2801project
2801project is a private, founder-led DTC fashion accessories brand selling whimsical bags, bag charms, and tech accessories through a Shopify storefront shipping to 25+ countries and via retail stockists in China and Japan, targeting style-conscious individual consumers seeking playful, novelty-driven design.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What 2801project does
2801project is a private, founder-led direct-to-consumer fashion accessories brand that designs and sells bags, bag charms, and tech accessories with a playful, childhood-inspired aesthetic. The product portfolio is built around three categories: (1) bag charms ($10–$19) — whimsical, thematically diverse items including the "Soft Farm" sub-collection of cotton-filled food- and nature-themed pieces (mushroom, carrot, cherry, egg); (2) bags and leather goods ($40–$140) — quilted handbags, totes, backpacks, bowling bags, and clutches unified by a signature embossed "8" logo and diamond-quilted construction; and (3) tech accessories ($9–$89) — novelty laptop cases, AirPods cases, and phone grips. The company operates primarily through its Shopify-powered online storefront with multi-currency localization across 25+ countries (North America, Europe, Asia Pacific, and the Middle East), supported by Instagram and TikTok organic social, an email newsletter, and a WELCOME10 10% first-order coupon. In addition to DTC, 2801project distributes through a curated set of physical retail stockists across China (Redzepi in Shanghai, Badmarket and JumpJumpSweet in Wuhan, bag (bag) bag in Guangzhou, A33 in Shenyang, SIMBA REBORN in Taizhou) and Japan (SIXTYPERCENT). Pricing is unit-based with free shipping on orders and flat shipping rates ($5 for charms/accessories, $15 for larger bags), and the company is independently owned with no disclosed institutional investors, leadership team, or financial figures.
2801project firmographics
Firmographics- Name
- 2801project
- Website
- https://2801project.com
- Company type
- Private
- Operating status
- Operating
- Short description
- 2801project is a private, founder-led DTC fashion accessories brand selling whimsical bags, bag charms, and tech accessories through a Shopify storefront shipping to 25+ countries and via retail stockists in China and Japan, targeting style-conscious individual consumers seeking playful, novelty-driven design.
- Ownership category
- akta.pro rank
2801project industry classification
Industry- Product category
- Fashion Accessories
- NAICS
- Luggage and Leather Goods Retailers (45832)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Handbags & Purses (CRAAAJAA)
- akta.pro secondary industries
- Backpacks & Travel Bags (CRAAAJAB), Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)
Keywords
2801project business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: One-time product sales through owned Shopify online storefront to consumers. Products include bag charms ($10-$19), bags and leather goods ($40-$140), and tech accessories ($9-$89). Ships globally with multi-currency support across 25+ countries.
- Wholesale to Stockists: Products distributed through physical retail stockists in China (Shanghai, Wuhan, Guangzhou, Chengdu, Shenyang, Taizhou) and Japan. Stockists include Redzepi, Badmarket, JumpJumpSweet, bag (bag) bag, A33, SIMBA REBORN, and SIXTYPERCENT.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bag Charms - $10 to $19 |
| Unit Pricing | Pay-as-you-go | Bags & Leather Goods - $40 to $140 |
| Unit Pricing | Pay-as-you-go | Tech Accessories - $9 to $89 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
2801project product offering
Product offeringCore offering
2801project designs and sells bags, leather goods (handbags, totes, backpacks, clutches), bag charms, and tech accessories (phone grips, AirPods cases, laptop sleeves) with playful, childhood-inspired graphic designs. The brand operates as a direct-to-consumer e-commerce company via a Shopify storefront with global shipping, plus physical retail stockists in China and Japan. Its portfolio spans roughly 42 SKUs organized into three core collections with a signature quilted construction and embossed "8" logo.
Product overview
2801project is a fashion accessories brand selling bags, bag charms, and tech accessories through an e-commerce platform. The product portfolio includes three main categories: (1) Bag Charms - whimsical accessories in various shapes (stars, hearts, food items, flowers, animals) priced at $10-$19, many featuring the signature "Soft Farm" collection; (2) Bags & Leather Goods - quilted handbags, backpacks, totes, and clutches with signature "8" logo hardware, ranging from $40-$140; (3) Tech Accessories - phone grips and protective cases for laptops and AirPods with playful food-inspired designs, priced at $9-$89. The brand's design aesthetic combines streetwear influences with playful, novelty elements, featuring signature quilted textures, embossed "8" logos, and silver-tone hardware across multiple bag silhouettes including bowling bags, hobo bags, backpacks, and totes.
Differentiator
Problem solved
Functional benefit
Brands
- Soft Farm: Collection of soft, cotton-filled bag charms and accessories featuring whimsical food and nature-inspired designs including mushrooms, carrots, eggs, cherries, and breakfast-themed items
Products and services
- Bag Charms Collection A collection of approximately 20 whimsical bag charm accessories featuring food, animal, celestial, and floral themes priced at $10-$19 each. Includes signature Soft Farm cotton-filled charms and themed items such as Juicy Cherry, Magic Mushroom, Wishing Pony, Bow-a-Petite, Plumeria, Bone Bone, Easter Bunny, and Counting Stars. Designed to personalize bags and accessories for style-conscious consumers.
- Bags & Leather Goods Collection
- Tech Accessories Collection
- Soft Farm Sub-brand Collection
Companies that use 2801project
Customer profileSegments1 record
Ideal customer profiles1 record
2801project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
2801project partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- RedzepiminorPhysical retail stockist located in Shanghai, China. Carries 2801project bag and accessory products for in-person purchase.
- BadmarketminorPhysical retail stockist in Wuhan, China. Distributes 2801project products including JumpJumpSweet merchandise.
- JumpJumpSweetminorPhysical retail stockist in Wuhan, China. Distributes 2801project charm and bag accessories.
- bag (bag) bagminorPhysical retail stockist in Guangzhou, China. Carries 2801project bag and leather goods products.
- A33minorPhysical retail stockist in Shenyang, China. Distributes 2801project products.
- SIMBA REBORNminorPhysical retail stockist in Taizhou, China. Carries 2801project bag and accessory products.
- SIXTYPERCENTminorPhysical retail stockist in Japan. Distributes 2801project products internationally in the Japanese market.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
2801project competitors and assessment
Company assessmentBroad incumbents
- Anya Hindmarch: Established British luxury accessories brand with a playful, whimsical design language (e.g. sticker shops, charm totes). Operates at higher price points but overlaps in playful aesthetic, charm products and leather goods.
- Coach: Global leather goods powerhouse with broad handbag, charm, small leather goods and tech accessory categories (Coach Outlet, Coach New York). Comparable quilted leather aesthetic with its signature 'C' hardware analogous to 2801project's '8' motif.
- Kate Spade: Major accessible-luxury handbag and accessories brand with a playful, optimistic design philosophy. Competes for the same style-conscious female consumer across bags, charms and tech accessories but at significantly larger scale and price points.
Direct peers
- Susan Alexandra: Whimsical, charm-driven bag and accessories brand selling beaded bags, novelty charms and collectibles DTC. Closely comparable aesthetic — playful, non-luxury, charm-system based — and overlapping customer (style-conscious younger consumer).
- Dagne Dover: DTC contemporary bag brand selling totes, backpacks and small leather goods direct-to-consumer with global shipping. Overlapping channel strategy and product categories (backpacks, totes, everyday bags).
- Stoney Clover Lane: Customizable charm-based accessories and bag brand built around personalization and collectible charm/clip systems. Comparable charm-collecting mechanic, target consumer and DTC + select retail distribution strategy.
- JW Pei: Affordable contemporary DTC handbag brand selling quilted shoulder bags, totes and small leather goods globally via Shopify. Comparable price ladder and DTC operating model.
- Pop & Suki: DTC fashion accessories brand known for playful bags, clear PVC totes and novelty accessories targeting a similar style-conscious, Instagram-native consumer base.
Emerging players
- Cuyana: DTC leather goods brand selling totes, small leather goods and travel essentials with global e-commerce. Overlapping product categories (totes, leather accessories) and DTC shipping strategy.
- Mansur Gavriel: Contemporary minimalist handbag brand with strong DTC e-commerce and selective retail distribution. Comparable DTC-led, design-forward positioning and direct-to-consumer global shipping model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
2801project social profiles
Digital presence2801project financial estimates
Financial estimateRevenue estimate
Valuation estimate
2801project leadership team
Management profileNumber of profiles
2801project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2801project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2801project
What does 2801project do?
2801project designs and sells bags, leather goods (handbags, totes, backpacks, clutches), bag charms, and tech accessories (phone grips, AirPods cases, laptop sleeves) with playful, childhood-inspired graphic designs. The brand operates as a direct-to-consumer e-commerce company via a Shopify storefront with global shipping, plus physical retail stockists in China and Japan. Its portfolio spans roughly 42 SKUs organized into three core collections with a signature quilted construction and embossed "8" logo.
Is 2801project a public or private company?
2801project is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 2801project founded?
2801project was founded in -1.
How does 2801project make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale to Stockists.
Who are 2801project's main competitors?
Broad incumbents on record are Anya Hindmarch, Coach and Kate Spade. Direct peers are Susan Alexandra, Dagne Dover, Stoney Clover Lane, JW Pei and Pop & Suki. Emerging players are Cuyana and Mansur Gavriel.
Does 2801project have an API?
No public API is recorded for 2801project.
What industry is 2801project in?
2801project's product category is Fashion Accessories. Its primary akta.pro industry code is CRAAAJAA, Handbags & Purses, with a secondary code of CRAAAJAB, Backpacks & Travel Bags. Its NAICS code is 45832 and its SIC code is 5600.