ShopMate
- Company typePrivate
- Founded-
- HeadquartersEssendine, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
ShopMate firmographics
Firmographics- Name
- ShopMate
- Legal name
- The Retail Data Partnership Ltd
- Website
- https://shopmate.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
ShopMate industry classification
Industry- Product category
- Retail Point of Sale Software (EPoS)
- NAICS
- Convenience Retailers (445131)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
- akta.pro secondary industries
- Electronic Shelf Labels (ESL) & Shelf-Edge Hardware (HDACAKAJ), Convenience Retail with Parcel & Pickup Services (PUDO/Lockers) (CRAHABAL), Crowdsourced Retail Errand/Shopping & Delivery (TLAAAGAE), Automated/Unattended Convenience Stores (Smart/Checkout-Free) (CRAHABAK)
Keywords
Where ShopMate is headquartered
LocationHeadquarters
- HQ city
- Essendine
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ShopMate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Weekly Service Fees: Ongoing weekly service fees covering price file updates, product updates, promotion updates, software updates, and UK-based technical support. Fees vary by number of lanes (1 Lane, 2 Lanes, 3 Lanes) and symbol group agreements. Collected monthly via direct debit.
- Hardware Sales: Hardware (EPoS terminals, scanners, printers) sold to retailers either outright or as part of bundle packages. Deposit paid at order (1/3 of total value including VAT), remainder collected via 2-3 direct debit instalments post-installation. Special offers available through symbol group partners.
- Bundle Packages: Combined hardware packages such as Datalogic Memor Scanner + Zebra SEL Printer bundle at £1000, providing integrated pricing and inventory management solution
- MediaMaster Service Fees: Weekly service fee of £2 per week per store for MediaMaster advertising screens. Hardware ownership transfers to customer after 12 months of paying service fees.
- Additional Training: Additional training days at £450/day after initial training. Central training sessions at £45 per person per session for new staff.
- MediaMaster XL Hardware: Media player solution from £601, 32-inch screen from £763.40, 43-inch screen from £951.80. Installation additional.
- Gander Integration: Platform fee of £75 per month for Gander reduced food promotion service, automatically promoting reduced and clearance items to nearby customers via Gander App, web app, Facebook, Olio App, and Snappy Shopper
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | ShopMate 360 Special Offer - One Lane System at £499 |
| Subscription | Monthly | Booker BRP Service Fees |
| Subscription | Monthly | Parfetts Service Fees |
| Subscription | Monthly | MediaMaster Advertising Screens |
| Subscription | Monthly | Self Checkout |
| Unit Pricing | Pay-as-you-go | Zebra SEL Printer |
| Unit Pricing | Pay-as-you-go | Datalogic Memor & Zebra Bundle |
| Subscription | Monthly | Gander Reduced Food Platform |
| Unit Pricing | Pay-as-you-go | MediaMaster XL Hardware Options |
| Unit Pricing | Pay-as-you-go | Training Services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
ShopMate product offering
Product offeringCore offering
ShopMate provides an Electronic Point of Sale (EPoS) software platform for UK convenience stores and fuel forecourt retailers. The system streamlines daily operations including pricing, promotions, stock management, and point-of-sale transactions, with automatic price file updates from all major UK wholesalers and a cloud-based BackOffice for remote management. ShopMate also sells complementary hardware (Datalogic Memor scanners, Zebra SEL printers, EPoS terminals), integrated payment processing (ShopMate Pay), and value-added modules such as MediaMaster advertising screens, LocalLoyalty, Self Checkout, and Electronic Shelf Edge Labels.
Product overview
ShopMate is a platform-plus-modules EPoS (Electronic Point of Sale) ecosystem for convenience stores and forecourt retailers. The core offerings include ShopMate EPoS (the main point-of-sale system), ShopMate 360 (a cost-effective variant), and ShopMate Fuel (forecourt-specific solution). These core systems are augmented by a suite of integrated add-on modules: ShopMate Pay for integrated card payments; MediaMaster and MediaMaster XL for in-store digital advertising; LocalLoyalty for customer loyalty programs; BackOffice and Management Portal for remote operations and reporting; Electronic Shelf Edge Labels for automated pricing; and Self Checkout for queue reduction. Hardware offerings include the Datalogic Memor Scanner and Zebra SEL Printer. Additional integrations extend functionality to home delivery (Snappy Shopper), reduced food management (Gander), and accounting (Sage). The ecosystem is supported by UK-based technical support and integrates with major UK wholesale partners including Booker, Nisa, Costcutter, Bestway, and Parfetts.
Differentiator
Problem solved
Functional benefit
Products and services
- ShopMate EPoS Electronic Point of Sale system designed for convenience stores and forecourt retailers, managing daily operations including pricing, promotions, stock management, and point of sale transactions with automatic price file updates from all major UK wholesalers.
- ShopMate 360 Cost-effective EPoS variant for retailers needing essential store operations without complexity, featuring an intuitive till interface, cloud-based portal, and integrated ShopMate Pay.
- ShopMate Fuel EPoS solution designed for fuel forecourt retailers, integrating with a wide range of fuel pumps via DOMS for combined shop and fuel operations management.
- ShopMate Pay Integrated payment processing module with card terminal connected directly to the EPoS system to reduce errors, save time, and protect retailer profits.
- MediaMaster In-till point-of-sale advertising screen displaying automatic wholesaler promotional advertisements and retailer-controlled content to customers at the till.
- MediaMaster XL Large digital advertising screen solution for convenience stores, positioned indoors or externally to showcase promotions, products, and services.
- LocalLoyalty Integrated customer loyalty module using store data to create targeted promotions at the right time, with customisable loyalty cards branded to the store fascia.
- BackOffice Cloud-based BackOffice platform that lets retailers connect to ShopMate tills from anywhere, providing live reports and real-time price and promotion management.
- Management Portal Online reporting dashboard providing real-time access to sales data, cash and card breakdowns, voids and cancelled sales, with consolidated multi-store views on any device.
- Electronic Shelf Edge Labels (ESEL) Electronic Shelf Labelling (ESL) smart price management system that automatically updates prices across the store, saving up to 60 staff hours per month.
- Self Checkout Self-service checkout tills launched in 2025 that allow customers to scan, pay, and go without waiting in line, reducing queues and staffing pressure for independent retailers.
- Gander Platform launched in 2026 that helps retailers recover value from reduced and clearance food by automatically promoting reduced items to nearby customers via the Gander App, Gander Web App, Facebook, Olio App, and Snappy Shopper.
- Datalogic Memor Scanner Handheld Android-powered barcode scanner for inventory management, price checking, and stock control with wireless connectivity and real-time stock updates direct into ShopMate.
- Zebra SEL Printer Shelf Edge Label printer that produces high-quality customisable price tags, barcodes, and promotional signage on demand, synced with ShopMate EPoS pricing.
Quantifiable outcome
- Helps 4323 retailers manage daily operations and drive growth
- +5 more outcomes
Companies that use ShopMate
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
ShopMate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature6 records
ShopMate partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- Best OnecoreBest One symbol group partnership. ShopMate designed to work with Best One stores alongside Retail Development Managers for full support during setup and ongoing business management.
- Bestway WholesalecoreBestway symbol group partnership providing ShopMate EPoS solutions to Bestway-affiliated stores with automated promotional advertising and local loyalty capabilities.
- Booker BRPcoreBooker BRP partnership offering FREE EPoS systems to eligible stores through Booker FREE scheme. 36-month contract with data sharing requirement. Service fees: 1 Lane £15.50/week, 2 Lanes £23/week, 3 Lanes £25/week.
- BudgenscoreBudgens symbol group partnership providing ShopMate EPoS system integration for Budgens-affiliated convenience stores.
- CostcuttercoreCostcutter symbol group partnership. ShopMate designed to work alongside Costcutter Retail Development Managers for setup support and ongoing business management.
- Family ShopperminorFamily Shopper symbol group partnership providing ShopMate EPoS integration for affiliated stores.
- Go LocalminorGo Local and Go Local Extra symbol group partnership. Parfetts retailers in these fascia can access ShopMate EPoS bundles.
- LondiscoreLondis symbol group partnership offering ShopMate EPoS solutions with promotional advertising and local loyalty integration for Londis stores.
- Morrisons DailycoreMorrisons Daily convenience offering partnership. ShopMate contributes to Morrisons' mission with promotion, pricing and MediaMaster advert support.
- NisacoreNisa symbol group partnership. ShopMate works alongside Nisa Retail Development Managers for full support during setup and ongoing business management. Includes MediaMaster promotions, local loyalty, and wholesaler direct orders.
- ParfettscoreParfetts partnership offering EPoS for Data (free hardware with data share) and Parfetts Independent (hardware at £899) options. Service fees: 1 Lane £15/week, 2 Lanes £17/week, 3 Lanes £19/week. Free Local Loyalty setup for Parfetts retailers.
- PremiercorePremier symbol group partnership providing ShopMate EPoS solutions for Premier-affiliated convenience stores.
- ShopLocallyminorShopLocally symbol group partnership providing ShopMate EPoS integration for affiliated stores.
- The LocalminorThe Local symbol group partnership (Go Local Extra fascia) for ShopMate EPoS solutions.
- United Wholesale ScotlandcoreUnited Wholesale Scotland partnership committed to supporting independent retail sector with top-class branded products at competitive prices together with retail advice and merchandising support.
- DNA PaymentscoreDNA Payments integrated as payment processing partner for ShopMate EPoS system, enabling seamless card payment processing.
- SuresitecoreSuresite payment processing partnership offering tailored and affordable payment solutions. Includes fuel card support for forecourt retailers and flexible payment terminal options.
- DojocoreDojo integrated payments partnership connecting card machine to EPoS in the cloud. Claims to save up to £140 in written-off revenue per month and free up one-third of cash-up time.
- BarclaycardcoreBarclaycard payment processing partnership with over 50 years of card payment innovation. Quick onboarding process with reliable hardware for faster payment speeds.
- FreedomPaycoreFreedomPay global payment platform processing over 31 million transactions per day across 400,000+ merchants in 126 currencies and 146 countries. Data-driven commerce platform transforming payment systems.
- Worldpay from FIScoreWorldpay from FIS partnership offering global leader in payments processing technology. Accepts all payment methods including contactless, card, Apple Pay, and Android Pay.
- Snappy ShoppercoreSnappy Shopper home delivery service integration. Plug ShopMate EPoS into Snappy platform to engage new shoppers. Average basket spend £26 with 80% of customers new to the store.
- PayPointcorePayPoint partnership bringing integrated EPoS, card payments, and PayPoint technology including PayPoint Mini handheld POS system for convenience retail.
- GandercoreGander reduced food promotion platform integrated with ShopMate. Automatically promotes reduced and clearance items to nearby customers via Gander App, web app, Facebook, Olio App, and Snappy Shopper. £75/month subscription.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
ShopMate competitors and assessment
Company assessmentBroad incumbents
- NCR Voyix: Enterprise POS and retail technology provider to multi-site and convenience retail, with forecourt and loyalty offerings. Comparable on POS core and forecourt/ convenience vertical, but at much larger scale and breadth.
- Square (Block): Integrated POS hardware, software and payments targeting SMB retail with strong ecosystem (marketing, payroll, banking). Comparable on underlying technology and convenience-retail customer base, though broader in scope.
- Sanderson (Aptean): UK multi-channel retail management software (EPoS, e-commerce, ERP) for convenience, foodservice and speciality retail post-Acquisition by Aptean. Comparable on convenience and multi-store retailer footprint.
Direct peers
- EPOS Now: Cloud-based EPoS provider targeting UK and international SMB retail with POS hardware bundles, app marketplace, and integrated payments. Closely comparable on product scope, target customer (independent retailers), and SaaS-style pricing.
- Lightspeed Commerce: Cloud-based commerce platform combining POS, payments, and e-commerce for retail and hospitality. Comparable as a cloud EPoS rival targeting small/mid-market retail with multi-module monetisation.
- Khaos Control Solutions: Cloud retail management platform (EPoS, stock, loyalty, e-commerce) for UK convenience and specialty retail. Comparable in customer segment and modular product philosophy.
- Zonal Retail Data Systems: UK-based provider of EPoS and retail technology to hospitality and convenience retail, with similar symbol-group/wholesaler integration depth and a managed services model. Directly comparable as another major UK EPoS backbone for independent and chain retail.
Emerging players
- Zettle by PayPal: POS hardware and software plus PayPal-integrated payments aimed at SMB retail. Comparable on modular POS + payments model for small retailers, though less convenience-vertical specialisation.
- SumUp: Mobile and POS hardware plus payments for SMBs, with bundled register software and storefront tools. Comparable on independent-retailer payments-led EPoS, but lighter on deep symbol-group integration.
Regional players
- Tobacco H&G / H&G EPoS: UK-based EPoS reseller and support provider with deep convenience and forecourt exposure, including implementation of third-party platforms. Comparable on UK convenience-only focus and channel-led sales model, though primarily a reseller rather than ISV.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ShopMate social profiles
Digital presenceShopMate compliance and trust
Trust signalCompliance1 record
ShopMate financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShopMate leadership team
Management profileNumber of profiles
ShopMate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShopMate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShopMate
What does ShopMate do?
ShopMate provides an Electronic Point of Sale (EPoS) software platform for UK convenience stores and fuel forecourt retailers. The system streamlines daily operations including pricing, promotions, stock management, and point-of-sale transactions, with automatic price file updates from all major UK wholesalers and a cloud-based BackOffice for remote management. ShopMate also sells complementary hardware (Datalogic Memor scanners, Zebra SEL printers, EPoS terminals), integrated payment processing (ShopMate Pay), and value-added modules such as MediaMaster advertising screens, LocalLoyalty, Self Checkout, and Electronic Shelf Edge Labels.
Is ShopMate a public or private company?
ShopMate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ShopMate founded?
ShopMate was founded in -1. It employs 1 to 10 people.
Where is ShopMate based?
ShopMate is headquartered in Essendine, United Kingdom, in the Europe region.
How does ShopMate make money?
Seven revenue lines are on record. Weekly Service Fees are the primary driver. The others are hardware Sales, bundle Packages, mediaMaster Service Fees, additional Training, mediaMaster XL Hardware and gander Integration.
Who are ShopMate's main competitors?
Broad incumbents on record are NCR Voyix, Square (Block) and Sanderson (Aptean). Direct peers are EPOS Now, Lightspeed Commerce, Khaos Control Solutions and Zonal Retail Data Systems. Emerging players are Zettle by PayPal and SumUp. Tobacco H&G / H&G EPoS is listed as a regional player.
Does ShopMate have an API?
No public API is recorded for ShopMate.
What industry is ShopMate in?
ShopMate's product category is Retail Point of Sale Software (EPoS). Its primary akta.pro industry code is HDAEAEAD, Retail ERP (Merchandising, POS Back Office), with a secondary code of HDACAKAJ, Electronic Shelf Labels (ESL) & Shelf-Edge Hardware. Its NAICS code is 445131 and its SIC code is 5734.