Clee

What Clee does

Clee Inc. (클리주식회사) is a Seoul, South Korea-based residential services company that targets owners of single-family homes (단독주택) with subscription-based property management. Its flagship brand, "Dandoc" (단독주택 관리사무소, literally "single-family home management office"), packages homeowner pain points into three priced offerings: an annual management subscription at approximately ₩1,000,000 per year with four seasonal visits, one-time on-demand sessions at ₩250,000, and project-based construction services (단관소 시공). Sales is direct-to-consumer and led by free on-site consultations that convert homeowners into either recurring subscriptions or larger construction engagements.

Underlying the service is a proprietary record-keeping product called Jipgyeokbu (집계부), which stores per-property repair and maintenance histories accumulated through visits and construction work, providing a longitudinal data layer that supports diagnostics and cross-sell. The company also operates a distinct product line, MySecondPlace (마이세컨플레이스), a shared second-home platform that reached its 10th location in June 2025. Clee was founded in October 2018 as an internal venture within DTZPAC, spun out as an independent legal entity in June 2022 with seed funding from Bon Angels Venture Partners, and has since received strategic investment from Jungbu City Gas (January 2023), a TIPS government program selection for IoT-based unmanned operations (April 2023), and bridge funding from Krypton MySocial Company (May 2023). A patent application was filed in November 2022 covering the shared second-home platform concept. Total funding raised has not been publicly disclosed.

The customer base is individual South Korean homeowners buying a maintenance relationship rather than discrete transactions; pricing is mass-market (₩1M annual subscription, ₩250K per session). The core go-to-market motion is sales-led with free on-site consultations, supplemented by government-program credibility (TIPS, Seoul Startup Hub), and brand recognition from awards including the Korea Real Estate Awards 2025 (Minister of Land, Infrastructure and Transport commendation) and the Korea Consumer Awards Grand Prize 2025.

Name

Clee

Legal name

클리주식회사

Website

https://dandoc.co.kr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Clee Inc. (클리주식회사) is a Seoul-based residential services company operating the "Dandoc" brand, which delivers subscription-based single-family home management in South Korea via annual contracts, on-demand sessions, and construction services, alongside the MySecondPlace shared second-home platform.

Ownership category

akta.pro rank

Product category

Residential Property Management Services

NAICS

Services to Buildings and Dwellings (5617)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Association Maintenance, Vendor & Capital Project Management (BPAJAHAM)

akta.pro secondary industry

HOA / Condominium Association Management (BPAJAFAH)

Keywords

• Residential property management
• Home maintenance subscriptions
• Single-family home construction
• Preventive home maintenance
• Facility management services

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. 연간관리 (Annual Management Subscription): Recurring annual subscription service providing seasonal property management (4 visits/year), preventive maintenance, simple repairs, emergency dispatch, and management reports. Includes facility management, landscape management, and repair services.
2. 단관소 시공 (Construction/Remodeling Services): One-time or project-based construction and remodeling services covering waterproofing, roofing, structural repair, tile work, and interior/exterior modifications. Custom project pricing based on scope and property assessment.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Clee operates the brand "단독주택 관리사무소" (Dandoc / 단관소), delivering integrated home management and construction services for single-family homes in South Korea. The offering combines annual recurring management subscriptions (four seasonal visits including facility, landscape, and emergency dispatch) with project-based construction services covering interior, exterior, and landscaping work, functioning as an apartment-style management office for standalone houses that lack a management body.

Product overview

Clee operates as a parent company with its sub-brand '단독주택 관리사무소' (Dandoc, abbreviated as 단관소) providing integrated home management services for single-family homes (단독주택). The core offering consists of two service tiers: (1) 단관소 시공 (Construction Services) — a single-company integrated construction covering interior work (leak detection/repair, wall crack repair, bathroom remodeling, waterproofing, flooring, lighting), exterior work (roof waterproofing, roof repair/replacement, gutter repair, facade remodeling, outdoor deck construction, parking lot repair, exterior wall cleaning, tree trimming), and landscaping; and (2) 연간관리 (Annual Management) — a recurring subscription service with 4 seasonal visits per year including facility management, landscape management, simple home repairs, long-term repair planning, and emergency dispatch. Additionally, the company offers a data solution called '집계부' for tracking repair history and optimizing the life-cycle cost (LCC) of homes. Clee also previously launched '마이세컨플레이스' (My Second Place), a shared second-home platform.

Differentiator

Problem solved

Functional benefit

Brands

• 마이세컨플레이스 (MySecondPlace): Shared second-home platform offering seasonal living experiences, allowing users to access second homes across South Korea.

Products and services

• 단관소 시공 (Dandoc Construction Services) Integrated single-company construction services for single-family homes covering interior work (leak detection and repair, wall crack repair, bathroom remodeling, waterproofing, flooring, lighting), exterior work (roof waterproofing, roof repair/replacement, gutter repair, facade remodeling, outdoor deck construction, parking lot repair, exterior wall cleaning, tree trimming), and landscaping. Managed end-to-end by an architecture-trained in-house team instead of multiple contractors.
• 연간관리 (Annual Management Subscription) Recurring annual subscription providing four seasonal home visits per year, including facility management (drainage and crack inspection, window sealing), landscape/garden care (weeding, pruning, fertilizing), simple repairs (light bulb, faucet, vent replacement), long-term repair planning (exterior painting, silicone, roof inspection, deck/finish review), management reports, and on-site emergency dispatch within three days of request. Priced at 100만원 per year.
• 마이세컨플레이스 (My Second Place) A shared second-home platform that enables users to access and experience second-home/vacation properties across South Korea, leveraging vacant houses. Operates as a nationwide demonstration-based B2C service with multiple locations.
• 1회성 관리 (One-Time Management Service)

Quantifiable outcome

• 10-year durable waterproofing solutions using sheet waterproofing + pedestal tile system, eliminating recurring repair costs

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Thumbtack: US home services marketplace for local professionals across categories including home improvement, maintenance, and repairs. Comparable in customer segment (homeowners) and service category, though Clee delivers services directly rather than matching contractors.
• 리체 (리체홈): Korean home services platform providing on-demand cleaning, maintenance, and facility support for residential properties. Comparable to Clee on residential service delivery and Korean homeowner customer segment, though focused more on cleaning/facility support than integrated construction.
• 집닥 (Zidduck): Korean home renovation marketplace and service platform. Comparable in target customer (Korean single-family homeowners) and service category (renovation/maintenance), though Zidduck operates a marketplace model rather than integrated in-house delivery.

Direct peers

• Frontdoor: US home warranty and on-demand home services company offering preventive maintenance, repair, and emergency service subscriptions. Closely aligned business model with Clee's annual management subscription and emergency dispatch within 3 days.
• Homebase: US-based subscription home maintenance service for single-family homeowners, providing scheduled home checks, preventive maintenance, and repair coordination. Directly comparable business model to Clee's Dandoc annual management subscription.
• Belong (Mynd): Residential property management subscription company serving single-family homeowners with ongoing maintenance, tenant coordination, and tech-enabled service delivery. Closely aligned with Clee's integrated home lifecycle management positioning.

Broad incumbents

• 한샘 (Hanssem): Korea's largest home interior/kitchen brand with integrated renovation, remodeling, and home management services. Overlaps with Clee on Korean single-family home construction and renovation, though Hanssem is a broad incumbent with much larger scale and brand reach.
• SK브로드밴드 (SK Broadband): Korean telecom/IoT player with smart home and property management offerings, including energy and facility monitoring. Comparable to Clee's broader vision of integrated home data and lifecycle management, though operating from a telecom/utility platform.
• 현대리하우징 (Hyundai Livart): Korea's largest home renovation and remodeling brand under Hyundai Department Store Group. Directly comparable on construction and remodeling services for Korean single-family homes, but at significantly larger scale and brand recognition.
• Angi (Angie's List): Largest US home services marketplace connecting homeowners with local professionals for repairs, maintenance, and improvement projects. Comparable to Clee in end-customer (homeowner) and use case (home maintenance/repair), though operating as a marketplace rather than an integrated service provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clee