Nature.house

What Nature.house does

Nature.house (legal entity Natuurhuisje B.V.) is a Dutch private company founded in 2009 and headquartered in Breda, Netherlands. It operates a pan-European online marketplace dedicated exclusively to nature-based vacation rentals, listing cottages, cabins, glamping sites, tiny houses, tree houses, yurts, B&Bs, and group accommodations in natural settings across at least 14 European countries including the Netherlands, Germany, Belgium, France, Italy, Spain, Portugal, Scandinavia, Austria, Poland, Slovenia, Croatia, and Montenegro. The platform matches individual travelers with individual property owners (landlords), offering search, filtering, booking, and payment processing on a web-only interface with localized country-specific domains in Dutch, Belgian, German, French, and Italian markets.

The underlying technology is a web-based vacation rental marketplace with booking management, payment processing (Mastercard, Visa, PayPal), guest–host communication, and a landlord-side dashboard for calendar, bookings, messaging, and promotional discounts. No native mobile app, public API, SDK, or MCP is offered, and social login is enabled via Google and Apple OAuth. Marketing relies on SEO-optimized destination and accommodation-type pages, content marketing around nature projects and sustainable travel, and email newsletters.

The business model is a two-sided marketplace: property owners list and manage their nature houses on the platform, and Nature.house earns commission on completed bookings. No pricing tiers are publicly disclosed. A differentiator is the Nature Projects initiative, under which 5% of booking turnover is donated to local nature conservation projects, reinforced by an Impact Label sustainability certification for properties. The company operates with 11–50 employees, has not disclosed external funding, and appears to be independently and bootstrapped.

Name

Nature.house

Legal name

Natuurhuisje B.V.

Website

https://nature.house

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Nature.house (Natuurhuisje B.V.) is a Dutch online marketplace that connects travelers with owners of nature-based vacation rentals — cottages, cabins, glamping sites, tiny houses, tree houses, and yurts — across 14 European countries, earning commission on bookings.

Ownership category

akta.pro rank

Product category

Vacation Rental Marketplace

NAICS

Traveler Accommodation (7211)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Rural & Countryside Homes (THAMAAAI)

akta.pro secondary industries

Remote/Alternative Accommodation Management (Cabins, Tiny Homes, Glamping) (BPAJAIAG), Treehouses & Canopy Stays (THAMADAC)

Keywords

• Vacation rental marketplace
• Nature accommodations
• Holiday home bookings
• Cottage rental platform
• Eco-friendly lodging

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Commission from property bookings: The platform acts as an intermediary between property owners (landlords) and guests, earning commission on completed bookings. Landlords pay to list their nature houses and receive bookings through the platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Nature.house operates a pan-European online marketplace that connects travelers with nature-based vacation rentals, including cottages, cabins, glamping sites, tiny houses, tree houses, yurts, and B&Bs. The platform enables guests to search, filter, and book accommodations directly, while property owners list and manage their nature houses through a dedicated landlord dashboard. The platform facilitates 5% of turnover donations to local nature conservation projects and offers an Impact Label sustainability certification for properties.

Product overview

Nature.house operates as a pan-European vacation rental marketplace focused exclusively on nature-based accommodations. The platform connects travelers with unique rural properties including cottages, cabins, glamping sites, tiny houses, tree houses, yurts, and B&Bs. The core product is the booking platform enabling search, discovery, and reservation of nature houses across multiple European countries. The landlord-side product includes a property management dashboard for hosts to manage availability, bookings, and guest communications. Additional offerings include themed collections (romantic getaways, luxury stays, pet-friendly homes, cottages with pools/hot tubs), last-minute booking options, and contactless stay experiences. A key differentiator is the Nature Projects initiative where the company donates 5% of turnover to local environmental conservation efforts, complemented by an Impact Label sustainability certification for properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Nature House Booking Platform

Quantifiable outcome

• 5% of turnover donated to local nature projects

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Local nature projectscoreStrategic or Co-development PartnerA portion of each booking (5% of turnover) is donated to local nature conservation projects. The platform partners with various nature organizations to fund environmental initiatives in the regions where properties are located.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Booking.com: World's largest online travel agency carrying extensive alternative accommodation inventory; comparable because it increasingly absorbs vacation-rental demand that previously routed through specialist marketplaces.
• Airbnb: Global dominant short-term rental marketplace with massive inventory including cabins and unique stays; the principal indirect competitor that any eco/nature positioning must differentiate against.
• HomeAway / Vrbo: Global vacation rental marketplace (Expedia-owned) carrying rural whole-home inventory in Europe; broader category but overlapping demand for countryside and family nature stays.
• VacanceSelect (Vacansoleil): European provider of holiday parks, campsites, and nature-style accommodations; overlaps with Nature.house's rural and family-use cases but operates parks rather than a pure marketplace.
• Belvilla: European vacation rental specialist (part of OYO) with a large cottage and rural-home portfolio; broader category but overlaps heavily with Nature.house's rural cottage supply in NL/DE/BE/FR.
• Landal GreenParks: Dutch/European operator of nature-based holiday parks with bungalows and cottages; comparable because it serves the same nature-seeking family traveller use case via a different (managed-park) model.

Direct peers

• Glamping Hub: Global online marketplace dedicated exclusively to glamping and nature-based accommodations (cabins, treehouses, yurts, tents). Most direct comp to Nature.house's specialisation on alternative nature stays.
• Hipcamp: Marketplace connecting travellers with private nature stays, camping, and cabins across the US; functionally the closest US analog to Nature.house's two-sided nature-stay model.
• HomeToGo: European short-term rental metasearch and marketplace; competes for the same booking demand across European countries with broader inventory but overlapping Europe-wide coverage.
• Canopy & Stars: UK-based curated collection of unique nature retreats (treehouses, cabins, glamping). Closely comparable product and eco-positioning; geographically narrower but category-aligned.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nature.house