ideal uniform company

What ideal uniform company does

Ideal Uniform Company, operating under the legal entity MJM Uniforms INC, is a Brooklyn, New York-based uniform retailer founded in 1923 that has operated for nearly a century under continuous ownership. The company sells school uniforms for K-12 students and medical and healthcare uniforms, aggregating a catalog of more than 10,000 SKUs across 100+ manufacturers, including 1,000+ USA-made items. Its technical footprint is a standard e-commerce storefront paired with two physical retail locations in Brooklyn and Lynbrook, NY, supported by a separate branded promotional products site at idealpromotions.com.

The business operates three revenue channels: direct-to-consumer sales to individual families, B2B bulk ordering for schools, hospitals, and employers, and institutional procurement under its New York City Department of Education vendor contract. Customization services such as embroidery and screen printing are offered in-house, capturing margin that pure resellers cannot. The company fits approximately 100,000 students annually, indicating a substantial recurring consumer base tied to the NYC school calendar, and maintains verified customer ratings of 4.8/5 on Google and 4.9/5 on Yelp.

Pricing is unit-based per garment with bundled back-to-school packages for families and volume-based contracts for institutional buyers. The promotional products storefront extends the same institutional relationships into branded merchandise. There is no disclosed funding, headcount, or financial data in the public input, which constrains direct revenue triangulation, but the combination of high-volume consumer fitting, an anchor DOE contract, and B2B bulk orders supports a meaningful mid-market revenue profile.

Name

ideal uniform company

Legal name

MJM Uniforms INC

Website

https://idealuniform.com

Company type

Private

Founded year

1923

Operating status

Operating

Short description

Ideal Uniform Company (MJM Uniforms INC) is a nearly 100-year-old Brooklyn-based retailer selling school, medical, and B2B uniforms through e-commerce, two New York retail stores, bulk-ordering, and customization services.

Ownership category

akta.pro rank

Product category

School and Medical Uniform Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

School Uniforms (Children) (CRAAAHAE)

akta.pro secondary industries

Medical & Healthcare Uniforms (Scrubs, Lab Coats) (CRAAALAF), Workwear, Uniform & Protective Apparel Manufacturers (CRAAAAAH)

Keywords

• School uniforms
• Medical scrubs
• Uniform retail
• School apparel
• Bulk uniform orders

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales (B2C): Direct-to-consumer sales of school uniforms, medical scrubs, and accessories through e-commerce website and two physical retail locations. Individual item purchases at listed retail prices.
2. Bulk/Institutional Sales (B2B): Bulk uniform sales to schools and institutions including customization services. Features embroidery, silk-screening, direct-to-garment printing, thermal printing, tackle twill, and heat transfer. Reorders at same program pricing with 24-piece minimums.
3. Customization Services: In-house customization including embroidery and silk-screening for logos and branding. Produces hundreds of thousands of customized items annually.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Ideal Uniform Company sells school uniforms (boys' and girls' lines), medical scrubs (women's and men's), footwear, and accessories such as backpacks and lunch boxes, both directly to consumers and to schools through bulk ordering. The company operates two retail showrooms in Brooklyn and Lynbrook, NY, plus an e-commerce storefront, and provides in-house customization services including embroidery, silk-screening, and direct-to-garment printing for institutional customers. It holds an apparel contract with the NYC Department of Education and also runs a separate promotional-products business at idealpromotions.com.

Product overview

Ideal Uniform Company is an e-commerce uniform retailer operating since 1923, offering a comprehensive portfolio of school uniforms (boys and girls categories) and medical scrubs (women's and men's lines). Their product ecosystem includes core uniform offerings supplemented by branded medical apparel from Cherokee, Dickies, WonderWink, Healing Hands, Marilyn Monroe, and other vendors. They also provide bulk ordering services for schools with in-house customization capabilities (embroidery, silkscreening, direct to garment printing, thermal printing, tackle twill, heat transfer) and hold a contract with the NYC Department of Education. The company operates two retail locations in Brooklyn and Lynbrook, NY.

Differentiator

Problem solved

Functional benefit

Products and services

• Boys School Uniforms Traditional school uniforms for boys including blazers, gym wear, outerwear, pants, polos, shirts, shorts, sweaters & vests, plus accessories and footwear, designed with adjustable features (e.g., waistbands, double knee padding) to grow with the student.
• Girls School Uniforms Traditional school uniforms for girls including blazers, blouses, gym wear, jumpers, outerwear, pants, polos, skirts & skorts, shorts, sweaters & vests, plus accessories and footwear, designed to grow with the student.
• Women's Medical Uniforms

Quantifiable outcome

• Products guaranteed to last the entire school year or will be replaced

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NYC Department of EducationcoreStrategic or Co-development PartnerMJM Uniforms INC dba/Ideal Uniforms holds an apparel contract with the NYC Department of Education. Schools can access available items through shopdoe.com using vendor code 113428730.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• FlynnO'Hara Uniforms: Long-standing school uniform specialist headquartered on the U.S. East Coast with comparable boys/girls school uniform assortments, B2B school program management, retail stores, and e-commerce — a near-direct competitor in Ideal's core category and geography.
• French Toast: National school uniform brand and retailer offering boys', girls' and school-branded uniforms through e-commerce and school-based programs; competes head-to-head with Ideal in K-12 school uniform procurement.
• Lands' End School Uniforms: Major mass-market school uniform program with national distribution and a school-branded uniform builder; directly comparable B2B/B2C model targeting the same K-12 families and school administrators.
• Dennis Uniforms: Family-owned school uniform retailer with West Coast roots, retail locations, and school program partnerships. Comparable customer segments (K-12 families, schools) and product mix (boys/girls uniforms, customization).
• Uniform Advantage: Specialty retailer of medical scrubs, lab coats and healthcare uniforms across multiple proprietary and third-party brands. Closest direct competitor to Ideal's medical uniforms segment.
• Scrubs & Beyond: Multi-brand scrubs and medical apparel retailer with both e-commerce and brick-and-mortar stores. Directly comparable to Ideal's medical uniform assortment and customer base (healthcare workers).
• allheart: Online specialty retailer of medical scrubs, footwear and accessories from brands like Cherokee, Dickies and WonderWink — many of which Ideal also carries. Comparable medical-uniform e-commerce model.

Broad incumbents

• Old Navy School Uniforms: Mass-market apparel retailer with a dedicated school uniform program. Competes with Ideal on price and convenience for basic uniform staples (polos, pants, skirts) outside the school-branded program niche.
• Target (Cat & Jack uniforms): National mass retailer offering school uniform basics at value price points. Pressures Ideal on price for non-school-branded items and benefits from broader back-to-school traffic.

Regional players

• Work 'N Gear: Multi-store workwear and uniform retailer with strong East Coast presence offering industrial, corporate and medical uniforms. Adjacent category overlap with Ideal, particularly on the medical/scrubs side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ideal-uniform-co-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ideal uniform company