hangar 15 bicycles

What hangar 15 bicycles does

Hangar 15 Bicycles is a Utah-based specialty bicycle retail chain founded in 1995 and operating six brick-and-mortar stores across the Salt Lake City metropolitan area (Draper, Millcreek, South Jordan) and Utah Valley (Lehi, Orem, Spanish Fork). The company also maintains an e-commerce storefront with in-store pickup available at all six locations, most orders ready within one business day. Hangar 15 does not develop proprietary technology products; its core offering is multi-brand retail of premium and mass-market bicycles, parts, accessories, and apparel, augmented by professional services including bike repair with free estimates and professional bike fitting.

The retailer's product portfolio spans road, mountain, gravel, electric, commuter, comfort, cruiser, fitness, hybrid, and children's bicycle categories, with bicycles priced from approximately $349 (entry-level cruisers) to over $15,000 (premium S-Works framesets and complete bikes). Hangar 15 carries six major premium brands — Specialized (the most prominently featured partner), Santa Cruz, Scott, Cannondale, BMC, and Cervelo — alongside additional brands such as Trek, Electra, Salsa, Surly, and All-City. Revenue is generated through three streams: one-time sales of complete bicycles, one-time sales of parts and accessories, and professional service fees for repair and fitting. Consumer financing is available via Trek Financing powered by Citizens Pay.

The business serves individual Utah-area cyclists across all major disciplines and price points, from casual family riders to competitive road and mountain bike racers. Marketing and customer acquisition are driven by the company's sponsored Hangar 15 Bicycles Racing Team, Facebook and Instagram presence, editorial-style product guides on the e-commerce site, and in-store promotions of bike fitting and service. The company is privately held with no disclosed parent, institutional investors, leadership bios, or financial figures.

Name

hangar 15 bicycles

Legal name

Hangar 15 Bicycles

Website

https://hangar15bicycles.com

Company type

Private

Founded year

1995

Operating status

Operating

Short description

Hangar 15 Bicycles is a Utah-based specialty bicycle retail chain founded in 1995, operating six stores across the Salt Lake City metro and Utah Valley, selling premium and mass-market bikes, parts, and apparel alongside professional repair and bike fitting services.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Bicycle Sales: Hangar 15 Bicycles generates revenue primarily through the retail sale of bicycles, including road, mountain, gravel, commuter, comfort, cruiser, fitness, hybrid, children's, and electric bikes. Products range from entry-level models to premium high-performance framesets and complete bikes priced from approximately $350 to over $15,000.
2. Parts and Accessories Sales: The retailer sells a comprehensive catalog of bicycle parts (drivetrain components, brakes, wheels, tires, forks, shocks, cranksets, saddles, stems, handlebars) and accessories (car racks, helmets, shoes, clothing, nutrition, hydration, lighting, locks, tools).
3. Service and Repair: Hangar 15 offers professional bicycle repair and service as well as professional bike fitting services, with free estimates for repairs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hangar 15 Bicycles is a multi-location specialty bicycle retailer operating six brick-and-mortar stores across Utah (Draper, Millcreek/Salt Lake City, South Jordan, Lehi, Orem, and Spanish Fork) alongside an e-commerce storefront. The company sells new bicycles, parts, accessories, and apparel from major brands including Specialized, Santa Cruz, Scott, Cannondale, BMC, and Cervelo, and offers professional bike repair and fitting services with free repair estimates and in-store pickup for online orders.

Product overview

Hangar 15 Bicycles is a Utah-based specialty bicycle retail chain with six physical store locations (Draper, Millcreek, South Jordan, Lehi, Orem, and Spanish Fork) and an e-commerce website. The company sells a diverse portfolio of bicycles from major brands including Specialized (their primary brand with full product lines including S-Works, Turbo electric, Stumpjumper, Rockhopper, and RipRock), Santa Cruz, Scott, Cannondale, BMC, and Cervelo. Product categories span road bikes, mountain bikes, gravel/adventure bikes, electric bikes, commuter/urban bikes, comfort bikes, cruiser bikes, fitness bikes, hybrid bikes, and children's bikes. Beyond complete bicycles, they offer an extensive selection of parts, components, wheels, tires, accessories, cycling clothing and apparel, helmets, cycling shoes, and car racks. The company also provides services including professional bike repair with free estimates, professional bike fitting, and in-store pickup for online orders. Payment options include major credit cards (American Express, Discover, Visa, MasterCard) and financing through Trek Financing powered by Citizens Pay.

Differentiator

Problem solved

Functional benefit

Products and services

• New Bicycles

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered primary, core and supporting.

• SpecializedprimaryChannel Partner/ Reseller/ DistributorSpecialized is a featured brand partner of Hangar 15 Bicycles, with dedicated brand logo placement on the homepage. The store carries the full range of Specialized products including road bikes (S-Works Tarmac, Roubaix), mountain bikes (Stumpjumper, Epic, Rockhopper), e-bikes (Turbo Vado, Turbo Levo, Turbo Como), and gravel bikes. Specialized is the most prominently featured brand on the website.
• Santa Cruz BicyclesprimaryChannel Partner/ Reseller/ DistributorSanta Cruz is a featured brand partner, with the Santa Cruz Tallboy highlighted as a featured product on the homepage. The store carries Santa Cruz mountain bikes including the Tallboy and other models.
• ScottprimaryChannel Partner/ Reseller/ DistributorScott is a featured brand partner with its logo on the homepage. Hangar 15 carries Scott road, mountain, and gravel bikes including the Addict Gravel series, Spark, Genius, and Scale Gravel.
• CannondaleprimaryChannel Partner/ Reseller/ DistributorCannondale is a featured brand partner. The store carries Cannondale road, gravel, and active bikes including Topstone, Quick CX, and road models.
• BMCcoreChannel Partner/ Reseller/ DistributorBMC is a featured brand partner with its logo on the homepage. Hangar 15 carries BMC Teammachine SLR and URS THREE models.
• CervelocoreChannel Partner/ Reseller/ DistributorCervelo is a featured brand partner listed on the homepage. The store carries Cervelo road and gravel bicycles.
• Citizens Pay (Trek Financing)supportingStrategic or Co-development PartnerHangar 15 Bicycles offers financing on Trek bicycles through Citizens Pay (branded as 'Trek Financing powered by Citizens Pay'). This enables customers to purchase higher-priced bikes through installment payments.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Worldwide Cyclery: Specialty mountain bike retailer with both retail location and e-commerce channel, focused on premium suspension and enduro brands (Santa Cruz, Specialized). Comparable to Hangar 15 in its premium MTB specialization and service-led positioning.
• Jenson USA: Long-running direct-to-consumer and outlet-style bike retailer carrying major brands including Specialized, Santa Cruz, and Scott. Competes with Hangar 15 on premium bike pricing, accessories, and apparel, but lacks Hangar 15's brick-and-mortar service footprint.
• Competitive Cyclist: Premium online cycling retailer specializing in high-end road, mountain, and gravel bikes and apparel. Directly competes for the same high-ticket buyer Hangar 15 serves, and its brand mix (Specialized, Santa Cruz, Cervelo, BMC) closely mirrors Hangar 15's portfolio.
• Mike's Bikes: California-based multi-location independent bike retailer carrying premium road, mountain, and e-bike brands (Specialized, Santa Cruz, Trek). Operates a hybrid retail + e-commerce model similar to Hangar 15, making it the closest structural comp in the independent specialty channel.

Regional players

• Chain Reaction Cycles: Large UK/Europe-based online bike retailer with global shipping. Overlaps with Hangar 15 on parts, accessories, and entry-to-mid-tier bikes, but operates in different geographies and lacks a US service footprint.

Broad incumbents

• REI: Cooperative sporting goods generalist with a national footprint that carries cycling products, fitting services, and repair. Competes for the same recreational and commuter cyclist segments as Hangar 15 but across many sports categories and geographies.
• Backcountry: Outdoor and cycling online retailer carrying premium bike brands and apparel with strong content marketing. Overlaps on premium cycling SKUs and the same high-end enthusiast customer, but with a much broader outdoor sports assortment.

Others

• Trek Bicycle: Major bicycle manufacturer and direct retailer with own branded stores and financing product (Trek Financing powered by Citizens Pay, also offered by Hangar 15). Represents both supplier relationship and competitive threat through vertical integration.
• Specialized Bicycle Components: Hangar 15's most important supplier and featured brand partner. Operates its own DTC stores and website that competes directly with authorized dealers on price, allocation, and consumer mindshare, making it both an ecosystem partner and structural competitor.

Emerging players

• The Pro's Closet: Leading US used and refurbished bicycle marketplace. Adjacent competitor that cannibalizes some new-bike demand by offering certified pre-owned premium bikes at lower prices, potentially drawing budget-conscious buyers away from Hangar 15's entry-level new SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Hangar15Bicycles
• Instagraminstagram.com/hangar15bicycles
• LinkedInlinkedin.com/company/hangar-15-bicycles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hangar 15 bicycles