The Maple Group

What The Maple Group does

The Maple Group operates as Maple London Ltd (Company number 12404756), a private UK limited company incorporated in 2020 that provides residential property management and lettings services from a single office in Hackney, London (N16 6BT). Its core offering is a full-service property management product for individual and small-portfolio landlords, covering tenant acquisition and qualification, rent collection, maintenance and repairs coordination, tenant issue handling, and advisory on legislative compliance, affordable housing programs, grants, leasing, and tax credits. Tenant-facing charges are structured in compliance with the Tenant Fee Act 2019 (holding deposit of one week's rent, security deposits of five or six weeks' rent depending on annual rent, and a £50 inc VAT tenant change fee), while landlord-side revenue derives from recurring management fees — consistent with a subscription/recurring revenue model.

The company's go-to-market is direct-to-consumer: prospective landlords engage via email ([email protected]), phone (020-3151-5513), WhatsApp messaging, and in-person consultations at the Hackney office. Distribution is single-country (UK), with all operations concentrated in London. The company holds Client Money Protection (CMP) via the CMP scheme provider, satisfying baseline regulatory requirements for client fund safeguarding in the UK lettings sector. No proprietary technology platform, mobile application, or API is disclosed — the website is built on GoDaddy Website Builder and is currently undergoing redevelopment, as indicated by 'come back soon' notices on both the homepage and privacy policy page.

No funding rounds, headcount data, management team details, partnerships beyond CMP, awards, patents, acquisitions, or product launches are evidenced in the available data. The business appears to be a small, independently operated traditional lettings agent with a single product line and a locally concentrated customer base, with no disclosed plans for geographic, product, or technological expansion.

Name

The Maple Group

Legal name

Maple London Ltd

Website

https://themaplegroup.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Short description

The Maple Group (Maple London Ltd) is a private London-based residential property management and lettings firm serving individual and small-portfolio landlords from a single Hackney office, offering tenant management, rent collection, and maintenance coordination under Tenant Fee Act 2019 compliance.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Lease Administration & Tenant Services (BPAJAFAL)

akta.pro secondary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Residential property management
• Letting agent services
• Landlord services
• Tenant management
• Rent collection

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property Management Services: Recurring management fees from landlords for tenant management, rent collection, maintenance coordination, and property portfolio services. Revenue appears to be subscription-based, derived from property management charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The Maple Group provides residential property management and lettings services for landlords, handling complete tenant management including tenant issue resolution, rent collection, maintenance and repairs coordination, and tenant qualification. The service simplifies property ownership and portfolio development while ensuring compliance with UK property legislation, including the Tenant Fee Act 2019. Tenant-facing fees such as holding deposits, security deposits, tenant change fees, and early termination charges are administered in line with statutory guidelines.

Product overview

The Maple Group offers a single unified property management service focused on simplifying property ownership and portfolio development for landlords. The core offering encompasses complete tenant management, day-to-day property administration, and regulatory compliance advisory services.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Property Management Services End-to-end residential property management service for landlords that handles tenant management (including issue resolution), rent collection, maintenance and repairs coordination, and tenant qualification. The service also provides advisory support on UK property regulations, affordable housing programs, grants, leasing, repairs, and tax credits, and administers tenant-facing fees in compliance with the Tenant Fee Act 2019.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Client Money Protection (CMP)coreOthersThe Maple Group (Maple London Ltd) holds Client Money Protection through Client Money Protection (CMP), a regulated deposit scheme provider for safeguarding client funds in the property management sector.

Recent moves3 records

Expansion highlights1 record

Direct peers

• Belvoir Lettings plc: Belvoir operates a UK franchise network focused on residential lettings, property management, and related landlord services. It is a direct operating-model comparison for The Maple Group’s landlord-focused management and tenant-administration offering, although at substantially greater network scale.
• The Property Franchise Group plc: The Property Franchise Group supports franchise brands delivering residential estate agency, lettings, and property-management services. Its landlord-customer focus and recurring property-administration activities are closely comparable to The Maple Group’s core business.
• Winkworth: Winkworth operates a UK network of residential estate agency and lettings offices, including landlord services and property management. It is comparable to The Maple Group because both serve property owners with tenant-finding, administration, and ongoing management support.
• haart: haart is a large UK estate-agency and lettings brand serving landlords and tenants. It competes with The Maple Group in residential letting and management, but offers a broader branch network and more extensive brand and digital distribution.

Emerging players

• OpenRent: OpenRent is an online letting platform for landlords and tenants, with services spanning listings, tenant referencing, rent collection, and related administration. It overlaps on landlord acquisition and tenancy administration, but its online self-service delivery is narrower than Maple Group’s full-service management model.

Broad incumbents

• Foxtons: Foxtons is an established London-focused estate agency with residential sales, lettings, and property-management services. It competes for the same London landlords and tenants, while operating a substantially broader and more developed agency platform.
• Chestertons: Chestertons provides London residential sales, lettings, and property management through a broad real-estate-services platform. Its landlord and tenant services overlap directly with The Maple Group, but Chestertons has a larger brand, branch network, and service portfolio.
• LSL Property Services plc: LSL Property Services operates established UK estate-agency and lettings brands, including services for landlords and residential property owners. It is a broad incumbent comparator because it overlaps with Maple’s tenant and property-administration activities within a much wider property-services business.
• Connells Group: Connells Group is a large UK estate-agency and lettings network with residential property-management activities. It targets the same landlord and tenant workflows as The Maple Group, while benefiting from substantially greater scale, brand recognition, and branch coverage.
• Savills plc: Savills is a global real-estate adviser with residential lettings, sales, and property-management capabilities. It overlaps with The Maple Group in serving landlords and managing residential property, but operates across a much broader international and advisory platform.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/themaplegroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Maple Group