oneup games

Name

oneup games

Legal name

ONEUP Games Ltd

Website

https://oneupgames.gg

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Video Game Development

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

AAA & Premium Game Studios (PC/Console) (MPAFAAAA)

Keywords

• Video game development
• Mobile gaming
• AAA games
• In-app purchases
• Game studio

Headquarters

HQ city

Herzliya

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. In-App Purchases / Virtual Items: Users can purchase virtual game credits, prizes, virtual play money coins, tokens, points and virtual in-game items ('Virtual Items'). These purchases are final and non-refundable. Users purchase a limited, personal, non-transferable, revocable license to use Virtual Items, which cannot be exchanged for real money, goods or services.
2. Subscription-based Services: The Terms of Use reference subscription-based fees that users may incur in their dealings with third parties. Any separate charges or obligations including subscription-based fees are the user's responsibility. Fees paid are non-refundable.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

OneUp Games is a AAA video game studio that develops and publishes mobile and digital games, with its flagship title "Guns & Gangs" currently in development. The studio generates revenue through in-app purchases of virtual items (credits, coins, tokens, points) and subscription-based services within its games. Games are distributed globally through Apple App Store, Google Play, and the company's own website.

Product overview

OneUp Games is a newly founded AAA game studio developing video games. The company's primary product offering consists of games developed and published by the studio, including 'Guns & Gangs' which is currently under development. The studio also offers mobile applications, in-app purchases, and virtual items as part of their gaming services. The company operates through its website at oneupgames.gg and distributes games through app stores.

Differentiator

Problem solved

Functional benefit

Brands

• Guns & Gangs: Latest project currently under development by OneUp Games. A new gaming experience to be unveiled.

Products and services

• Guns & Gangs Action/crime video game currently under development by OneUp Games, targeting the broader gaming market. Once released, it will be distributed through Apple App Store, Google Play, and the company's website, with in-app purchases and virtual items as its monetization mechanism. It is intended for general consumer gamers seeking fresh, AAA-quality experiences.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Scopely: Mobile game publisher and developer of mid-to-hardcore titles including Stumble Guys and Marvel Strike Force. Comparable business model and mobile-first AAA ambitions.
• Supercell: Finnish mobile game developer (Clash of Clans, Clash Royale) widely cited as the gold standard for small-team AAA mobile development. Directly comparable in philosophy: small elite teams, premium mobile titles.
• Wildlife Studios: Brazilian mobile game studio with titles like Tennis Clash and Zooba. Comparable mobile-first publisher-developer pursuing global audiences through app stores.
• miHoYo: China-based developer of Genshin Impact, the benchmark for AAA-quality mobile gaming. Directly comparable to OneUp Games as a studio pursuing premium, high-production-value mobile experiences for a global audience.
• Plarium: Israeli mobile and PC game developer (Raid: Shadow Legends) with a comparable action/genre portfolio. Direct peer given shared Israeli gaming ecosystem, mobile distribution model, and action-oriented titles.
• Playtika: Israeli mobile gaming company operating multiple live-service titles with heavy monetization. Comparable as a Herzliya-headquartered mobile game operator with global reach and proven Israeli gaming DNA.
• Moon Active: Israeli mobile game studio behind Coin Master, headquartered in the same Israeli gaming ecosystem. Comparable as a mobile-first game studio monetizing through in-app purchases with global distribution.

Broad incumbents

• King: Activision Blizzard-owned mobile game giant behind Candy Crush. Broad incumbent in mobile gaming with overlapping distribution and monetization models; not a direct genre competitor but a benchmark for mobile IAP scale.
• Zynga: Major mobile and social game publisher (now part of Take-Two). Comparable as an established mobile gaming operator with multiple live-service titles monetized through IAP, but operating at significantly larger scale and broader portfolio.
• Rovio: Finnish mobile game developer best known for Angry Birds, now owned by Sega. Comparable as an established mobile game studio with global brand recognition; broader incumbent rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about oneup games