mad micas
Mad Micas (Mad Oils, Inc.) is a family-owned e-commerce business founded in 2013 that supplies premium mica, pigments, colorants, and biodegradable glitter to artisan soapmakers, indie cosmetics formulators, resin artists, and DIY crafters worldwide.
- Company typePrivate
- Founded2013
- HeadquartersDelray Beach, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What mad micas does
Mad Micas, operating under the legal entity Mad Oils, Inc. (a Florida-incorporated corporation), is a family-owned e-commerce business founded in 2013 and headquartered at 430 South Congress Ave, #2, Delray Beach, Florida. The company supplies premium mica substrates coated with lab-created pigments (iron oxides, ultramarines, FD&C dyes), biodegradable glitter made from eucalyptus-derived cellulose, and proprietary in-house color blends to artisan soapmakers, indie cosmetics formulators, resin artists, bath and body product makers, and general DIY crafters. The catalog spans 152+ products organized into Premium Mica, Mad Micas Originals / Color Lab (25 exclusive in-house blends including a JWST-inspired Deep Space Series), Neon Fluorescent Pigments (many blacklight-reactive, including the trademarked ECTOPLASM™), Oxides and Ultramarines, Glow In The Dark pigments, Biodegradable Glitter, and bundled sets. Each product is positioned as vegan, cruelty-free, and ethically sourced, with FDA compliance documentation supplied for cosmetic and lip/eye applications.
The business operates a product-led, multi-channel go-to-market. The primary sales channel is a direct-to-consumer Shopify storefront at madmicas.com offering worldwide shipping with 1-2 business day processing, no minimum order, and multi-currency checkout spanning USD, AUD, CAD, SGD, GBP, EUR and dozens of additional currencies. Distribution is supplemented by a network of authorized resellers across North America (USA, Canada, Puerto Rico), Europe (Bulgaria, Ireland, Portugal, Spain), and Oceania (New Zealand, Australia), including notable partnerships with CandleScience and Maker's Haven. A wholesale and high-volume program accommodates orders exceeding 100 pounds with custom color manufacturing and customer-reserved warehouse racking. A gated affiliate program (open only to existing customers) and the moderated "Mad Micas Buzz" Facebook community provide community-led acquisition, supported by active organic presence on Instagram, TikTok, YouTube, and Facebook and an educational reference library covering usage rates and FDA regulations.
The revenue model is a mix of one-time direct e-commerce sales, transaction-based wholesale and volume contracts, and affiliate referral commissions. Pricing for individual SKUs ranges from approximately $1.49 (5-gram sample bags) to $12.15 (the Color Shock Neon Pigment Set), with mystery boxes, gift cards, and a "Pixie Project" pay-it-forward initiative as ancillary offerings. The company is bootstrapped with no disclosed external funding, no parent company, no institutional investors, and no public M&A or leadership change activity. Customer concentration is low, evidenced by 19,000+ verified reviews with over 98% rated five stars (4.97/5 overall) across a long-tail of individual and SMB buyers in soap, resin, bath products, and cosmetics. The biodegradable glitter line carries independently verified ISO 14855 and EN 17033:2018 certification for 91.77% biodegradation in 106 days, providing a defensible sustainability credential absent from most competing craft colorant suppliers.
mad micas firmographics
Firmographics- Name
- mad micas
- Legal name
- Mad Oils, Inc.
- Website
- https://madmicas.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- Mad Micas (Mad Oils, Inc.) is a family-owned e-commerce business founded in 2013 that supplies premium mica, pigments, colorants, and biodegradable glitter to artisan soapmakers, indie cosmetics formulators, resin artists, and DIY crafters worldwide.
- Ownership category
- akta.pro rank
mad micas industry classification
Industry- Product category
- Cosmetic and Craft Colorants
- NAICS
- Synthetic Dye and Pigment Manufacturing (32513), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Mica (IMAEAFAH)
- akta.pro secondary industries
- Color Blends & Formulation Systems (Standardized Blends, Shade Matching) (AFAJAEAF), Color Matching, Tinting & Colorant Systems (IMAEAHAL)
Keywords
Where mad micas is headquartered
LocationHeadquarters
- HQ city
- Delray Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
mad micas business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Mad Micas sells their colorants, pigments, and glitter products directly to customers through their e-commerce website (madmicas.com). Customers can purchase individual products, color sets, or sampler packs. The business also sells gift cards.
- Wholesale and Reseller Sales: Mad Micas offers wholesale pricing and high-volume discounts for resellers and large-volume purchasers who have agreements in place. Custom color orders and large volume orders (exceeding 100 pounds) are available.
- Affiliate Commissions: Mad Micas operates an affiliate program where affiliates earn commissions on referred purchases. Affiliates must be existing customers and use Mad Micas products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Mica and Pigment Products |
| Unit Pricing | Multi-year contract | Wholesale and High-Volume Purchases |
| Unit Pricing | Pay-as-you-go | Grab Bags and Mystery Boxes |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
mad micas product offering
Product offeringCore offering
Mad Micas manufactures and sells premium mica powders, pigments, colorants, and biodegradable glitter for use in soapmaking, cosmetics, epoxy resin, bath products, and craft applications. The company produces exclusive in-house color blends under its Mad Micas Originals/Color Lab line, plus neon fluorescent pigments, oxides, ultramarines, and glow-in-the-dark pigments, with all products being vegan, cruelty-free, and FDA-compliant.
Product overview
Mad Micas is a family-owned colorants company founded in 2013, specializing in premium mica, pigments, and glitter products for soap making, cosmetics, epoxy resin, bath bombs, and crafts. The core offering consists of over 100+ individual mica and pigment colors across multiple product lines: Premium Mica (natural and synthetic colorants), Mad Micas Originals/Color Lab (exclusive in-house blends), Neon Fluorescent Pigments (high-intensity colors), Oxides and Ultramarines (cosmetic-grade synthetic pigments), Biodegradable Glitter (cellulose-based eco-friendly glitter), and Glow In The Dark Pigments (phosphorescent products). The company also offers bundled product sets (Color Shock Neon Set, Brilliant Micas Set, Royal Beginner Set), the Deep Space Series sub-brand inspired by space photography, and ancillary products like additives and gift cards. All products are vegan, cruelty-free, and ethically sourced with comprehensive FDA compliance documentation.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Mica Natural and synthetic mica-based colorants available in 100+ colors with varying particle sizes and FDA approval levels for use in soap, cosmetics, crafts, and epoxy resin applications.
- Mad Micas Originals (Color Lab) 25 exclusive lab-tested in-house color blends only available from Mad Micas and authorized partners. Custom manufacturing may result in slight variations from lot to lot.
- Neon Fluorescent Pigments High-intensity neon pigments including blacklight-reactive options for soap, cosmetics, and craft applications.
- Biodegradable Glitter Environmentally-friendly glitter made from cellulose derived from eucalyptus trees, manufactured in the United States, with independently tested 91.77% biodegradability in 106 days under ISO 14855 conditions. Meets EN 17033:2018, EN 13432, EN 14995, EN 16640, EN 16785-1, ISO 17088, ISO 15985, and ISO 14851 standards.
- Oxides and Ultramarines Cosmetic-grade synthetic iron oxides and ultramarine blue pigments produced synthetically to avoid impurities found in naturally occurring versions.
- Glow In The Dark Pigments Phosphorescent pigments that store light energy and release it as visible glow in darkness.
- Deep Space Series Limited collection of six original space-themed color blends inspired by James Webb Space Telescope imagery.
- Color Shock Neon Pigment Set Collection of all nine neon pigments bundled together at a discounted price.
- Color Sets and Limited Editions Curated themed color collections and limited edition releases, including the Brilliant Micas Set and Royal Beginner Mica Set for entry-level users.
- Mad Micas Gift Cards Gift cards available for purchase on the Mad Micas e-commerce site.
Quantifiable outcome
- 98%+ 5-star rating from 19,000+ verified reviews
- +3 more outcomes
Companies that use mad micas
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
mad micas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
mad micas partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Maker's Haven (Fragrance Oils)coreExclusive agreement with Maker's Haven to sell original Mad Oils Fragrance Oils. After Mad Micas stopped carrying the fragrance oils in 2017, Maker's Haven obtained exclusive rights to continue selling them online at makershaven.com. Supports family-owned businesses.
- Soap & MoreminorAuthorized reseller located in Calgary, Alberta, Canada. Physical storefront at 3830 - 7 ST SE, Calgary, Alberta T2G 2Y8. Carries the Mad Micas collection.
- Windy Point Soap Making SuppliesminorAuthorized reseller in Calgary, Alberta, Canada. Physical location at 14, 6125 12 Street SE, Calgary, Alberta T2H 2K1.
- Kulig AromatiqueminorAuthorized reseller in Ontario, Canada. Online and potentially physical location.
- EviliaminorAuthorized reseller based in Bulgaria, Europe.
- Mavis NestminorAuthorized reseller based in Ireland.
- Eco Candle ProjectminorAuthorized reseller based in Portugal.
- Mommy's Soaps & CandlesminorAuthorized reseller based in Spain.
- The Bubble GirlminorAuthorized reseller based in New Zealand.
- WickiiminorAuthorized reseller based in Australia.
- Maker's HavencoreAuthorized reseller with physical location at 2050 N Alma School Rd, Ste 27, Chandler, AZ 85224. Also holds exclusive agreement for Mad Oils Fragrance Oils (available via maker'shaven.com or (602) 960-MAKE).
- CandleSciencecoreAuthorized reseller located at 1247 Person Street, Durham, NC 27703. Major industry player in the candle and soap making supplies space.
- The MakersminorAuthorized reseller located in Villa Blanca Industrial Park, Caguas, Puerto Rico 00725.
- Buy It Ship ItminorAuthorized reseller in Texas, USA. Located at 2040 Humble Place, Humble, Texas 77338.
- GlitznGlam7minorOnline-only authorized reseller.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
mad micas competitors and assessment
Company assessmentDirect peers
- TKB Trading: TKB Trading is one of the largest US suppliers of mica, pigments, oxides, and cosmetic colorants to soapmakers, cosmetics formulators, and resin artists. Most directly comparable to Mad Micas in product breadth and target customer (indie/DIY craft market).
- Bramble Berry: Bramble Berry is a major soapmaking supplies retailer carrying micas, colorants, fragrances, and bases. Competes with Mad Micas for the same soapmaker customer wallet and runs an analogous educational-content/community GTM motion.
- Nurture Soap: Nurture Soap supplies micas, pigments, colorants, and fragrance oils to artisan soapmakers and cosmetics makers. Directly overlaps with Mad Micas' core catalog and indie beauty/craft positioning.
- CandleScience: CandleScience is a major US candle and soap supplies distributor and an authorized Mad Micas reseller. Overlaps directly on colorant/wholesale distribution to craft makers and is itself a credible competitor if it expands its own color line.
- Crafter's Choice (B&B Trends): Crafter's Choice supplies soap, cosmetic, and candle ingredients including micas and colorants to small manufacturers and hobbyists. Directly comparable in product offering and target customer segment.
- Voyageur Soap & Candle: Canadian supplier of soapmaking and candlemaking ingredients including micas, oxides, and colorants. Directly comparable to Mad Micas in product mix and serves an overlapping North American hobbyist base.
- Rustic Escentuals: Rustic Escentuals supplies fragrance oils, micas, and colorants for soap and candle making. Directly comparable in product breadth and indie crafter customer segment.
Broad incumbents
- Stephenson Personal Care: Stephenson is an established UK-based manufacturer of soap bases and cosmetic ingredients. Comparable as a broad ingredient incumbent serving many of the same indie cosmetics and soap customers, though it operates at significantly larger scale than Mad Micas.
- Sensient Technologies: Sensient is a global specialty chemicals company with large color and cosmetics ingredient divisions. Comparable as a broad incumbent producing pigments and colorants used in cosmetics, though it serves industrial-scale customers rather than Mad Micas' indie hobbyist core.
- Elementis: Elementis is a global specialty chemicals company producing pigments and colorants for personal care and industrial applications. Comparable at the input layer (oxide/ultramarine pigments) where it competes upstream of Mad Micas' formulations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
mad micas social profiles
Digital presencemad micas financial estimates
Financial estimateRevenue estimate
Valuation estimate
mad micas leadership team
Management profileNumber of profiles
Profiles1 record
mad micas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mad micas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mad micas
What does mad micas do?
Mad Micas manufactures and sells premium mica powders, pigments, colorants, and biodegradable glitter for use in soapmaking, cosmetics, epoxy resin, bath products, and craft applications. The company produces exclusive in-house color blends under its Mad Micas Originals/Color Lab line, plus neon fluorescent pigments, oxides, ultramarines, and glow-in-the-dark pigments, with all products being vegan, cruelty-free, and FDA-compliant.
Is mad micas a public or private company?
mad micas is a private company. It is classified as family owned and is currently operating.
When was mad micas founded?
mad micas was founded in 2013.
Where is mad micas based?
mad micas is headquartered in Delray Beach, United States, in the North America region.
How does mad micas make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale and Reseller Sales and affiliate Commissions.
Who are mad micas's main competitors?
Direct peers on record are TKB Trading, Bramble Berry, Nurture Soap, CandleScience, Crafter's Choice (B&B Trends), Voyageur Soap & Candle and Rustic Escentuals. Broad incumbents are Stephenson Personal Care, Sensient Technologies and Elementis.
Does mad micas have an API?
No public API is recorded for mad micas.
What industry is mad micas in?
mad micas's product category is Cosmetic and Craft Colorants. Its primary akta.pro industry code is IMAEAFAH, Mica, with a secondary code of AFAJAEAF, Color Blends & Formulation Systems (Standardized Blends, Shade Matching). Its NAICS code is 32513 and its SIC code is 2840.