hinterland.camp

What hinterland.camp does

Hinterland.camp (legal entity: hinterland camp GmbH) operates a two-sided online marketplace that connects outdoor travelers with private landowners offering secluded tent pitches, motorhome/campervan spots, and a range of nature-immersive accommodations including tiny houses, tree houses, cabins, circus wagons, and houseboats. Founded in 2020 and headquartered in Hamburg, the platform lists over 5,000 private properties across Germany, Austria, Denmark, Sweden, Italy, and other European destinations, with the user interface localized into German, English, Italian, French, and Spanish. The company is led by Managing Directors Marcus Oltmanns and Oliver Raatz.

The underlying platform combines a responsive website with native iOS and Android apps and supports map-based search, route planning, instant and request-based booking, in-platform chat ("Ask Howdy") between guests and hosts, and payment processing handled exclusively through Stripe. The company has built an integrated co-marketing layer with Volkswagen Nutzfahrzeuge that bundles curated outdoor experiences (California Experiences) and exclusive VW-only campsites into bookings, and operates ancillary surfaces including a gift voucher product, a curated highlight-route system, and a separate branded merchandise Shop.

Hinterland monetizes through a tiered transaction-fee model: a 20% service fee on camps and pitches and a 15% service fee on cabins, tiny houses, and glamping accommodations, each plus a €2 per-night base fee, charged to guests while hosts pay no listing fee and receive payouts shortly after guest arrival. Average nightly pitch prices are €20-30, hosts can earn up to €10,000 per season, and the company pursues go-to-market through direct-to-consumer self-serve, content marketing via its "Stories" blog and newsletter, social channels, and event-driven experiential marketing tied to the Volkswagen partnership.

Name

hinterland.camp

Legal name

hinterland camp GmbH

Website

https://hinterland.camp

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Hinterland.camp operates a two-sided online marketplace connecting outdoor travelers with private landowners offering secluded tent pitches, motorhome spots, and nature-immersive accommodations such as tiny houses, cabins, and tree houses across 5+ European countries.

Ownership category

akta.pro rank

Product category

Outdoor accommodation marketplace

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)

akta.pro secondary industries

Cabin & Cottage Campgrounds (THAMAJAD), Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

Keywords

• Private camping marketplace
• Outdoor accommodation booking
• Nature-based lodging platform
• Campsite reservation marketplace
• Private pitch booking

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Campsite Service Fee (Pitches): Hinterland charges a service fee of 20% of the rental price for all booked nights on camps/pitches, plus a base fee of 2.00 euros per night (incl. VAT). The service fee is paid by the guest. Hosts receive payout 2 working days after guest arrival, no earlier than 10 days after guest payment.
2. Accommodation Service Fee (Cabins, Tiny Houses, Glamping): Hinterland charges a service fee of 15% of the rental price for all booked nights on accommodations (cabins, tiny houses, glamping), plus a base fee of 2.00 euros per night (incl. VAT). The service fee is paid by the guest.
3. Voucher / Gift Card Sales: The platform sells gift vouchers for adventure experiences, allowing customers to purchase prepaid bookings as gifts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hinterland.camp operates an online two-sided marketplace that lets travelers discover and book private, secluded outdoor overnight stays — tent pitches, motorhome/caravan pitches, and glamping accommodations (tiny houses, tree houses, cabins, circus wagons) — listed by private landowners across Europe. Bookings, payments, host payouts, and post-booking communication are handled through the platform, supported by a free route planning tool and mobile apps for iOS and Android.

Product overview

Hinterland operates a two-sided online marketplace platform connecting outdoor enthusiasts with private hosts who offer nature-immersive overnight accommodations. The core platform (hinterland.camp) enables discovery, booking, and payment processing for tent/pitch sites, motorhome spots, and glamping accommodations (tiny houses, tree houses, cabins, circus wagons, houseboats). It is supplemented by a free mobile app (iOS/Android) for on-the-go booking, a Route Planner tool for curated roadtrip planning, a platform chat feature ('Ask Howdy'), a gift voucher product, and the Shop for branded merchandise. The California Experiences sub-product, co-developed with Volkswagen Commercial Vehicles, bundles free outdoor activities at select camps with bookings. The company positions itself as Germany's leading platform for nature-oriented camps and cabins, with over 5,000 pitches across Europe.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Hosts can earn up to 10,000 euros per season
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Volkswagen Nutzfahrzeuge (VW Commercial Vehicles)coreGTM or Marketing Partner · 1 January 2021Official partnership since 2021 (extended by two years in September 2023). Curates exclusive 'VW only' campsites for VW campervan owners. California Club members receive free California Experiences and 10 euro vouchers for Hinterland bookings. Joint marketing at events including Multivan Surf Cups. Hosts over 20 unique outdoor experiences at selected camps.
• Stripe Payments Europe, Ltd.coreTechnology or Integration · 1 January 2020External payment service provider for processing all guest payments and host payouts. Hosts create Stripe accounts to receive booking payments. Guests pay via Apple Pay, Google Pay, credit card, SEPA direct debit, or PayPal through Stripe's interface.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Campspace: Dutch-based private-campsite marketplace offering tent pitches, cabins, and glamping stays across Europe. Closest direct competitor to Hinterland with overlapping supply-side model, target audience, and geographic footprint.
• Hipcamp: US-based marketplace for private-land camping and outdoor stays. Closely comparable business model and value proposition to Hinterland, focused on curating nature-based, often farmer/rancher-hosted experiences.
• Pitchup.com: UK-headquartered online booking platform for campsites, holiday parks, and glamping sites across Europe. Competes in the same outdoor-accommodation booking category with a comparable two-sided marketplace structure.
• Nature.house: European (Netherlands-based) marketplace for nature-focused overnight stays including cabins, tree houses, and unique accommodations. Overlaps with Hinterland on curated nature stays and private-host supply model.
• Landvergnügen: German motorhome stopover network offering curated farm and vineyard pitches for self-contained campers. Comparable supply model (private landowners) and German market overlap with Hinterland.

Broad incumbents

• Airbnb: Global lodging marketplace with growing inventory in camping, glamping, and unique stays. Operates broadly rather than Hinterland's niche focus, but increasingly competes for private-pitch supply and outdoor travelers in Europe.
• Booking.com: Largest European lodging marketplace with broad accommodation categories including campsites and holiday parks. Competes with Hinterland for European traveler demand across overlapping geographies.
• EuroParcs: European holiday park operator with glamping and camping offerings across multiple countries. Incumbent in adjacent organized-camping segment that competes for the same European outdoor family-traveler wallet share.

Others

• Goboony: European motorhome and campervan rental marketplace. Adjacent rather than directly competitive — serves the same vanlife traveler segment but offers vehicles rather than pitches, making it a complement or referral partner.

Regional players

• Outdooractive: German/European outdoor activity and route planning platform with some accommodation discovery. Partial overlap with Hinterland's Route Planner feature and outdoor travel audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hinterlandcamp-100375941683629
• LinkedInlinkedin.com/company/hinterlandcamp
• Instagraminstagram.com/hinterland.camp
• TikToktiktok.com/@hinterland.camp

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hinterland.camp