AgroStar

What AgroStar does

AgroStar (legal entity ULink AgriTech Private Limited) is a Pune-based agritech company founded in 2013 that operates an integrated omnichannel platform serving Indian smallholder farmers across 12 states. The company combines three redundant farmer touchpoints — a free consumer-facing mobile application (AgroStar Farmer App), an in-house Agri Advisory Centre in Pune staffed by 500+ trained Agri Doctors, and a network of 10,000+ partner-operated retail stores branded 'AgroStar ki Laal Dukaan' (Saathi stores) — through which it delivers personalised agronomic advisory, distributes 200+ branded agri-input products (seeds, crop nutrition, crop protection, organic alternatives, bio-inputs), and offers embedded services such as the 'Kisan Raksha Kavach' personal accident insurance in partnership with Care Health Insurance and GramCover.

The company's technology stack layers an AI crop-diagnosis computer-vision pipeline, a proprietary AI recommendation engine ('What to buy next'), weather-data integration, and a digital agri-knowledge content platform on top of the farmer base; the in-house AgroStar Quality Assurance Lab (AQAL) in Pune validates seeds and crop-protection products with germination, purity, vigour, and AI-assisted analyses and is pursuing NABL and ISTA accreditations. AgroStar generates revenue through agri-input product sales at MRP (listed inclusive of taxes), marketplace transactions across the Saathi store network, embedded insurance referral commissions, and B2B export of fresh fruits and vegetables under the Kimaye brand, which shipped 100,000+ metric tonnes to retail chains across 25+ countries in FY25 with industry-leading sub-1% post-harvest loss; the export arm is operated through the wholly-owned subsidiary INI Farms.

AgroStar is privately held and venture-backed by Schroders Capital, Just Climate, Evolvence, Hero Enterprise, CDC Group, Accel India, Aavishkaar, Bertelsmann India Investments, Chiratae Ventures, IFC, and InnoVen Capital, having raised over $130 million cumulatively across rounds including a $70 million Series D in December 2021, a $6.7 million round in April 2025, and a $30 million equity round in November 2025 led by Just Climate. Its customer base is bimodal: 12+ million smallholder farmers on the input/advisory side (highly distributed) and a concentrated set of global retail chains (notably Lulu Group International since 2016) on the Kimaye export side.

Name

AgroStar

Legal name

ULink AgriTech Private Limited

Website

https://corporate.agrostar.in

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

AgroStar is a Pune-based agritech company serving 12+ million Indian smallholder farmers via an omnichannel platform that combines a mobile app, a 500-advisor call center, and 10,000+ partner-operated Saathi retail stores to deliver AI-driven farm advisory, branded agri-inputs, and Kimaye-branded fresh F&V exports to 25+ countries.

Ownership category

akta.pro rank

Product category

Agritech Platform

NAICS

Crop Production (111)

SIC

Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

akta.pro secondary industries

Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH), Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL), Seed & Trait Distribution (Dealer Networks) (AFABAJAD)

Keywords

• Agritech advisory platform
• Agri-input distribution
• Farm-to-market linkages
• Rural retail network
• Fresh produce export

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Agri-input product sales: Sale of 200+ branded agri-input products (seeds, crop nutrition, crop protection, organic alternatives) to farmers via the AgroStar Farmer App and 10,000+ Saathi retail stores. Listed at MRP inclusive of taxes; ordering, payment and delivery handled through the platform.
2. Fresh F&V export (Kimaye brand): B2B export of 100,000+ MT of fresh Indian fruits and vegetables annually under the 'Kimaye' brand to retail chains in 25+ countries. Disintermediates traditional distributors, enabling higher margins and farm-to-fork traceability.
3. Marketplace commission from Saathi store partners: Saathi stores (10,000+) act as third-party retail touchpoints where AgroStar captures transaction value through product placement, pricing, and the AgroStar Saathi App's order placement and self-checkout flows.
4. Embedded insurance distribution: Distribution of personal accident insurance ('Kisan Raksha Kavach') via Care Health Insurance through the AgroStar platform; farmers purchasing inputs are eligible for Rs. 2 lakh cover, generating referral/commission income.

Pricing tiers

Go-to-market motion3 records

Marketing channels6 records

Core offering

AgroStar operates an integrated agritech platform serving smallholder Indian farmers through an omnichannel stack combining a free mobile advisory app, a 500+ Agri Advisor call center, and 10,000+ partner-operated Saathi retail stores. It sells a portfolio of 200+ branded agri-inputs (seeds, crop nutrition, crop protection, bio-inputs) and, through its Kimaye brand, exports fresh fruits and vegetables to retail chains in 25+ countries.

Product overview

AgroStar operates an integrated AgriTech platform-plus-modules architecture built around four pillars: Farm Advisory (the AI- and human-advisor-powered advisory core with 15M+ interactions), Agri Inputs (200+ product portfolio sourced from 200+ brand partners and validated by the in-house AQAL lab), Omnichannel Access (the three-touchpoint system combining the AgroStar Farmer App / Agri-Doctor App, the Agri Advisory Centre call centre, and the Saathi Stores physical retail network spanning 10,000+ stores), and Global Market Linkages (the Kimaye export brand shipping 100,000+ MT of F&V to 25+ countries). The Farmer App and the Saathi App serve as the consumer- and partner-facing front ends respectively, while AgroStar's AI capabilities (AI Crop Diagnosis, AI Recommended Cart, weather insights and digital agri knowledge) run as cross-cutting capabilities across the platform.

Differentiator

Problem solved

Functional benefit

Brands

• Kimaye: AgroStar's flagship Fruits & Vegetables export-focused brand, taking Indian F&V (bananas, pomegranates, dragon fruit, guava, etc.) to global retail chains across 25+ countries.
• Saathi Stores ('Laal Dukaan')
• AgroStar Farmer App

Products and services

• Farm Advisory Real-time, personalised scientific agronomy advisory delivered to 12+ million Indian farmers via the AgroStar Farmer App, the Agri Advisory Centre (500+ Agri Doctors) and snackable digital agri knowledge content; 15 million advisory interactions logged annually.
• Agri Inputs Portfolio of 200+ branded farm inputs (seeds, crop nutrition, crop protection, organic alternatives, biostimulants, bio-inputs) sourced from 200+ brand partners and validated through the in-house AQAL lab; sold to farmers via the Farmer App and Saathi stores at MRP inclusive of taxes.
• Omnichannel Access Three-touchpoint access offering combining the AgroStar Farmer App, the Agri Advisory Centre call-center, and the 10,000+ Saathi ('Laal Dukaan') retail stores, enabling farmer access to advisory and inputs across 12 Indian states.
• Global Market Linkages (Kimaye) Export business under the Kimaye brand sourcing fresh Indian fruits and vegetables from farms and selling to global retail chains in 25+ countries; 100,000+ MT processed annually with farm-to-fork traceability and <1% post-harvest loss.
• AgroStar Quality Assurance Lab (AQAL) In-house R&D and quality testing facility in Pune running germination, purity, vigour, ODV, OCS, moisture, seed health, suspensibility, sieve, solubility, dispersion, portability, compatibility, dust, acidity/alkalinity, wettability, emulsion stability and AI analysis tests on agri-input products; pursuing NABL and ISTA accreditations.
• AgroStar Saathi App Mobile app for Saathi retail partners enabling local farmer connections, order placement, payments, self-checkout, offer discovery, complaint/return management and growth insights; majority of new partners onboarded via in-app referral programme.
• Kisan Raksha Kavach Personal Accident Insurance Embedded personal accident insurance product offered to any farmer purchasing Agri inputs on the AgroStar platform, delivering Rs. 2 lakh accident cover in collaboration with Care Health Insurance and GramCover.
• AgroStar Farmer App (AgroStar App / Kisaan App / Agri-Doctor App) Consumer-facing mobile application for Android and other platforms surfacing farm advisory, agri inputs marketplace, AI crop diagnosis, weather insights and digital agri knowledge content to 12+ million Indian farmers.

Quantifiable outcome

• 73% of farmers reported increased income
• +8 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability10 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• Biorizon BiotechcoreStrategic or Co-development PartnerPartnership to introduce biological products (biostimulants and biological crop solutions) in India through AgroStar's omnichannel platform of 10,000+ stores and digital farmer network.
• ICAR (Indian Council of Agricultural Research)flagshipStrategic or Co-development PartnerMoU signed with AgroStar to spread scientific farming practices for farmers' empowerment in India; enables collaboration with India's apex agricultural research body on agronomy knowledge dissemination.
• Care Health InsurancecoreStrategic or Co-development PartnerCo-developed the 'Kisan Raksha Kavach' personal accident insurance programme on the AgroStar platform alongside GramCover; farmers purchasing agri-inputs from AgroStar are eligible for Rs. 2 lakh accident cover. As of April 2022, 75,000+ farmers were insured under the programme.
• GramCovercoreStrategic or Co-development PartnerTech-enabled insurance marketplace for rural India co-developing the 'Kisan Raksha Kavach' personal accident insurance programme with AgroStar and Care Health Insurance.
• APEDA (Agricultural and Processed Food Products Export Development Authority)coreStrategic or Co-development PartnerGovernment partner collaborating with AgroStar's INI Farms and Kay Bee Exports on India's first commercial sea shipments of premium pomegranates to Australia, enabling cost-efficient fresh produce exports.
• LuLu Group InternationalflagshipChannel Partner/ Reseller/ DistributorMoU with AgroStar's INI Farms to build a direct farm-to-retail partnership; Lulu has sourced Kimaye's premium pomegranates, dragon fruit, banana and guava for retail markets since 2016.
• Kay Bee ExportscoreChannel Partner/ Reseller/ DistributorCollaboration partner on India's first commercial sea shipment of pomegranates to Australia alongside APEDA and AgroStar's INI Farms.
• 200+ Agri-input Brand PartnerscoreOEM/ Whitelabel/ Licensing PartnerAgroStar partners with more than 200 agri-input brands whose high-quality seeds, crop nutrition, crop protection and fertilizer products are distributed through AgroStar's Saathi stores and digital platform.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DeHaat: DeHaat is an Indian agritech platform offering farm advisory, agri-inputs, and market linkage to smallholder farmers via a franchise-led micro-entrepreneur model — the closest direct peer to AgroStar across both input and output sides of the value chain.
• Ninjacart: Ninjacart is an Indian fresh produce supply chain company moving F&V from farms to retailers — directly comparable to AgroStar's Kimaye export and domestic F&V business, with overlap in farmgate procurement and global/domestic retail contracts.
• BigHaat: BigHaat is an Indian agri-input e-commerce platform selling seeds, crop protection and crop nutrition to farmers online — directly comparable to AgroStar's Farmer App and Saathi-store input distribution model on the inputs side.
• BharatAgri: BharatAgri is an Indian agritech platform combining personalized farm advisory with agri-input commerce — closely comparable to AgroStar's dual farm advisory + input retail offering for smallholder farmers.
• Gramophone: Gramophone is an Indian agri-tech platform offering agronomy advisory and an agri-input marketplace to farmers — directly comparable to AgroStar's advisory + input commerce model with similar smallholder farmer focus.
• WayCool Foods: WayCool is an Indian F&V and food distribution platform connecting farmers to retailers and HoReCa — directly comparable to AgroStar's Kimaye output business on the farm-to-retail supply chain side.

Emerging players

• Fasal: Fasal is an Indian precision farming startup using IoT and AI for farm-level crop advisories — comparable to AgroStar's AI Crop Diagnosis and weather insights capabilities, though narrower in scope (no retail or export arms).
• CropIn: CropIn is an Indian agritech SaaS provider offering farm management and predictive analytics to agribusinesses — adjacent to AgroStar's AI-driven advisory and predictive analytics stack but serving B2B agribusiness customers rather than smallholders directly.
• Clover Ventures: Clover Ventures is an Indian agritech specializing in fresh produce supply chain and brand-building for F&V — comparable to AgroStar's Kimaye brand-led approach to farm-to-retail F&V distribution.

Others

• Samunnati: Samunnati is an Indian agri-finance and market linkage platform serving FPOs and smallholders — adjacent to AgroStar's ecosystem given the embedded insurance and financial services partnerships (Care Health, GramCover) and farmer reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/agrostar_in
• YouTubeyoutube.com/channel/UCnEo71tCmqMQyS0ZoP6P4gg
• Facebookfacebook.com/AgroStar.India
• LinkedInlinkedin.com/company/agrostar-in
• Instagraminstagram.com/agrostar_in

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds14 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgroStar