한샘디자인파크
한샘디자인파크 is a Korean home furnishing and interior solutions division of 주식회사 한샘, operating flagship Design Parks, large-format showrooms, and the 한샘몰 e-commerce platform to sell furniture and built-in kitchens, bathrooms, and storage to Korean residential homeowners.
- Company typePrivate
- Founded-
- HeadquartersAnsan-si, South Korea
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What 한샘디자인파크 does
한샘디자인파크 (Hanssem Design Park) is a retail and showroom division of 주식회사 한샘, one of South Korea's largest integrated home furnishing and interior solutions companies, operating under CEO 김유진 (Kim Yoo-jin). The company runs a multi-channel platform combining flagship Design Parks (디자인파크) and large-format showrooms (대형쇼룸) nationwide with the 한샘몰 (Hanssem Mall) e-commerce platform, offering ready-to-ship furniture (beds, sofas, dining sets, wardrobes, kids' furniture, home office) alongside custom built-in interior solutions (kitchens under 키친바흐/유로/밀란 brands, bathrooms, built-in closets, doors, windows) with professional installation.
한샘디자인파크 firmographics
Firmographics- Name
- 한샘디자인파크
- Legal name
- 주식회사 한샘
- Website
- https://mall.hanssem.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 한샘디자인파크 is a Korean home furnishing and interior solutions division of 주식회사 한샘, operating flagship Design Parks, large-format showrooms, and the 한샘몰 e-commerce platform to sell furniture and built-in kitchens, bathrooms, and storage to Korean residential homeowners.
- Ownership category
- akta.pro rank
한샘디자인파크 industry classification
Industry- Product category
- Home Furniture & Interior Furnishings
- NAICS
- Furniture and Home Furnishings Retailers (4491), Furniture and Related Product Manufacturing (337), Interior Design Services (54141), Showcase, Partition, Shelving, and Locker Manufacturing (337215), Blind and Shade Manufacturing (33792)
- SIC
- Household Furniture (2510), Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)
Keywords
Where 한샘디자인파크 is headquartered
LocationHeadquarters
- HQ city
- Ansan-si
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
한샘디자인파크 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Furniture and furnishings sales (홈퍼니싱): Revenue primarily generated from the sale of ready-to-ship furniture (beds, sofas, dining tables, wardrobes, kids furniture, home office), storage products, bedding, curtains/blinds, lighting, home décor, and kitchen appliances across offline showrooms and online store.
- Interior remodeling and built-in installation services (인테리어 시공): Revenue from custom built-in kitchens (키친바흐, 유로, 밀란), bathrooms (이지바스, 호텔바스), storage systems (붙박이장, 드레스룸), doors (중문·도어), and windows (창호) with professional installation. Minimum purchase thresholds apply (키친 530만원 이상, 바스 270만원 이상, 수납 200만원 이상, 창호 840만원 이상 for package events).
- Membership points and vouchers (포인트 및 바우처): Members earn points on purchases and receive vouchers for future purchases. 바우처 (vouchers) are issued for home furnishing purchases above 10만 원 (paid out 15 days post-delivery) and interior contracts above 100만 원 (paid next day), with premium vouchers for contracts above 5,000만 원. These loyalty instruments encourage repeat purchases and cross-category buying.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing — one-time purchase model for ready-to-ship furniture and home goods |
| Unit Pricing | Multi-year contract | Package/event-based pricing — minimum spend thresholds unlock promotional benefits |
| One time/ perpetual license | Multi-year contract | Built-in/custom interior products — quote-based pricing |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
한샘디자인파크 product offering
Product offeringCore offering
Hanssem Design Park (주식회사 한샘) sells ready-to-ship furniture (beds, sofas, dining tables, wardrobes, kids furniture, study desks, home office), home goods (bedding, curtains, lighting, décor, kitchen appliances), and custom built-in interior products (kitchens, bathrooms, storage, doors, windows) under proprietary brands such as 키친바흐, 시그니처, 바이엘, 샘베딩, 조이, and 티오. The company operates the Hanssem Mall e-commerce platform, the Rehouse full-service interior remodeling service, and a nationwide showroom network offering design consultation, professional installation, and after-sales support.
Product overview
한샘디자인파크 operates as a comprehensive home furnishing and interior design platform with two main service channels: 한샘몰 (Hanssem Mall) for e-commerce furniture purchases and 리하우스 (Rehouse) for full-service interior remodeling. The product portfolio centers on built-in furniture systems including 키친바흐 and 유로&밀란 premium kitchens, 시그니처 and 바이엘 built-in closets/dress rooms, and 샘베딩 bedroom solutions. The furnishing arm offers extensive bedroom (침대, 매트리스), living room (소파, 거실장), dining (식탁, 식탁의자), kids room, student study desks (조이S 2, 조이A, 티오 systems), home office, and home decor (조명, 커튼, 수납용품, 주방용품) products. The interior design division covers kitchens, bathrooms (이지바스, 호텔바스), storage systems, doors, and windows with professional installation services.
Differentiator
Problem solved
Functional benefit
Brands
- 키친바흐 (Kitchen Bach): Kitchen systems including kitchen Bach, Euro, and Milan lines
- 도무스 (Domus)
- 시그니처 (Signature)
- 샘베딩 (Sam Bedding)
- 샘키즈 (Sam Kids)
Products and services
- KitchenBach (키친바흐) Premium Built-in Kitchen System
Companies that use 한샘디자인파크
Customer profileSegments4 records
Ideal customer profiles4 records
한샘디자인파크 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
한샘디자인파크 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Samsung Digital PlazaminorSamsung Digital Plaza retail locations carry 한샘 products as part of a cross-promotional retail partnership, providing additional physical retail distribution for home furnishing items in consumer electronics retail environments.
- Lotte Hi-MartminorLotte Hi-Mart retail locations carry 한샘 products as part of a cross-promotional retail partnership, expanding physical retail presence in the consumer electronics/appliances retail channel.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
한샘디자인파크 competitors and assessment
Company assessmentEmerging players
- Zinus: Korean-origin mattress and bed-in-a-box brand now operating globally with strong e-commerce distribution. Comparable to Hanssem on the bedroom/sleep category but competes primarily online rather than through showroom-led consultative sales.
Broad incumbents
- Williams-Sonoma / Pottery Barn: Multi-brand home furnishings retailer (Pottery Barn, West Elm, Williams Sonoma) operating showrooms, catalog, and e-commerce. Comparable to Hanssem as a broad-incumbent benchmark for premium home furnishings retail with integrated brand portfolio.
- CJ Logistics / Lotte Home Shopping (home category): Korean conglomerate-backed home shopping and retail channels that carry competing home furnishing brands and built-in kitchen solutions. Functions as a broad incumbent alternative distribution channel for the same Korean homeowner customers Hanssem targets.
Direct peers
- Eclat Interior (에끌라트 인테리어): Korean interior design and built-in installation company offering kitchens, baths, storage, and full-home remodeling. Closely comparable to Hanssem's Rehouse arm in custom interior projects and professional installation services.
- Livart (리바트): Major Korean furniture brand with showroom-based retail, e-commerce, and built-in product lines. Directly comparable to Hanssem in target customer (Korean homeowners), product breadth (sofas, beds, storage, built-ins), and showroom-plus-online distribution model.
- Hansol HomeDeco (한솔홈데코): Korean furniture and interior manufacturer-retailer with direct-to-consumer showroom presence and built-in kitchen/bath capabilities. Competes with Hanssem across furniture retail and custom interior categories serving Korean homeowners.
- Ace Bed (에이스침대): Korean mattress and bedroom furniture specialist with flagship showrooms and a Hanssem-comparable premium brand positioning in the sleep category. Competes directly with Hanssem's Sam Bedding and mattress offerings for the same residential Korean customer.
- IKEA (Korea operations): Global home furnishing retailer operating showrooms, large-format stores, and e-commerce in Korea. Directly competes with Hanssem Mall across ready-to-ship furniture, kitchen systems, and storage, with comparable showroom-led GTM and promotional cadence.
- Casamia (까사미아): Korean home furnishing retailer offering furniture, kitchen, and interior solutions through showrooms and online channels. Overlaps with Hanssem on built-in kitchens, bedroom systems, and showroom-driven consultative sales for residential customers.
- Bobo (보보): Korean kids' furniture and children's room specialist with showroom retail and dedicated storage/desk lines. Direct overlap with Hanssem's Sam Kids and kids' room furniture category on target customer (Korean families) and product type.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
한샘디자인파크 social profiles
Digital presence한샘디자인파크 financial estimates
Financial estimateRevenue estimate
Valuation estimate
한샘디자인파크 leadership team
Management profileNumber of profiles
Profiles3 records
한샘디자인파크 subsidiaries and ownership
Company hierarchySubsidiaries4 records
한샘디자인파크 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
한샘디자인파크 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 한샘디자인파크
What does 한샘디자인파크 do?
Hanssem Design Park (주식회사 한샘) sells ready-to-ship furniture (beds, sofas, dining tables, wardrobes, kids furniture, study desks, home office), home goods (bedding, curtains, lighting, décor, kitchen appliances), and custom built-in interior products (kitchens, bathrooms, storage, doors, windows) under proprietary brands such as 키친바흐, 시그니처, 바이엘, 샘베딩, 조이, and 티오. The company operates the Hanssem Mall e-commerce platform, the Rehouse full-service interior remodeling service, and a nationwide showroom network offering design consultation, professional installation, and after-sales support.
Is 한샘디자인파크 a public or private company?
한샘디자인파크 is a private company. It is classified as unknown and is currently operating.
When was 한샘디자인파크 founded?
한샘디자인파크 was founded in -1. It employs 11 to 50 people.
Where is 한샘디자인파크 based?
한샘디자인파크 is headquartered in Ansan-si, South Korea, in the Asia region.
How does 한샘디자인파크 make money?
Three revenue lines are on record. Furniture and furnishings sales (홈퍼니싱) is the primary driver. The others are interior remodeling and built-in installation services (인테리어 시공) and membership points and vouchers (포인트 및 바우처).
Who are 한샘디자인파크's main competitors?
Zinus is listed as an emerging player. Broad incumbents are Williams-Sonoma / Pottery Barn and CJ Logistics / Lotte Home Shopping (home category). Direct peers are Eclat Interior (에끌라트 인테리어), Livart (리바트), Hansol HomeDeco (한솔홈데코), Ace Bed (에이스침대), IKEA (Korea operations), Casamia (까사미아) and Bobo (보보).
Does 한샘디자인파크 have an API?
No public API is recorded for 한샘디자인파크.
What industry is 한샘디자인파크 in?
한샘디자인파크's product category is Home Furniture & Interior Furnishings. Its primary akta.pro industry code is CRAIAFAA, Kitchen Cabinets & Custom Millwork Showrooms. Its NAICS code is 4491 and its SIC code is 2510.