Stoki One

What Stoki One does

Stoki One is a UK-based multichannel inventory synchronisation platform operated by a sole trader in England. The product maintains a single authoritative stock count per item across connected sales channels (Shopify, eBay, Etsy, WooCommerce) and propagates corrections to all channels within seconds of any sale, refund, cancellation, or return, with the explicit goal of eliminating overselling caused by inter-channel stock lag.

The platform is built on an append-only stock ledger with channel-specific adapters and tamper-proof correction logic. Every product and variant is assigned a Stoki ID — a permanent eight-character code with a built-in check character that supports tracking of items without barcodes or SKUs, including handmade, vintage, and one-of-a-kind goods. A built-in Stoki One POS allows in-person and cash sales to update online stock instantly. AI-powered product categorisation is delivered via Anthropic's Claude/Haiku through a third-party provider.

The business model is freemium and self-serve: Shopify integration is free forever; each additional channel is £12/month; a Growth bundle covering all channels is £29/month; a Pro tier with cost/profit-per-item analytics and AI insights is on the roadmap. Acquisition is product-led via usestoki.com and the Shopify App Store, with no sales team, no advertising, and no formal PR; the company markets to SMB and independent multi-channel sellers globally and has publicly published a roadmap of additional channels (Amazon, TikTok Shop, Square, Zettle, BigCommerce, Wix, Squarespace, Depop, Vinted) built in response to community demand.

Name

Stoki One

Legal name

Stoki One

Website

https://usestoki.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Stoki One is a UK-built multichannel inventory synchronisation platform that keeps a single authoritative stock count across Shopify, eBay, Etsy, and WooCommerce via an append-only ledger and permanent Stoki IDs, serving SMB and independent sellers on a freemium, self-serve model.

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Subscription — Free (Shopify): Shopify integration is free forever for Shopify merchants. This serves as the acquisition and anchor channel, allowing users to connect one channel at no cost.
2. Subscription — Per Channel (£12/month): Each additional channel beyond Shopify (eBay, Etsy, WooCommerce, Stoki One POS) costs £12/month per channel. Billed monthly via PayPal. Shopify users already on the free plan can add channels individually.
3. Subscription — Growth (£29/month): All-inclusive plan covering Shopify + eBay + Etsy + WooCommerce + Stoki One POS at a single bundled price of £29/month. Represents the full-stack offering for multi-channel sellers.
4. Subscription — Pro (coming soon): Everything in Growth plus true cost and profit per item, product performance analytics, and AI-powered insights. Priced as an upgrade above Growth (specific price not yet disclosed).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Stoki One is a multichannel inventory synchronization application that holds one authoritative stock number per item and updates all connected sales channels (Shopify, eBay, Etsy, WooCommerce) within seconds of any sale, refund, cancellation, or return to prevent overselling. Every product receives a permanent Stoki ID so that items without barcodes or SKUs can be tracked across channels, and a built-in Stoki One POS records in-person and cash sales that instantly update online stock.

Product overview

Stoki One is a single, unified inventory management platform centered around one core product. The platform's main offering is the Stoki One inventory synchronization service, which connects multiple sales channels (Shopify, eBay, Etsy, WooCommerce, TikTok Shop, Instagram, WhatsApp, and more) and maintains a single true stock count across all of them. Built into the core platform is Stoki One POS, a free point-of-sale system for recording in-person and cash sales that automatically updates online stock. The platform also features Stoki ID, a permanent product identity system that assigns unique codes to every item regardless of whether it has a barcode or SKU, enabling tracking of vintage, handmade, and one-of-a-kind products. All of these components work together as one integrated system — the single source of truth that prevents overselling.

Differentiator

Problem solved

Functional benefit

Products and services

• Stoki One Inventory Sync Platform Multichannel inventory synchronization application that holds one authoritative stock count per item and automatically updates Shopify, eBay, Etsy, and WooCommerce within seconds of any sale, refund, cancellation, or return to prevent overselling. Built for SMB and independent sellers, with a free Shopify tier, per-channel subscriptions, and a bundled Growth plan.
• Stoki One POS Built-in point-of-sale system that records in-person and cash sales and automatically updates online stock across every connected channel, eliminating the offline-online inventory gap. Included at no additional cost for sellers using eBay, Etsy, WooCommerce, or Stoki One POS as their connected channels.

Quantifiable outcome

• Channels are corrected within seconds of a sale — not on a schedule — eliminating the lag window during which overselling occurs.
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability2 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify is the primary integration and free anchor channel. Stoki connects to Shopify via its API, importing products and correcting Shopify stock automatically on every sale across any connected channel. Available on the Shopify App Store with billing through Shopify.
• eBaycoreTechnology or IntegrationeBay is a live integration channel alongside Shopify. Stoki corrects eBay stock automatically on sales from any other connected channel. Available as a per-channel add-on at £12/month or included in the Growth plan.
• EtsycoreTechnology or IntegrationEtsy is a live integration channel. Stoki syncs Etsy stock across all connected channels. Available as a per-channel add-on at £12/month or included in the Growth plan.
• WooCommercecoreTechnology or IntegrationWooCommerce is a live integration channel. Stoki connects via WooCommerce API to synchronise stock. Available as a per-channel add-on at £12/month or included in the Growth plan.
• PayPalcoreOthersPayPal is the payment processor for all web-based subscriptions (per-channel and Growth plans). A PayPal account is required to subscribe. Refunds are processed through PayPal for non-Shopify subscriptions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cin7: Larger cloud-based inventory management platform serving mid-market and enterprise merchants with a broader portfolio (ERP, POS, EDI) — overlapping capability with Stoki but a wider scope and higher price point.
• Shopify: While Stoki partners with Shopify, Shopify's native inventory management and Shopify POS are a structural competitive threat — particularly given Shopify's control over its own merchant ecosystem, app store placement, and APIs.
• Brightpearl: Retail operations platform with integrated inventory, order, and accounting management for omnichannel retailers — broader in scope than Stoki but addressing the same inventory sync pain point.
• Skubana: Multichannel commerce operations platform covering inventory, orders, shipping, and analytics — overlaps with Stoki's sync and inventory mission while targeting slightly larger merchants.
• Square: SMB commerce platform offering POS plus inventory management features — relevant both as a peer for inventory/POS and as a future integration on Stoki's roadmap (Square is currently a roadmap partner).

Direct peers

• Orderhive: Inventory and order management SaaS for SMB multichannel sellers, with integrations to Shopify, Amazon, eBay, and Etsy — directly competing for the same merchant customer.
• Sellbrite: Direct competitor providing multichannel inventory and order management for online sellers, with native integrations to Amazon, eBay, Shopify, Etsy, and Walmart — the same core channels and SMB segment Stoki targets.
• Linnworks: Multichannel inventory and order management platform serving SMB and mid-market merchants with similar sync, listing, and stock-reconciliation capabilities across marketplaces and ecommerce platforms.
• Extensiv: Formerly Ecomdash, Extensiv provides multichannel order, inventory, and shipping management tailored for SMB ecommerce sellers — the same target segment and feature surface as Stoki One.
• ChannelEngine: Marketplace integration and inventory synchronization platform focused on connecting brands to hundreds of sales channels — directly comparable core function of unifying stock across disparate marketplaces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoki One