RITE Technology

What RITE Technology does

RITE Technology is a privately held, Sarasota-based office-technology provider serving businesses and organizations across Southwest Florida and Florida’s Gulf Coast. Founded in 1989, the company began with copiers and printers and now offers SHARP multifunction devices, managed print, document management, custom A/V for conference and event spaces, physical surveillance and access control, and low-voltage structured cabling using Cat6, fiber optic, and speaker cable. Its security offering spans fixed and PTZ cameras, license-plate recognition, wired or wireless access control, alarms, environmental sensors, intercoms, guest sign-in, and badge printers, and the product overview identifies Verkada as a platform used in the stack.\n\nRITE Technology earns recurring revenue from managed print, monitoring, supplies, support, and maintenance, supplemented by one-time equipment sales and installation projects. Pricing is quote-based and public pricing tiers are unavailable. The company uses direct field account executives and inside sales, with business organizations as its primary segment and additional exposure to education, healthcare, chambers, and associations. It operates from Sarasota headquarters and regional offices in Fort Myers and Tampa, has held SHARP AAA Platinum Service Provider status for eight consecutive years since 2017, and obtained a Florida low-voltage license in February 2025 for direct installation work.

Name

RITE Technology

Legal name

RITE Technology

Website

https://laserrite.com

Company type

Private

Founded year

1989

Operating status

Operating

Short description

RITE Technology provides managed print, audiovisual, low-voltage cabling, and physical security and access-control solutions to businesses and organizations across Florida's Gulf Coast through direct sales and local service operations in Sarasota, Fort Myers, and Tampa.

Ownership category

akta.pro rank

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Managed Print Services: Recurring revenue from managing copier and printer fleets including supplies, maintenance, and monitoring services
2. Equipment Sales: One-time sales of copiers, printers, AV equipment, security cameras, access control systems, and related hardware
3. Installation Services: Professional installation of AV systems, security solutions, and low-voltage wiring with one-time project fees
4. Support and Maintenance: Ongoing technical support, preventive maintenance, and service calls for installed technology

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

RITE Technology sells, installs, integrates, and services office technology for businesses in Southwest Florida, including SHARP copiers and multifunctional printers, managed print services, custom A/V meeting and conference room solutions, AI-powered cloud-based physical security and access control systems, and licensed low-voltage structured cabling. The company delivers these offerings as an integrated single-partner solution backed by proactive monitoring, preventive maintenance, and responsive local technical support.

Product overview

RITE Technology is a comprehensive office technology provider serving Sarasota and Southwest Florida businesses with an integrated portfolio of solutions. The core offering centers on SHARP Copiers and Printers (copiers, multifunctional printers, managed print services, and document management) supplemented by Dynamic Meeting Experiences (custom A/V solutions including displays, speakers, PTZ cameras, audio systems, video distribution, digital signage, motorized shades, and lighting control). Physical Security & Access Control provides AI-powered cloud-based surveillance cameras (fixed, PTZ, LPR), wired/wireless access control, alarm systems, environmental sensors, intercoms, guest sign-in stations, and badge printers via Verkada. Low-Voltage Wiring delivers licensed structured cabling (Cat6, fiber optic, speaker cable) for A/V, security, and office technology infrastructure. The company also offers Dynabook laptops and an E-Info customer portal for self-service account management.

Differentiator

Problem solved

Functional benefit

Products and services

• SHARP Copiers & Printers SHARP-branded multifunctional copiers and printers sold and serviced for businesses and organizations across Southwest Florida, ranging from everyday documents to high-volume workflows.
• Managed Print Services Comprehensive managed print services covering everything from desktop scanners to wide-format printers, including proactive maintenance, supplies management, and remote monitoring for SHARP devices.
• Dynamic Meeting Experiences Custom A/V solutions for conference rooms and event spaces, including displays, speakers, microphones, PTZ cameras, audio systems, video distribution, digital signage, motorized shades, and lighting control, designed and installed around each business's specific needs.
• Physical Security & Access Control AI-powered physical security and access control combining cloud-based video surveillance (fixed, PTZ, LPR cameras), access control systems (wired or wireless), alarm systems, environmental air quality sensors, intercoms, guest sign-in stations, and badge printers under a single-pane-of-glass management platform.
• Low-Voltage Wiring Licensed low-voltage cabling solutions including structured cabling, Cat6, fiber optic, and speaker cable installation for A/V systems, security networks, and office technology, designed for performance, reliability, and scalability.
• Dynabook Laptops Dynabook-branded business laptops sold as part of RITE Technology's product portfolio to provide notebook computing solutions for business environments.

Quantifiable outcome

• Eight consecutive years of SHARP AAA Platinum Service Provider status

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

One partnership is on record.

• SharpcoreTechnology or IntegrationPrimary technology partner for copiers and printers. RITE Technology is a SHARP AAA Platinum Service Provider for 8 consecutive years, specializing in SHARP copier and multifunction printer solutions.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• DEX Imaging: Florida-based (headquartered in Tampa) managed print services and office technology dealer directly overlapping RITE's core copier/printer business in the same Florida Gulf Coast geography.
• RJ Young: Multi-state managed print, document management, and office technology provider serving SMB and mid-market accounts with similar integrated sales-and-service delivery model.
• Pacific Office Automation: Regional office equipment dealer offering managed print, document solutions, and increasingly AV/IT services to businesses, very similar integrated-solutions model to RITE.
• Gordon Flesch Company: Midwest-based office technology and managed print services company combining equipment distribution, managed services, and document management for business customers.
• Marco Technologies: Managed print, IT services, and office technology provider serving Midwest businesses with an integrated copier + IT support bundle analogous to RITE's print + AV + security bundle.
• ImageNet Consulting: Managed print services and document management provider operating across multiple U.S. regions with a comparable equipment-plus-services delivery model to RITE.
• Visual Sound: Commercial AV integration company designing and installing conference room, boardroom, and collaboration spaces — directly comparable to RITE's Dynamic Meeting Experiences offering.
• CCS Presentation Systems: National AV integrator delivering custom conference room, digital signage, and collaboration solutions to businesses and education customers, overlapping RITE's AV design/install business.
• Cenero: AV integration and managed services firm specializing in conference rooms, collaboration, and unified communications for mid-market and enterprise customers — a direct comparable to RITE's AV solutions practice.

Broad incumbents

• Sharp Electronics Corporation: Manufacturer of RITE's primary copier/printer product line and the awarding body of the AAA Platinum Service Provider certification; operates its own direct sales channel alongside authorized dealers, making it a broader industry incumbent rather than a direct peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ritearoundthetable
• Facebookfacebook.com/RITEtechnology
• LinkedInlinkedin.com/company/rite-technology/posts/?feedView=all
• Instagraminstagram.com/ritetechfl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RITE Technology