jason sherwood

What jason sherwood does

Phase23, operated by Jason Sherwood as Phase23 LLC, is a solo brand strategy and design studio offering end-to-end brand development for founders, business leaders, and consumer-facing companies. Services span brand architecture and strategy, visual identity, packaging, web design, and direct creative execution — delivered as a principal-led practice where the founder personally directs each engagement rather than delegating to junior teams.

Name

jason sherwood

Legal name

Phase23 LLC

Website

https://phase23.com

Company type

Private

Operating status

Operating

Short description

Solo brand strategy and design studio led by Jason Sherwood, serving founders and consumer-facing companies with brand architecture, identity, packaging, and web services on a direct, project-based engagement model.

Ownership category

akta.pro rank

Product category

Brand Strategy & Design Services

NAICS

Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industries

Packaging & Brand Identity Creative Agencies (MPAAAAAN), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Brand strategy services
• Visual identity design
• Packaging design
• Web design services
• Brand copywriting services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Brand Strategy & Design Consulting: Project-based professional services engagement where Jason Sherwood works with clients on brand strategy and design engagements. The scope follows the problem, ranging from full brand architecture to specific missing pieces. Engagement model emphasizes getting both strategy right and design right in the same engagement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Jason Sherwood / Phase23 Design Studio provides brand strategy and visual identity design services for businesses. Offerings cover full brand architecture — positioning, naming, identity systems, digital experience, packaging, and launch — or specific missing pieces, with hand-sketching preceding digitisation. Engagements are project-based and tailored to the client problem rather than fixed packages.

Product overview

Jason Sherwood operates Phase23 Design Studio as a full-service brand strategy and design consultancy. His offering is a unified suite of branding services rather than a modular software product — clients engage him for comprehensive brand architecture from positioning and naming through visual identity systems, digital experience, packaging, and launch. The core services include Brand Development, Brand Voice & Copywriting, Branding, Interactive Design, Packaging, Print, Strategic Direction, and Web Design. Projects span client brands such as The YES (wedding services), Key Nutrients (health supplements), VEEG (plant-based protein), Metrics Global (fintech), Pet Nutrients (pet nutrition), and Air Jordan/Nike (logo redesign consultation). The scope follows the client problem rather than fixed packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Development Strategic brand development services encompassing positioning, naming, and identity architecture to establish brand leverage, for businesses and founders seeking to unlock their brand's potential.
• Brand Voice & Copywriting Crafting distinctive brand voice and persuasive copywriting that communicates brand identity across all touchpoints, for businesses needing consistent verbal brand expression.
• Branding (Visual Identity) Complete visual identity systems including logo design, typography, color systems, and graphic language development, for businesses needing cohesive brand visual expression.
• Interactive Design Digital experience design for websites, apps, and interactive brand touchpoints, for businesses needing digital brand expression.
• Packaging Design Product packaging design services spanning physical packaging, labels, and retail presentation, for consumer goods and supplement brands.
• Print Design Print design services including collateral, advertising, guides, and marketing materials, for businesses needing printed brand communications.
• Strategic Direction High-level strategic consulting for brand positioning, business strategy alignment, and market differentiation, for founders and business leaders.
• Web Design Website design and development services creating cohesive digital brand experiences, for businesses needing brand-aligned web presence.

Quantifiable outcome

• 275% growth for The YES wedding venue within first month of brand launch
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• LifeVantageminorOthersDirect selling company client for compensation plan communication design, including printed guide materials showing the journey from first steps to leadership.
• MonatminorOthersDirect selling company client for brand and communication materials in the beauty/health industry.
• AvonminorOthersMajor direct selling beauty brand client for compensation plan communication design.
• KällaminorOthersDirect selling company client for printed benefits guide materials.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Mast: Independent design studio producing brand identity, packaging, and digital work for cultural and consumer brands. Closely aligned with Phase23's craft-led, identity-first boutique positioning and comparable target client profile of founders and category-leading brands.
• Pentagram: Multi-partner design firm offering brand strategy, identity systems, and creative design across industries. Most directly comparable to Phase23's full-service brand strategy + design positioning, but at substantially larger scale and structured around multiple named partners rather than a solo practitioner.
• Character: Brand and design agency building brand identity systems, packaging, and digital experiences for consumer-facing companies. Directly comparable in service mix to Phase23, particularly across CPG, supplements, and consumer brand engagements.
• COLLINS: Brand strategy and design consultancy delivering positioning, identity, and experience design for global brands. Comparable to Phase23's integrated strategy-and-design offering with similar cross-industry reach, though operating as a multi-disciplinary firm rather than a solo studio.
• Mucca: Independent brand design studio offering identity systems, packaging, and editorial design. Comparable as a similarly-sized boutique studio with overlapping capabilities in visual identity and brand systems for consumer brands.
• Order: Independent design practice delivering brand systems, digital experiences, and editorial design for consumer and cultural brands. Overlaps with Phase23 across identity, digital, and packaging services at a comparable boutique scale.

Emerging players

• &Walsh: Boutique creative studio providing brand identity, art direction, and digital design. Comparable to Phase23's boutique positioning and design-led approach, though typically oriented toward culture-forward and fashion-adjacent clients.

Broad incumbents

• Interbrand: Global brand consultancy delivering brand strategy, naming, identity design, and brand valuation. Overlaps with Phase23's positioning-and-identity offerings at the enterprise end of the market, with cross-industry depth similar to Phase23's portfolio.
• Siegel+Gale: Global brand strategy and design consultancy offering brand identity, naming, and design simplification. Comparable in the strategy-led brand work Phase23 delivers, but at significantly larger scale and with broader service portfolio and geographic footprint.
• Landor & Fitch: Large global branding consultancy providing brand strategy, identity, packaging, and experience design across industries. Directly comparable in service mix to Phase23, including VEEG-style premium consumer and corporate brand work, but at enterprise scale with global offices.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/jasonsherwood
• Instagraminstagram.com/phase23_design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about jason sherwood