j&j supply

What j&j supply does

J&J Supply, Inc. is a privately held wholesale distributor of upholstery materials and supplies, founded in 1961 and headquartered at 601 N Beach Street, Fort Worth, Texas. The company sources and resells third-party manufactured products — including vinyls (Naugahyde, Denali, Harmony, Prodigy), canvas (Recacril), automotive carpets, headliners, trunk liners, foam, thread, zippers, tools, and hardware from brands such as Morbern, Sherpa, YKK, and Auveco — into three end markets: automotive upholstery restoration, marine upholstery, and commercial furniture reupholstery. Several SKUs carry flammability certifications (Cal Fire Code 117-2013, MVSS-302, FAA FAR 25.853, IMO 2010 FTP Code, NFPA 260), which permits use in regulated environments including aircraft, commercial marine, and institutional furniture.

J&J operates a single warehouse/retail location in Fort Worth combined with a Shopify-powered e-commerce storefront (jjsupply.com) that ships nationwide. Pricing is unit- or linear-yard-based, with volume discounts of 10–25% kicking in at 10–70+ unit thresholds and custom pricing available via a toll-free bulk-order line (800-792-2212). Marketing relies on the website, a downloadable PDF catalog, email newsletter signups, and phone ordering, with no active social media presence identified. The customer base is a horizontal, long-tail mix of professional upholstery shops and DIY consumers with no named enterprise accounts. The company has maintained continuous independent private ownership since founding, with no reported funding events, M&A, leadership changes, or institutional investment in the source materials.

Name

j&j supply

Legal name

J & J Supply, Inc.

Website

https://jjsupply.com

Company type

Private

Founded year

1961

Operating status

Operating

Short description

J&J Supply is a privately held Fort Worth, TX wholesale distributor, founded in 1961, that resells branded upholstery materials and supplies (vinyls, canvas, carpet, foam, tools) to automotive, marine, and commercial furniture upholstery professionals and DIY buyers via a Shopify e-commerce site and single retail/warehouse location.

Ownership category

akta.pro rank

Product category

Upholstery Materials and Supplies Distribution

NAICS

Apparel, Piece Goods, and Notions Merchant Wholesalers (4243)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Textiles & Fabric / Piece Goods Wholesale (CRAOADAH)

Keywords

• Upholstery fabrics wholesale
• Automotive upholstery supplies
• Marine upholstery materials
• Commercial furniture upholstery
• Upholstery tools supplies

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: J&J Supply generates revenue through the sale of upholstery materials (vinyl, leather, canvas, carpet, headliner, trunk liner, cloth) and upholstery supplies (tools, adhesives, fasteners, foam, thread, zippers) to auto, marine, and commercial furniture upholstery customers. Products are sold by the linear yard or unit with volume-based discounts available for bulk orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

J&J Supply is a wholesale distributor of upholstery materials and supplies serving the automotive, marine, and commercial furniture markets. The company sells branded fabrics, vinyls, leathers, canvases, carpets, headliners, trunk liners, foam, thread, zippers, adhesives, and upholstery tools directly to professional upholsterers and DIY customers via e-commerce, a Fort Worth, TX retail location, and phone ordering. Products are sold by the linear yard or by unit, with volume discounts available for bulk purchases.

Product overview

J&J Supply, Inc. is a wholesale supplier of automotive, marine, and commercial furniture upholstery materials and supplies, founded in 1961 in Fort Worth, TX. The company offers a comprehensive product portfolio consisting of two main categories: Upholstery Materials (including canvas, carpet, cloth, headliner, leather, trunk liner, and vinyl products from brands like Naugahyde, Recacril, Morbern, and Sherpa) and Upholstery Supplies (including adhesives, foam, thread, buttons, zippers, upholstery tools, window channel materials, and stapling/hog ring hardware). Products are sold by the yard with volume discounts available. The company serves the automotive aftermarket, marine industry, and furniture upholstery sectors.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Sailrite: Sailrite is a direct competitor in the marine, auto, RV, and outdoor upholstery materials and supplies market, selling branded fabrics, vinyl, foam, tools, and hardware to both DIY and trade customers via e-commerce. It is the closest comparable to J&J Supply in product mix and customer base.
• The Foam Factory: The Foam Factory is a direct competitor supplying foam, upholstery padding, and related materials by mail order to auto, marine, furniture, and DIY customers. It overlaps with J&J Supply's foam, carpet pad, and cushioning categories across similar end markets.
• Canvas Etc. Canvas Etc. sells marine canvas, auto upholstery fabric, and sewing supplies to DIY and trade customers online. Its marine and auto fabric assortment directly overlaps with J&J Supply's Recacril canvas, vinyl, and headliner lines.
• OnlineFabricStore: OnlineFabricStore is an online specialty retailer offering upholstery, vinyl, outdoor, and marine fabrics plus related supplies. It competes with J&J Supply for both DIY upholsterers and small trade shops ordering piece goods and notions.

Others

• Morbern: Morbern is a manufacturer of decorative vinyl and upholstery films whose products (e.g., Prodigy Vinyl) J&J Supply distributes. It is comparable as an upstream supplier rather than a competitor, but shares the same end customers in auto, marine, and contract furniture.
• Naugahyde (Ennis Fabrics / Uniroyal): Naugahyde is a leading manufacturer of expanded vinyl upholstery whose Spirit Millennium and All American lines J&J Supply distributes. It is a key supplier/partner and shares end markets in automotive, aviation, marine, and commercial furniture.

Broad incumbents

• Jo-Ann Stores: Jo-Ann is a national specialty retailer of fabrics, sewing notions, and craft supplies. While its assortment skews toward apparel/craft rather than automotive/marine upholstery, it competes for DIY upholsterer traffic and overlaps in notions such as zippers, thread, foam, and basic vinyl.
• Amazon Business: Amazon Business is a broadline B2B procurement marketplace that lists many of the same SKUs J&J Supply carries (Naugahyde vinyl, foam, zippers, tools) from competing distributors. It is a structural competitor for any small trade or institutional buyer prioritizing speed and assortment breadth over curation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about j&j supply