atlanta area council - boy scouts of america

What atlanta area council - boy scouts of america does

The Atlanta Area Council is a local nonprofit council of Scouting America (formerly Boy Scouts of America) that administers youth development programs across 13 counties in the metro Atlanta region. The council serves families and youth through tiered programs — Cub Scouts (ages 5-10), Scouts BSA (ages 11-17), Venturing (ages 14-20), Sea Scouts, Exploring, and Scoutreach — delivering character education, outdoor adventure, leadership training, merit badge advancement, and community service opportunities. It operates 13 geographic districts and manages two wholly-owned camp properties: Camp Bert Adams (425 acres, traditional summer camp in Covington, GA) and Camp Woodruff (2,200 acres, high-adventure camp in Blairsville, GA).

The council's technology backbone is the Tentaroo software platform, which powers member management, unit administration, event registration, and communications. Online registration flows through national BSA platforms (BeAScout.org, My.Scouting.Org). Programs are supported by training curricula including NYLT, Wood Badge, BALOO, and IOLS, alongside newer offerings such as the STEM Academy, Conservation Weekend, and Nav-O Competition.

Revenue is generated through six streams: annual membership registration fees, Scout Shop retail sales, product sales fundraising (popcorn, camp cards), camp and program fees, Friends of Scouting annual giving (including the Golden Eagle Luncheon), and campership donations for financial assistance. Go-to-market relies on volunteer-driven community engagement through chartered organizations (schools, churches, community centers) and direct-to-consumer online enrollment. A supplementary Atlanta Braves parking partnership at Truist Park provides ancillary revenue supporting youth programs.

Name

atlanta area council - boy scouts of america

Legal name

Scouting America Atlanta Area Council

Website

https://atlantabsa.org

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

The Atlanta Area Council is a nonprofit local council of Scouting America that administers youth development programs — Cub Scouts, Scouts BSA, Venturing, Sea Scouts, and Scoutreach — across 13 metro Atlanta counties, operating two camp properties and a volunteer-driven community charter model.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Sports and Recreation Instruction (61162)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Group Camping & Scout Camps (THAGAOAI)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

Keywords

• Youth development programs
• Scouting programs
• Outdoor adventure camps
• Leadership training
• Community service programs

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Registration Fees: Annual registration fees collected from youth and adult members, processed through national BSA online registration systems.
2. Scout Shop Sales: Retail sales of uniforms, scouting supplies, and equipment through the Atlanta Scout Shop located at the program center.
3. Product Sales (Fundraising): Council units participate in product sales programs including popcorn and camp card sales, with proceeds supporting local unit and council programs.
4. Camp Fees: Fees for summer camp, day camp, winter camp, and high adventure programs at Camp Bert Adams and Camp Woodruff properties.
5. Friends of Scouting (Donations): Annual giving campaign supporting council operations, with Golden Eagle Luncheon and special events as fundraising vehicles.
6. Campership Donations: Donor-funded scholarships enabling youth to attend summer camp and high adventure programs regardless of financial circumstances.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

The Atlanta Area Council administers Scouting America youth development programs across 13 metro Atlanta counties, offering age-tiered programs (Cub Scouts for ages 5-10, Scouts BSA for ages 11-17, Venturing and Sea Scouts for ages 14-20) along with outreach programs (Scoutreach), career-focused Exploring, and adult leader training. The council operates two camp properties — Camp Bert Adams (425 acres) and Camp Woodruff (2,200 acres) — for summer camp, day camp, winter camp, and high adventure activities. Programs are delivered through chartered local units (packs, troops, crews) sponsored by schools, religious organizations, and community centers, with online registration via national BSA platforms.

Product overview

The Atlanta Area Council, Boy Scouts of America is a nonprofit youth organization offering a portfolio of character development programs including Cub Scouts (K-5th grade), Scouts BSA (ages 11-17), Venturing (ages 14-20 co-ed), Sea Scouts (maritime program), Exploring (career-focused), and Scoutreach (outreach). The council operates two primary camp facilities: Camp Bert Adams (425 acres, summer camp) and Camp Woodruff (2,200 acres, high adventure). Programs include advancement tracking, merit badges, leadership training (NYLT, Wood Badge, BALOO, IOLS), competitive events (Nav-O), STEM Academy, and Scoutreach High Adventure Treks to Philmont and Sea Base. The council also hosts annual events such as WaterPalooza. The organization is part of the national Boy Scouts of America and uses Tentaroo software platform for member management and online registration.

Differentiator

Problem solved

Functional benefit

Products and services

• Cub Scouts A youth development program for children in kindergarten through 5th grade (ages 5-10), focusing on age-appropriate activities, advancement, family involvement, and foundational leadership skills. Organized into dens within packs.
• Scouts BSA A youth development program for ages 11-17 offering outdoor adventure, merit badges, and leadership training in troop settings. Members pursue advancement through ranks from Scout to Eagle Scout.
• Venturing A co-ed youth development program for ages 14-20 focusing on high-adventure activities, leadership, and service through crew-based units.
• Sea Scouts A co-ed maritime adventure program for ages 14-20 focused on sailing, seamanship, and water activities.
• Exploring A career-focused youth development program for ages 14-20 connecting youth with business and community professionals through career exploration experiences.
• Scoutreach Outreach program serving underrepresented communities to ensure all youth have access to Scouting opportunities regardless of financial circumstances.
• Camp Bert Adams A 425-acre traditional summer camp located in Covington, Georgia offering swimming, shooting sports, hiking, and merit badge programs.
• Camp Woodruff A 2,200-acre high adventure camp located in Blairsville, Georgia offering backpacking, rappelling, canoeing, and wilderness programs.
• Scout Shop A physical retail store located at 1800 Circle 75 Pkwy SE selling uniforms, handbooks, equipment, and scouting supplies. Open 9 AM-6 PM M-F and 10 AM-4 PM Saturday.
• Wood Badge A two-year advanced leadership course for adult Scouters using practical team leadership in outdoor settings.
• National Youth Leadership Training (NYLT) An advanced leadership development course teaching tools, techniques, and skills for youth leadership.
• Scoutreach High Adventure Trek A high adventure trekking program sending Scouts to Philmont Scout Ranch in New Mexico (50+ mile mountain treks and conservation work) and Sea Base in the Florida Keys (Out Island Adventure programs including canoeing, snorkeling, and remote island camping).

Quantifiable outcome

• 69,000 service hours contributed by Eagle Scouts to Atlanta communities

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• National Boy Scouts of AmericacoreStrategic or Co-development PartnerNational BSA provides program standards, materials, insurance, and brand framework. The Atlanta Area Council operates as a local council implementing BSA programs including Cub Scouts, Scouts BSA, Venturing, Exploring, and Order of the Arrow.
• Philmont Scout RanchflagshipStrategic or Co-development PartnerHigh adventure base in New Mexico where the Atlanta Area Council's Scoutreach program sponsors annual treks. Philmont provides rugged mountain hiking experiences including 50+ mile treks and conservation work.
• Sea Base (Florida Keys)flagshipStrategic or Co-development PartnerBSA high adventure base offering Out Island Adventure programs including canoeing, snorkeling, and remote island camping in the Florida Keys. Council sponsors Scoutreach crews annually.
• TentaroocoreTechnology or IntegrationSoftware platform provider for member management, unit administration, and program operations. The council's website and member systems are powered by Tentaroo technology.
• Schools, Churches, and Community OrganizationscoreStrategic or Co-development PartnerLocal chartered organizations that sponsor packs, troops, crews, and posts. These partners provide meeting spaces, volunteer leadership, and youth referrals to Scouting programs across metro Atlanta's 13 counties.
• Atlanta BravesminorGTM or Marketing PartnerPartnership for Braves parking revenue generation. Parking proceeds at Truist Park directly support youth programs across Atlanta.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Girl Scouts of Greater Atlanta: The Atlanta-area local council of Girl Scouts of the USA, operating as a comparable nonprofit youth-development organization in the same geography with analogous membership, camp, retail (cookie sales), and volunteer-led unit models.
• Boys & Girls Clubs of Metro Atlanta: A metro Atlanta nonprofit delivering youth development programs (after-school, summer, leadership) to children and teens, sharing the same donor-funded, volunteer-supported, character-education mission across overlapping geographies.
• YMCA of Metro Atlanta: A community-based nonprofit offering youth programs, summer camp, swim, and outdoor activities across metro Atlanta, comparable in scale, membership model, and youth-development focus.
• Camp Twin Lakes: A Georgia-based nonprofit operating year-round camp facilities for children with serious illnesses, disabilities, and other challenges, sharing the Atlanta-region camp-programming and donor-supported nonprofit model.
• Big Brothers Big Sisters of Metro Atlanta: A metro Atlanta nonprofit running volunteer-mentored youth development programs (one-to-one mentoring), comparable in mission, donor/revenue model, and volunteer dependency.

Broad incumbents

• Scouting America (Boy Scouts of America National): The national parent organization that charters and governs the Atlanta Area Council, setting program standards, brand, insurance, and training across all local councils nationwide.

Others

• Philmont Scout Ranch: A flagship BSA high-adventure base in New Mexico that is a partner and beneficiary of the Atlanta Area Council's Scoutreach program rather than a competitor, but operationally comparable as a large-scale nonprofit camp facility.
• Sea Base (Florida Keys): A BSA national high-adventure base offering maritime programs in the Florida Keys, comparable as a Scouting-affiliated nonprofit camp operator and a partner in the council's Scoutreach High Adventure Trek.
• Atlanta Braves (Truist Park parking partnership): A GTM/fundraising partner rather than a peer, but a relevant community-level stakeholder whose parking-revenue program directly funds the council's youth programs in Atlanta.

Emerging players

• Outdoor Outreach: A nonprofit using outdoor adventure activities (hiking, camping, paddling) to develop leadership and life skills in youth, comparable in combining outdoor programming with character/leadership development for young people.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/@ScoutingATL
• YouTubeyoutube.com/@ATLScouts
• Facebookfacebook.com//ScoutingATL
• LinkedInlinkedin.com/company/atlanta-area-council-bsa
• Instagraminstagram.com//scoutingatl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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