2040 strategy group

What 2040 strategy group does

2040 Strategy Group is a boutique consulting firm headquartered in Chicago that specializes in diversity, equity, and inclusion (DEI) advisory and public affairs consulting for enterprise and institutional clients. The firm was formed in approximately 2018 through the merger of three predecessor entities — Analytic Insights Consulting, Collab Research, and a solo consulting practice led by co-founder Tabitha Bonilla. The firm operates a partner-led model built around three Ph.D.-level co-founders from Northwestern University: Alvin B. Tillery Jr. (CEO), Tabitha Bonilla (Head of Public Affairs), and Thomas Ogorzalek (Lead Data Scientist).

The firm delivers two principal service lines. The DEI practice advises corporations on diversity strategy and stakeholder communications. The public affairs practice combines custom survey research, opinion polling, focus groups, and message testing with strategic communications advisory. The methodology applies academic social-science techniques to client engagements, and the firm has produced published outputs including a white paper titled 'Protecting Corporate DEI Programs.' It has also engaged in collaborative research and custom polling partnerships with Northwestern University and the political organization She the People.

The firm's commercial model is built on custom quote-based consulting engagements structured as multi-year contracts. Named clients span multiple sectors and include McDonald's, Google, Comcast, Quickbase, Amphenol, LexisNexis, the American Bar Association, Centerbridge, Northwestern University, Guggenheim, Forrester, Abbott, and the Hewlett Foundation. The firm has not publicly disclosed revenue, external funding, or headcount.

Name

2040 strategy group

Legal name

2040 Strategy Group

Website

https://2040strategygroup.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Boutique Chicago-based consulting firm specializing in DEI and public affairs advisory for enterprise clients, delivering custom survey research, polling, focus groups, and strategic communications. Founded ~2018 by three Ph.D.-level co-founders from Northwestern University.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ)

akta.pro secondary industries

Public Sector & Policy Consulting (BPAHACAN), Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• DEI consulting services
• Public affairs consulting
• Social science research
• Political polling services
• Climate survey consulting

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. DEI Consulting Services: Professional consulting services including climate surveys, strategic planning, training workshops, program evaluations, executive coaching, and equity audits for corporate, government, and non-profit clients.
2. Public Affairs Consulting: Campaign strategy development, polling, message testing, focus groups, strategic communications, policy analysis, advanced analytics, and custom research projects for political candidates and advocacy organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

2040 Strategy Group is a boutique social science consulting firm offering two primary service lines: Diversity, Equity, and Inclusion (DEI) consulting (including climate surveys, strategic planning, training workshops, program evaluations, executive coaching, and equity audits) and Public Affairs consulting (including polling, campaign strategy development, message testing, focus groups, policy analysis, and custom research projects) for corporate, political, nonprofit, and governmental clients.

Product overview

2040 Strategy Group is a boutique social science consulting firm offering two primary service lines: Diversity, Equity, and Inclusion (DEI) Services and Public Affairs Services. DEI Services encompass climate surveys, strategic planning, training workshops, equity audits, and executive coaching for corporations, governments, and non-profits. Public Affairs Services include polling, campaign strategy, message testing, focus groups, and custom research for political candidates and advocacy organizations. The firm also produces published research reports and messaging guides derived from their proprietary polling and analysis work.

Differentiator

Problem solved

Functional benefit

Products and services

• Diversity, Equity, and Inclusion (DEI) Services Corporate consulting services including climate surveys, strategic planning, training workshops, program evaluations, executive coaching, and equity audits to help organizations build more diverse, equitable, and inclusive work environments.
• Public Affairs Services
• Research Reports and Messaging Guides

Quantifiable outcome

• Designed, collected, and analyzed 45 distinct surveys for Amphenol worksites, providing company-wide benchmarks for DEI managers.
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Northwestern UniversitycoreStrategic or Co-development PartnerThe company originated from collaboration among co-founders who worked as colleagues and research collaborators at Northwestern University. The team draws on a global network of expert advisors from the world's leading academic institutions, with Northwestern explicitly mentioned as a source of intellectual capacity and research expertise.
• She the PeoplecoreStrategic or Co-development PartnerPartner organization for whom 2040 Strategy Group conducted custom polling of American women with oversamples of Black, Latina, and Asian/Asian American women in September 2024 regarding perceptions of political figures.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Global Strategy Group: Global Strategy Group is a progressive-leaning research and strategic communications firm offering polling, message testing, and campaign strategy for political and corporate clients. Directly comparable to 2040 Strategy Group's public affairs practice and overlap in corporate research work.
• HIT Strategies: HIT Strategies is a polling and research firm focused on young voters and people of color for progressive causes and corporate clients. Comparable to 2040 Strategy Group's custom polling, focus group, and message testing offerings, particularly for advocacy organizations.
• Lake Research Partners: Lake Research Partners is a progressive polling and strategy firm conducting message testing and public opinion research for advocacy and political clients. Directly comparable to 2040 Strategy Group's public affairs research and campaign strategy services.
• Anzalone Liszt Grove Research: Anzalone Liszt Grove Research is a national polling and research firm serving Democratic and progressive campaigns, advocacy organizations, and causes. Comparable to 2040 Strategy Group's political polling, focus group, and message testing capabilities.
• Benenson Strategy Group: Benenson Strategy Group is a research and strategy firm providing custom polling, focus groups, and strategic communications for corporate, political, and advocacy clients. Comparable to 2040 Strategy Group's integrated research and strategic advisory services.
• The Raben Group: The Raben Group is a public affairs and DEI-focused consulting firm providing strategic communications, DEI advisory, and policy consulting to corporations, foundations, and nonprofits. Directly comparable to 2040 Strategy Group's DEI and public affairs service lines.

Emerging players

• Keppler Speakers / New Heights Communications: New Heights Communications is a DEI and communications consultancy providing strategic communications, leadership development, and equity advisory services to corporations and nonprofits. Comparable to 2040 Strategy Group's DEI consulting practice and overlap in executive coaching.
• Candide Group: Candide Group is a research and strategy firm focused on demographic change, equity, and progressive movement-building. Comparable to 2040 Strategy Group's focus on demographic shifts, social science research, and progressive strategy.

Broad incumbents

• McKinsey & Company (DEI practice): McKinsey is a global management consulting firm offering DEI advisory, organizational strategy, and workforce consulting to Fortune 500 enterprises. Comparable as a broad incumbent in the same DEI and corporate strategy space as 2040 Strategy Group, though operating at much greater scale and breadth.

Others

• Pew Research Center: Pew Research Center is a nonpartisan research organization producing public opinion polling, demographic analysis, and social trends research. Comparable as a reference point for 2040 Strategy Group's custom polling and demographic-shift research, though operating as a non-advocacy research institution rather than a commercial consulting firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2040 strategy group