jazmine beauty

What jazmine beauty does

Jazmine Beauty is a privately held, bootstrapped clean beauty brand founded in 2019 by Jazmine Simon, headquartered in Irvine, California. The company sells cruelty-free, vegan, and gluten-free makeup, skincare, and beauty tools through a direct-to-consumer e-commerce site (jazminebeauty.com), supplemented by online retail partners including Beautybridge, TheBay.com (Hudson's Bay), and Verishop, plus product sampling through IPSY and BoxyCharm subscription boxes. Its portfolio spans roughly twenty SKUs across lip color (Lip Trio, Lip Lock Lipstick), face primers (Glow Getter Primer Serum, Coastal Chic Shine Control Primer), eye (Chasing Sunsets Eyeshadow Palette, Luxe Lash Mascara, Brow Boss Styling Wax), complexion color (Beachside Bronzer, Illuminating Highlighter Trio, Skin Tint), skincare (Vitamin Sea Moisturizer, Makeup Melting Cleansing Balm), brushes, and cause-adjacent merchandise such as a diabetes care case and canvas tote.

The brand's core technology is its clean formulation platform, which uses ingredients such as White Tea, Green Tea Leaf Extract, Hyaluronic Acid, Safflower Seed Oil, Avocado Oil, and antioxidant blends, paired with third-party certifications (Leaping Bunny Program, PETA). Product-level technical differentiation includes the BeautiLock Airtight packaging for the Lip Lock Lipstick, supplied via a strategic OEM partnership with SeaCliff Beauty (also the co-owner's family business), and the recycled-materials compact used for the award-winning Illuminating Highlighter Trio. Formulation, packaging, and fill are handled by SeaCliff Beauty, meaning the company operates as a brand-led, outsourced-manufacturing model rather than a vertically integrated cosmetics house.

Commercially, Jazmine Beauty operates as a horizontal, persona-segmented DTC brand targeting clean beauty consumers, cause-driven buyers, and specialty dietary users, with prices ranging from $12 for a brush to $88 for the 5-piece Complexion Essentials Brush Set, and a standard 20% promotional discount cadence. Marketing is multi-channel, relying on Instagram and TikTok organic content, an email/SMS funnel, influencer seeding through IPSY/BoxyCharm, and earned media (Vogue feature, trade press, industry awards). A portion of proceeds is directed to UCI Health and national diabetes foundations, anchored by the founder's personal Type 1 Diabetes story, which serves as the brand's unifying cause narrative and primary differentiator from peer indie clean beauty competitors.

Name

jazmine beauty

Legal name

Jazmine Beauty

Website

https://jazminebeauty.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Jazmine Beauty is a privately held, bootstrapped DTC clean beauty brand founded in 2019, selling cruelty-free, vegan, and gluten-free makeup, skincare, brushes, and cause-merchandise through its own e-commerce site, online retail partners, and subscription boxes, with a portion of proceeds supporting diabetes research via its UCI Health partnership.

Ownership category

akta.pro rank

Product category

Clean Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)

akta.pro secondary industries

Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA), Makeup Palettes & Sets (Curated Palettes, Gift Sets, Multi-use Kits) (CRABACAF), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Clean cosmetics
• Cruelty-free makeup
• Skincare products
• Beauty tools
• Vegan beauty

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through jazminebeauty.com online store. Products sold at full retail price with periodic promotional discounts (typically 20% off). Standard domestic shipping free on orders $50+.
2. Online Retail Partner Sales: Distribution through online retail partners including Beautybridge.com, TheBay.com (Hudson's Bay), and Verishop.com. Partners purchase products at wholesale for resale.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Jazmine Beauty manufactures and sells clean, cruelty-free, gluten-free, and vegan makeup, skincare, and beauty tools. The product line includes face primers, eyeshadow palettes, mascaras, lipsticks, bronzers, highlighters, moisturizers, cleansing balms, and application brushes. A portion of proceeds from every purchase supports diabetes research at UCI Health.

Product overview

Jazmine Beauty is a clean, cruelty-free cosmetics and skincare brand offering a unified portfolio of makeup and beauty tools. The product line centers on face primers (Coastal Chic Shine Control Primer, Glow Getter Primer Serum), eye products (Chasing Sunsets Eyeshadow Palette, Luxe Lash Volumizing Mascara, Brow Boss Styling Wax), lip products (Lip Lock Lipstick, Lip Trio), face color products (Beachside Bronzer, Illuminating Highlighter Trio, Coastin' Illuminating Highlighter), skincare (Vitamin Sea Moisturizer, Makeup Melting Cleansing Balm), and professional-grade brushes (Highlighter Brush, Angled Blush Brush, Bronzer Brush, Foundation Brush, Detail Setting Brush, Complexion Brush Trio, Complexion Essentials Brush Set). The brand also offers cause-related merchandise including the Compact Diabetes Care Case and Cosmetics with a Cause Canvas Bag. All products are made cruelty-free, clean, safe, and sustainable, with a portion of proceeds benefiting diabetes research at UCI Health.

Differentiator

Problem solved

Functional benefit

Products and services

• Coastal Chic Shine Control Primer A lightweight face primer that creates the perfect canvas for makeup application by controlling oil and reducing shine. Made Cruelty-Free, Gluten-Free & Vegan.
• Chasing Sunsets Eyeshadow Palette A 9-well eyeshadow palette with 4 shimmers and 5 mattes for natural to full glam looks, featuring highly-pigmented and easy-to-blend formulas.
• Brow Boss Styling Wax A clear styling wax for brows that keeps them lifted, tamed, and sculpted without feeling stiff or flaking.
• Luxe Lash Volumizing Mascara A smudge-proof, no-transfer volumizing mascara that creates naturally full lashes. Vegan, Cruelty-Free, and made without Silicone, Talc, Sulfates, Parabens and Phthalates.
• Lip Lock Lipstick A high coverage satin lipstick with luminous finish and smudge-proof long-lasting shine. Features BeautiLock Airtight technology packaging. Clean, Vegan formula free from Silicone and Talc.
• Glow Getter Hydrating Primer Serum A lightweight gel primer serum that primes skin and hydrates the complexion with antioxidants including Acai, Blueberry, Cranberry, Elderberry and Goji Berry extracts, plus Vitamins A, B, C & E.
• Beachside Bronzer A blendable, lightweight pressed bronzer that gives skin a natural warm sun-kissed glow with matte finish. Infused with Hyaluronic Acid and Jojoba Seed Oil.
• Illuminating Highlighter Trio A trio of face and body highlighters infused with Green Tea, White Tea, and Safflower Seed Oil. Features three weightless, buildable formulas with ultra-smooth and intense finishes. Compact made with 100% recycled materials.
• Makeup Melting Cleansing Balm A lightweight cleansing balm with rich texture that gently exfoliates and dissolves makeup and impurities while leaving skin clean and hydrated. Contains Shea Butter, Aloe Vera, and Turmeric Extract.
• Lip Trio A 3-in-1 travel-friendly lip trio featuring one liquid lipstick for all-day wear and two complementing glosses. Formulated with Vitamin E, Hyaluronic Acid, and Plant Oils.
• Vitamin Sea Moisturizer A lightweight moisturizer with vitamin granules that melt into skin, leaving it plump, hydrated, refreshed and full of youth. Made with plant-based packaging from sugarcane byproduct.
• Highlighter Brush A tapered brush designed to sweep highlight precisely to desired areas including cheekbones, brow bones, and Cupid's bow.
• Complexion Brush Trio A limited edition 3-piece brush set including Angled Blush Brush, Bronzer Brush, and Detail Setting Brush. Made Cruelty-Free and Vegan.
• Complexion Essentials Brush Set A 5-piece brush set including Foundation Brush, Angled Blush Brush, Bronzer Brush, Highlight Brush and Detail Setting Brush. Made Cruelty-Free and Vegan.
• Compact Diabetes Care Case A stylish compact case for storing and transporting glucose monitoring tools. Features a striped design available in pink or black with soft flexible structure.
• Cosmetics with a Cause Canvas Bag A cotton canvas makeup bag with empowering design. Proceeds benefit diabetes research and patient care support.

Quantifiable outcome

• Illuminating Highlighter Trio won Modern Luxury Riviera Breakthrough Beauty Awards as Orange County's Most Influential
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• SeaCliff BeautycoreOEM/ Whitelabel/ Licensing Partner · 1 January 2022SeaCliff Beauty provides packaging solutions including the BeautiLock Airtight packaging technology for Jazmine Beauty's Lip Lock Lipstick, and custom packaging for Glow Getter Hydrating Primer Serum. SeaCliff Beauty handles packaging, formulation, and fill as well as customized unit cartons.
• UCI HealthcoreStrategic or Co-development Partner · 1 January 2019Jazmine Beauty has partnered with UCI Health for diabetes research and education. A portion of proceeds from every purchase goes towards diabetes research at UCI Health. The partnership also helps create more education around Diabetes and embrace a community for those diagnosed with the disease.
• National Diabetes FoundationscoreStrategic or Co-development Partner · 1 January 2019Jazmine Beauty partners with national diabetes foundations to create awareness around diabetes, support research, and provide community support for those diagnosed with the disease.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kosas: Clean color cosmetics brand with skincare-infused formulas at similar price points ($20-$50), strong DTC and Sephora presence. Comparable positioning around clean, transparent ingredient formulations.
• Merit Beauty: Minimalist clean color cosmetics brand at similar accessible luxury price points, DTC-led with Sephora retail. Comparable in product breadth (face, eye, lip, cheek) and target demographic.
• Saie Beauty: Clean beauty brand spanning makeup and skincare with comparable price points and DTC + Sephora/Ulta distribution. Direct comparable in clean, ingredient-transparent color cosmetics.
• Tower 28: Clean, vegan, hypoallergenic color cosmetics brand targeting sensitive skin, with comparable price band and Sephora/Ulta distribution. Directly comparable in mission-driven clean beauty positioning.
• ILIA Beauty: Clean, cruelty-free color cosmetics and skincare brand with comparable price points ($20-$80), DTC-first model, and Sephora/credibility-jane retail expansion. Closest functional competitor in clean color cosmetics.
• RMS Beauty: Pioneer in clean color cosmetics with organic formulations, similar price band, and Sephora presence. Closely aligned on clean-beauty ingredient philosophy and lifestyle branding.
• Ami Colé: Clean, vegan color cosmetics brand with mission-driven positioning, similar price band, and DTC + Sephora distribution. Comparable in cause-tinged clean beauty branding and inclusive shade range.

Broad incumbents

• Rare Beauty: Larger, celebrity-founded (Selena Gomez) color cosmetics brand with cause-driven mission (mental health). Sephora/Ulta anchored with much broader distribution and marketing budget; competitive in the same Gen Z clean-leaning color cosmetics consumer.
• Westman Atelier: Luxury clean color cosmetics brand founded by celebrity makeup artist Gucci Westman, with similar clean-formulation philosophy but premium price band ($40-$90). Overlaps in clean beauty positioning and prestige retail ambitions.
• Beautycounter: Established clean beauty brand across skincare, makeup, and body with strong ingredient-transparency positioning. Larger catalog and consultant-driven sales model, but directly comparable clean beauty value proposition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/jazminebeauty_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about jazmine beauty