What andreas c. fritz consulting does

Andreas C. Fritz Consulting is a sole-proprietor marketing consulting practice founded in 2018 and registered in Regensburg, Germany, operating as a one-person firm under the legal name 'Andreas C. Fritz' (DBA 'Marketing Beratung'). The firm serves German Mittelstand (mid-market) companies seeking to professionalize their marketing function, with a stated functional benefit of 'more customers, more revenue, more applicants.' The target buyer profile is described as companies that lack the structured, customer-centric marketing they need and deserve, with specific use cases spanning marketing audits, customer-centric transformation, digital marketing setup, employer branding, and sales-marketing alignment.

The core product is the proprietary 'Ganzheitliches Marketing mit System' (Holistic Marketing with System) methodology, a planning method using interlocking instruments to guide clients step-by-step toward a tailored marketing concept with concrete task packages and timelines. Around this methodology, the firm offers a portfolio of services: (1) 'Beratung & Konzeption' for strategy and concept work; (2) 'Umsetzungsbegleitung & Interim-Management' for implementation support including project leadership and business plan development; (3) 'Next-Level 8-Wochen-Programme,' an 8-week program combining the 'Flow & Grow Process' with the core method; and (4) 'Programme, Workshops, Seminare & Vorträge' for training, in-house seminars, and public seminars via IHK-Akademie partnership.

The business model is professional services revenue from B2B consulting engagements (project-based or time-and-materials billing) with no publicly disclosed pricing tiers. Go-to-market is sales-led via personal outreach, networking on LinkedIn and XING, client referrals, and direct consultation requests through the website or Calendly booking. The firm is registered on the BAFA 'Förderung unternehmerischen Know-hows' registry, enabling eligible German SMEs to access state-subsidized funding. Distribution is entirely domestic (Germany), with no channel partners beyond the IHK-Akademie seminar arrangement and no resellers.

Name

andreas c. fritz consulting

Legal name

Andreas C. Fritz

Website

https://acfritz.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Andreas C. Fritz Consulting is a sole-proprietor marketing consultancy based in Regensburg, Germany, offering holistic marketing strategy, 8-week implementation programs, workshops, and interim management services to German Mittelstand companies through a proprietary 'Ganzheitliches Marketing mit System' methodology.

Ownership category

akta.pro rank

Product category

Marketing Consulting

NAICS

Marketing Consulting Services (541613), Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Strategy & Corporate Development Consulting (BPAHACAA), Operations & Process Improvement Consulting (BPAHACAB)

Keywords

• Marketing consulting
• Holistic marketing
• Marketing strategy
• Interim marketing management
• Marketing workshops

Headquarters

HQ city

Regensburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Consulting & Advisory Services: B2B marketing consulting engagements including strategy development, marketing audits, and optimization. Revenue is earned through professional services engagements, likely project-based or time-and-materials billing.
2. Programs, Workshops, Seminars & Talks: Revenue from 'Next-Level 8-Week Programs' using the 'Flow & Grow Process', in-house seminars, open seminars (including IHK-Akademie partnerships), and speaking engagements / motivational presentations.
3. Interim Management & Implementation Support: Short-term executive and implementation support engagements where the consultant steps in to execute marketing concepts, project leadership, and business plan development.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Andreas C. Fritz Consulting is a one-person marketing advisory practice that delivers holistic marketing consulting, strategy development, implementation support, and interim management for German mid-sized companies. Services are anchored in the proprietary 'Ganzheitliches Marketing mit System' methodology and structured 8-week programs that combine the 'Flow & Grow Process' with the holistic marketing method to deliver tailored, executable marketing concepts for more customers, revenue, and applicants.

Product overview

Andreas C. Fritz Consulting is a marketing consulting firm offering a portfolio of services built around the proprietary 'Ganzheitliches Marketing mit System' (Holistic Marketing with System) methodology. The core offering consists of structured 8-week programs called 'Next-Level 8-Wochen-Programme' that combine the 'Flow & Grow Process' with the holistic marketing method. Supporting services include strategic consulting and concept development, implementation support and interim management, as well as training programs, workshops, seminars, and presentations. The firm serves medium-sized companies (Mittelstand) seeking to improve marketing effectiveness, customer focus, and employee recruitment.

Differentiator

Problem solved

Functional benefit

Brands

• Ganzheitliches Marketing mit System: A holistic marketing planning method developed by Andreas C. Fritz that uses interlocking instruments to guide businesses step-by-step to a perfect, tailored, and executable marketing concept for more customers, more revenue, and more applicants

Products and services

• Ganzheitliches Marketing mit System (Holistic Marketing with System) Proprietary holistic marketing planning methodology that uses interlocking analytical tools and concept frameworks to systematically guide businesses step-by-step to a tailored, executable marketing concept aimed at delivering more customers, more revenue, and more applicants. Intended for German mid-sized companies (Mittelstand) seeking to professionalize marketing.
• Next-Level 8-Wochen-Programme Structured 8-week program combining the 'Flow & Grow Process' with the 'Ganzheitliches Marketing mit System' method to help businesses systematically improve their marketing and reach the next level. Targeted at German mid-sized companies seeking a guided, time-bound engagement.
• Beratung & Konzeption External strategic consulting providing a fresh perspective and new solutions at the objective, strategy, or measure level — including marketing and communication concepts, positioning, brand development, campaign development, planning, and guidance on digital transformation. For companies seeking senior marketing advisory without full implementation.
• Umsetzungsbegleitung & Interim-Management Implementation support and interim management services including project leadership, business plan development, marketing department setup and leadership, mentoring and coaching, and personnel management. For companies that need experienced marketing leadership to translate strategy into execution on an interim basis.
• Programme, Workshops, Seminare & Vorträge Training and enablement services including in-house workshops built on the 'Ganzheitliches Marketing mit System' framework, in-house seminars, public seminars (delivered in cooperation with IHK-Akademie), and motivational/impulse presentations and talks. For marketing teams, leadership groups, and event organizers.

Quantifiable outcome

• Over 100 clients served in 8 years of agency operations
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• BAFA (Bundesamt für Wirtschaft und Ausfuhrkontrolle)coreStrategic or Co-development PartnerListed on BAFA's registry for state-subsidized consulting under the 'Förderung unternehmerischen Know-hows' program. Enables eligible German SMEs to receive government funding for consulting services, making the firm's services more accessible to target clients.
• IHK-Akademie (Chamber of Commerce Academy)minorStrategic or Co-development PartnerPlanned open seminars and marketing education programs to be delivered in partnership with the IHK-Akademie, targeting marketing professionals in the German Mittelstand.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Serviceplan Group: Europe's largest independent, partner-led agency group headquartered in Munich, Germany. Provides integrated marketing, digital, and brand consulting to mid-market and enterprise clients across DACH. Comparable as a German marketing/strategy advisory competing for the same Mittelstand buyer, though operating at vastly larger scale and broader scope.
• Jung von Matt: Leading German creative agency network with offices across Germany and Europe. Offers brand strategy, marketing consulting, and campaign development to mid-market and large clients. Comparable as a high-end German marketing consultancy serving B2B and consumer clients, though at significantly larger scale.
• Scholz & Friends: Major German creative agency group headquartered in Hamburg, part of the WPP network. Provides integrated marketing strategy and communications for mid-market and enterprise clients across DACH. Comparable as a German agency with holistic marketing and brand transformation offerings for similar buyer segments.
• Thjnk: Independent German strategy and creative agency group with offices in Hamburg, Berlin, Düsseldorf, and Stuttgart. Focuses on strategic brand and marketing consulting for mid-market and enterprise clients. Comparable as a German agency offering structured marketing strategy frameworks to similar buyer segments.
• achtung!: Hamburg-based creative and digital agency serving B2B and B2C clients across DACH. Offers marketing strategy, digital transformation, and brand consulting. Comparable as a German marketing consultancy targeting mid-market and enterprise buyers, though operating with a much larger team.
• Kolle Rebbe: Hamburg-based brand and creative consultancy, now part of the Serviceplan Group. Provides brand strategy, marketing transformation, and creative development for German mid-market and enterprise clients. Comparable as a German marketing/brand consultancy serving similar buyer profiles.
• kempertrautmann: Independent Hamburg-based creative agency known for brand strategy, digital, and integrated marketing. Serves German and international mid-market to enterprise clients. Comparable as a German full-service agency offering structured marketing and brand strategy for similar buyer segments.
• Grabarz & Partner: Hamburg-based independent creative agency with strong B2B and mid-market client base. Offers integrated marketing strategy and brand development for German Mittelstand and large clients. Comparable as a German agency offering marketing transformation to similar buyer segments.
• DDB Germany: German operations of the global DDB advertising network, headquartered in Düsseldorf/Berlin. Provides integrated marketing, brand strategy, and digital transformation for mid-market and enterprise clients. Comparable as a large German agency competing for the same holistic marketing mandate as Fritz.
• Ogilvy Germany: German arm of the global Ogilvy network, headquartered in Frankfurt. Offers brand strategy, marketing transformation, and integrated communications to enterprise and mid-market clients. Comparable as a global network agency offering structured marketing consulting in the same German market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xxing.com/profile/AndreasC_Fritz
• LinkedInlinkedin.com/in/andreas-c-fritz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about andreas c. fritz consulting