procuria
Procuria is a UK-based buying group that aggregates purchasing from 7,000+ independent retailers, providing free access to 45,000+ products and services from 250+ pre-vetted suppliers via centrally negotiated rates and consolidated invoicing.
- Company typePrivate
- Founded2009
- HeadquartersKingston upon Hull, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingDigital Commerce or Content
What procuria does
Procuria is a UK-based discount buying organisation that aggregates purchasing demand from independent retailers and small businesses, providing centrally negotiated access to over 45,000 products and services from 250+ pre-vetted suppliers. Founded in 2009 and headquartered in Hull, the company serves approximately 7,000+ active member businesses — predominantly convenience stores, forecourt retailers, corner shops, and newsagents — and frames itself as 'Stronger Together' (its 2020 rebrand positioning). The platform is structured as a buying group rather than a technology company: Procuria does not warehouse inventory or build proprietary software, instead orchestrating direct-to-store delivery from supplier partners and consolidating multiple supplier transactions into a single monthly invoice for each member.
The company's product portfolio spans two broad categories. 'Products to Sell' includes bread and bakery (Warburtons, Roberts), dairy and eggs (50+ dairies), food-to-go (slush, milkshakes, coffee machines), fresh produce, frozen and chilled food (3,000+ lines via Eden Farm Hulleys), impulse snacking and confectionery, specialty foods, non-food retail, and vaping products. 'Business Services' covers commercial waste management (146+ suppliers), broadband and telecoms (BT), hygiene services (PHS), merchant payment services and EPoS (ShopMate, Procuria Payments), pest control (Ecolab), CCTV and security, fire safety and training (Safelincs, St John Ambulance), and workwear. Sub-brands — Procuria Milk, Procuria Waste, and Procuria Payments — signal category-specific positioning within the broader platform.
Procuria's revenue model is transaction-fee based: no joining or monthly fees are charged to members, with revenue generated from margins and commissions captured on the centrally negotiated supplier rates. Standardised 15+ day credit terms and consolidated weekly direct debit reduce member administrative burden. Go-to-market is sales-led, combining telephone sales, a customer portal, email newsletters, trade show presence (Federation of Independent Retailers events), and supplier-side recruitment. The company is privately held with no disclosed external funding and operates as Procuria Ltd, a private limited company incorporated in England and Wales.
procuria firmographics
Firmographics- Name
- procuria
- Legal name
- Procuria Ltd
- Website
- https://procuria.net
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Short description
- Procuria is a UK-based buying group that aggregates purchasing from 7,000+ independent retailers, providing free access to 45,000+ products and services from 250+ pre-vetted suppliers via centrally negotiated rates and consolidated invoicing.
- Ownership category
- akta.pro rank
procuria industry classification
Industry- Product category
- Group Purchasing Services
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Compliance, Risk & Supplier Due Diligence (KYC/ESG/Sanctions) (BPAAAJAK)
- akta.pro secondary industry
- Buying Clubs & Community Bulk Purchasing Co-ops (CRAHALAE)
Keywords
Where procuria is headquartered
LocationHeadquarters
- HQ city
- Kingston upon Hull
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
procuria business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Member Trading Revenue: Procuria generates revenue through trading relationships with suppliers. The company charges no joining fees or monthly fees to members, instead benefiting from volume-based purchasing power with over 250 suppliers across 45,000+ products. Revenue comes from the margin captured on centrally negotiated rates passed to independent retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Free membership with access to all 45,000+ products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
procuria product offering
Product offeringCore offering
Procuria is a fee-free buying platform that aggregates over 45,000 products and services from more than 250 pre-vetted suppliers for independent retailers and small businesses across the UK. The platform centralizes supplier relationships into a single consolidated invoice with standardized trading terms (at least 15 days credit) and direct-to-store delivery. The offering spans retail supply categories (bread, dairy, frozen/chilled food, food-to-go, impulse snacks, fresh produce, non-food retail, specialty foods, vaping) and business services (commercial waste management, broadband and telecoms, hygiene, pest control, safety equipment and training, security/CCTV, workwear, merchant payment services, and POS/merchandising).
Product overview
Procuria is a discount buying organization and dedicated buying platform for independent businesses, established in 2009. The platform offers access to over 45,000 products and services through a network of more than 250 pre-vetted suppliers, serving over 7,000 independent retailers across the UK. The core offering is a centrally negotiated buying platform that consolidates multiple supplier relationships into a single invoice for retailers. The product portfolio spans two main categories: Products to Sell (bread, dairy, eggs, food to go, fresh produce, frozen & chilled food, impulse snacking, non-food retail, specialty foods, and vaping) and Business Services (commercial waste management, communications, hygiene services, merchant payment services with ShopMate EPoS systems, pest control, POS & merchandising, safety equipment & training, security solutions, and workwear). The platform emphasizes fee-free membership with standardized trading terms and consolidated invoicing.
Differentiator
Problem solved
Functional benefit
Brands
- Procuria Milk: Milk and dairy products procurement service for independent retailers.
- Procuria Waste
- Procuria Payments
Products and services
- Procuria Buying Platform Membership Fee-free membership buying platform that aggregates 45,000+ products and services from 250+ pre-vetted suppliers for independent UK retailers and small businesses, with consolidated single-invoice billing, standardized trading terms (at least 15 days credit), and direct-to-store delivery.
- Procuria Payments (Merchant Payment Services) Payment processing solution for independent and convenience retailers offering competitive rates for Visa, Mastercard and Debit transactions, static and mobile card reader terminals, PCI compliance tools, consolidated invoicing, and same-day settlement via online portal.
Quantifiable outcome
- 4.7/5 average member rating based on 34+ reviews
- +3 more outcomes
Companies that use procuria
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
procuria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
procuria partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Eden Farm HulleyscoreNational wholesaler and distributor specialising in frozen food and chilled wholesale groceries with over 3,000 frozen food product lines and 300+ chilled products. Maintains nine depots and over 150 dual-temperature delivery vehicles enabling six-day-week delivery including next day when needed.
- ShopMatecorePartner providing state-of-the-art EPoS system designed for convenience stores featuring updated wholesaler prices, intuitive reports, automatic promotions, and expert technical support.
- SafelincscoreUK's most progressive fire safety provider offering over 3,500 products and services including fire extinguisher servicing, fire alarm, emergency lighting, and online fire safety logging with price matching guarantee.
- St John AmbulancecoreNation's leading first aid training provider delivering first aid, health & safety, and mental health first aid training to hundreds of thousands of companies and members of the public annually.
- EcolabcoreTrusted pest elimination partner with science-based expertise providing free pest control site surveys, pest proofing, and elimination of occasional and seasonal pests. Offers free internal bait stations and compliance documentation.
- PHScoreUK's leading washroom hygiene company providing soap dispensers, hand sanitisers, sanitary units, toilet roll, sanitary bag dispensers, floor-care solutions, and clinical waste management services.
- BT BroadbandcoreNational supplier providing high-performance fibre optic broadband, VoIP, and fixed line telephony services with 24/7 dedicated support and advanced networks.
- BIFFA, Veolia, Bagnall & Morris, Scotwaste, Premier Waste, Simply Waste Solutions, Grundons, ViridorcoreNetwork of 146+ national and local waste management suppliers enabling Environmental Agency approved waste brokerage with best pricing for all waste collection services including general waste, recycling, and food waste.
- Arrow OilscoreCooking oil collection partner arranging scheduled waste cooking oil and hard fats collection (weekly, fortnightly, monthly) with blue bins provided and rebates available on used cooking oil.
- ReFood and OllecocoreFood waste recycling partners providing 120-litre and 240-litre food waste recycling bins, cooking oil collection and management for reliable, legally compliant, and cost-effective service.
- Springvale Fine Foods and Taste MerchantscoreSpecialty food partners with over 3,500 products, long-standing expertise in sourcing and distributing fine foods and speciality products across the UK.
- Procuria PaymentscoreIn-house merchant services solution providing competitive rates, transparent pricing, modern card terminals, same-day settlement, online portal for payment visibility, and loyalty features. Designed specifically for independent and convenience retailers.
- Warburtons and RobertscoreTwo of the UK's largest and most innovative bakeries providing over 100 bread products including wrapped bread, crumpets, fruit loaf, muffins, teacakes, wraps, and gluten-free alternatives with sale or return for first four weeks.
- AXB GroupminorSupplier partner for Millions Slush and Swizzels Squashies Drumstick Thick Shakes, providing branded frozen drink machines with complete display packages and free servings for retailers.
- HoJay Pet ProductsminorWell-established UK pet wholesaler supplying convenience stores with reliable, fast-moving pet products including pet food, treats, toys, bedding and accessories across dogs, small animals, and wild birds categories.
- S.O.R FlowersminorWholesale florist since 2009 operating across Greater London and South/South East of England with sale-or-return and firm basis supply models. Sourcing from Holland, North America, and Far East with focus on responsible practices.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
procuria competitors and assessment
Company assessmentDirect peers
- Nisa Retail: UK symbol group and buying organisation serving thousands of independent retailers through centralized procurement, supplier negotiations, and consolidated distribution. Nisa's wholesale and member-services model is the closest direct parallel to Procuria's buying platform.
- Booker Group: UK's largest wholesaler to independent retailers, supplying convenience stores, pubs, and small businesses via direct-to-store delivery. Booker competes directly with Procuria's supplier-aggregation value proposition though at much larger scale.
- SPAR UK: Symbol group serving independent retailers through shared branding, centralized procurement, and distribution. SPAR's buying-and-distribution model for independent convenience stores closely mirrors Procuria's core offering.
- Costcutter Supermarkets Group: UK symbol group for independent convenience retailers providing centralized buying, branded marketing, and supplier partnerships. Costcutter's member-procurement model competes for the same independent retailer cohort as Procuria.
- Landmark Wholesale: UK wholesale buying group aggregating independent wholesalers and retailers to negotiate supplier terms. Landmark's co-operative buying structure is highly comparable to Procuria's aggregator approach.
- Bestway Retail: UK symbol group and wholesale operator (Best-one, Costcutter) serving independent retailers through centralized procurement and supply. Bestway's bundle of buying, distribution, and retail services competes in the same space as Procuria.
- Sugro UK: UK buying group for independent wholesalers and retailers, focusing on ambient grocery, frozen, and non-food categories. Sugro's cooperative buying model and aggregated supplier negotiation directly parallels Procuria's structure.
- Today's Group: UK buying group serving independent retailers and wholesalers, providing centralized procurement, marketing, and supply chain services. Today's Group's aggregated supplier model is structurally similar to Procuria.
Emerging players
- Faire: Global B2B wholesale marketplace connecting independent retailers with brands and suppliers. While not UK-focused, Faire targets the same small-retailer sourcing problem that Procuria addresses and could expand into the UK market.
- Ankorstore: European B2B marketplace enabling independent retailers to source from brands across multiple categories. Ankorstore's marketplace-driven approach to retailer procurement competes with traditional buying groups like Procuria.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
procuria social profiles
Digital presenceprocuria financial estimates
Financial estimateRevenue estimate
Valuation estimate
procuria leadership team
Management profileNumber of profiles
procuria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
procuria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about procuria
What does procuria do?
Procuria is a fee-free buying platform that aggregates over 45,000 products and services from more than 250 pre-vetted suppliers for independent retailers and small businesses across the UK. The platform centralizes supplier relationships into a single consolidated invoice with standardized trading terms (at least 15 days credit) and direct-to-store delivery. The offering spans retail supply categories (bread, dairy, frozen/chilled food, food-to-go, impulse snacks, fresh produce, non-food retail, specialty foods, vaping) and business services (commercial waste management, broadband and telecoms, hygiene, pest control, safety equipment and training, security/CCTV, workwear, merchant payment services, and POS/merchandising).
Is procuria a public or private company?
procuria is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was procuria founded?
procuria was founded in 2009.
Where is procuria based?
procuria is headquartered in Kingston upon Hull, United Kingdom, in the Europe region.
How does procuria make money?
One revenue line is on record: member Trading Revenue.
Who are procuria's main competitors?
Direct peers on record are Nisa Retail, Booker Group, SPAR UK, Costcutter Supermarkets Group, Landmark Wholesale, Bestway Retail, Sugro UK and Today's Group. Emerging players are Faire and Ankorstore.
Does procuria have an API?
No public API is recorded for procuria.
What industry is procuria in?
procuria's product category is Group Purchasing Services. Its primary akta.pro industry code is BPAAAJAK, Compliance, Risk & Supplier Due Diligence (KYC/ESG/Sanctions), with a secondary code of CRAHALAE, Buying Clubs & Community Bulk Purchasing Co-ops. Its SIC code is 5141.