What Liquid Interactive does

Liquid Interactive is a Toronto-based generative AI company that builds visual-first interactive experiences from static images. Its core technology reconstructs and animates ordinary photos — without requiring 3D scans or specialist equipment — by combining image/video generation, seamless frame transitions, and consistent high-resolution output, and supports a visual Q&A capability that returns interactive explanations from user photos. The company has filed 11 provisional patent applications covering interactive photo bridging, gesture controls, and seamless frame transitions, indicating proprietary applied research around the underlying pipeline.

The company operates a two-product platform: Liquid Photos, a consumer-facing mobile app (in beta on iOS and Android) that turns a user's camera roll into swipeable journeys, pull-apart product views, and shareable interactive exports; and Liquid Studio, a B2B API (in early access) that allows brands, agencies, and creative teams to embed the same interactive visual capabilities into their own products, pages, and campaigns. Distribution is product-led via app-store betas and shareable browser/iMessage/video links for the consumer side, and API-based with direct early-access requests for the B2B side.

Liquid Interactive is pre-revenue: both products are in beta/early access with no pricing disclosed. The company was incubated in and spun out of AXL Venture Studio in 2026 with $700,000 in pre-seed funding and is led by co-founders Sasha Ivanov (CEO) and Ben Pearman (CTO), who previously co-founded Maple Scan (a top-charting iOS app with 130,000+ downloads). Revenue mechanics are not yet defined but are expected to combine a consumer freemium/subscription model with subscription or usage-based B2B API pricing.

Name

Liquid Interactive

Legal name

Liquid Interactive

Website

https://liquidinteractive.ai

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

51–100 employees

Short description

Liquid Interactive is a Toronto-based generative AI company that transforms ordinary photos into interactive visual experiences. It operates a two-product platform: Liquid Photos, a consumer mobile app in beta, and Liquid Studio, a B2B API in early access for brands and creative teams.

Ownership category

akta.pro rank

Product category

Generative AI Visual Software Platform

NAICS

Software Publishers (513210), Graphic Design Services (541430)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

akta.pro secondary industries

Asset Creation, Pipeline, DCC Integration & Content Management Tools (MPAFAFAL), CG Asset Creation (Modeling, Texturing, Lookdev, Rigging) (MPAHABAE)

Keywords

• Generative AI imaging
• Interactive visual AI
• AI photo experiences
• Visual AI platform
• Interactive content API

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Consumer App (Liquid Photos): Products are currently in beta. Revenue model not yet disclosed. Likely freemium or subscription model for consumer app.
2. API/Platform (Liquid Studio): API access for brands, agencies, and creative teams to build interactive experiences into their own products. Likely subscription or usage-based pricing model for B2B API access.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Liquid Interactive builds generative AI software that turns static images into interactive visual experiences. Its consumer product, Liquid Photos, is a mobile app that reconstructs journeys between photos, generates pull-apart views of everyday objects, and answers visual questions about images. Its B2B product, Liquid Studio, is an API platform that lets brands, agencies, and creative teams embed these interactive visuals into their own products, pages, and campaigns without 3D pipelines or specialist teams.

Product overview

Liquid Interactive is building visual-first, interactive AI experiences with two main products: Liquid Photos (consumer app) and Liquid Studio (B2B API platform). Both products share the same underlying interactive visual technology. Liquid Photos is a consumer-facing mobile app that transforms everyday camera roll photos into explorable, shareable experiences. Liquid Studio is a platform/API that brings the same interactive visual capabilities to brands, agencies, and creative teams, allowing them to embed these experiences into their own products, pages, and campaigns. The company positions this as a platform technology with multiple planned products beyond these initial offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Liquid Photos: A mobile application that uses generative AI to turn static images from the camera roll into interactive visual experiences that users can explore, move through, and share.
• Liquid Studio

Products and services

• Liquid Photos Consumer mobile app that uses generative AI to transform static camera roll photos into interactive visual experiences, including swipeable journey reconstruction from photo series, pull-apart object views, visual Q&A about images, virtual try-on, and shareable browser, iMessage, and video exports.
• Liquid Studio B2B API platform for brands, agencies, and creative teams to convert flat product imagery and campaign assets into explorable, interactive visuals without requiring a 3D pipeline, specialist team, or custom build.

Quantifiable outcome

• 130,000+ downloads for previous co-founded product (Maple Scan)

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

One partnership is on record.

• Sequoia CapitalminorOthersLiquid Studio was a finalist in the fal × Sequoia Capital Hackathon. Partnered for hackathon showcase but no explicit commercial relationship stated.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Midjourney: Midjourney is a leading consumer and prosumer generative image AI platform with a community and now video features. It overlaps with Liquid Photos on consumer generative imagery and represents a broad incumbent competing for the same end-user attention.
• Stability AI: Stability AI is a broad generative AI incumbent shipping open models for image and video generation across consumer, developer, and enterprise channels. It is a broader incumbent whose underlying models could compete with Liquid Interactive's interactive photo reconstruction approach.
• Adobe: Adobe integrates generative AI (Firefly) across Creative Cloud, Express, and an enterprise API stack used by brands and agencies. It is a broad incumbent in the marketing/creative software category that Liquid Studio targets.
• OpenAI: OpenAI operates DALL-E and Sora, foundation models for image and video generation distributed via consumer apps and API. As a broad platform incumbent, it represents the largest competitive threat to Liquid Interactive's generative interactive-visual approach.

Emerging players

• Tavus: Tavus offers a developer API for AI-generated personalized video, used by brands and product teams for marketing and customer engagement. It is an emerging player converging on the same B2B API-for-creative-video wedge as Liquid Studio.
• Photoroom: Photoroom is a consumer and SMB AI photo-editing app (and B2B API) that turns ordinary product photos into polished imagery. It overlaps with Liquid Photos on consumer AI photo experiences and with Liquid Studio on B2B image APIs for brands/sellers.
• Synthesia: Synthesia provides an AI video generation platform for enterprise communications and marketing, sold via API and studio tools to brands. It is an emerging player with partial overlap to Liquid Studio's API-for-brands positioning around AI-generated visual content.

Direct peers

• Runway: Runway builds a generative AI platform for creating and editing video and images, with both creator-facing tools and an enterprise API. It is the closest direct peer to Liquid Interactive in combining generative AI video/image synthesis with a platform/API distribution model targeting creative teams and brands.
• Luma AI: Luma AI develops generative AI models (e.g., Dream Machine, Genie) that convert images and prompts into video and 3D-like visual outputs. Like Liquid Interactive, it focuses on transforming static inputs into interactive, explorable visual experiences for both consumers and creators.
• Pika Labs: Pika Labs offers an AI video generation platform that turns images and text into short video clips with creator-focused tooling. It overlaps directly with Liquid Interactive's generative video/imagery capabilities and creator-brand use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liquid Interactive