hertha bsc gmbh & co. kommanditgesellschaft auf aktien (kgaa)

What hertha bsc gmbh & co. kommanditgesellschaft auf aktien (kgaa) does

Hertha BSC GmbH & Co. KGaA operates a professional football club headquartered in Berlin, Germany, with roots dating to 1892. The club currently competes in the 2. Bundesliga and serves individual football supporters, corporate sponsors, members of its parent association Hertha Berliner Sport-Club e.V., and downstream media and streaming consumers. The professional entity is controlled by the parent membership association, with a 37.5% minority stake held by Tennor Holding B.V. following a EUR 125 million investment in 2019.

The operating business spans a multi-revenue-stream sports entertainment platform. Matchday revenue is generated from Olympiastadion Berlin, which has a capacity of approximately 74,475 seats, including season tickets, single-match ticketing, and hospitality. Merchandise is sold through the official fanshop across apparel and accessories, with kit supply transitioning from Nike to Castore from the 2025/26 season. Membership revenue accrues via subscription fees paid to Hertha BSC e.V. Sponsorship and advertising revenue is sourced from partners including Sparda-Bank Berlin (main and sleeve sponsor), Castore, Coca-Cola, Budweiser, and WTG, commercialized through agency partner SPORTFIVE. Media rights flow from the 2. Bundesliga broadcasting pool, and HerthaTV provides a direct video streaming subscription product.

The company's technology layer is anchored by HerthaID, a centralized single sign-on authentication system launched in August 2021 that connects ticketing, fanshop, membership, and HerthaTV accounts into a unified identity layer. Distribution is delivered via iOS and Android mobile apps, a digital museum, and social media channels. The professional entity is funded in part by a EUR 40 million Nordic Bond originally issued in 2018, which was restructured in 2025 (maturity extended to November 2028, coupon reduced from 10.5% to 6.5%) and partially repurchased, taking total liabilities from approximately EUR 102 million to under EUR 54 million. Management is led by Managing Directors Dr. Peter Görlich and Ralf Huschen, with Thomas E. Herrich as spokesperson and Björn Bäring as Director of Finance.

Name

hertha bsc gmbh & co. kommanditgesellschaft auf aktien (kgaa)

Legal name

Hertha BSC GmbH & Co. KGaA

Website

https://herthabsc.de

Company type

Private

Founded year

1892

Operating status

Operating

Short description

Hertha BSC GmbH & Co. KGaA operates a professional football club based in Berlin, currently competing in Germany's 2. Bundesliga. It generates revenue from matchday operations, merchandising, memberships, sponsorship, media rights, and video streaming for fans, corporate partners, and members of its parent association.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Association Football (Soccer) Leagues (MPAKAAAA), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Professional football club
• Sports entertainment
• Football merchandise
• Matchday ticketing
• Club membership

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Matchday Revenue: Revenue from ticket sales for home matches at Olympiastadion Berlin, including season tickets (Dauerkarten), single match tickets, and hospitality.
2. Merchandise Sales: Sales of club merchandise including jerseys (home/away kits), apparel, accessories, and collectibles through the official fanshop.
3. Membership Fees: Annual membership fees from club members (Hertha BSC e.V. membership) providing voting rights, discounts, and access to exclusive benefits.
4. Sponsorship & Advertising: Revenue from main sponsor (Sparda-Bank Berlin), equipment supplier (Castore), exclusive/premium partners, teamwear partner, and sleeve partners. Includes logo placements on jerseys, LED boards, and digital platforms.
5. Media Rights: Revenue from broadcasting rights for 2. Bundesliga matches and related media content.
6. HerthaTV: Subscription or pay-per-view access to exclusive video content including match highlights, interviews, behind-the-scenes footage, and documentaries.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Hertha BSC operates a professional football club based in Berlin, competing in Germany's 2. Bundesliga. The club generates revenue through matchday ticket sales at Olympiastadion Berlin (capacity ~74,475), official merchandise sales via its Fanshop, annual club memberships through Hertha BSC e.V., sponsorship and advertising partnerships, broadcasting rights, and exclusive video content distributed through HerthaTV. The club also runs a youth academy (Nachwuchs & Fußballschule) and community engagement programs including the 1892hilft! charitable foundation.

Product overview

Hertha BSC operates as a multi-platform sports entertainment company offering football match experiences, digital content streaming, and merchandise. The core product portfolio consists of HerthaTV (video streaming platform), the Ticket-Onlineshop (ticketing), Fanartikel-Onlineshop (merchandise), and HerthaID (unified authentication system). Supporting offerings include the Hertha BSC App (mobile application), Dauerkarte (season tickets), the Digitales Museum (virtual history archive), and youth programs like Nachwuchs & Fußballschule and Herthinho. The HerthaID serves as the central identity platform connecting all customer touchpoints including ticket purchasing, merchandise shopping, streaming access, and membership management.

Differentiator

Problem solved

Functional benefit

Products and services

• HerthaTV Video streaming platform offering VLOGs, press conferences (PKs), match highlights, and exclusive club content for Hertha BSC fans. Accessible via the official YouTube channel and dedicated platform, providing behind-the-scenes access to the club.
• Ticket-Onlineshop Online ticket purchasing platform for all Hertha BSC home matches at Olympiastadion Berlin. Integrated with HerthaID for customer authentication and supports both single-match tickets and season ticket (Dauerkarte) purchases.
• Fanartikel-Onlineshop (Fanshop) Official e-commerce merchandise store selling Hertha BSC jerseys (home/away kits), apparel, accessories, and club memorabilia. Integrated with HerthaID for customer accounts and includes seasonal kit releases (e.g., 2026/27 home and away kits launching 2026-08).
• Dauerkarte (Season Ticket) Annual season ticket offering guaranteed stadium seat access for all Hertha BSC home matches of the 2. Bundesliga season at Olympiastadion Berlin. Available with multiple pricing tiers and phases for the 2026/27 season.
• Hertha BSC e.V. Membership Annual membership in the parent member association Hertha Berliner Sport-Club e.V., providing voting rights at the general assembly, priority access to tickets, fan community participation, and exclusive member benefits.
• Hertha BSC Nachwuchs & Fußballschule (Youth Academy & Football School) Youth development program including training camps, football school coaching, and professional pathway development for young footballers from youth level through U23, with integration into the broader club academy structure.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core, minor and major.

• CastorecoreChannel Partner/ Reseller/ Distributor · 1 June 2025Equipment supplier (Ausrüster) providing all playing kits and training apparel starting from 2025/26 season. Replaced Nike after 26-year partnership.
• Sachverständigen Zentrum Berlin-BrandenburgminorGTM or Marketing Partner · 1 November 2024Academy sleeve partner providing support for youth development. Logo appears on left sleeve of academy team jerseys.
• Anheuser-Busch (Bud)majorGTM or Marketing PartnerBeverage partner expanding beer assortment at Olympiastadion to include Budweiser products.
• Coca-ColamajorGTM or Marketing PartnerExclusive partner for non-alcoholic beverages at Olympiastadion and club events.
• FGM Mettchen MüllermajorGTM or Marketing PartnerAutomotive partner providing Mercedes-Benz and Hyundai vehicles for club operations.
• WTGcoreGTM or Marketing PartnerTeamwear partner and main partner for women's team. Extended partnership in 2025 to include broader teamwear responsibilities for professional teams.
• SPORTFIVEcoreChannel Partner/ Reseller/ DistributorMarketing and sponsorship agency partner managing commercial relationships, advertising sales, and partnership development. Extended partnership in 2025.
• ChargeXminorGTM or Marketing PartnerOfficial charging partner providing charging infrastructure for team vehicles at club facilities.
• PetolominorGTM or Marketing PartnerBack sponsor for women's first team, with partnerships extending to other teams and promotional formats.
• Hertha BSC e.V.coreOthersParent sports club entity that owns the professional football GmbH & Co. KGaA and maintains democratic membership structure with voting rights.
• Nordic Trustee & Agency ABminorOthersTrustee and agency service for Nordic Bond, acting as bondholder representative for the EUR 40 million bond issuance.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Hamburger SV: Hamburger SV is a traditional German football club also competing in the 2. Bundesliga with a comparable historical stature, large fanbase, and similar financial/structural challenges to Hertha BSC. Both clubs operate iconic large-capacity stadiums and are pursuing promotion back to the Bundesliga.
• FC Schalke 04: FC Schalke 04 was relegated alongside Hertha-era context and has experienced similar large-scale financial restructuring, bond issuance, and investor engagement. Comparable in scale, member base, and second-division economics.
• 1. FC Köln: 1. FC Köln is a Bundesliga-level traditional German club with a comparable fanbase size and brand heritage, competing in the same Rhein/Ruhr-Berlin commercial catchment. Closely comparable in terms of sponsorship scale, stadium revenue, and supporter culture.
• VfB Stuttgart: VfB Stuttgart is a traditional Bundesliga club with similar historical Bundesliga pedigree, Mercedes-Benz-sponsored large stadium, and comparable commercial scale. Useful comparable for understanding Bundesliga-level upside potential.
• SV Werder Bremen: SV Werder Bremen is a heritage northern German club with similar member-driven governance and fluctuating top/second-tier status. Comparable revenue mix between matchday, media, and sponsorship as a fellow traditional Bundesliga brand.
• Fortuna Düsseldorf: Fortuna Düsseldorf is a 2. Bundesliga competitor with a comparable mid-sized traditional club profile, similar stadium setup, and analogous commercial challenges in attracting Bundesliga-level sponsors.
• Eintracht Braunschweig: Eintracht Braunschweig is a smaller traditional 2. Bundesliga club with comparable member-association structure and northern German football heritage, though smaller in commercial scale.
• 1. FC Kaiserslautern: 1. FC Kaiserslautern is a traditional German club with deep heritage, fluctuating top/second-tier status, and comparable member-driven governance structure. Closely analogous sporting and commercial position.
• FC Augsburg: FC Augsburg is a mid-sized Bundesliga club with similar single-venue matchday economics and comparable commercial scale. Useful peer for benchmarking 2. Bundesliga-to-Bundesliga transition economics.

Broad incumbents

• Borussia Dortmund: Borussia Dortmund is a larger established Bundesliga incumbent and the benchmark German club operating at similar matchday scale. Useful as an upper-bound comparable for what Bundesliga-level revenue, sponsorship scale, and digital monetization look like.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HerthaBSC
• YouTubeyoutube.com/@herthabsc
• Facebookfacebook.com/herthabsc
• LinkedInde.linkedin.com/company/hertha-bsc-gmbh-&-co-kgaa
• Instagraminstagram.com/herthabsc
• TikToktiktok.com/@herthabsc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hertha bsc gmbh & co. kommanditgesellschaft auf aktien (kgaa)