What petspyjamas does

PetsPyjamas Ltd. operates a UK-focused online marketplace and concierge service for booking dog-friendly accommodation. The platform aggregates 300+ vetted hotels, country houses, pubs with rooms, cottages, cabins, shepherds' huts, and farm stays across England, Scotland, and Wales, segmented by destination (Cotswolds, Lake District, Yorkshire, Cornwall, Devon, Dorset, Norfolk, New Forest, Wales, Scotland) and curated into themed collections (Coastal Canines, Spa Stays, Boutique Hotels, Ulti-Mutt Luxury). The end customer is UK dog owners seeking leisure and increasingly relocation/extended-stay accommodation where pets are explicitly welcomed rather than tolerated.

The product surface is a standard e-commerce booking site paired with a human Pet Concierge team reachable by phone (020 3780 6464, 9am-5pm Mon-Sat). The technology stack is conventional: standard booking workflows, Google Analytics, Cloudflare email protection, and routine payment processing. No proprietary platform, machine learning layer, or technical differentiation is disclosed. Differentiation is editorial and commercial, not technical — a curated Magazine/Blog, 'Pet Inspector' hotel reports, a Priority Paws VIP loyalty club, and embedded perks including free 24/7 vet care via Pawsquad and a 'Dogs Stay Free' policy worth up to £25-£50/night.

Commercially, PetsPyjamas earns booking commissions on transactions routed through the platform, supplemented by gift voucher sales and brand-partnership marketing campaigns executed with pet brands and destination boards (Adaptil/Ceva, Visit Wales, Purina). The company has raised no disclosed external funding, has no disclosed management team, and is privately held within the JustAddRed group of companies. The operating footprint remains domestic, and revenue/headcount are not disclosed in the public record.

Name

petspyjamas

Legal name

PetsPyjamas Ltd.

Website

https://petspyjamas.com

Company type

Private

Operating status

Operating

Short description

PetsPyjamas is a UK-based online booking platform and telephone concierge service for dog owners seeking verified dog-friendly hotels, cottages, pubs, and farm stays across the UK, earning commission on bookings through its curated marketplace of 300+ properties.

Ownership category

akta.pro rank

Product category

Pet-friendly travel booking

NAICS

Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Pet-Friendly Vacation Rentals (THAGANAH)

akta.pro secondary industry

Pet-Friendly Homes (THAMAAAL)

Keywords

• Dog-friendly travel
• Pet-friendly accommodation
• Hotel booking platform
• Pet concierge service
• Holiday rentals

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Booking Commission: The company acts as a booking agent, charging commission on hotel bookings. Revenue generated from transaction fees on completed bookings through the platform. The company charges the customer's credit card after booking confirmation from the hotel.
2. Gift Vouchers: Sale of gift tokens and vouchers for hotel breaks, valid for redemption on the platform until expiry date.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PetsPyjamas operates an online booking platform and concierge service that aggregates 300+ dog-friendly hotels, cottages, pubs, and holiday properties across the UK. The company acts as a booking agent, charging commission on reservations and offering curated exclusive packages with added extras (spa treatments, dining, late checkout) for dog owners traveling with their pets.

Product overview

PetsPyjamas is a UK-based dog-friendly travel booking platform operating as a single unified product. The core offering consists of an online marketplace connecting dog owners with over 300 verified dog-friendly hotels, cottages, and pubs across the UK. The platform is structured around hotel and cottage booking as its primary services, supplemented by exclusive package deals, gift vouchers, and a concierge service. Key differentiating features include free dog stays (saving up to £25/night), 24/7 vet care access via Pawsquad partnership, a Priority Paws VIP loyalty club, and curated editorial content through its Magazine/Blog. Additional services include relocation/longer-stay accommodations and branded media partnership opportunities for pet industry advertisers.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog-Friendly Hotels Booking Online booking platform for dog-friendly hotels across the UK, offering over 300 properties including luxury spa hotels, country manor houses, and pubs with rooms. Features exclusive PetsPyjamas packages with added extras for dogs and their owners, with Best Price Guarantee versus direct hotel rates.
• Dog-Friendly Cottages Booking Booking platform for dog-friendly self-catering cottages, cabins, and shepherd's huts across the UK, featuring properties with amenities like enclosed gardens, hot tubs, and open fires. Includes luxury cottages, options for 2+ dogs, and top-rated listings.
• Exclusive Offers Curated exclusive VIP packages featuring spa treatments, dining, and special perks for dog owners, with discounts up to 50% off direct hotel prices. Includes seasonal promotions such as the August Price Drop and added extras only available when booked through PetsPyjamas.
• Gift Vouchers Travel gift vouchers and corporate gift tokens available for purchase, redeemable against promotions on the website for dog-friendly hotel and cottage breaks. Valid until expiry date.
• Relocation & Longer-Term Stays Service Service for extended dog-friendly stays working with individuals and relocation agents to secure exclusive rates for relocations, house moves, temporary housing needs, and extended business trips with pets.
• Media & Partnership Campaigns

Quantifiable outcome

• Dogs Stay Free saves customers up to £25 per night (up to £50 at select properties)
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Adaptil (Ceva)coreGTM or Marketing PartnerCo-created Woof-wellbeing-retreats campaign featuring dog-Adaptil calming spaces and products with key property partners in UK locations. Delivered 236% against overall campaign KPIs with 26% higher bookings for Adaptil. Included suite of content and digital touchpoints to build brand advocates.
• Visit WalescoreGTM or Marketing PartnerDestination content partnership promoting Wales as THE dog-friendly destination for summer holidays. Included bespoke destination content series, property partner onboarding, high-value competition, and booking drive campaign.
• PurinaminorStrategic or Co-development Partner6-week route-to-market research project with PetsPyjamas customer segment including focus groups, personalized stimulated buying experience, and community forum for product ideas. Achieved 74% engagement from participants with product improvement suggestions taken into final product.
• PawsquadcoreStrategic or Co-development PartnerPartnership providing 24/7 emergency vet line for pets during travel stays, included free with all bookings. Vet care access worth £20 per trip.
• Hotels and Cottage PropertiescoreChannel Partner/ Reseller/ DistributorNetwork of 300+ hotel and cottage properties across the UK offering dog-friendly accommodations with exclusive PetsPyjamas packages, Dogs Stay Free policy, and best price guarantees.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Canine Cottages: Canine Cottages is a UK-based booking platform focused on dog-friendly holiday cottages. It directly competes with PetsPyjamas in the same niche (dog-friendly UK cottages and holiday homes) with a similar curated, dog-first value proposition.
• BringFido: BringFido is a US-based pet-friendly travel platform listing hotels, vacation rentals, and activities that welcome dogs. It is the closest international functional analogue to PetsPyjamas in the pet-friendly accommodation booking vertical, even though its primary market is North America.
• PetsWelcome: PetsWelcome is an online directory and booking platform for pet-friendly accommodations (hotels, B&Bs, vacation rentals). It targets the same dog-and-pet-traveller use case as PetsPyjamas and competes on the curated pet-friendly inventory model.
• TrustedHousesitters: TrustedHousesitters connects pet owners with sitters offering free home stays in exchange for pet care. It overlaps with PetsPyjamas's 'travel with your pet' use case for UK consumers, addressing the same underlying pain point of finding pet-accommodating travel arrangements.

Broad incumbents

• Sykes Cottages: Sykes Cottages is a major UK holiday cottage rental agency with a broad catalogue that includes pet-friendly properties. It is a broad incumbent offering pet-friendly filters as part of a much wider cottage portfolio, competing for the same UK cottage-search demand.
• Booking.com: Booking.com is the dominant global OTA with extensive UK hotel inventory and increasingly granular pet-policy filters. It competes for the same dog-friendly hotel queries but as a generalist platform without PetsPyjamas's specialist curation and bundles.
• Airbnb: Airbnb is the leading global alternative-accommodation platform with a large UK pet-friendly cottage and home-rental inventory. It competes with PetsPyjamas's cottage side via dedicated 'pets allowed' filters, though it lacks a dog-first specialist bundle and concierge.
• Cottages.com: Cottages.com is a UK holiday cottage booking platform with a broad portfolio including pet-friendly options. It overlaps with PetsPyjamas's cottage offering but as a generalist incumbent rather than a dog-specialist brand.
• Tripadvisor: Tripadvisor is a global travel meta-platform with hotel and holiday rental listings that increasingly surface pet-friendly attributes. It overlaps with PetsPyjamas as a discovery and comparison surface, though without dog-first curation or specialist bundles.

Emerging players

• Snaptrip: Snaptrip is a UK last-minute holiday-home booking marketplace with a broad (but not specialist) pet-friendly filter. It competes for the UK short-stay cottage demand that PetsPyjamas also targets, with a different go-to-market emphasis on late deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/petspyjamas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about petspyjamas