Blinko

What Blinko does

Blinko is a B2B marketing intelligence and prospecting platform serving sales, marketing, and communications teams across five European markets (France, Italy, Spain, UK, and Portugal). The platform aggregates a proprietary database of 60,000+ advertisers, 10,000+ agencies, and 370,000+ verified professional contacts, enriched with advertising investment data, agency-brand relationships, pitch history, social media spend, and financial information. The core technology layer combines third-party data agreements (Nielsen, InfoAdex, COMvergence) with proprietary monitoring tools, automated workflows, and a human validation team that refreshes the database daily. Differentiated product features include the PitchList (agency pitch tracking), Creative Database (1,000+ advertising campaigns across 5 markets), SocialAds tracking (Meta and Google spend), an integrated email marketing platform (Blinko Mailing), and a Monday newsletter alert system.

The company operates a tiered subscription SaaS model with a freemium entry point (Blinko Free, 5 companies/5 contacts) and four paid tiers (Blinko Pro Adv at €99/mo, Blinko Advance at €99/mo, Blinko Pro at €159/mo, Blinko Full at €249/mo, with 15-20% annual discounts). Distribution combines self-serve signup with a sales-led demo motion for enterprise and team packages. The platform is offered in five localized versions and sold across named enterprise customers including Publicis, Ogilvy, GroupM, DDB, Prisa, Atresmedia, and Amazon.

Corporate structure: Blinko is a privately held French company operating under the legal entity M2M SARL, headquartered in Bayonne (Boucau), France. The company is founder-led, with Matthieu de Montgolfier as CEO/Founder for France, Italy, and the UK, Alejandro Zbarski as CEO for Spain and Portugal, and Marian Orgaz as Head of the Madrid Office. No funding rounds, M&A, or parent company ownership are disclosed. The product family has expanded into adjacent verticals via sub-brands Blinko HR (HR/recruitment), Blinko Retail (retail), and add-on services Blinko Mailing and Blinko Insights, with planned geographic expansion to Mexico and Germany.

Name

Blinko

Legal name

M2M

Website

https://blinkogroup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Blinko is a B2B marketing intelligence and prospecting platform serving sales, marketing, and communications teams across five European markets, combining a proprietary database of 60,000+ advertisers, 10,000+ agencies, and 370,000+ contacts with advertising investment, pitch, and creative data.

Ownership category

akta.pro rank

Product category

Marketing Intelligence Software

NAICS

Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFABAN

Media Measurement, Attribution & Mix Modeling (MMM/MTA)

Business & Public Services/Marketing, Advertising & PR Services/Media Planning & Buying

SECONDARYMPAAAIAA

Email Marketing Services (Campaign Strategy, Design, Deliverability)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Direct Marketing (CRM, Email/SMS, Loyalty)

Keywords

• B2B marketing intelligence
• Advertising data analytics
• Sales prospecting platform
• Advertiser investment tracking
• Agency relationship intelligence

Headquarters

HQ city

Bayonne (Boucau)

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS Platform Access: Blinko generates revenue primarily through tiered subscription plans (Free, Pro Adv, Advance, Pro, Full) that grant access to its B2B marketing intelligence database. Subscriptions include monthly credit allocations for viewing companies and contacts, with upgrades available for additional credits or unlimited access. Annual billing offers discounts (15-20% off). The platform also supports team-wide access packages sold through sales-led engagement.
2. Blinko Mailing (Email Marketing Campaigns): Blinko offers a bundled email marketing service through its platform, allowing subscribers to run B2B email campaigns to its professional contact database across Spain, France, Italy, UK, and Portugal. Pricing is bundled with existing plan tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Blinko is a digital marketing intelligence platform that provides B2B prospecting data on advertisers, agencies, and decision-makers across five European markets (France, Italy, Spain, UK, Portugal). The platform centralizes strategic intelligence including advertising investments, agency pitch history, agency-brand relationships, financial data, and verified contact details for sales and marketing teams in the marketing and communications sector. It also offers vertical sub-brands for HR (Blinko HR), retail (Blinko Retail), an integrated email marketing service (Blinko Mailing), and a creative database of advertising campaigns.

Product overview

Blinko is a digital marketing intelligence platform that operates as a unified B2B data platform offering specialized sub-brands for different market segments. The core Blinko platform provides access to over 60,000 advertisers, 10,000 agencies, and 370,000 contacts with data on advertising investments, agency portfolios, financial data, pitch history, and decision-maker contacts. The product family includes Blinko ADV (for marketing and communication sector), Blinko HR (for HR and recruitment sector), and Blinko Retail (for retail sector). Subscription tiers range from free (Blinko Free with limited credits) to paid tiers: Blinko Pro ADV, Blinko Advance, Blinko Pro, and Blinko Full — each offering progressively more company/contact views, data features, and export capabilities. Add-on services include Blinko Mailing (email marketing platform reaching 300,000+ contacts) and Blinko Insights (sector analysis reports). The platform is available across France, Italy, Spain, Portugal, and the UK.

Differentiator

Problem solved

Functional benefit

Brands

• Blinko ADV: B2B platform for the marketing and communication sector, providing data on advertisers, agencies, and marketing decision-makers
• Blinko HR
• Blinko Retail
• Blinko Mailing

Products and services

• Blinko A digital marketing intelligence platform helping marketing professionals, agencies, and consultants centralize strategic information, manage markets, and identify prospects. Provides access to a database of over 60,000 advertisers, 10,000 agencies, and 370,000 contacts with data on advertising investments, agency shifts, financial data, and decision-maker contacts.
• Blinko ADV B2B platform dedicated to the marketing and communication sector, providing data on advertisers including financial information, social media data, trade press, contact lists with direct email addresses, and agency portfolio information for sales prospecting.
• Blinko HR B2B data platform for recruitment and HR teams providing financial data (turnover, benefits, employees), sector and sub-sector filtering, regional data, job titles, and detailed company profiles sourced from trade press, social media, and financial reports for HR market prospecting in France and Italy.
• Blinko Retail Specialized database solution for the retail sector, offering retail-specific data to help businesses understand customers, optimize campaigns, and make data-driven decisions.
• Blinko Mailing Email marketing platform for optimizing B2B prospecting and marketing activities. Supports HTML and SMTP integration for email campaigns to over 300,000 verified professional contacts across Spain, France, Italy, the UK, and Portugal.
• Blinko Creative Database Creative database indexing over 1,000 advertising campaigns across France, Italy, Spain, the UK, and Portugal, filterable by broadcast channel (TV, Print, Outdoor, DOOH, Radio, Connected TV, Digital, Social Media, Point of Sale) and product category.
• Blinko Insights Sector-specific analysis covering advertisers, agency pitches, and market movements by country. Series include industry verticals such as automotive, banking, and beer markets in Italy, and monthly advertising market recaps for France.

Quantifiable outcome

• Users identify 10 qualified prospects per week on average
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• NielsencoreTechnology or Integration · 1 June 2026Blinko is a certified partner of Nielsen, integrating Nielsen advertising investment data into its platform. This partnership provides Blinko users with access to advertiser spend data across multiple European markets, enhancing the platform's competitive intelligence capabilities for agencies and advertisers.
• COMvergencecoreTechnology or Integration · 1 June 2026Blinko is a certified partner of COMvergence, integrating industry-standard advertising measurement data into its European marketing intelligence platform. COMvergence data complements Nielsen data to provide comprehensive advertiser investment tracking across Europe.
• InfoAdexcoreTechnology or IntegrationBlinko uses InfoAdex data as a source for advertising investment information in the Spanish market, as referenced in its FAQ and data sourcing documentation. InfoAdex provides Spanish advertising expenditure data that Blinko integrates into its prospect database.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ZoomInfo: ZoomInfo is the largest B2B sales and marketing intelligence platform globally. It competes with Blinko on contact data and company intelligence, but operates as a broad horizontal tool across all verticals, whereas Blinko specializes in marketing/communications intelligence including ad spend, agency relationships, and creative data.
• LinkedIn Sales Navigator: LinkedIn Sales Navigator is the incumbent B2B prospecting tool used by marketing and sales teams globally. It is a broader platform for lead generation and account-based selling, but lacks Blinko's specialization in advertising investment tracking, pitch history, and agency-advertiser relationships.
• D&B Hoovers: D&B Hoovers is a long-established B2B sales intelligence platform owned by Dun & Bradstreet. It serves similar marketing and sales teams with company and contact data, but is a broad horizontal tool without Blinko's vertical specialization in marketing/communications sector data.
• Kantar Media: Kantar Media is a global leader in advertising audience measurement, media monitoring, and competitive intelligence. It overlaps with Blinko's advertising investment tracking capability at a much larger scale, though it primarily serves enterprise clients on bespoke engagements rather than a self-serve SaaS model.

Direct peers

• Apollo.io: Apollo.io provides a B2B sales intelligence platform combining contact data, email outreach, and prospecting workflows. It is a direct competitor to Blinko on the contact-database and prospecting use case, though it is a generalist platform without Blinko's vertical specialization in advertising/agency data.
• Cognism: Cognism is a B2B sales intelligence provider with strong European coverage, including France, Italy, Spain, and the UK. It overlaps directly with Blinko's geographic footprint and target audience of marketing/sales teams, and competes on the verified contact data and company intelligence use case.
• Lusha: Lusha provides B2B contact and company data for sales prospecting, with a self-serve SaaS model similar to Blinko's lower tiers. It serves the same marketing and sales teams with a focus on direct contact access, though it lacks Blinko's advertising investment and agency data.

Emerging players

• WARC: WARC provides advertising and marketing intelligence, including case studies, effectiveness research, and media trends. It overlaps with Blinko's Creative Database in tracking advertising campaigns, and serves the same agency and advertiser buyer segments, though it focuses more on insight content than prospecting data.
• The Media Image (GroupM/WPP): The Media Image is a media planning and buying agency that also operates industry intelligence tools focused on advertising spend data. It competes tangentially with Blinko in the advertising intelligence and commercial prospecting space for the European market.

Others

• Datanyze (now ZoomInfo): Datanyze was a B2B technology data provider acquired by ZoomInfo. It illustrates the pattern of smaller B2B intelligence providers being absorbed by larger generalists—a competitive threat that Blinko faces as a specialized vertical player without disclosed funding for defensive M&A.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@blinkoitaly
• LinkedInlinkedin.com/company/blinko-espana

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blinko