a girl & a gun women's shooting

What a girl & a gun women's shooting does

A Girl & A Gun Women's Shooting League is a privately held firearms training and membership organization operating as A Girl & A Gun Nation LLC from Austin, Texas. Founded in 2011 by President & CEO Robyn Sandoval, the organization delivers a women-only firearms education curriculum through a 200+ chapter network hosted at partner ranges across the United States, supplemented by a National eChapter for members without a local chapter. Its core products include the $50/year membership, local Girls Night Out events, national events such as the annual CONQUER National Conference (April 28 – May 2, 2027), Clays Extravaganza, Fall Fest & 3-Gun University, and specialty destination academies (GLOCK Getaway, DRIFT Academy, Sniper School, Combatives Camp, Back the Women in Blue, Upland Adventure). Supporting member resources include the Shooting Journal, Push-Up Challenge fitness program, Book Club, Virtual GNOs, and 100+ vendor partner discounts.

The business model combines recurring subscription revenue (annual membership dues), event-based transactional revenue (national conference at $650/attendee and specialty event registration fees), e-commerce sales (apparel, gear, training aids), and affiliate/referral revenue from firearms industry partners (Brownells, Magpul, Palmetto State Armory, Charter Arms, Walther, Ruger) that pay 2–10% of member purchases back to AG & AG. Distribution is community-led: women become certified pistol instructors and serve as Chapter Facilitators who host local events, generating both membership acquisitions and direct training revenue. The licensed technology stack is minimal — the company operates a WordPress-based website with an e-commerce storefront and does not have a native mobile app.

A separate 501(c)(3) nonprofit, A Girl & A Gun Legacy, is being developed to fund leadership development facilities for instructors, women, and youth, operating structurally distinct from the for-profit LLC. Headcount is undisclosed; the management team consists of a CEO, COO, Director of Training, and a member services team spanning membership, marketing, finance, procurement, range partnerships, data and analytics, and program management. No external institutional investors, funding rounds, or M&A activity have been disclosed.

Name

a girl & a gun women's shooting

Legal name

A Girl & A Gun Nation LLC

Website

https://agirlandagun.org

Company type

Private

Founded year

2011

Operating status

Operating

Short description

A Girl & A Gun is a privately held women's firearms training organization operating 200+ chapters across the United States, delivering women-only education, competitions, and specialty events through a $50 annual membership and national programs like the CONQUER Conference and GLOCK Getaway.

Ownership category

akta.pro rank

Product category

Women's Firearms Training Services

NAICS

Sports and Recreation Instruction (611620), Technical and Trade Schools (6115)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN)

akta.pro secondary industry

Women’s Self-Defense Classes (HSADADAH)

Keywords

• Women's firearms training
• Shooting club membership
• Firearms education programs
• Shooting events and competitions
• Firearms safety instruction

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Annual Membership Dues: Members pay $50/year for access to all chapters, events, training content, vendor discounts, Shooting Journal, Push-Up Challenge, Book Club, Virtual GNOs, and national event registration eligibility.
2. National Conference Registration: The annual National Conference (CONQUER) is priced at $650 per attendee, including six training sessions, swag bag, lunch, event t-shirt, and demo ammunition. Pre-conference Leadership Day and Early Bird Lecture Day are sold as add-ons.
3. Destination Event Fees: Specialty training events — GLOCK Getaways, DRIFT Academy, Sniper School, Combatives Camp, Back the Women in Blue, Girls Getaways, Upland Adventure — generate revenue through per-attendee registration fees separate from membership.
4. Merchandise & E-commerce Sales: The organization operates an online shop selling apparel, gear, training aids, targets, and accessories, generating revenue directly from members.
5. Vendor Partnership & Referral Revenue: Business partners (Brownells, Palmetto State Armory, Magpul, and others) contribute a percentage of sales (typically 2–10% back to AG & AG) as part of partnership agreements. Some sponsors pay for visibility at national events.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

A Girl & A Gun is a women's firearms training organization that sells an annual membership ($50/year) granting nationwide access to a network of 200+ local chapters, where certified female instructors host Girls Night Out events, marksmanship clinics, and matches. It also sells registration to a portfolio of national destination training and competition events — including the National Conference (CONQUER), Clays Extravaganza, Fall Fest & 3-Gun University, DRIFT Academy, GLOCK Getaway, Sniper School, Combatives Camp, Back the Women in Blue, Upland Adventure, and Leadership/Rifle Retreats — along with merchandise through its own e-commerce storefront and instructor certification programs.

Product overview

A Girl & A Gun is a ladies-only firearms training organization offering a comprehensive membership program ($50/year) that provides nationwide access to local chapter events (Girls Nights Out), national training events, and member resources. The portfolio includes signature events like the annual National Conference (CONQUER), Clays Extravaganza, Fall Fest/3-Gun University, DRIFT Academy (vehicle defense), GLOCK Getaway (armorer certification), Sniper School, Combatives Camp, Back the Women in Blue (law enforcement training), and Quarterly Match competitions. Members also receive the Shooting Journal, Push-Up Challenge fitness program, Book Club, and access to 100+ vendor partner discounts. The organization supports chapter growth through a Chapter Facilitator program for certified instructors, and hosts virtual events including online Girls Nights Out and Facilitator Forums.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual AG & AG Membership Annual $50 membership that gives women shooters nationwide access to all local AG & AG chapters, training content, vendor discounts, virtual events, and eligibility for national event registration.
• National Conference (CONQUER) Annual flagship multi-day firearms training event at $650/attendee featuring pistol, rifle, and shotgun training sessions, dry-fire workshops, networking, and competition across 30–35 live-fire training areas; hosted at Cameo Shooting & Education Complex in Palisade, CO.
• Girls Night Out (GNO) Local chapter events hosted monthly by Chapter Facilitators, bringing women shooters together for fun shooting activities, supervised practice, skill-building clinics, expert-led classes, and competitive matches in a women-only environment.
• Virtual Girls Nights Out

Quantifiable outcome

• 250+ women have earned Certified GLOCK Armorer credentials through the GLOCK Getaway program
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered flagship, core and minor.

• GLOCKflagshipStrategic or Co-development PartnerLong-standing exclusive partnership where AG & AG is the only commercial group with this type of access to GLOCK. AG & AG hosts annual GLOCK Getaways at GLOCK Professional, where women become Certified GLOCK Armorers. The 2026 event was the 16th GLOCK Getaway, and more than 250 women have earned Certified GLOCK Armorer credentials through the program. GLOCK is a Title Sponsor of the National Conference.
• WalthercoreStrategic or Co-development PartnerWalther provides firearms purchasing programs for AG & AG members and is a Diamond Sponsor of the National Conference. Tatiana Whitlock, Director of Training, is a member of the Walther Arms Defense Team.
• RugercoreGTM or Marketing PartnerRuger offers firearms purchasing programs for AG & AG members and is a Gold Sponsor of the National Conference. AG & AG partnered with Ruger on a rifle donation to Heart O' the Hills camp.
• MagpulcoreGTM or Marketing PartnerMagpul provides vendor discounts to AG & AG members ($5 off $50, $10 off $100, plus free shipping) and contributes 10% back to AG & AG. Magpul is a Gold Sponsor of the National Conference and provides instructors including Jim Thomas and Roy Hill for conference training.
• BrownellscoreGTM or Marketing PartnerBrownells is a Business Partner contributing 5% back to AG & AG from member purchases, offering guns, ammo, gear, and accessories to the membership.
• Palmetto State ArmorycoreGTM or Marketing PartnerPalmetto State Armory is a Business Partner contributing 5% back to AG & AG from member purchases.
• NRA WomencoreStrategic or Co-development PartnerA Girl & A Gun and NRA Women co-host the Annual Women's Industry Breakfast at SHOT Show, bringing together approximately 50 women leaders from across the firearms industry for networking, collaboration, and shared purpose.
• Cameo Shooting & Education ComplexcoreStrategic or Co-development PartnerThe Cameo Shooting & Education Complex in Palisade, CO is the venue for the annual National Conference, hosting 30-35 live-fire training areas and 30-35 field classrooms. Vallerie Kunz from Cameo is listed as a conference instructor.
• Charter ArmsminorGTM or Marketing PartnerCharter Arms provides firearms purchasing programs for AG & AG members and is a Platinum Sponsor of the National Conference.
• Civilian Marksmanship Program (CMP)minorGTM or Marketing PartnerCMP is listed as a Business Partner offering a CMP Affiliate relationship to members and provides firearms programs for purchasing military surplus rifles.
• Virginia International Raceway (VIR)coreStrategic or Co-development PartnerVIR is the venue for the DRIFT Academy training program, hosting three-day intensive vehicle survival, personal protection, and tactical decision-making training. VIR is a world-renowned motorsports facility near Danville, Virginia.
• Defender Outdoors Clay Sports RanchcoreStrategic or Co-development PartnerDefender Outdoors Clay Sports Ranch in Joshua, Texas is the venue for the annual Clays Extravaganza. The 2026 event was the first registered NSCA event at Defender's new facility.
• CCW SafeminorGTM or Marketing PartnerCCW Safe is a Business Partner providing insurance/legal services to members with 10% back to AG & AG.
• Firearms Legal ProtectionminorGTM or Marketing PartnerFirearms Legal Protection is a Business Partner providing ~30% off membership and 10% back to AG & AG, and ~30% off membership with 10% back through vendor discounts.
• U.S. Law ShieldminorGTM or Marketing PartnerU.S. Law Shield is a Business Partner and Gold Level Sponsor providing legal services to members with first month free trial and sponsor back to AG & AG.
• USCCAminorGTM or Marketing PartnerUSCCA is a Silver Sponsor offering 15% off new or renewing memberships to AG & AG members through the Delta Defense employee benefit program.
• Heart O' the HillsminorOthersAG & AG partnered with Ruger to donate 20 Ruger American Rimfire Compact rifles to Heart O' the Hills summer camp for girls, supporting the camp's new location.
• GLOCK ProfessionalflagshipStrategic or Co-development PartnerGLOCK Professional in Smyrna, Georgia is the exclusive venue for AG & AG's GLOCK Getaway program, where participants earn Certified GLOCK Armorer credentials and receive hands-on training from GLOCK instructors.
• A Girl & A Gun LegacyminorOthersA Girl & A Gun Legacy is a 501(c)(3) nonprofit corporation dedicated to supporting the AG & AG community, funding facilities for leadership development, and honoring the community. The nonprofit is separate from the operating organization.

Scale indicators8 records

Recent moves8 records

Expansion highlights10 records

Broad incumbents

• Front Sight Firearms Training Institute: Long-running multi-day firearms training resort offering structured curricula (defensive handgun, rifle, shotgun) similar in philosophy to AG & AG's progressive track system. Comparable paid training-event model and recognized firearms-training brand, but co-ed and resort-based rather than distributed chapter-based.
• USCCA (United States Concealed Carry Association): A larger, established concealed-carry and self-defense membership organization offering training content, insurance, and a member community. Overlaps with AG & AG on concealed carry and self-defense training, and USCCA actually offers its members a 15% discount through AG & AG — both compete for the same female self-defense segment, but USCCA is co-ed and broader in scope.
• NSSF (National Shooting Sports Foundation): The firearms industry trade association that publishes the study referenced by AG & AG showing greater confidence among AG & AG members. Operates Project ChildSafe, retailer education, and women-focused initiatives; serves an adjacent (rather than directly competing) role as an industry-wide organizer that overlaps with AG & AG on women-in-shooting programs.
• Delta Defense / USCCA Memberships: Delta Defense operates the USCCA concealed-carry membership and self-defense insurance program with self-paced and instructor-led training content. Comparable product (membership + training + member benefits) but a co-ed, conceal-carry-focused positioning versus AG & AG's women-only, broad shooting-sports mission.

Direct peers

• The Well Armed Woman: The most direct comp to A Girl & A Gun — a national women-only shooting league and chapter network providing firearms training, events, and community. Same customer (women new to firearms), same chapter/facilitator model, same training-and-events revenue mix; competes head-to-head for the same member dollar.
• Babes with Bullets: Women-focused firearms training program run by top female competitive shooters, offering multi-day training camps and events for new and intermediate women shooters. Comparable curriculum (defensive handgun, competition prep) and audience, though smaller-scale and more camp-driven than AG & AG's chapter structure.
• NRA Women: The women's-focused arm of the National Rifle Association, which AG & AG explicitly co-hosts the Annual Women's Industry Breakfast with at SHOT Show. Targets the same female shooter persona with training content, events, and community, but operates as part of the larger NRA umbrella rather than an independent women's network.

Emerging players

• SureFire Institute: Tactical low-light and weapons-handling training brand from SureFire offering instructor-led courses. Comparable destination-event product competing with AG & AG's DRIFT Academy and Sniper School for advanced women shooters, but co-ed and brand-driven rather than community-driven.
• Vickers Tactical: A tactical firearms training brand led by Larry Vickers offering handgun, carbine, and combatives courses. Comparable training-curriculum product (advanced/combatives style content) that competes for the same upper-tier members AG & AG serves via Sniper School and Combatives Camp, though Vickers is co-ed and instructor-driven rather than community-driven.

Regional players

• Chick Invitational / Women's Shooting Industry Roundtables: Industry-focused women's shooting groups and roundtables (e.g., SHOT Show Women's Industry Breakfast ecosystem) that bring together the same female-shooting audience as AG & AG. Comparable event-and-networking product but more trade/B2B-oriented than consumer-facing training, making it an adjacent peer rather than a direct chapter-network competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/agirlandagunorg
• YouTubeyoutube.com/@agirlandagun
• Facebookfacebook.com/AGirlandAGunClub
• LinkedInlinkedin.com/company/agirlandagun
• Instagraminstagram.com/agagclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about a girl & a gun women's shooting