Loby
Loby ApS is a Danish SaaS company that provides a cloud-based CRM and audience management platform for museums and cultural attractions, covering membership management, ticketing, online sales, digital membership cards, and access control via mobile scanner apps.
- Company typePrivate
- Founded-
- HeadquartersKøbenhavn K (Copenhagen), Denmark
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Loby does
Loby ApS is a privately held Danish software company headquartered in Copenhagen (Langebrogade 4, 1411 København K) that provides a cloud-based audience management platform purpose-built for museums and similar cultural attractions. The platform is delivered as a SaaS service hosted on Amazon Web Services and centers on a CRM module that maintains a real-time consolidated view of members and guests, including purchase history, visit history, segmentation attributes, and notes. Surrounding the core CRM are four add-on modules: Loby Scanner (an iOS/Android application for access control and member lookups), Loby Online Sales (a ticketing and membership e-commerce module with automatic payment enrollment for renewals), a Digital Membership Card module that issues year-cards as PDF, email attachment, Apple Wallet Pass, or in-app credential, and an optional Custom Branded App that lets an attraction publish its own iOS/Android mobile application.
Loby's revenue model combines SaaS subscriptions (core platform access, with quote-based annual pricing and no publicly disclosed rate card) with transaction-based revenue from online ticket and membership sales routed through its platform, plus an incremental subscription fee for the branded mobile-app add-on. Its go-to-market is product-led with a self-serve Calendly demo booking flow and direct email/website-based lead capture, supported by a single domestic direct-sales channel targeting Denmark and, nominally, the broader European market. Operating scope is currently limited to Denmark, no institutional investors, funding rounds, acquisitions, or executive leadership changes are disclosed, and the company has not published any AI/ML, API, or integration capabilities beyond its core modules.
Loby firmographics
Firmographics- Name
- Loby
- Legal name
- Loby ApS
- Website
- https://loby.dk
- Company type
- Private
- Operating status
- Operating
- Short description
- Loby ApS is a Danish SaaS company that provides a cloud-based CRM and audience management platform for museums and cultural attractions, covering membership management, ticketing, online sales, digital membership cards, and access control via mobile scanner apps.
- Ownership category
- akta.pro rank
Loby industry classification
Industry- Product category
- Museum Audience Management Software
- NAICS
- Software Publishers (513210)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Loby is headquartered
LocationHeadquarters
- HQ city
- København K (Copenhagen)
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Loby business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Core Platform: Subscription-based access to Loby's core CRM platform for membership management, ticket sales, event management, and member administration. The platform is the primary recurring revenue stream.
- Online Transaction Sales: Revenue from online sales of tickets and memberships to end customers. Attractions sell directly to their visitors through Loby's platform.
- Branded Mobile App Add-on: Optional add-on service for own-branded mobile applications for iOS and Android. This is a supplementary revenue stream that is not required to use the core Loby platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Core Platform Subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Loby product offering
Product offeringCore offering
Loby provides a cloud-based CRM and audience management platform purpose-built for museums and cultural attractions to administer memberships, sell tickets and memberships online, coordinate events, and manage access control. The platform includes a unified member database with real-time profiles, automated membership expiry and renewal workflows, digital membership cards (PDF, Wallet Pass, email), a mobile scanner app for iOS/Android, and an optional own-branded mobile app. Revenue is generated primarily through SaaS subscription to the core platform with add-on fees for branded apps and online sales processing.
Product overview
Loby is a unified membership and ticketing platform tailored for museums and similar attractions. The core product is the Loby CRM, which provides real-time member management with dynamic profiles and visit history. Additional modules include the Loby Scanner app (iOS/Android) for access control, Loby Online Sales for selling tickets and memberships, Digital Membership Cards (PDF, Wallet Pass, email), and a Custom Branded App option. The platform also offers automated features such as membership expiration notifications with renewal links. All modules work together within the Loby Cloud ecosystem to manage memberships, tickets, and events from a single dashboard.
Differentiator
Problem solved
Functional benefit
Brands
- Loby Scanner: Mobile application for iOS and Android for access control and visitor management, allowing scanning of membership cards and tickets.
- Loby CRM
Products and services
- Loby CRM Real-time CRM platform providing a unified, dynamically updated overview of members and guests for museums and cultural attractions, with member profiles, purchase history, visit history, notes, and advanced filtering and segmentation capabilities.
- Loby Scanner
- Loby Online Sales
- Loby Digital Membership Card
- Loby Custom Branded App
Companies that use Loby
Customer profileSegments1 record
Ideal customer profiles1 record
Loby technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Loby partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon Web Services (AWS)coreLoby uses AWS as its third-party hosting center to host the service and customer/user data on behalf of Loby. AWS provides the underlying cloud infrastructure for the Loby platform, ensuring scalability and reliability of the membership management service.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Loby competitors and assessment
Company assessmentDirect peers
- Tessitura Software: Tessitura is a leading CRM, ticketing, and membership platform purpose-built for arts and cultural organizations (theaters, museums, orchestras, performing arts centers). It is the closest direct peer to Loby in target customer, vertical specialization, and product scope.
- AudienceView: AudienceView provides ticketing, CRM, and membership solutions for arts, entertainment, and live-event organizations. It overlaps directly with Loby across member management, ticketing, and event operations for cultural attractions.
- Spektrix: Spektrix delivers cloud-based ticketing, CRM, and marketing tools for arts and charity organizations in the UK and internationally. It targets a similar membership-driven cultural segment with comparable functional scope.
- Axiell Group: Axiell provides software for museums, libraries, and cultural heritage institutions, including collection management and visitor engagement tools. It is directly comparable to Loby as a vertical-specific technology provider for museums and attractions.
- Bokun (Tripadvisor): Bokun is an online booking and distribution platform for tours, attractions, and experiences. It overlaps with Loby's online sales and ticketing functionality for attractions and experience-based cultural sites.
- Plasso: Plasso is a membership, ticketing, and commerce platform for creators, educators, and experience providers. It competes in the same subscription-plus-transaction-fee model for membership-driven organizations.
- Ticket Tailor: Ticket Tailor provides DIY ticketing and event registration software used by attractions, museums, and event organizers. It is comparable to Loby's online sales module for smaller cultural venues and events.
Broad incumbents
- Eventbrite: Eventbrite is a large, broadly-used event ticketing and registration platform. While it lacks Loby's deep membership and CRM features for museums, it competes for the same attraction and event ticketing dollars at a much larger scale.
- Universe (Ticketmaster): Universe, owned by Ticketmaster, offers self-serve ticketing for venues and event organizers. It is a broader incumbent offering ticketing infrastructure to attractions and venues that compete with Loby's online sales module.
Regional players
- Billetto: Billetto is a Danish/Nordic event ticketing platform serving the same regional market as Loby. It overlaps with Loby's ticketing functionality for cultural events and is a relevant Nordic-headquartered comparable.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Loby social profiles
Digital presenceLoby financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loby leadership team
Management profileNumber of profiles
Loby funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loby
What does Loby do?
Loby provides a cloud-based CRM and audience management platform purpose-built for museums and cultural attractions to administer memberships, sell tickets and memberships online, coordinate events, and manage access control. The platform includes a unified member database with real-time profiles, automated membership expiry and renewal workflows, digital membership cards (PDF, Wallet Pass, email), a mobile scanner app for iOS/Android, and an optional own-branded mobile app. Revenue is generated primarily through SaaS subscription to the core platform with add-on fees for branded apps and online sales processing.
Is Loby a public or private company?
Loby is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loby founded?
Loby was founded in -1.
Where is Loby based?
Loby is headquartered in København K (Copenhagen), Denmark, in the Europe region.
How does Loby make money?
Three revenue lines are on record. SaaS Subscription - Core Platform is the primary driver. The others are online Transaction Sales and branded Mobile App Add-on.
Who are Loby's main competitors?
Direct peers on record are Tessitura Software, AudienceView, Spektrix, Axiell Group, Bokun (Tripadvisor), Plasso and Ticket Tailor. Broad incumbents are Eventbrite and Universe (Ticketmaster). Billetto is listed as a regional player.
Does Loby have an API?
No public API is recorded for Loby.
What industry is Loby in?
Loby's product category is Museum Audience Management Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 513210.