The Hoops Geek

What The Hoops Geek does

The Hoops Geek is a basketball coaching platform founded by Andreas Rauh (Andy), operated as an individual/sole-proprietorship business with registered contact addresses in Düsseldorf, Germany and Ericeira, Portugal. The platform delivers an integrated suite of four coaching tools—Play Creator (drag-and-drop animated play editor with single-link sharing that requires no app or login for viewers), Practice Planner (interactive plan builder pulling plays/drills from a library with YouTube clips, videos, and voice memo attachments), Rotation Maker (drag-and-drop substitution planner visualising player minutes), and Substitution Manager (live in-game substitution tracking accessible on phone or printable as PDF)—accessible via the web app (app.thehoopsgeek.com) and native iOS and Android applications under a single login. The platform also publishes a hand-curated Play Library of animated plays, long-form Coaching Guides (Horns Offense, Zoom Action, Pick & Roll Defense, Box and 1, Full Court Press, etc.), and ancillary measurement tools (Vertical Jump Analyzer, Dunk Calculator, Standing Reach Calculator), along with a Sneaker Geek App and a Basketball Shoe Quiz on iOS/Android.

The business operates a product-led growth, self-serve model with free sign-up and a freemium app structure; no premium pricing tiers are publicly disclosed. The stated monetization layer is affiliate marketing through networks including Amazon Associates and Clickbank on basketball shoes and related products, supplemented by potential premium feature upsell. The platform reports 220,000+ sign-ups, 1,000,000+ plays created, and app ratings of 4.9 stars on iOS (1,061 ratings) and 4.7 stars on Android (373 ratings). It serves basketball coaches across youth league, high school, college, and professional levels globally, with basketball players and enthusiasts as a secondary audience reached through shoe content, jump-training, and NBA analysis.

Name

The Hoops Geek

Legal name

The Hoops Geek (Operated by Andreas Rauh)

Website

https://thehoopsgeek.com

Company type

Private

Operating status

Operating

Short description

The Hoops Geek is a founder-operated basketball coaching platform providing an integrated suite of web and mobile tools—Play Creator, Practice Planner, Rotation Maker, and Substitution Manager—for 220,000+ individual and SMB basketball coaches globally, monetized primarily via affiliate marketing on basketball shoes and supported by hand-curated play libraries and coaching guides.

Ownership category

akta.pro rank

Headquarters

HQ city

Ericeira

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Freemium Coaching Suite: Free sign-up for basic access to coaching tools with potential premium features. The platform generates value by attracting basketball coaches who may convert to paid tiers.
2. Affiliate Marketing: Part of affiliate sales networks (Clickbank, Amazon Associates, and others) for basketball shoes and related products. Earns referral fees when users purchase products through affiliate links.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Hoops Geek is a web- and mobile-based basketball coaching platform that bundles four integrated tools for individual coaches: Play Creator (drag-and-drop animated play editor that produces shareable video clips), Practice Planner (drill and session organization), Rotation Maker (lineup planning by quarter), and Substitution Manager (real-time bench tracking). The platform also offers supporting utilities such as a Vertical Jump Analyzer, Dunk Calculator, Standing Reach Calculator, Basketball Shoe Quiz, and a Sneaker Geek mobile app, targeting basketball coaches at youth, high school, club, college, and professional levels.

Product overview

The Hoops Geek is a basketball coaching platform offering four core coaching tools (Play Creator, Practice Planner, Rotation Maker, and Substitution Manager) as part of a unified Coaching App Suite. The platform also provides a growing Play Library of animated basketball plays, Coaching Guides on plays/defenses/drills, and vertical jump/dunk calculators. Additionally, the company operates a Sneaker Geek App for basketball shoe reviews and a Basketball Shoe Quiz for personalized recommendations. The products work together as an integrated coaching ecosystem for basketball coaches.

Differentiator

Problem solved

Functional benefit

Brands

• Sneaker Geek App: Mobile app for basketball shoe reviews and latest performance basketball shoe updates

Products and services

• Play Creator Web and mobile tool that lets individual basketball coaches design plays on a drag-and-drop editor and export them as animated, shareable video clips. Targeted at coaches who currently rely on whiteboards or static diagrams.
• Practice Planner Module for organizing basketball practices, drills, and session plans. Aimed at individual coaches who need a structured digital alternative to ad-hoc notes and documents.
• Rotation Maker Tool for planning player rotations across quarters or segments of a basketball game. Used by individual coaches to replace manual lineup charts.
• Substitution Manager Real-time bench tracking tool tied to the game clock, used by individual coaches to manage substitutions during games.
• Sneaker Geek App Companion mobile app focused on basketball sneakers, providing recommendations and affiliate-linked shopping content for basketball players and fans.
• Vertical Jump Analyzer Online basketball performance calculator for estimating a player's vertical leap. Used by individual players and coaches as a free utility.
• Dunk Calculator Online calculator that determines whether a player can dunk based on inputs such as standing reach and vertical jump. Used by individual players and coaches.
• Standing Reach Calculator Online calculator for measuring and converting a player's standing reach into metrics relevant to dunk readiness and shot-blocking.
• Basketball Shoe Quiz Interactive quiz that recommends basketball shoes to users based on playing style and preferences, feeding into the Sneaker Geek affiliate funnel.

Quantifiable outcome

• 220K+ coach sign-ups worldwide
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hudl: Leading sports video analysis and coaching platform used by basketball coaches at every level. Directly comparable as a digital coaching workspace, though broader (multi-sport) and with deeper enterprise presence.
• FastDraw: Basketball play-diagramming and practice-planning software widely used by coaches. Closest direct competitor to The Hoops Geek's Play Creator and Practice Planner tools.
• Krossover: Video breakdown and coaching analytics platform for basketball and other sports. Comparable as a digital toolset serving the same basketball coaching workflow.

Emerging players

• HomeCourt: Basketball training app focused on AI-driven skill development and shooting analytics. Adjacent to The Hoops Geek's coaching ecosystem, targeting overlapping basketball audiences.
• OpenSports: Sports team management platform with scheduling, communication, and roster tools. Comparable as a digital workflow tool serving the same youth/amateur basketball coaching audience.
• ShotTracker: Basketball performance tracking platform with sensors and analytics. Comparable as a digital basketball toolset serving coaches and players.
• Breakthrough Basketball: Basketball coaching resource site offering drills, plays, and training content for coaches. Comparable in audience (basketball coaches) and content monetization model.
• CoachTube: Online coaching education marketplace offering basketball courses and instructional content. Comparable as a basketball coaching content/learning destination.

Broad incumbents

• TeamSnap: Widely-used team management platform covering rosters, scheduling, and communication for sports teams including basketball. Adjacent competitor serving the same coaches with broader administrative tools.
• Stack Sports: Large sports technology platform offering registration, websites, and team management for sports organizations including basketball. A broader incumbent that could encroach on coaching workflow tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thehoopsgeek

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hoops Geek