What ymca-ywca of winnipeg does

YMCA-YWCA of Winnipeg is a registered Canadian charity (Charitable Registration #119263093RR0001) operating an integrated community-services platform across Winnipeg, Manitoba. The organization, formed through the 1987 merger of the YMCA of Winnipeg (founded 1879) and the YWCA of Winnipeg, runs four owned community hubs — Downtown (Vaughan Street), Elmwood-Kildonan (Kimberly Avenue), South (Fermor Avenue), and West Portage — plus Camp Stephens, an overnight wilderness camp on Lake of the Woods near Kenora, Ontario. It is Manitoba's largest licensed child care provider, operating 38 centers with 1,767 licensed infant-through-school-age spaces, and serves approximately 21,000 members and 840,000 annual visits across fitness, aquatics, day camps, mental health programs (Y Mind, Learning & Leisure), newcomer services (LINC, Youth Employment Support, Newcomer Youth Wellness), youth leadership, and a Training Centre offering First Aid and Mental Health First Aid certifications.

The underlying technology stack is primarily composed of third-party platforms rather than proprietary systems: ActiveNet for membership and program registration, ePACT for child care emergency information management, EGYM Smart Strength Circuit (deployed 2024 as a Canadian first across three hubs) for automated strength training with RFID wristband authentication, and the Y Winnipeg Member App (launched 2025 on iOS and Android) for digital membership cards, schedules, and notifications. The organization does not disclose proprietary AI/ML systems; algorithmic automation is limited to the EGYM smart-resistance and progress-tracking layer. PIPEDA-compliant privacy practices and Accessibility for Manitobans Act alignment are formally documented.

The business model blends recurring biweekly membership fees (tiered across child/youth/adult/senior/couple/family plans at $17–$58 biweekly CAD), per-program fees for registered lessons, day camps, child care tuition, corporate partnership revenue ($0 join fee, no minimum enrollment for employer wellness buyers), government and foundation grants ($2.683M disclosed), and charitable donations through the Strong Kids, Heart of the City ($18M goal, $10.5M raised), and Heritage Club legacy-giving programs. A Member Access financial-assistance program subsidizes access for lower-income participants ($542,777 provided). Revenue is not publicly disclosed, but triangulated scale metrics place operating revenue in the $50M–$100M band. President and CEO Cordella Friesen leads an executive team with functional VPs for Child Care, Strategy, Capital & Asset Management, and People & Culture.

Name

ymca-ywca of winnipeg

Legal name

YMCA & YWCA of Winnipeg Inc.

Website

https://ywinnipeg.ca

Company type

Private

Founded year

1987

Operating status

Operating

Short description

YMCA-YWCA of Winnipeg is a Manitoba charity operating four community hubs, Manitoba's largest child care network (38 centers), and Camp Stephens, serving 21,000 members with fitness, aquatics, child care, mental health, newcomer, and youth programs funded by memberships, grants, and donations.

Ownership category

akta.pro rank

Product category

Community Recreation and Social Services

NAICS

Civic and Social Organizations (8134), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Social Services (8300), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

Keywords

• Community recreation services
• Child care services
• Fitness center membership
• Youth development programs
• Newcomer support services

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Biweekly recurring membership fees providing access to all 4 community hubs, fitness centers, aquatic facilities, group fitness classes, and included programs. Membership categories include child, youth, adult, senior, couple, and family plans with varying price points.
2. Program Fees: Additional fees for registered programs including swimming lessons, day camps, specialty programs, and child care services beyond membership access.
3. Donations and Fundraising: Charitable donations through various campaigns including Strong Kids (sponsor memberships/camp experiences), Heart of the City Campaign (downtown revitalization), Legacy Giving (planned gifts), and general fundraising.
4. Corporate Partnerships: Corporate partners pay for employee wellness benefits including $0 join fee memberships. Optional employer contributions toward employee membership fees.
5. Government Grants: Grant funding from government sources supporting various programs including $2,683,000 in grants received for community initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

The YMCA-YWCA of Winnipeg operates as a registered charity delivering community recreation, health and fitness, aquatics, child care, mental health, newcomer settlement, and youth development programs through four Winnipeg community hubs, 38 child care centres, and Camp Stephens overnight camp. Revenue is generated through tiered biweekly memberships, registered program fees, corporate wellness partnerships, government grants, and charitable donations, while financial-assistance and donor-sponsored pathways subsidize access for low-income community members.

Product overview

YMCA-YWCA of Winnipeg operates as a multi-service charity offering a platform of community facilities and programs. The organization runs four community hubs (Downtown, Elmwood-Kildonan, South, and West Portage) providing health and fitness facilities, aquatic centers, and gymnasiums. These hubs serve as the core platform for diverse program modules including child care services (38 centers, Manitoba's largest provider), aquatics programming, mental health services (Y Mind, Learning & Leisure), newcomer services (LINC, YES, ROC), youth leadership programs, and day camps including the overnight Camp Stephens. Additional offerings include Training Centre certifications (First Aid, CPR, Mental Health First Aid), Summer Passes, Corporate Partnership Programs, and the Member Access financial assistance program. Fundraising initiatives include the Strong Kids campaign and Heart of the City Campaign for downtown revitalization. The organization recently launched the Y Winnipeg Member App as a digital access channel.

Differentiator

Problem solved

Functional benefit

Products and services

• Child Care Programs Manitoba's largest child care service operating 38 licensed centres across Winnipeg with 1,767 spaces, offering infant care, preschool care, nursery/kindergarten care, school-age care, and programs for youth with additional needs. Designed for working families across Winnipeg.
• Health and Fitness Programs Comprehensive fitness offerings across four community hubs including group exercise classes, EGYM Smart Strength Circuit, FitME personal training, youth fitness orientation, and access to fitness centres with TRX and SYNRGY360 equipment. For members and drop-in users.
• Aquatics Programs Aquatic programming including registered swimming lessons using the YMCA Canada continuous swim model, lane and recreational swimming, aqua fitness classes, and aquatic certifications. Includes Adaptive Swim for youth with additional support needs.
• Day Camps Day camp programs for children ages 4-12 including summer camps (Wildlife Wonders, Detective Academy, Mighty Heroes, Sports Mania, Swim Camp), school break camps, and specialized camps with extended care options.
• Camp Stephens Overnight summer camp and wilderness canoe program located on islands in Lake of the Woods near Kenora, Ontario. Serving children for over 130 years with canoe and wilderness experiences.
• Mental Health Programs Community-based mental health services including the Y Mind youth program for young adults with anxiety and the Learning & Leisure program offering skill-building courses, therapeutic leisure options, and mental wellness support.
• Newcomer Services Programs supporting newcomer settlement including Language Instruction for Newcomers to Canada (LINC), Youth Employment Support (YES), Recreational Opportunities for Children (ROC), and Newcomer Youth Wellness Program. Includes child care for parents attending classes.
• Youth Leadership Programs Youth development offerings including Youth Leadership Programs, YCAN (Community Action Network), Y RISE (gender-based violence prevention), Power of Being a Girl empowerment conference, and Open Y free youth access program for ages 13-17.
• Training Centre Certifications Certification programs including Mental Health First Aid, Standard First Aid with CPR C, Emergency First Aid, and aquatic certifications for lifeguards and swim instructors. Available to members, corporate partners, and the public.
• Y Membership Programs Tiered membership offerings including child, youth, young adult, adult, senior, super senior, couple, and family memberships, providing access to all four community hubs, fitness facilities, aquatic centres, and included programs on a biweekly billing basis.
• Corporate Partnership Program Employee wellness partnership offering local Winnipeg-area businesses corporate memberships with $0 join fee, wellness presentations, training certifications, and room rentals. No minimum enrollment or partnership fees required.

Quantifiable outcome

• 21,000 members served with 840,000 total visits annually
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• United Way WinnipegflagshipStrategic or Co-development PartnerLong-standing partnership as Proud Partner of United Way for a Better Winnipeg. United Way provides funding support for community programs including Open Y youth access program providing free Friday evening access to community hubs for youth ages 13-17.
• Imagine CanadacoreOthersNational accreditation program for Canadian charities. YMCA-YWCA of Winnipeg holds Imagine Canada accreditation demonstrating excellence in nonprofit governance, financial accountability, and transparency.
• Virgin Radio WinnipegflagshipGTM or Marketing PartnerMedia partnership for Strong Kids campaign radiothon. Station personalities (Ace Burpee, Chrissy Troy, Amber Saleem) participated in fundraising efforts raising over $200,000 for youth programming.

Scale indicators21 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• YMCA of Greater Toronto: Largest Canadian YMCA, operating fitness centres, child care, camps, and newcomer services across the GTA. Direct peer under the national YMCA Canada umbrella, with the same integrated community-hub model, membership subscriptions, and Strong Kids fundraising approach.
• YMCA Calgary: Operates fitness facilities, child care, day and overnight camps, and community programming across Calgary. Direct peer sharing the multi-vertical community recreation model, biweekly membership pricing, and Strong Kids-style fundraising under the same national YMCA brand.
• Boys & Girls Club of Winnipeg: Local non-profit providing youth programming, drop-in activities, child care, and leadership development for Winnipeg children and youth. Direct peer for the youth development, recreation, and community support functions, operating in the same city with comparable target demographics.
• YWCA Canada: National federation of YWCAs providing women's shelter, housing, and community programs. Direct peer sharing the YWCA half of the merged entity, with comparable newcomer services, women's empowerment programming, and facility-based community delivery.

Broad incumbents

• GoodLife Fitness: Canada's largest for-profit fitness chain with multiple Winnipeg locations, offering membership subscriptions, group classes, and modern strength equipment. Broad incumbent competing directly for adult fitness members and pricing benchmarks, though without child care, camps, or mission-driven programs.
• City of Winnipeg Community Services - Recreation Branch: Municipal operator of arenas, pools, fitness facilities, and community centres across Winnipeg. Broad incumbent providing subsidized public recreation that competes on price and geography with the Y's community hub offerings.

Regional players

• YMCA of Northern British Columbia: Regional YMCA serving northern BC communities with fitness, child care, and youth programming under the same national brand. Same integrated community recreation model but in a different Canadian region, useful for cross-regional benchmarking.
• Sport Manitoba: Provincial sport governing body that funds and develops amateur sport across Manitoba, including aquatics, gymnastics, and youth athletics. Regional player with comparable grassroots and youth sport-development mission, though focused on federation rather than facility delivery.

Emerging players

• Kids & Company: Canadian for-profit child care operator with multiple corporate-partner locations, directly competing for child care market share. Emerging player with partial overlap on the child care vertical that drives much of the Y's scale.

Others

• Imagine Canada: National charity and accreditation body that accredits YMCA-YWCA of Winnipeg. Adjacent peer as the umbrella standards and governance body relevant to any major Canadian nonprofit's compliance, fundraising credibility, and donor confidence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/YWinnipeg
• Facebookfacebook.com/ywinnipeg
• LinkedInlinkedin.com/company/1480552
• Instagraminstagram.com/_ywinnipeg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ymca-ywca of winnipeg