vegsouth

Name

vegsouth

Legal name

VegSouth Hospitality Group

Website

https://vegsouth.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Catering and Hospitality Services

NAICS

Caterers (722320), Full-Service Restaurants (722511), Food Service Contractors (722310), Mobile Food Services (72233)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFAIAB

Event Catering (Weddings, Social, Private Parties)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Catering & Banquet Foodservice

SECONDARYTHAHAKAE

Wedding & Social Event Catering

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Catering & Banqueting Services for Events

SECONDARYTHAFAIAC

Venue & Banquet Hall Catering

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Catering & Banquet Foodservice

SECONDARYTHAHAKAJ

Beverage Services (Bar Catering, Mixology, Beverage Programs)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Catering & Banqueting Services for Events

Keywords

• Plant-based catering
• Event catering services
• Hospitality group
• Wedding and event venues
• Plant-based restaurants

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Full-Service Event Catering: Custom catering services for events ranging from intimate gatherings to large-scale festivals. Includes menu design, food preparation, service staff, setup and breakdown. Pricing varies by guest count, service level, and menu complexity.
2. Restaurant Operations: Multiple restaurant concepts generating revenue through dine-in service: Element Gastropub (plant-based gastropub), The Dirty V (smash burgers), Marian Cocktails & Kitchen (elevated cocktails and small plates), and de Plantas (Latin-inspired street food truck).
3. Venue Rental and Private Events: Havenwing Vineyards serves as a wedding and events venue generating rental and service fees for celebrations at the vineyard location.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

VegSouth Hospitality Group provides full-service plant-based event catering for occasions ranging from intimate dinners of 10 guests to grand celebrations of 500+ guests, including custom menu design, food preparation, professional service staff, and complete setup and breakdown. The company complements its catering core with multiple owned restaurant and venue concepts (Element Gastropub, The Dirty V, Marian Cocktails & Kitchen, de Plantas food truck, and Havenwing Vineyards) and an exclusive event planning partnership with Something Green Events. All offerings are 100% plant-based with no animal products.

Product overview

VegSouth Hospitality Group is a multi-concept plant-based hospitality company operating a platform-plus-modules architecture. The core offering is VegSouth Catering, a full-service plant-based catering service for events of all sizes. This core is complemented by multiple restaurant sub-brands: Element Gastropub (plant-based gastropub in Raleigh), The Dirty V (plant-based burger concept), Marian Cocktails & Kitchen (cocktail-forward dining), de Plantas (food truck street food), and Havenwing Vineyards (wedding/event venue). Private event services are available as an add-on module, and the company offers event planning integration through its partnership with Something Green Events. The company serves the entire Research Triangle Park region and beyond, spanning 30+ cities in North Carolina.

Differentiator

Problem solved

Functional benefit

Brands

• Element Gastropub: Downtown Raleigh Plant-Based Gastropub & Tap Room featuring innovative plant-based cuisine, craft cocktails, and an atmosphere celebrating the intersection of food and culture.
• The Dirty V
• Marian Cocktails & Kitchen
• de Plantas
• Havenwing Vineyards
• VegSouth Catering

Products and services

• VegSouth Catering Full-service plant-based catering for events ranging from intimate gatherings of 10 guests to grand celebrations of 500+ guests, offering custom menus, professional service staff, and complete setup and breakdown. Pricing starts at $25 per person for buffet service and ranges from $75-150+ per person for full-service catering.
• Element Gastropub Plant-based gastropub and tap room in Downtown Raleigh featuring innovative plant-based cuisine, craft cocktails, and an atmosphere celebrating the intersection of food and culture.
• The Dirty V Unapologetically indulgent plant-based comfort food concept in Raleigh featuring signature pink buns, smash burgers, loaded fries, and bold flavors with late-night service.
• Marian Cocktails & Kitchen Elevated cocktail-forward dining experience in Raleigh and Benson with fondue, grazing boards, and refined small plates designed for sharing and savoring.
• de Plantas Plant-based Latin-inspired street food truck serving birria, handmade tacos, quesadillas, smoothies, and bold flavors across the Triangle region.
• Havenwing Vineyards Vineyard wedding and events venue in Benson, NC offering ceremonies, private events, and wine experiences in a natural setting, with venue rental and on-site catering service fees.
• Private Events Private event services including weddings, corporate gatherings, private dinners, brand activations, festivals, and wine experiences hosted at Havenwing Vineyards or any other venue within the service area.

Quantifiable outcome

• 500+ events successfully catered with 4.9-star average rating
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Something Green EventscoreStrategic or Co-development PartnerExclusive partnership with North Carolina's premier event planning company. Something Green Events provides full-service wedding and event planning, corporate events, brand activations, and social celebrations. The partnership ensures seamless coordination between event planning and VegSouth's catering execution, providing customers with end-to-end event services from a single source.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Veggie Grill: Largest U.S. plant-based restaurant chain operating full-service vegetarian/vegan menus. Directly comparable to VegSouth's restaurant concepts (Element Gastropub, The Dirty V, Marian) and demonstrates the scalability ceiling for plant-based dine-in.
• Beyond Sushi: NYC-based plant-based chef-driven restaurant group offering innovative plant-forward menus. Comparable to VegSouth's emphasis on creative, chef-crafted plant-based cuisine in a multi-format restaurant context.
• Next Level Burger: Plant-based fast-casual burger chain with locations across the U.S. Closely mirrors The Dirty V's plant-based smash-burger concept and validates the premium plant-based comfort food category VegSouth is pursuing.
• By Chloe: Plant-based fast-casual restaurant brand known for vegan comfort food. Comparable to VegSouth's portfolio strategy of operating multiple plant-based concepts under one hospitality umbrella.
• ezCater: Largest U.S. online marketplace for corporate catering. Comparable to VegSouth Catering's corporate-event focus and provides a benchmark for digital, sales-led catering acquisition at scale.
• Zerocater: Corporate and event catering platform serving recurring workplace meal programs and events. Directly comparable to VegSouth's enterprise-event tier (200+ guests) and recurring corporate-client model.
• Fooda: Workplace food and catering platform connecting local restaurants with corporate clients. Comparable to VegSouth's tiered pricing for corporate events and recurring quarterly catering engagements.

Broad incumbents

• Sweetgreen: Large U.S. fast-casual salad chain with strong brand and scaled operations. Useful benchmark for unit economics, multi-location execution, and consumer brand-building that VegSouth's restaurant concepts must match.
• CAVA: Public Mediterranean fast-casual chain. Comparable as a scaled multi-unit hospitality operator pursuing premium positioning in the 'better-for-you' dining category adjacent to VegSouth's positioning.

Others

• Eat Just: Plant-based food technology and consumer brand (JUST Egg, GOOD Meat). Adjacent peer illustrating how plant-based credibility and brand can scale into CPG, distribution, and licensing opportunities beyond restaurants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vegsouth-initiative

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about vegsouth