What malka media does

Malka Media is an adaptive content studio and wholly-owned subsidiary of MoneyLion (NYSE: ML), acquired in 2021. Founded in 2011 and headquartered in New York, with additional offices in Mountain View, Jersey City, and Santa Monica, the company operates production-grade facilities in Jersey City (a 1,600-square-foot video studio, two podcast studios, 72 editing workstations, 12 animation workstations, 10 live-stream switches, and three live-enabled studios) and Santa Monica (a 1,000-square-foot video studio and three podcast studios). It serves enterprise clients across financial services, consumer goods, professional services, and entertainment, with named customers including MoneyLion, Deloitte, Citi, EY, KPMG, IBM, L'Oreal, Amazon Music, Bud Light/ABInBev, Peloton, SharkNinja, Twitch, Showtime Basketball, Three Olives, 23XI Racing, and Vimeo.

The company's core product is MFeed, a proprietary AI-powered platform that combines generative AI, a recommendation engine, and process automation to deliver personalized content feeds. MFeed is wrapped by branded service offerings — Story, Moment, and Feed — that bundle creative strategy, production, and distribution. The platform architecture includes AI-assisted narrative development, generative art, AI-driven editing, and a personalization layer that surfaces trending content from user behavior and engagement signals. Leadership comprises co-CEOs Chris Apostle and Bill Davaris (appointed May 2024) alongside the company's first Chief Brand Officer, Paige McCrensky (also appointed May 2024).

Malka Media operates a hybrid revenue model. The primary layer is professional services — project-based campaigns that pair creative strategy with execution, exemplified by the MoneyLion Beast Games activation with MrBeast (600M+ followers reached, 1B+ impressions, a $4.2M giveaway, 3.5M+ entries, a #1 Finance App ranking, and a 135% DAU lift). The secondary layer is a SaaS-style subscription to MFeed, which extends the platform to clients seeking an ongoing content-engine capability rather than a one-off campaign. The go-to-market is enterprise-led, with senior agency-trained talent (from Havas, Ogilvy, R/GA, and Razorfish) selling through creative and brand channels into CMOs and brand teams at large consumer and services organizations.

Name

malka media

Legal name

Malka

Website

https://malkamedia.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Malka Media is an adaptive content studio and MoneyLion subsidiary that produces AI-augmented branded campaigns and a proprietary MFeed platform for enterprise clients in financial services, consumer goods, professional services, and entertainment.

Ownership category

akta.pro rank

Product category

Content Production Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Software Publishers (5132)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Community-Integrated Publishing Platforms (MPACAIAI)

akta.pro secondary industries

Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO), Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection) (MPAHAHAH)

Keywords

• Content production services
• Brand storytelling
• Digital content studio
• Live event production
• Adaptive content creation

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Content Creation Services: Full-service content creation including video production, live events, post-production, animation, and creative strategy for enterprise brands and global corporations.
2. MFeed Platform Licensing: SaaS-style platform providing turnkey content feed solutions with publishing technology, API integration, and continuous insights and ROI tracking.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Malka Media is an adaptive content studio that produces brand stories, campaigns, livestreams, and digital content experiences for global brands and enterprises. The studio combines creative agency strategy with production house efficiency, delivering content at the speed of commerce through three service pillars: Story (narrative-driven content), Moment (live events and activations), and Feed (data-responsive content at scale). The company also operates MFeed, a turnkey SaaS-style platform that curates brand content into hyper-personalized in-app feed experiences powered by generative AI.

Product overview

Malka is an adaptive content studio offering a platform-plus-services architecture. The core product is MFeed, a turnkey in-app feed solution combining content strategy, content studio production, and personalized publishing technology. Supporting the platform are three service offerings: Story (narrative-driven content), Moment (live activations), and Feed (data-responsive content at scale). Together, these enable brands to create, manage, and deliver adaptive content at the speed of commerce.

Differentiator

Problem solved

Functional benefit

Brands

• MFeed: A turnkey solution that curates content into an in-app feed, combining content strategy, content studio production, and personalized publishing into one seamless experience.

Products and services

• MFeed MFeed is a turnkey end-to-end platform that curates brand content into a hyper-personalized in-app feed experience, combining content strategy, content studio production, and personalized publishing technology into one seamless experience. It enables brands to deliver generative AI-powered personalized feed content without building native app features.
• Story Story is Malka's narrative-driven content service that motivates and inspires audiences, delivering storytelling content at scale for enterprise brands and global corporations.
• Moment Moment is Malka's live event and activation service that creates real-time experiences to activate brands and spark culture for enterprise clients.
• Feed Feed is Malka's content engine service that adapts and reacts to data and insights at scale, enabling brands to deliver dynamic, data-responsive content campaigns.

Quantifiable outcome

• Propelled MoneyLion to become one of the most followed fintech brands across social media platforms
• +4 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• MrBeast / Beast GamesflagshipStrategic or Co-development PartnerStrategic partnership with MrBeast's Beast Games show on Amazon Prime Video. Malka executed $4.2M MoneyLion Beast Games Giveaway with 8-episode integration, exclusive show production, and social/creator campaign. Delivered #1 Finance App ranking and 1B+ impressions.
• Amazon Prime VideocoreStrategic or Co-development PartnerHost platform for Beast Games partnership, providing distribution reach for MrBeast content integration with MoneyLion branding.
• AmazoncoreGTM or Marketing PartnerOngoing content creation partnership across multiple Amazon properties including Amazon Music, Amazon Glow, and Amazon Stories. Multiple campaign collaborations executed.
• L'OrealcoreGTM or Marketing PartnerContent creation partnership including Pride 2022 campaign and ongoing brand storytelling initiatives.
• SharkNinjacoreGTM or Marketing PartnerBill Davaris served as CMO at MoneyLion when the company acquired Malka and previously was Chief Marketing and Brand Officer at SharkNinja. Ongoing creative partnerships for product campaigns.
• DeloittecoreGTM or Marketing PartnerContent creation partnership including 'Who We Are' brand storytelling campaign and blockchain initiative.
• CiticoreGTM or Marketing PartnerCashCard campaign featuring Pete Alonso and ongoing financial services marketing content.
• EYcoreGTM or Marketing PartnerBay Area-focused branding campaign and content creation for professional services firm.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MediaMonks (Monks): Global creative production company combining content creation, technology, and data-driven storytelling for enterprise brands. Most direct structural competitor to Malka's adaptive content studio model, with similar platform-plus-services architecture (e.g., Monks' content engineering capabilities mirror MFeed).
• VaynerMedia: Digital-first creative and media agency known for content production at speed and cultural relevance for Fortune 500 brands. Highly comparable to Malka's Story/Moment/Feed trifecta, with similar emphasis on social storytelling and data-informed creative.
• Buck: Creative studio specializing in design, animation, and interactive content production for global brands. Comparable to Malka's Content Studio module and post-production capabilities, particularly relevant for brands seeking high-end motion and experiential content.
• Deeplocal: Creative technology studio building branded experiences, content, and product innovations. Mirrors Malka's integration of AI, data, and content production into a single studio offering for enterprise clients.
• Unit9: Global production studio and creative technology company producing films, interactive experiences, and branded content. Comparable end-to-end content + technology offering for enterprise brand marketers.
• 72andSunny: Creative agency producing brand campaigns, content, and cultural activations for global brands. Comparable to Malka's brand storytelling (Story) and live activation (Moment) service lines, with similarly blue-chip client roster.
• Anomaly: Creative agency with content production capabilities, known for building brand IP and unconventional campaigns for consumer-facing enterprises. Comparable client roster and content-led approach to brand building.

Broad incumbents

• Droga5 (Accenture Song): Award-winning creative agency (now part of Accenture Song) producing campaigns, content, and platforms for global brands. Broader incumbent with overlapping capabilities; relevant due to Malka's leadership alumni heritage from the same agency ecosystem (Ogilvy, R/GA).

Emerging players

• Whalar: Creator economy company providing influencer marketing, content production, and brand partnership services. Comparable to Malka's creator campaign work (e.g., Beast Games partnership), with emerging focus on content monetization for brands.
• Portal A: Independent creative studio producing video, social, and branded content for tech-forward companies. Similar content studio model serving enterprise clients with technology-infused production workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/malka-media-group
• Instagraminstagram.com/malkamedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about malka media