stubhub spain

What stubhub spain does

StubHub Spain operates a peer-to-peer online marketplace for buying and selling tickets to live events, including sports (La Liga, Champions League, NFL Madrid, NBA, tennis), concerts (international and Spanish artists such as Aitana, Rosalía, Shakira, Bruno Mars), and theater/comedy events. The legal entity behind the platform is Ticketbis S.L., registered in Bilbao, Spain, and the service is delivered through stubhub.es along with native iOS and Android applications. The platform previously operated under the Ticketbis brand and was rebranded to StubHub International. The company has been in operation since 2009 and serves buyers and sellers across 60+ countries, with currency options (€, $, £, ¥) tailored to event location.

The core technology stack consists of a web marketplace, mobile applications distributed via the Apple App Store and Google Play Store, payment processing integrated with Hyperwallet (which handles buyer payments and seller disbursements), and customer support infrastructure. The FanProtect® Guarantee — a registered trademark — provides buyer protection covering ticket validity, on-time delivery, and refunds for cancelled events. Additional features include StubHub Wallet for user rewards/balance management and an Instant Download capability allowing sellers to upload electronic tickets for immediate buyer access. The platform is GDPR-compliant, DSA-compliant (with EU monthly active recipients below the 45M VLOP threshold as of June 2026), and VAT-registered in Saudi Arabia for Middle East event coverage.

The business model is a take-rate transaction marketplace: StubHub earns commissions on both buyer and seller sides (collectively "Service Fees"), with rates varying by event type, ticket type, and location. Additional revenue is generated through delivery/fulfillment fees, seller administrative fees of €25/£25/$25 for cancelled or problematic transactions, and an annual €35 debt maintenance fee on unclaimed seller balances. Go-to-market is predominantly self-serve via owned digital channels (web, mobile apps, email), with marketing support from Google Ads, Meta Ads, and a Student Beans discount partnership. The company has no disclosed parent, no disclosed funding rounds, and no disclosed revenue or headcount figures.

Name

stubhub spain

Legal name

Ticketbis S.L.

Website

https://stubhub.es

Company type

Private

Founded year

2009

Operating status

Operating

Short description

StubHub Spain (legal entity Ticketbis S.L.) operates a peer-to-peer online marketplace for buying and selling tickets to live sports, concerts, and theater events across 60+ countries, monetizing via transaction commissions and service fees through stubhub.es and mobile apps.

Ownership category

akta.pro rank

Product category

Online Ticket Marketplace

akta.pro primary industry

Live Sports Pay-Per-View (PPV) & Event Streaming (MPAKAOAE)

akta.pro secondary industry

Merchandising & On-Site Retail (Tour Merch, Pop-ups) (MPAIAFAJ)

Keywords

• Ticket resale marketplace
• Live event tickets
• Sports concert tickets
• Peer-to-peer ticketing
• Event ticket exchange

Headquarters

HQ city

Bilbao

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Transaction Commissions and Service Fees: StubHub International charges commissions on ticket purchases and sales made through the platform, as well as delivery or fulfillment fees (collectively referred to as Service Fees). Service fees vary depending on event type, ticket type, and location. The company also charges sellers for cancelled sales, invalid tickets, or failed deliveries. Administrative fees of 25£ (UK), 25€ (EEA/EUR events), or $25 (US/Canada/USD events) are applied per order for cancelled or problematic transactions.
2. Debt Maintenance Fee: Annual maintenance fee of 35€ for users with pending balances who do not provide required banking information. This fee covers maintenance costs associated with outstanding amounts owed to the user.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

StubHub Spain operates a peer-to-peer online marketplace for buying and selling tickets to live events including sports (La Liga, Champions League, NFL Madrid, NBA), concerts (international and Spanish artists), and theater/comedy shows. Individual sellers list tickets at prices they set, while StubHub acts as intermediary facilitating transactions through its website and mobile apps, with payment processing handled by Hyperwallet and buyer protection provided via the FanProtect® Guarantee.

Product overview

StubHub Spain operates as a peer-to-peer ticket marketplace platform that connects ticket sellers and buyers for live events. The core offering is the StubHub Marketplace, supported by the FanProtect® Guarantee for buyer protection. Additional features include the StubHub Wallet for rewards management, mobile applications for iOS and Android, and an Instant Download feature for electronic tickets. The platform focuses on sports (La Liga, Champions League, NFL, NBA, etc.), concerts (Aitana, Shakira, Bruno Mars, etc.), and theater/comedy events.

Differentiator

Problem solved

Functional benefit

Products and services

• StubHub Marketplace Online peer-to-peer marketplace connecting buyers and sellers for live event tickets across sports (La Liga, Champions League, NFL Madrid, NBA, tennis), concerts (international and Spanish artists), and theater/comedy events. Sellers set ticket prices and the platform acts as intermediary.
• FanProtect® Guarantee Buyer protection guarantee ensuring valid tickets, on-time delivery, and refunds for cancelled events. Covers situations where tickets are invalid, not delivered on time, or events are cancelled and not rescheduled. Registered trademark.
• StubHub Wallet Rewards and wallet feature accessible through user accounts, allowing users to manage balance and rewards associated with ticket transactions.
• StubHub Mobile App (iOS) iOS mobile application available on the Apple App Store enabling users to browse, buy, and sell tickets on mobile devices.
• StubHub Mobile App (Android) Android mobile application available on Google Play enabling users to browse, buy, and sell tickets on mobile devices.
• Instant Download Feature allowing sellers to upload electronic tickets at time of listing for immediate delivery to buyers upon sale, providing faster ticket delivery and highlighting listings as ready for instant download.

Quantifiable outcome

• 100% order guarantee on all purchases
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• HyperwalletcoreTechnology or IntegrationHyperwallet provides payment processing services for StubHub International's platform. It handles all payments and collections on the site, processing buyer payments and disbursing funds to sellers according to seller payment policies and terms. Sellers contract with Hyperwallet under the Payment Services Agreement.
• ApplecoreTechnology or IntegrationStubHub International's iOS application is distributed through the Apple App Store. The app must comply with Apple's App Store terms of service and guidelines.
• GooglecoreTechnology or IntegrationStubHub International's Android application is distributed through Google Play Store. The app must comply with Google Play terms of service and policies.
• Google AdsminorGTM or Marketing PartnerGoogle Ads is used for online advertising, personalization, remarketing, audience creation, conversion measurement, and advertising analytics. Data sharing includes cookie identifiers, device information, and browsing activity.
• Meta AdsminorGTM or Marketing PartnerMeta Ads platform is used for advertising personalization, remarketing, audience creation, and campaign analytics. StubHub shares online identifiers and browsing activity with Meta for advertising purposes.
• Student BeansminorChannel Partner/ Reseller/ DistributorStudent Beans provides student discount programs for StubHub, extending reach to student audiences with promotional pricing through their student discount platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Viagogo: Viagogo is the largest direct competitor to StubHub in the global secondary ticket marketplace space, offering peer-to-peer resale across sports, concerts and theater with similar buyer guarantee mechanics and international reach.
• TickPick: TickPick is a no-fee ticket marketplace operating in the US and select international markets, competing with StubHub on transparent pricing and buyer experience for sports and concert tickets.
• Vivid Seats: Vivid Seats is a North American secondary ticket marketplace that competes with StubHub in sports and concert resale, with overlapping buyer guarantee features and rewards programs.

Broad incumbents

• Ticketmaster Resale: Ticketmaster operates both primary ticketing and an official resale exchange, directly competing with StubHub Spain on inventory of La Liga, NFL Madrid and major concert events while leveraging its primary ticketing relationships with venues and promoters.
• StubHub International: StubHub International is the broader regional brand under which StubHub Spain (Ticketbis S.L.) operates; it is the parent marketplace platform serving multiple European countries and directly comparable to the Spanish entity's offering.
• Live Nation: Live Nation is a global live entertainment and ticketing conglomerate that operates primary ticketing (via Ticketmaster) and concert promotion, serving as a broader incumbent whose official resale initiatives overlap with StubHub Spain's marketplace.

Emerging players

• SeatPick: SeatPick is an emerging ticket comparison and resale aggregator that surfaces listings from multiple resale marketplaces, competing with StubHub Spain on price discovery for Spanish and international live events.
• Twickets: Twickets is a face-value-only peer-to-peer resale platform that competes with StubHub Spain on concert and theater inventory by offering capped pricing and a community-driven anti-scalping model.
• Tixel: Tixel is a safe peer-to-peer ticket resale marketplace with anti-scalping and fraud-prevention features, operating across European markets including Spain and directly overlapping StubHub Spain's buyer/seller use cases.

Regional players

• See Tickets: See Tickets is a European primary ticketing platform with strong UK and Ireland presence that is expanding into Spain; it competes with StubHub on event access and is increasingly relevant as primary platforms expand into resale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about stubhub spain