MACAP
MACAP is a Manitoba, Canada not-for-profit association that represents family-operated campgrounds, providing advocacy, marketing, education, and vendor discount programs to its member operators across more than 4,000 provincial campsites.
- Company typePrivate
- Founded-
- HeadquartersSt. Malo, Canada
- Headcount—
- GTM typeB2B
- OfferingServices
What MACAP does
MACAP (Manitoba Association of Campgrounds and Parks) is a not-for-profit membership association representing family-operated campgrounds throughout the Province of Manitoba, Canada. Founded circa 2015 and operated as a private association from mailing addresses in Ste. Anne and St. Malo, Manitoba, MACAP functions as the collective advocacy, marketing, and operational support body for an estimated cohort of independently owned member campgrounds collectively operating more than 4,000 campsites (with approximately 50% fully serviced and over 75% having electrical and water hookups, averaging 50-200 sites per campground).
The association's core product is a two-tier membership offering: a Campground & Park Membership at $350 annually for operators, and an Associate Membership at $175 annually for suppliers and service providers, with a one-time $50 setup fee for new operator members. Members receive access to provincial, municipal, and federal advocacy; digital marketing exposure through the macap.ca directory, the award-winning GoRVing Canada national platform, and Travel Manitoba tourism channels; an online reservation system platform; an education and training library (webinars, seminars, and recorded content); regulatory compliance resources; and an ecosystem of vendor cost-saving discounts with partners including Campspot (reservation software), John Deere, Rona, Snacks To You, General Coach Canada, Newell Outdoors, and others.
MACAP's go-to-market is a hybrid channel-partner plus direct-to-consumer motion: the association recruits operators through direct outreach, industry events, and affiliations with national organizations including the Canadian Camping and RV Council (CCRVA, a network of 2,300+ parks), RVDA of Canada, and CRVA, while simultaneously driving camper demand through its own consumer-facing website, GoRVing Manitoba and CampinManitoba social channels, Travel Manitoba tourism listings, and annual national campaigns such as Canadian RVing & Camping Week. Revenue mechanics are subscription-recurring (annual membership dues) supplemented by one-time setup fees; revenue is not publicly disclosed.
MACAP firmographics
Firmographics- Name
- MACAP
- Legal name
- Manitoba Association of Campgrounds and Parks
- Website
- https://macap.ca
- Company type
- Private
- Operating status
- Operating
- Short description
- MACAP is a Manitoba, Canada not-for-profit association that represents family-operated campgrounds, providing advocacy, marketing, education, and vendor discount programs to its member operators across more than 4,000 provincial campsites.
- Ownership category
- akta.pro rank
MACAP industry classification
Industry- Product category
- Outdoor Hospitality Industry Association
- NAICS
- RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Professional Organizations (81392)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Organizations (8600)
- akta.pro primary industry
- Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)
- akta.pro secondary industry
- Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF)
Keywords
Where MACAP is headquartered
LocationHeadquarters
- HQ city
- St. Malo
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
MACAP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Campground & Park Membership Fees: Annual membership fees charged to campground and park operators for association membership, advocacy, marketing exposure, and access to member benefits programs.
- Associate Membership Fees: Annual membership fees for businesses and suppliers that want to engage with campground owners and the outdoor hospitality sector.
- New Member Setup Fees: One-time setup fees for new campground members joining the association.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Campground & Park Membership |
| Subscription | Annual | Annual Associate Membership |
| One time/ perpetual license | Pay-as-you-go | New Member One-Time Setup |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
MACAP product offering
Product offeringCore offering
MACAP (Manitoba Association of Campgrounds and Parks) is a not-for-profit membership association representing family-operated campgrounds and parks throughout Manitoba, Canada. It sells annual memberships to campground/park operators and to industry supplier associates, and in return delivers industry advocacy, marketing exposure (GoRVing Canada, Travel Manitoba), consumer campground directory listings, education and training resources, regulatory compliance guidance, and exclusive vendor discount programs across more than 4,000 member campsites.
Product overview
MACAP (Manitoba Association of Campgrounds and Parks) is a member-based association representing family-operated campgrounds and parks throughout Manitoba, Canada. The organization offers two core membership tiers: Campground & Park Membership for campground operators and Associate Membership for industry suppliers. The association provides advocacy at municipal, provincial, and federal levels, marketing exposure through GoRVing Canada and MACAP's digital channels, and operational support including education resources, regulatory compliance guidance, and exclusive cost-saving programs with vendor partners (Campspot reservation software, Snacks To You, Rona, John Deere, and others). MACAP connects its member campgrounds with the Canadian Camping and RV Council (CCRVA), RVDA of Canada, and CRVA for national industry collaboration. The association also maintains an online campground directory with amenity filtering across Manitoba's eight tourism regions.
Differentiator
Problem solved
Functional benefit
Companies that use MACAP
Customer profileSegments2 records
Ideal customer profiles2 records
MACAP technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MACAP partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship, major and minor.
- CCRVA (Canadian Camping and RV Association)coreMACAP is a member of CCRVA, the national campground owners association. Through this partnership, MACAP members gain representation at municipal, provincial, and federal levels, access to industry events, buying group discounts, and national consumer engagement initiatives. CCRVA connects MACAP to RVDA of Canada and CRVA (Canadian Recreational Vehicle Association) for broader industry advocacy and economic growth initiatives.
- GoRVing CanadaflagshipGoRVing Canada is an award-winning national marketing initiative dedicated to driving consumer engagement with campgrounds. MACAP members receive featured listing and promotion exclusively through this platform.
- Travel ManitobacoreCollaboration with Travel Manitoba tourism organization to drive traffic to member campgrounds. MACAP campgrounds are promoted in provincial tourism marketing materials and listings.
- RVDA of CanadamajorRecreation Vehicle Dealers Association of Canada. Through CCRVA membership, MACAP connects to RVDA for national consumer engagement and industry advocacy.
- CRVA (Canadian Recreational Vehicle Association)majorCanadian Recreational Vehicle Association. Through CCRVA membership, MACAP connects to CRVA for manufacturer relationships and industry growth initiatives.
- Snacks To YouminorBulk snack ordering discount program available exclusively to MACAP members.
- RonaminorConstruction, landscaping and maintenance materials supplier offering discounts to MACAP members.
- John DeereminorEquipment discounts available to MACAP campground members.
- General Coach CanadaminorPark model unit discounts available to MACAP members.
- Newell OutdoorsminorDiscounts on outdoor gear and supplies available to MACAP campground members.
- Recycle EverywhereminorCovers beverage container recycling across Manitoba, providing recycling solutions for campgrounds and outdoor hospitality venues.
- Emco WaterworksminorPiping materials supplier providing solutions for geothermal, irrigation, industrial, mining, municipal and septic applications. Associate member of MACAP serving campground infrastructure needs.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
MACAP competitors and assessment
Company assessmentBroad incumbents
- Canadian Camping and RV Council (CCRVA/CCRVC): National Canadian campground and RV association that MACAP is itself a member of. Operates as the umbrella body aggregating 2,300+ parks across Canada, providing the model and governance context against which MACAP operates.
- GoRVing Canada: National consumer-facing RV and camping marketing platform that features MACAP members. Operates as both a distribution channel for MACAP and a peer organization promoting the same end consumer activity.
Others
- Travel Manitoba: Provincial destination marketing organization that is a GTM partner of MACAP. They jointly promote Manitoba tourism but operate in distinct mandates (province-wide vs. campground-specific).
Emerging players
- Campspot: Campground reservation and management software platform that is a vendor partner to MACAP. Comparable adjacent ecosystem participant enabling the booking layer for MACAP member campgrounds.
Direct peers
- BC Lodging & Campgrounds Association: British Columbia's combined lodging and campground association providing member marketing, advocacy, and operational resources to family campground operators.
- Saskatchewan Association of Campgrounds: Provincial campground association for neighboring Saskatchewan with an analogous member-services model targeting family-operated campgrounds.
- Ontario Private Campground Association (OPCA): Provincial association representing private/family-operated campgrounds in Ontario. Closest structural analog to MACAP in terms of membership model, advocacy role, and consumer-facing directory.
- Association des terrains de camping du Québec: Quebec's provincial campground association serving French-Canadian operators with directory, classification, and advocacy services comparable to MACAP's offering.
- Alberta Alberta Hotel & Lodging Association (Campground Division): Another provincial campground industry association in Canada with comparable member-driven advocacy, training, and marketing services for campground owners.
Regional players
- Recreation Vehicle Dealers Association of Canada (RVDA of Canada): National RV dealer trade body with a Manitoba chapter that MACAP is formally affiliated with. Shares overlapping membership base and industry advocacy interests in the outdoor recreation economy.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MACAP social profiles
Digital presenceMACAP financial estimates
Financial estimateRevenue estimate
Valuation estimate
MACAP leadership team
Management profileNumber of profiles
Profiles1 record
MACAP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MACAP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MACAP
What does MACAP do?
MACAP (Manitoba Association of Campgrounds and Parks) is a not-for-profit membership association representing family-operated campgrounds and parks throughout Manitoba, Canada. It sells annual memberships to campground/park operators and to industry supplier associates, and in return delivers industry advocacy, marketing exposure (GoRVing Canada, Travel Manitoba), consumer campground directory listings, education and training resources, regulatory compliance guidance, and exclusive vendor discount programs across more than 4,000 member campsites.
Is MACAP a public or private company?
MACAP is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was MACAP founded?
MACAP was founded in -1.
Where is MACAP based?
MACAP is headquartered in St. Malo, Canada, in the North America region.
How does MACAP make money?
Three revenue lines are on record. Campground & Park Membership Fees are the primary driver. The others are associate Membership Fees and new Member Setup Fees.
Who are MACAP's main competitors?
Broad incumbents on record are Canadian Camping and RV Council (CCRVA/CCRVC) and GoRVing Canada. Travel Manitoba is listed as an others. Campspot is listed as an emerging player. Direct peers are BC Lodging & Campgrounds Association, Saskatchewan Association of Campgrounds, Ontario Private Campground Association (OPCA), Association des terrains de camping du Québec and Alberta Alberta Hotel & Lodging Association (Campground Division). Recreation Vehicle Dealers Association of Canada (RVDA of Canada) is listed as a regional player.
Does MACAP have an API?
No public API is recorded for MACAP.
What industry is MACAP in?
MACAP's product category is Outdoor Hospitality Industry Association. Its primary akta.pro industry code is THAMAJAJ, Family & Recreation Campgrounds (Amenities/Activities Focus), with a secondary code of THAMAJAF, Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays). Its NAICS code is 721211 and its SIC code is 7000.