On The Go
- Company typePrivate
- Founded2019
- HeadquartersHerndon, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What On The Go does
On the Go LLC operates the On the Go Mists brand, a direct-to-consumer personal care business selling a multi-purpose antibacterial spray sanitizer in a compact "spray card" format. The product is built around 75% isopropyl alcohol as the active ingredient, supplemented with aloe vera, vitamin E (tocopheryl acetate), and glycerin for skin conditioning; the formulation is methanol-free and aligned with CDC hand-sanitization guidance. The portfolio comprises four fragrance variants (Original, Sparkling Citrus, Lavender & Herbs, Aloe & Shea), each priced at $2.99 per unit and marketed for dual use on hands and non-porous surfaces such as doorknobs, keys, gas pump handles, and elevator buttons. The company emphasizes a "kill germs before you touch" positioning rather than post-contact sanitization.
The business model is a one-time-purchase direct-to-consumer e-commerce operation with no subscription component, no app, no marketplace listings, no wholesale or retail distribution, and no B2B contracts. Sales occur exclusively through the company's own Shopify-hosted storefront at otgo.store, with free shipping offered on orders above $35 and fulfillment limited to the 50 US states plus DC. Customer acquisition is handled through an email newsletter for promotions and a tell-a-friend referral program offering up to $500 in benefits per user; no paid acquisition, social commerce presence, or institutional marketing channels are disclosed. Contact points include [email protected], [email protected], and [email protected], plus a (305) 209 2445 phone line.
On the Go LLC is a privately held Virginia limited liability company headquartered at 13800 Coppermine Road, Herndon. No parent company, institutional investors, funding rounds, management team disclosures, intellectual property registrations, certifications, partnerships, or M&A activity are referenced in available sources, and the entity appears to be founder/owner-operated. The company has no disclosed AI, data, or software capabilities beyond a standard e-commerce storefront.
On The Go firmographics
Firmographics- Name
- On The Go
- Legal name
- On the Go LLC
- Website
- https://otgo.store
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
On The Go industry classification
Industry- Product category
- Hand Sanitizers
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Hand Sanitizers & Cleansing Sprays (CRABAEAJ)
Keywords
Where On The Go is headquartered
LocationHeadquarters
- HQ city
- Herndon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
On The Go business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct Product Sales: The company generates revenue through direct-to-consumer sales of their multi-purpose hand sanitizer spray products. Products are sold at a fixed price point of $2.99 per unit through their e-commerce platform. Free shipping is offered on orders over $35. The revenue model is purely transactional with no subscription component mentioned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single product purchase at $2.99 per unit |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
On The Go product offering
Product offeringCore offering
On the Go manufactures and sells a multi-purpose antibacterial spray sanitizer in a compact carry-on spray card format, with 75% isopropyl alcohol as the active ingredient along with aloe vera, vitamin E, and glycerin for skin conditioning. The product is designed for dual use on both hands and high-touch surfaces (doorknobs, keys, gas pump handles, elevator buttons) and is offered in four fragrance variants priced at $2.99 per unit, sold direct-to-consumer via the company's own e-commerce site at otgo.store with US-only shipping.
Product overview
On The Go Mists is a single-product-line brand offering a convenient carry-on spray card format of multi-purpose antibacterial hand sanitizer. The portfolio consists of four fragrance variants (Original, Sparkling Citrus, Lavender & Herbs, and Aloe & Shea), all sharing the same core formula of 75% isopropyl alcohol with skin-nourishing ingredients (aloe vera, vitamin E, glycerin). The product is designed for dual use on both hands and non-porous surfaces, positioning as an on-the-go hygiene solution for everyday high-touch objects like doorknobs, keys, gas pump handles, and elevator buttons. All products are cruelty-free, vegan, and priced at $2.99 per unit.
Differentiator
Problem solved
Functional benefit
Products and services
- On the Go Mist Original
Quantifiable outcome
- 250+ spritzes per unit
- +1 more outcomes
Companies that use On The Go
Customer profileSegments1 record
Ideal customer profiles1 record
On The Go technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
On The Go partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights4 records
On The Go competitors and assessment
Company assessmentDirect peers
- Dr. Bronner's: Organic and fair-trade personal care brand with a hand sanitizer line alongside soaps and lotions. Comparable on natural-ingredient positioning, vegan/cruelty-free claims, and broad DTC plus retail distribution.
- EO Products: Natural personal care brand offering hand sanitizers, soaps, and lotions with ingredient-forward branding. Comparable on plant-based formulation positioning (aloe, vitamin E, essential oils) and multi-SKU DTC catalog.
- Touchland: Premium DTC hand sanitizer brand built around flavored mist sprays and design-forward packaging. Closely comparable to On The Go on format (mister/spray), price-tier ($3–5), and direct-to-consumer go-to-market.
- Purell (GOJO Industries): Category-defining hand sanitizer brand sold across retail and institutional channels. Most directly comparable to On The Go on product category (alcohol-based sanitizer) and consumer use case, though at vastly larger scale and with broader distribution.
- Germ-X: Mass-market hand sanitizer brand competing on price and assortment. Comparable on product category and 75%+ alcohol formula, but distributed predominantly through mass retail rather than DTC.
Broad incumbents
- Bath & Body Works: Large specialty retailer of fragrance-driven personal care including pocketbac hand sanitizers. Comparable on the multi-fragrance sanitizer SKU structure but operates at much larger scale and through owned retail stores rather than DTC-only.
- Method Products: Design-forward cleaning and personal care brand spanning hand soap, sanitizer, and surface products. Comparable on multi-purpose (hands + surfaces) framing and design-led DTC-plus-retail distribution.
- Honest Company: Public personal care and household brand with sanitizer and surface-cleaning products. Comparable on ingredient-conscious branding, multi-category personal care assortment, and omnichannel distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
On The Go financial estimates
Financial estimateRevenue estimate
Valuation estimate
On The Go leadership team
Management profileNumber of profiles
On The Go funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On The Go M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On The Go
What does On The Go do?
On the Go manufactures and sells a multi-purpose antibacterial spray sanitizer in a compact carry-on spray card format, with 75% isopropyl alcohol as the active ingredient along with aloe vera, vitamin E, and glycerin for skin conditioning. The product is designed for dual use on both hands and high-touch surfaces (doorknobs, keys, gas pump handles, elevator buttons) and is offered in four fragrance variants priced at $2.99 per unit, sold direct-to-consumer via the company's own e-commerce site at otgo.store with US-only shipping.
Is On The Go a public or private company?
On The Go is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was On The Go founded?
On The Go was founded in 2019. It employs 1 to 10 people.
Where is On The Go based?
On The Go is headquartered in Herndon, United States, in the North America region.
How does On The Go make money?
One revenue line is on record: direct Product Sales.
Who are On The Go's main competitors?
Direct peers on record are Dr. Bronner's, EO Products, Touchland, Purell (GOJO Industries) and Germ-X. Broad incumbents are Bath & Body Works, Method Products and Honest Company.
Does On The Go have an API?
No public API is recorded for On The Go.
What industry is On The Go in?
On The Go's product category is Hand Sanitizers. Its primary akta.pro industry code is CRABAEAJ, Hand Sanitizers & Cleansing Sprays. Its NAICS code is 32561 and its SIC code is 2840.