margot's morsels

What margot's morsels does

Margot's Morsels, operated by DD's Snack Foods LLC, is a private, founder-owned food brand that produces bite-sized crunchy snacks made from authentic San Francisco sourdough bread. The product is built on a naturally fermented sourdough base derived from organic flours, which the company cites as the source of its signature flavor; products are NON-GMO verified and contain no artificial ingredients. The company was informally founded over 15 years ago when founder Milt's bread-baking hobby was converted into snack "morsels" by Margot and shared with friends and family before becoming a commercial product.

The portfolio consists of three product lines: the core 5oz Morsels sold in four flavors (Primo Parmesan, Killer Garlic, Simply Sea Salt, Sizzlin' BBQ), the smaller-portion Mini-Morsels launched in 2021, and Crazy Crumbs for crumbled/cooking applications. Pricing follows a simple one-time-purchase unit model: individual flavor bags at $10.95, Double Down two-bag multi-packs at $43.80, and a four-flavor Sampler Pack at $39.95 on sale from $43.80. There is no subscription component.

Revenue is generated through a multi-channel distribution strategy: direct-to-consumer e-commerce via a Shopify storefront with bi-weekly shipping cadence, a weekly Saturday presence at the Marin Country Mart farmers market in Larkspur, shelf placement in 35+ specialty grocers across California, Georgia, Nevada, Oregon, and Wyoming (including Whole Foods, Draeger's Market, Berkeley Bowl, Cheese Plus, and Gus's Market), Bay Area delivery through the Goodeggs online grocery platform, and third-party Amazon marketplace listing. Customer segments split between health-conscious consumers seeking cleaner snack alternatives and chefs/food-service operators using the product as a versatile culinary ingredient (salad croutons, soup toppings, dippers, frying coatings, breadcrumbs). The company is bootstrapped with no disclosed institutional funding, no public listing, and minimal disclosed headcount.

Name

margot's morsels

Legal name

DD's Snack Foods LLC

Website

https://margotsmorsels.com

Company type

Private

Operating status

Operating

Short description

Margot's Morsels, operated by DD's Snack Foods LLC, makes handmade sourdough snack bites from organic San Francisco sourdough. It sells four-flavor Morsels, Mini-Morsels, and Crazy Crumbs via direct-to-consumer website, farmers markets, and 35-plus specialty retailers across five US states.

Ownership category

akta.pro rank

Product category

Artisan Snack Foods

NAICS

Cookie and Cracker Manufacturing (311821), Other Snack Food Manufacturing (311919)

SIC

Cookies & Crackers (2052), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Crackers & Savory Biscuits Manufacturing (AFAKAIAJ)

akta.pro secondary industries

Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH), Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)

Keywords

• Sourdough snack bites
• Organic snack foods
• Artisan bread crisps
• Specialty food products
• Salad crouton toppings

Headquarters

HQ city

San Francisco Bay Area

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Direct Product Sales: Direct-to-consumer and retail sales of sourdough snack bites through e-commerce, farmers markets, and retail stores. One-time purchase model with no subscription component. Products include individual flavor bags, sampler packs, and Double Down multi-pack bundles.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Margot's Morsels produces and sells bite-sized sourdough snack morsels made from handmade, naturally fermented San Francisco organic sourdough bread. The company offers four core flavors (Primo Parmesan, Killer Garlic, Simply Sea Salt, Sizzlin' BBQ) sold individually, in Double Down multi-packs, and as a Sampler Pack, plus Mini-Morsels and Crazy Crumbs variants. Products function as a standalone snack, salad/soup topping, dipper, and breadcrumb substitute for culinary use.

Product overview

Margot's Morsels is a single-brand snack food company offering bite-sized sourdough bread snacks. The product portfolio consists of core Morsels in four flavors (Primo Parmesan, Killer Garlic, Simply Sea Salt, Sizzlin' BBQ), available individually or in Double Down multi-packs and a Sampler Pack. The company also offers Mini-Morsels (smaller portion size for snacking/parties) and Crazy Crumbs. Products are made from San Francisco organic sourdough bread and sold primarily through the company's website and retail locations in California and select other states.

Differentiator

Problem solved

Functional benefit

Products and services

• Primo Parmesan Parmesan-flavored sourdough snack morsels priced at $10.95 per 5oz bag, marketed as a standalone snack and salad topping.
• Killer Garlic Garlic-flavored sourdough snack morsels priced at $10.95 per 5oz bag, marketed as a standalone snack and culinary ingredient.
• Simply Sea Salt Sea salt-flavored sourdough snack morsels priced at $10.95 per 5oz bag, marketed as a standalone snack and topping.
• Sizzlin' BBQ BBQ-flavored sourdough snack morsels priced at $10.95 per 5oz bag, marketed as a standalone snack and topping.
• Morsel Sampler - All 4 Flavors Sampler pack containing all four flavors of sourdough snack morsels, priced at $39.95 (reduced from $43.80).
• Double Down - Garlic & Parm Multi-pack containing 2 bags each of Garlic and Parmesan flavored morsels, priced at $43.80 (on sale $39.95).
• Double Down - Parm & Salt Multi-pack containing 2 bags each of Parmesan and Sea Salt flavored morsels, priced at $43.80 (on sale $39.95).
• Double Down - Sea Salt & Garlic Multi-pack containing 2 bags each of Sea Salt and Garlic flavored morsels, priced at $43.80 (on sale $39.95).
• Mini-Morsels Smaller-sized sourdough snack morsels marketed as perfect snack size and party favor option.
• Crazy Crumbs Sourdough snack crumbs/crisps designed for additional culinary uses such as breading or topping applications.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• GoodeggsminorChannel Partner/ Reseller/ DistributorOnline grocery platform partnership for Bay Area delivery. Customers can order Margot's Morsels products through Goodeggs for local delivery.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Simple Mills: Simple Mills makes better-for-you crackers and snacks using clean-label, non-GMO, and naturally sourced ingredients. It is a direct competitor in the premium, naturally positioned cracker category with broader scale and stronger retail penetration.
• Mary's Gone Crackers: Mary's Gone Crackers produces organic, gluten-free artisan crackers sold through natural and specialty retailers. It competes directly with Margot's Morsels in the premium, organic cracker segment at Whole Foods and similar outlets.
• 34 Degrees: 34 Degrees makes thin, crispy cracker-style snacks and crispbreads sold at premium grocery retailers. Comparable in format (light, crispy baked crackers) and channel placement to Margot's Morsels.
• Crunchmaster: Crunchmaster produces multi-seed and rice cracker snacks marketed as better-for-you alternatives, sold through mainstream and natural grocery channels. Directly competes on cracker shelf space with Margot's Morsels.
• Late July Snacks: Late July makes organic crackers, chips, and snacks sold through natural and mainstream grocery. Comparable in organic positioning, retail channel mix, and product format to Margot's Morsels.
• Brad's Organic: Brad's Organic produces organic, plant-based snacks including crunchy vegetable crisps and kale chips sold at natural retailers. Competes for the same better-for-you, organic-conscious shopper with similar premium positioning.
• Parm Crisps: Parm Crisps makes baked Parmesan cheese crisps marketed as a crunchy, low-carb snack. Competes in the same premium, natural channel for cheese-flavored, crunchy snacking occasions — directly overlapping with Margot's Primo Parmesan SKU.

Emerging players

• The Real Coconut: The Real Coconut makes coconut-based crackers and snacks positioned around clean ingredients. Comparable in artisanal, clean-label positioning though smaller scale and somewhat different format.

Broad incumbents

• Bob's Red Mill: Bob's Red Mill is a large natural foods brand selling flours, baking mixes, and grain-based snack products. While much broader, it overlaps in the artisanal, organic flour-based snack category at the same retailers.
• Wasa: Wasa is a major crispbread/cracker brand sold globally. While not sourdough-based, it competes directly for the same consumption occasion (salad toppings, cheese pairings, light snacking).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/margotsmorsels
• YouTubeyoutube.com/channel/UCNSJAuMuPGACxDOPupD3IYA
• Facebookfacebook.com/Margots-Morsels-101782458294988
• Instagraminstagram.com/margotsmorsels
• LinkedInlinkedin.com/company/margotsmorsels

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about margot's morsels