travel office management sp. z o.o.

What travel office management sp. z o.o. does

Travel Office Management Sp. z o.o. is a privately held Polish limited company founded in 2009 and headquartered at Al. Niepodległości 18, 02-653 Warszawa (Poland). The company develops and operates TOM (also marketed as System TOM and 24TOM), a multi-agency booking system designed for travel agencies and travel agents operating in Poland. TOM aggregates real-time offers from more than 30 tour operators — including EximTours, Rainbow Tours, Ecco Holiday, Neckermann Polska, Coral Travel, Itaka, and others — into a single search interface, allowing agents to retrieve current prices and availability, place reservations, and manage customer payments and CRM records without separate logins to each operator.

The platform is built on a PHP/Zend Framework stack with PostgreSQL, integrated online with tour operator booking systems (including BlueVendo-based backends) through a proprietary authorization module that automates sales-rights assignment for each new user. The product surface is modular: the core TOM system (80 PLN/month base subscription), the Internet Booking Engine / Wyszukiwarka TOM for agency websites (119 PLN/month), an in-office LCD offer display module (280 PLN/month), a promotional ticker (Pasek TOM) at 15 PLN/month, and a full hosted agency website (Strona www z TOM) at 1,990 PLN/month. Adjacent offerings include bus ticket search via BlueVendoBus and integrated airport parking reservations, plus TOM Designer — a proprietary visual editor enabling no-code customization of the IBE widget. A usage-based credit of 5 PLN per confirmed reservation offsets the base subscription, effectively making the system free for agents processing 16 or more bookings per month, with unused credit balances carrying forward for up to 12 months.

The business operates on a subscription / freemium model billed monthly in Polish złoty, distributed through direct online signup, a regional field sales force covering Polish voivodeships, and recurring trade-show presence at TT Warsaw, TOUR SALON Poznań, and GTT Gdańsk. The customer base is concentrated entirely in the Polish SMB travel-agency vertical, with no enterprise anchors disclosed. There is no public listing, no disclosed institutional funding, no public revenue figure, and no public headcount.

Name

travel office management sp. z o.o.

Legal name

Travel Office Management Sp. z o.o.

Website

https://24tom.pl

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Travel Office Management is a Polish SaaS provider of TOM, a multi-agency booking platform aggregating real-time inventory from 30-plus tour operators for Polish travel agencies, with a modular subscription suite (IBE, LCD, website, bar) and a freemium tier.

Ownership category

akta.pro rank

Product category

Travel Agency Booking Software

NAICS

All Other Travel Arrangement and Reservation Services (561599)

akta.pro primary industry

Tour/Activities/Attractions Reservation Systems (THALADAG)

akta.pro secondary industry

Corporate Travel Booking Platforms (Online Booking Tools/SME) (THALAFAI)

Keywords

• Travel booking software
• Reservation management system
• Travel agency software
• Internet booking engine
• Tour operator integration

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. TOM System Subscription: Monthly subscription for access to the TOM booking system. Base price 80 PLN/month net + VAT. Each confirmed reservation in the preceding month earns a 5 PLN credit, effectively making the system free for agents who make 16+ bookings per month. Unused monthly discount credits accumulate and carry forward for up to 12 months.
2. IBE (Internet Booking Engine) / Wyszukiwarka TOM: Monthly subscription for the online travel search engine installed on agency websites, enabling end customers to browse and book directly. Priced at 119 PLN/month net with 1 PLN activation fee.
3. LCD Offer Presentation: Monthly subscription for displaying travel offers on LCD screens in agency offices. Priced at 280 PLN/month net with 1 PLN activation fee.
4. TOM Bar / Prompter Module: Monthly subscription for a scrolling offer ticker displayed on agency websites. Priced at 15 PLN/month net with 1 PLN activation fee.
5. TOM Website (Strona www z TOM): Monthly subscription for a complete professional tourism portal with integrated TOM search engine, including web hosting, CMS, and professional graphic design. Priced at 1,990 PLN/month net with 0 PLN activation fee.
6. Payment terminal services: TOM acts as an intermediary with SIX Payment Services to provide payment terminals to travel agency partners, earning referral/servicing revenue on subscribed partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Travel Office Management develops and sells the TOM multi-agency booking system, a SaaS platform enabling Polish travel agencies to search, compare, and book tour packages from over 30 tour operators in real time through a single interface. The product suite includes the core TOM system and add-on modules: the Wyszukiwarka TOM (IBE) internet booking engine for agency websites, Oferta na LCD for in-office display screens, Pasek TOM (Bar) for promotional tickers, and Strona www z TOM for complete agency websites with integrated search.

Product overview

Travel Office Management offers TOM, a modular multi-agency booking system for travel agencies. The core product is System TOM with optional modules: Wyszukiwarka TOM (IBE) for website bookings, Oferta na LCD for in-store displays, Strona www z TOM for complete websites, and Pasek TOM for promotional tickers. Additional services include bus ticket search, airport parking reservations, and CRM functionality. Pricing model includes monthly subscription (80 PLN) with per-booking discounts.

Differentiator

Problem solved

Functional benefit

Brands

• Free TOM: Bezpłatna wersja konta w systemie TOM pozwalająca na przeglądanie oferty ponad 30 touroperatorów jednocześnie bez ponoszenia opłat.
• TOM Designer
• Wyszukiwarka TOM (IBE)
• Pasek TOM
• Oferta na LCD

Products and services

• System TOM Multi-agency real-time booking system designed for travel agencies and travel agents. Retrieves current prices and availability from multiple tour operator systems simultaneously, presents unified offers, supports group bookings (up to 9 rooms), and includes built-in CRM with payment tracking and sales reporting. Priced at 80 PLN net/month with a 5 PLN per-reservation discount that makes the system free at 16+ monthly bookings.
• Wyszukiwarka TOM (IBE) Internet Booking Engine installed on travel agency websites allowing end customers to search, compare, and book tour offers online 24/7. Includes online payment capability via DotPay integration. Priced at 119 PLN net/month with 1 PLN activation fee.
• Pasek TOM (TOM Bar) Promotional ticker bar displayed on travel agency websites showing attractive travel offers in a scrolling format with quick details. Priced at 15 PLN net/month with 1 PLN activation fee. Can be combined with IBE for direct customer booking.
• Oferta na LCD Service for displaying current tour offers on LCD screens, monitors, or projectors in travel agency offices. Supports up to 90 offers per presentation with customizable criteria. Priced at 280 PLN net/month with 1 PLN activation fee. Requires a computer with internet and LCD TV (minimum 1280x960 resolution).
• Strona www z TOM Complete professional tourism portal with integrated TOM search engine, including web hosting, CMS, professional graphic design by an advertising agency, widget color customization, and multiple template options. Priced at 1,990 PLN net/month with 0 PLN activation fee.
• Free TOM Free account tier allowing travel agents to browse and search offers from over 30 tour operators simultaneously. Limited booking functionality compared to paid subscription. Serves as a funnel to paid TOM subscriptions.
• Wyszukiwarka biletów autobusowych (Bus Ticket Search) Bus ticket search and booking module integrated into the TOM system, enabling travel agents to sell bus tickets from carriers Agat and Mądeltrans Eurolines alongside tour packages in a single platform.
• Rezerwacje parkingów (Airport Parking Reservation) Airport parking reservation service integrated into TOM available during flight bookings, with airport transfer included. Travel agencies earn commissions up to 24% on each parking reservation.
• TOM Designer Proprietary visual editor for customizing the TOM search engine appearance on agency websites, resembling a Photoshop interface. Allows editing of search elements, creation of dynamic offer boxes with automatic image rotation, and custom widgets without programming knowledge.

Quantifiable outcome

• After 16 confirmed reservations per month, the TOM system subscription is effectively free (5 PLN credit per reservation offsets the 80 PLN base fee)
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core and minor.

• DotPaycoreTechnology or IntegrationDOTPAY provides online payment processing infrastructure for the TOM IBE (website booking engine), enabling end customers to pay for travel bookings via card payments and eTransfers. TOM negotiated favorable transaction rates for travel agency subscribers.
• BlueVendo / SynerwaycoreTechnology or IntegrationTOM's search engine technology is based on the Synerway/BlueVendo platform. TOM was launched under the Synerway brand (owner of BlueVendo) and the BlueVendo booking system serves as the backend for many tour operators accessible through TOM. TOM 2.0's search engine runs on the 24TOM technology stack.
• Adria DatabankaminorChannel Partner/ Reseller/ DistributorAdria Databanka, a Croatian accommodation provider with 3,200 facilities across 348 resorts and 37 islands, is accessible in TOM as a tour operator. Its accommodation inventory (apartments, villas, hotels, resorts) is bookable through the TOM platform by travel agents.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hotelbeds: Global B2B travel distribution platform providing hotel, transfer, and activity inventory to travel sellers. Competes with TOM in the broader tour/activity aggregation and resale value chain.
• Amadeus: Global GDS and travel technology giant explicitly named as one of TOM's competitors. Offers overlapping capabilities in travel distribution and corporate booking as part of a much wider portfolio.

Direct peers

• MultiTA: Polish travel agency reservation/CRS system explicitly listed as one of TOM's direct competitors, offering booking tools for Polish travel agents.
• Traveltek: B2B travel technology platform providing booking APIs and dynamic packaging tools for travel agencies and tour operators globally, with comparable functionality to TOM in the tour/activity distribution space.
• Origami System: Polish travel agency reservation platform with a mutual integration partnership with TOM (single sign-on, cross-discount scheme). Named as one of TOM's recognized alternatives on the Polish market.
• SART: Polish travel agency system named among TOM's direct competitors, serving the same travel agency customer base with reservation and tour operator integration capabilities.
• MerlinX: Polish travel reservation system explicitly named as one of TOM's direct competitors on the Polish market. Serves travel agencies with similar booking and tour operator integration capabilities.
• Traveloffice.pl: Polish travel agency software named among TOM's recognized alternatives. Provides reservation and booking tools serving travel agents in Poland.

Emerging players

• Duffel: Modern travel API platform serving travel sellers with developer-first booking infrastructure. Represents the type of next-generation competitor TOM may face as travel distribution shifts toward API-first architectures.

Others

• BlueVendo / Synerway: Underlying technology partner and former parent brand of TOM. Provides the booking engine infrastructure that powers many of TOM's integrated tour operators, making it both an enabler and a strategic dependency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/216685341688106
• LinkedInlinkedin.com/company/tom24

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about travel office management sp. z o.o.