What Apy Montreal does

Apy Montreal, legally APY GROUPE, is a Montreal-based private company founded in 1998 and operating as the Canadian subsidiary of DATA FORGE Group France. The firm integrates, sells, and rents professional video, audio, and broadcast equipment, functioning primarily as an authorized dealer for Blackmagic Design (165+ SKUs spanning cameras, switchers, capture cards, monitors), RODE Microphones (24+ SKUs), and Atomos. Beyond resale, the company develops custom mobile production stations branded APY vMix and sells computing servers and storage solutions positioned for AI/ML rendering workloads. It also provides short-term equipment rental and turnkey studio installation services combining cameras, switchers, servers, and storage into end-to-end deployments.

The business operates a direct-to-consumer e-commerce model through apy-groupe.ca, supplemented by a physical counter at 5000 rue d'Iberville, Suite 216 in Montreal for in-store pickup. Pricing is unit-based in CAD, spanning from approximately $40 CAD for entry-level accessories to over $35,000 CAD for high-end cinema cameras, with free shipping on orders above $350 CAD. Customer segments include video production professionals (primary), audio professionals and content creators, AI/VFX studios requiring render farm capacity, and production companies needing short-term rentals. Distribution is primarily domestic Canada, though group-level sister entities extend reach into Europe (APY Europe, Data Forge Europe) and additional Canadian operations (Data Forge Canada, 2IN).

Revenue streams derive from hardware sales (the dominant line, principally third-party brands), short-term rental of workstations, servers, storage, and render farms (usage-based), and professional services for installation. Two enterprise customers are named publicly (La Maison Tricotée in video production, 3DI Synthèse in post-production). The company employs a horizontal segmentation approach, distributing risk across multiple professional verticals. No funding rounds, headcount figures, or revenue disclosures are available in the source data; the firm is privately held within its parent group structure with no identified institutional or venture capital backing.

Name

Apy Montreal

Legal name

APY GROUPE

Website

https://apy-groupe.ca

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Apy Montreal is a Montreal-based authorized dealer and integrator that sells, rents, and installs professional video, audio, and broadcast equipment from Blackmagic Design, RODE, and Atomos, plus custom mobile production stations and AI compute infrastructure for studios and production companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: Sale of professional video, audio, and broadcast equipment including cameras, switchers, capture cards, microphones, lighting, workstations, servers, and storage solutions. Products sold include Blackmagic Design (165 products) and RODE microphones (24 products).
2. Short-term Equipment Rental: Short-term rental of workstations, rendering servers, storage servers, and render farm for temporary production needs.
3. Professional Services - Installation: Turnkey installation services for video studios, post-production facilities, and IT infrastructure. Customized solutions for complex professional production environments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Apy Montreal is a professional video and AI solutions provider that sells, rents, and integrates broadcast-grade equipment for production studios. The company is an authorized dealer for Blackmagic Design (165+ products), RODE (24+ products), and Atomos, while also building custom APY vMix mobile production stations and turnkey studio installations including render-farm infrastructure for AI workloads. Beyond product resale, it delivers short-term equipment rental and full-service studio deployment for professional post-production environments.

Product overview

Apy Montreal operates as a professional video and AI solution provider, offering both products and services. Their product portfolio centers on professional video production equipment through authorized reselling partnerships with Blackmagic Design (165 products including cameras, video switchers, capture cards, and monitors) and RODE (24 products including microphones, headphones, and audio interfaces). They also offer APY-branded vMix mobile control stations for live streaming. Beyond products, they provide services including custom-built workstations, computing servers for rendering and AI workloads, storage solutions, short-term equipment rentals, and turnkey installation services for video studios and render farms. The company positions itself as a comprehensive solution provider for image and AI infrastructure needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Blackmagic Design Product Line (reseller) Authorized resale of 165+ Blackmagic Design professional video products including cinema cameras (PYXIS 12K, URSA Cine 12K LF, URSA Cine 17K 65, URSA Broadcast G2, Micro Studio Camera 4K G2), ATEM video switchers, DeckLink IP 100G capture cards, DaVinci Resolve Replay Editor, monitors, converters, and broadcast peripherals.
• RODE Microphones Product Line (reseller) Authorized resale of 24+ RODE professional audio products including studio microphones (NTG5, VideoMic series), wireless systems (Wireless GO), studio arms (PSA1+), headphones (NTH-100), audio interfaces (AI-1), and production consoles (RØDECaster Pro II, RØDECaster Video).

Quantifiable outcome

• 27 years of industry expertise

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Blackmagic DesigncoreChannel Partner/ Reseller/ DistributorAPY Montreal is an authorized Blackmagic Design dealer offering 165+ Blackmagic products including cameras, switchers, capture cards, monitors, and software solutions. This is a primary brand partnership for the company.
• RODE MicrophonescoreChannel Partner/ Reseller/ DistributorAPY Montreal is an authorized RODE dealer offering 24+ RODE microphone products including professional studio microphones, wireless systems, podcasting equipment, and audio interfaces.
• APY EuropeminorStrategic or Co-development PartnerEuropean sister company within the APY Group network, enabling geographic expansion and coordination across North America and Europe.
• Data Forge CanadaminorStrategic or Co-development PartnerCanadian sister company under DATA FORGE Group France, sharing technology and infrastructure expertise particularly in compute and storage solutions.
• Data Forge EuropeminorStrategic or Co-development PartnerEuropean sister company under DATA FORGE Group France, specializing in compute and storage infrastructure solutions.
• 2IN (Image In Network)minorStrategic or Co-development PartnerPart of the 2IN (Image In Network) network under imageinnetwork.fr, expanding reach within the image and video industry ecosystem.
• AtomoscoreChannel Partner/ Reseller/ DistributorAPY Montreal is an authorized Atomos reseller offering Atomos Shinobi 7 RX monitor and receiver products.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Henry's: Henry's is Canada's largest specialty photographic and professional AV retailer, operating physical stores and an e-commerce platform across Canada. It is the most direct Canadian peer to APY Montreal, competing head-to-head for Canadian broadcast, video, and audio equipment buyers with a similar multi-brand authorized dealership model.
• Vistek: Vistek is a Canadian specialty retailer of professional photo, video, and audio equipment, with both online and physical storefronts. Its customer base and product mix — including broadcast gear and integration services — closely mirror APY Montreal's offering in the Canadian market.
• B&H Photo Video: B&H is the dominant US-based professional photo, video, audio, and broadcast equipment retailer, selling many of the same brands APY carries (Blackmagic, RODE, Atomos). It is the benchmark direct peer for APY's core e-commerce authorized-dealer business model.
• Adorama: Adorama is a US-based multi-category retailer of photo, video, audio, and broadcast equipment with strong e-commerce presence. Like APY, it serves both consumer-creator and professional-broadcast segments with an authorized-dealership model.
• Sweetwater: Sweetwater is the largest US pro audio retailer, with deep RODE and broadcast audio expertise, consultative sales, and a strong in-house content/education model. It is comparable to APY's audio side and to its consultative service-led sales approach.
• Full Compass Systems: Full Compass is a US-based retailer of professional audio, video, lighting, and broadcast equipment serving production, install, and live sound customers. Its broad professional AV catalog and integration services make it a direct comparable to APY's installed-systems business.
• Markertek: Markertek is a US specialty retailer focused on video production and broadcast infrastructure, including switchers, capture cards, cabling, and studio accessories. Its narrow focus on broadcast/professional video parallels APY's core niche.
• CVP Group: CVP is a UK-based specialist retailer and integrator of professional broadcast, cinema, and production equipment, also offering rental and technical services. Its combination of authorized dealership, rental, and integration makes it a strong European mirror to APY Montreal's bundled model.
• Scan Computers: Scan is a UK-based retailer specializing in high-end workstations, rendering PCs, and servers for content creation, VFX, and AI workloads. It is highly comparable to APY's workstation and AI render farm product lines.

Broad incumbents

• CDW: CDW is a large US technology solutions reseller spanning IT hardware, workstations, servers, and AV/collaboration. While not a specialist pro AV retailer, it competes for the same enterprise IT and infrastructure budgets that drive APY's render farm and server business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/apy-montreal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apy Montreal