanics of merchant-funded consumer rewards and partner attribution, though it focuses on B2C referral programs rather than sports club funding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ma petite sponso