vba
VBA (Công Ty Cổ Phần Bóng Rổ Việt Nam) operates Vietnam's first professional basketball league, fielding six city-based franchises in the annual VBA 5x5 season and serving fans, athletes, and brand sponsors across Vietnam.
- Company typePrivate
- Founded2016
- HeadquartersHo Chi Minh City, Vietnam
- Headcount—
- GTM typeB2C
- OfferingServices
What vba does
VBA, legally Công Ty Cổ Phần Bóng Rổ Việt Nam (Vietnam Basketball Joint Stock Company), is the operator of Vietnam's first professional basketball league, headquartered in Ho Chi Minh City and founded in July 2016. Its core product is the annual VBA 5x5 season, currently in its 11th edition (VBA 2026), contested by six city-based franchises — Hanoi Buffaloes, Danang Dragons, Nha Trang Dolphins, Saigon Heat, Ho Chi Minh City Wings, and Cantho Catfish — and involving more than 100 professional athletes. The company has extended its product surface beyond the flagship 5-on-5 season with sub-brands including VBA 3x3 (running the 3x3.EXE Premier Vietnam 2025 tournament), VBA STAR X (a secondary competition format), and VBA Cares (community programming), and operates a youth talent pipeline via the VBA Scouting Tour, Rising Camp, Combine Challenges, and Rookie Draft.
The underlying technology stack combines third-party operational integrations rather than proprietary infrastructure: Genius Sports provides live in-game statistics and data feeds; a Zalo-based VBA Mini App extends ticketing, content, and commerce into Vietnam's largest domestic messaging platform; ticket.vba.vn and shop.vba.vn handle primary ticketing and merchandise; and VNPay and OnePay process payments. Revenue is generated through three primary streams — ticket sales, merchandise, and sponsorship — with sponsorship clearly dominant. The sponsor roster is anchored by category-exclusive partnerships with Grab (Exclusive Mobility & Food Delivery) and MSB (Exclusive Financial), alongside Nike, Anessa, New Era, TikTok, Molten, bTaskee, Tide, Dat Bike, and FPT Play, targeting a reported fan base of more than one million across six major Vietnamese cities. Governance is led by CEO Trần Chu Sa (Giám đốc điều hành VBA); no external funding rounds, M&A activity, or revenue figures have been disclosed.
vba firmographics
Firmographics- Name
- vba
- Legal name
- Công Ty Cổ Phần Bóng Rổ Việt Nam
- Website
- https://vba.vn
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- VBA (Công Ty Cổ Phần Bóng Rổ Việt Nam) operates Vietnam's first professional basketball league, fielding six city-based franchises in the annual VBA 5x5 season and serving fans, athletes, and brand sponsors across Vietnam.
- Ownership category
- akta.pro rank
vba industry classification
Industry- Product category
- Professional Sports League
- NAICS
- Spectator Sports (71121), Sports Teams and Clubs (711211)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Basketball Leagues (MPAKAAAD)
Keywords
Where vba is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
vba business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Ticket Sales: Online ticket sales through ticket.vba.vn for all regular season and playoff matches. Electronic tickets (E-tickets) delivered via QR code.
- Merchandise Sales: Official merchandise shop at shop.vba.vn including team merchandise and collectibles like VBA STAR X Card collections.
- Sponsorship: Partnership deals with sponsors including MSB (Exclusive Financial Partner), Grab (Exclusive Mobility & Food Delivery Partner), Nike, Anessa, New Era, TikTok, Molten, bTaskee, Tide, Dat Bike, and FPT Play (Strategic Partner).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard match tickets |
| Subscription | Annual | Season Pass / Multi-match packages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
vba product offering
Product offeringCore offering
VBA operates Vietnam's first professional basketball league, organizing the VBA 5x5 league (with 6 teams across 6 major cities), the 3x3.EXE Premier Vietnam tournament, and the VBA STAR X event. The league sells match tickets online through ticket.vba.vn and official merchandise through shop.vba.vn, supported by sponsorships from major brands including Grab, MSB, and Nike.
Product overview
VBA (Giải Bóng Rổ Chuyên Nghiệp Việt Nam) operates a multi-product basketball sports-entertainment ecosystem. The core offering is the VBA 5x5 professional basketball league featuring 6 clubs, complemented by the VBA 3x3 (3x3.EXE Premier Vietnam) tournament and the VBA STAR X event. Supporting products include the VBA Ticket Platform (ticket.vba.vn) for match ticketing with VNPay/OnePay payment integration, the VBA Shop (shop.vba.vn) for merchandise, the VBA Official Website (vba.vn) for schedules/standings/statistics/news/videos, and the VBA Mini App on Zalo. Talent development programs (VBA Scouting Tour, VBA Rising Camp, VBA Combine Challenges, VBA Rookie Draft) feed players into the professional league. Fan engagement products include the VBA STAR X Card Collection Program and Nike Baller Access Card. Additionally, VBA organizes the Hội Trại Bóng Rổ Sinh Viên Mùa Hè student basketball camp in partnership with Trung ương Hội Sinh viên Việt Nam and Grab.
Differentiator
Problem solved
Functional benefit
Brands
- VBA 5x5: The main 5-a-side professional basketball league format of VBA, featuring 6 teams competing in a full-court format.
- VBA 3x3
- VBA STAR X
- VBA Mini App
- VBA Cares
Products and services
- VBA 5x5 Professional Basketball League The flagship 5-on-5 professional basketball league of Vietnam, featuring 6 competing clubs (Hanoi Buffaloes, Danang Dragons, Nha Trang Dolphins, Saigon Heat, Ho Chi Minh City Wings, Cantho Catfish) in regular season and playoffs. Match tickets are sold via ticket.vba.vn with electronic tickets and QR code delivery.
- VBA 3x3 (3x3.EXE Premier Vietnam) Tournament A 3-on-3 basketball tournament operated under the FIBA 3x3 franchise, running as a complementary product to the main 5x5 league. It expands VBA's reach into the faster-paced 3x3 format popular in Southeast Asia.
- VBA STAR X Tournament A separate tournament product within the VBA ecosystem, distinct from the main 5x5 league, with its own competition format and championship structure. Hanoi Buffaloes won the VBA STAR X championship in September 2025.
- Official VBA Merchandise Official merchandise sold via shop.vba.vn, including team merchandise, collectibles, and promotional items such as VBA STAR X Card collections.
- VBA Mini App (on Zalo) A lightweight application available on the Zalo platform, providing fans with mobile access to VBA content, match information, news, schedules, and league features within the Zalo ecosystem.
Quantifiable outcome
- In 2016, VBA was recognized as one of the events with mass influence in Vietnam, alongside President Obama's meeting with Vietnamese youth and Vietnam International Fashion Week
- +1 more outcomes
Companies that use vba
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
vba technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
vba partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- Grab Vietnam (Công ty TNHH Grab)flagshipGrab Vietnam serves as the Exclusive Mobility & Food Delivery Partner for VBA 2026 season. In this role, Grab provides exclusive transportation and food delivery services for players, teams, and fans. The partnership includes organizing the Summer Basketball Camp for university students nationwide, supporting VBA Scouting Tour, VBA Rising Camp, VBA Combine Challenges, and VBA Rookie Draft programs. Grab also offers exclusive discount codes for fans traveling to the 6 official venue areas and shuttle services in Hanoi, Ho Chi Minh City, and Da Nang.
- Trung ương Hội Sinh viên Việt NamflagshipPartnership to expand basketball access for students nationwide and nurture young basketball talents. Activities include organizing Summer Basketball Camp nationwide for university students, directing the student association system across provinces and universities to participate in VBA activities, and supporting talent development pathways from amateur to professional level through VBA programs (Scouting Tour, Rising Camp, Combine Challenges, Rookie Draft).
- MSB (Ngân hàng TMCP Hàng Hải Việt Nam)flagshipMSB is the Exclusive Financial Partner of VBA. The partnership includes promotional activities such as MSB Rewards programs with Halloween deals, MasterCard Green World sustainability campaigns, and various customer appreciation offers. MSB ChatBanking and other financial services are promoted through VBA channels.
- FPT PlaycoreFPT Play serves as a Strategic Partner, providing digital broadcasting and streaming services for VBA matches, enabling wider accessibility for fans across Vietnam.
- Nike Vietnam (Nike by ACFC)coreNike is the official athletic wear partner, providing equipment and apparel for players. Nike also collaborates on player development initiatives including the Nike Baller Access Card program for player perks and development.
- AnessaminorAnessa is a sponsor partner, with branding featured in the special programs section of the VBA website and promotional materials.
- New EraminorNew Era is a headwear and apparel partner with branding in VBA promotional materials and special programs section.
- TikTokminorTikTok is a digital marketing partner providing social media platform presence for VBA content and youth engagement.
- MoltenminorMolten is the official ball partner, providing basketball equipment for league matches and training programs.
- bTaskeeminorbTaskee is a cleaning service partner with promotional activities and branding in VBA marketing channels.
- TideminorTide is a laundry detergent brand partner with promotional activities featured in VBA marketing materials.
- Dat BikeminorDat Bike is an electric motorcycle brand partner with branding in VBA promotional materials.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
vba competitors and assessment
Company assessmentDirect peers
- Philippine Basketball Association (PBA): The Philippines' premier professional basketball league, featuring multiple member clubs competing in a season-long format. Directly comparable to VBA as a national professional basketball league operator selling tickets, merchandise, and sponsorships in an Asian market.
- Korean Basketball League (KBL): South Korea's top professional basketball league operating 10 clubs in a season-and-playoff structure. Highly comparable as an Asian professional basketball league with ticketed matches, team merchandise, and major corporate sponsorships.
- B.League (Japan): Japan's professional basketball league, structured as a B1/B2/B3 pyramid with regional clubs. Directly comparable to VBA as a national professional basketball league built on a sports-entertainment model with strong sponsor activation and digital fan engagement.
Regional players
- ASEAN Basketball League (ABL): A regional professional basketball league spanning Southeast Asia. Comparable to VBA on basketball format, but it operates across multiple ASEAN countries rather than a single domestic market, making it a regional rather than direct competitor.
- V.League 1 (Vietnamese Professional Football): Vietnam's top professional football league. Operates in the same country with a similar professional-sports business model (ticketed matches, sponsorships, merchandise, broadcast deals) but in a different sport, making it a domestic competitor for fan attention and sponsorship budgets.
Broad incumbents
- Chinese Basketball Association (CBA): China's top professional basketball league. Operates in a much larger market but follows the same national-league professional basketball model with club competition, ticketing, broadcasting, and sponsorship — a broader incumbent in the same product category.
Emerging players
- National Basketball League (NBL) Australia: Australia's professional men's basketball league. Comparable as a national professional basketball league in Asia-Pacific with ticketed home games, league merchandise, and corporate sponsorships, though operating in a more developed sports market.
Others
- FIBA 3x3 (3x3.EXE / WS Series): International governing body and event operator for 3x3 basketball, under whose umbrella VBA runs 3x3.EXE Premier Vietnam. A thematically related ecosystem participant and franchise licensor rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
vba social profiles
Digital presencevba compliance and trust
Trust signalCompliance1 record
vba financial estimates
Financial estimateRevenue estimate
Valuation estimate
vba leadership team
Management profileNumber of profiles
Profiles1 record
vba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
vba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about vba
What does vba do?
VBA operates Vietnam's first professional basketball league, organizing the VBA 5x5 league (with 6 teams across 6 major cities), the 3x3.EXE Premier Vietnam tournament, and the VBA STAR X event. The league sells match tickets online through ticket.vba.vn and official merchandise through shop.vba.vn, supported by sponsorships from major brands including Grab, MSB, and Nike.
Is vba a public or private company?
vba is a private company. It is classified as unknown and is currently operating.
When was vba founded?
vba was founded in 2016.
Where is vba based?
vba is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does vba make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales and sponsorship.
Who are vba's main competitors?
Direct peers on record are Philippine Basketball Association (PBA), Korean Basketball League (KBL) and B.League (Japan). Regional players are ASEAN Basketball League (ABL) and V.League 1 (Vietnamese Professional Football). Chinese Basketball Association (CBA) is listed as a broad incumbent. National Basketball League (NBL) Australia is listed as an emerging player. FIBA 3x3 (3x3.EXE / WS Series) is listed as an others.
Does vba have an API?
No public API is recorded for vba.
What industry is vba in?
vba's product category is Professional Sports League. Its primary akta.pro industry code is MPAKAAAD, Basketball Leagues. Its NAICS code is 71121 and its SIC code is 7900.