coachfirst
- Company typePrivate
- Founded2020
- HeadquartersWest Palm Beach, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
coachfirst firmographics
Firmographics- Name
- coachfirst
- Legal name
- Circadn Technologies, Inc.
- Website
- https://coachfirst.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Ownership category
- akta.pro rank
Where coachfirst is headquartered
LocationHeadquarters
- HQ city
- West Palm Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
coachfirst business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Transaction Fee: CoachFirst generates revenue through a tiered platform fee based on monthly card transaction volume processed through Square integration. No subscription fee is charged. The platform fee decreases as transaction volume increases: 1.00% for $0-$10,000, 0.75% for $10,001-$20,000, and 0.50% for $20,001+. Square charges standard card processing fees of 2.90% + $0.30 per transaction.
- Monthly Subscription (Fallback Option): For coaches who choose not to accept credit cards, after 60 days they can pay a monthly subscription: $29.99/month for single coach businesses, or $99.99/month for multi-coach or multi-location businesses to access the full suite of client-facing features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Trailblazer tier - Free subscription, 1.00% platform fee |
| Transaction based/ take rate | Pay-as-you-go | Growth tier - Free subscription, 0.75% platform fee |
| Transaction based/ take rate | Pay-as-you-go | Powerhouse tier - Free subscription, 0.50% platform fee |
| Freemium | Monthly | Organize Me (Free Tier) - No card processing |
| Subscription | Monthly | Single Coach Monthly - $29.99/month |
| Subscription | Monthly | Multi-Coach Monthly - $99.99/month |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
coachfirst product offering
Product offeringCore offering
CoachFirst provides booking, scheduling, and payment software for independent sports coaches, personal trainers, boutique gyms, and fitness studios. The platform consists of two mobile apps (Hub App for coaches, Client App for booking) and two web portals (Coach Portal and Client Portal) that automate 1:1 session booking, class scheduling, camp registration, payment collection via Square, client management, and revenue reporting, with revenue generated through a tiered transaction-based platform fee rather than monthly subscription fees.
Product overview
CoachFirst is a coaching business management platform with no monthly subscription fees, using a transaction-based pricing model. The core product ecosystem consists of two mobile apps (CoachFirst Hub App for iOS coaches and CoachFirst Client App for iOS/Android), plus two web-based portals (Coach Portal for coaches and Client Portal for clients). The Hub App enables coaches to manage scheduling, payments, and client communications while the Client App allows clients to book sessions and make payments. Both web portals provide browser-based access to these same functions. The platform integrates with Square for payment processing and includes AI-powered Intelligent Notes feature for voice-based client data capture.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Coaches can schedule 50+ personal training sessions per week with automated calendar management
- +1 more outcomes
Companies that use coachfirst
Customer profileNamed customers5 records
Segments4 records
coachfirst technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature6 records
coachfirst partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SquarecoreSquare provides the payment processing infrastructure for CoachFirst. Coaches connect their own Square accounts to process card transactions. The integration enables automatic payment collection with Square's standard processing rates of 2.90% + $0.30 per transaction. Coaches with high volume may qualify for custom Square rates.
- Stripe ConnectcoreStripe's Connect Platform is used to enable Subscribers (coaches) to accept payments from their customers. CoachFirst receives transaction information through this integration. Usage of Stripe's platform is subject to Stripe's terms and conditions.
Scale indicators3 records
coachfirst competitors and assessment
Company assessmentDirect peers
- Momence: Momence provides scheduling, payments, memberships, and business management for fitness studios, gyms, and wellness businesses. It directly overlaps CoachFirst's booking, payment, and client-management workflow for small fitness operators.
- WellnessLiving: WellnessLiving offers scheduling, payments, client management, marketing, and business operations for fitness and wellness businesses. It directly serves boutique studios and independent operators with a similar all-in-one model.
- Glofox: Glofox provides gym and studio management software covering bookings, memberships, payments, and client communication. Its target customers and operational workflow closely match CoachFirst's coaching and fitness-business proposition.
- Gymdesk: Gymdesk is a gym management platform for scheduling, billing, payments, and member management, particularly for smaller fitness businesses. It is a close direct comparator for CoachFirst's gym and multi-coach use cases.
- Zen Planner: Zen Planner supports gyms, fitness studios, martial arts schools, and other training businesses with scheduling, billing, payments, and member management. It overlaps CoachFirst's independent-coach and small-business use cases.
- TeamUp: TeamUp provides class booking, payments, and administration for fitness businesses, camps, and activity providers. It is a direct comparator for CoachFirst's class, camp, and coaching workflows.
Broad incumbents
- Mindbody: Mindbody is an established platform for fitness, beauty, and wellness businesses with class scheduling, payments, client management, and marketing tools. It is a broad incumbent and a useful scale and feature comparator for CoachFirst's SMB fitness workflow.
- Square Appointments: Square Appointments provides online booking, calendar management, and payments for service-based businesses, including fitness and wellness providers. It is a broad incumbent and a relevant benchmark for CoachFirst's self-serve booking-and-payment proposition.
Emerging players
- Trainerize: Trainerize helps personal trainers manage clients, deliver programming, and communicate digitally. It overlaps CoachFirst's personal-training customer base, though it is more focused on workout delivery than business payments.
- TrueCoach: TrueCoach is personal-trainer software for workout programming, client communication, and progress tracking. It is a relevant niche comparator for CoachFirst's personal-training workflow, but it is less directly focused on booking and payments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
coachfirst social profiles
Digital presencecoachfirst financial estimates
Financial estimateRevenue estimate
Valuation estimate
coachfirst leadership team
Management profileNumber of profiles
coachfirst funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
coachfirst M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about coachfirst
What does coachfirst do?
CoachFirst provides booking, scheduling, and payment software for independent sports coaches, personal trainers, boutique gyms, and fitness studios. The platform consists of two mobile apps (Hub App for coaches, Client App for booking) and two web portals (Coach Portal and Client Portal) that automate 1:1 session booking, class scheduling, camp registration, payment collection via Square, client management, and revenue reporting, with revenue generated through a tiered transaction-based platform fee rather than monthly subscription fees.
Is coachfirst a public or private company?
coachfirst is a private company. It is currently operating.
When was coachfirst founded?
coachfirst was founded in 2020.
Where is coachfirst based?
coachfirst is headquartered in West Palm Beach, United States, in the North America region.
How does coachfirst make money?
Two revenue lines are on record. Platform Transaction Fee is the primary driver. The others are monthly Subscription (Fallback Option).
Who are coachfirst's main competitors?
Direct peers on record are Momence, WellnessLiving, Glofox, Gymdesk, Zen Planner and TeamUp. Broad incumbents are Mindbody and Square Appointments. Emerging players are Trainerize and TrueCoach.
Does coachfirst have an API?
No public API is recorded for coachfirst.