MFI Agency

What MFI Agency does

Revenue is generated through commissions on policies placed across multiple carrier partners via an independent agency model, with no proprietary technology stack; the firm's core capability is underwriting expertise, carrier access, and client relationship management rather than software. The go-to-market is sales-led and direct, combining phone-based consultative sales, online quote requests, and in-person engagement. The customer base is highly fragmented across small and mid-sized farms, ranches, agribusinesses, and commercial operations, supplemented by community engagement through the agency-operated AgriStart Farm nonprofit. The firm is privately held and founder-led, with 1-10 employees, 400+ clients, and 150+ five-star reviews across Google and Facebook.

Name

MFI Agency

Legal name

MFI Agency

Website

https://mfi-services.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

MFI Agency is a privately held, independent insurance agency in Greenville, Texas that places farm, ranch, agribusiness, commercial, and personal insurance coverage across 12 U.S. states via multiple carrier partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Insurance Commissions: MFI Agency operates as an independent insurance agency that earns commissions by placing insurance policies with multiple carrier partners on behalf of clients. The agency shops multiple carriers to find coverage that aligns with client budget and coverage needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MFI Agency is an independent insurance agency that places farm & ranch, commercial, agribusiness, poultry, personal, and specialized business insurance policies on behalf of clients. Operating from Greenville, Texas and licensed in 12 states, the agency shops multiple carriers to tailor coverage to each operation's risks, including general liability, workers' compensation, commercial auto, crop, livestock mortality, cyber liability, and product recall coverages. Revenue is generated through carrier commissions on placed policies rather than underwriting or proprietary technology.

Product overview

MFI Agency is an independent insurance agency offering a comprehensive portfolio of insurance products primarily focused on agricultural, commercial, and personal lines. The agency operates on a multi-carrier model, shopping multiple carriers to find coverage that fits client needs. Their core offerings include Farm & Ranch Insurance (covering row crop farms, dairies, aquaculture, cattle operations), Commercial Insurance (general liability, workers' compensation, commercial auto, umbrella, property, cyber liability, environmental, product recall, pollution, and E&O), Personal Insurance (home, auto, umbrella, apartment, condo), Agribusiness Insurance (feed mills, grain elevators, food processors, distributors, cold storage), and Specialized Business Insurance for hotels, restaurants, contractors, and other industries. The agency also offers state-specific Farm and Ranch Insurance and Poultry Farm/House Insurance across 12 states.

Differentiator

Problem solved

Functional benefit

Brands

• AgriStart Farm: A nonprofit organization operated by MFI Agency dedicated to community growth, education, and access to agriculture, supporting rural development, local food systems, and mentoring aspiring farmers.

Products and services

• Farm & Ranch Insurance

Quantifiable outcome

• 400+ clients protected across 12 states
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AgriStart FarmcoreStrategic or Co-development PartnerMFI Agency operates and supports AgriStart Farm, a nonprofit organization dedicated to community growth, education, and access to agriculture. Through this initiative, the company invests in rural development, supports local food systems, and mentors aspiring farmers. This is a company-operated nonprofit rather than a third-party partnership.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Next Insurance: Digital-first commercial insurance carrier selling directly to small businesses including restaurants, contractors, and retailers. Comparable to MFI on the small commercial insurance segment, though digital-native and direct-to-consumer rather than agent-led.
• ARMtech Insurance Services: Crop and farm insurance provider serving agricultural producers across multiple states. Comparable to MFI's row-crop and farm focus, though more specialized in crop insurance and structured as a managing general agency.
• NAU Country Insurance Company: Leading U.S. crop insurance provider with multi-state reach. Comparable to MFI in agricultural insurance specialization and multi-state service, though operates as a dedicated crop insurance carrier rather than an independent agency.
• Hudson Crop Insurance Services: Independent crop insurance agency providing multi-peril crop and hail coverage to farmers across the Midwest. Comparable to MFI's row-crop and farm coverage, though specialized in crop insurance rather than the broader P&C/agribusiness spectrum.

Regional players

• Agri-Services Agency: Independent insurance agency specializing in farm, ranch, and agricultural insurance in select U.S. states. Comparable to MFI's independent agency model and agricultural focus, though primarily regional in footprint.
• Insurance Agencies in the Texas Farm & Ranch Segment (e.g., TFB Insurance, Texas Farm Bureau): Texas-based insurance provider specializing in farm, ranch, and rural insurance products. Comparable to MFI on agribusiness specialization and Texas geographic overlap, though operates as a captive carrier-affiliated agency.

Broad incumbents

• Farm Bureau Financial Group: Large, established mutual insurer with deep agricultural insurance offerings across multiple U.S. states. Comparable to MFI because it serves overlapping farm and ranch customers, though it operates as a carrier rather than an independent agency and offers a much broader product portfolio.
• Nationwide Agribusiness: Major U.S. carrier with a dedicated agribusiness division underwriting farm, ranch, and commercial ag risks. Directly comparable niche focus to MFI but operates as a direct carrier with national scale rather than an independent agency.

Direct peers

• Rain and Hail Insurance Services: Large U.S. crop insurance specialist and managing general agency serving agricultural producers. Comparable to MFI on the agricultural insurance focus, though much larger and national in scope, and operates as an MGA rather than a retail independent agency.
• Producers Agribusiness Group: Independent insurance agency focused on agricultural and commercial clients across multiple states. Closest comparable to MFI in terms of independent agency model, agribusiness specialization, and multi-state producer licensing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MFIAgency
• Facebookfacebook.com/moorefarmsandinsurance
• LinkedInlinkedin.com/company/mfi-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MFI Agency