an affair to remember
An Affair to Remember is a single-location specialty formalwear retailer in Fayetteville, NC, founded in 2005, selling prom, pageant, homecoming, mother-of-the-bride, bridesmaid, and couture dresses from premium designer brands to individual consumers across the Southeast US.
- Company typePrivate
- Founded2005
- HeadquartersFayetteville, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What an affair to remember does
An Affair to Remember is a privately held, single-location specialty formalwear retailer operating under Feeles, LLC from Fayetteville, North Carolina, founded in 2005 and owned by Kathy Keefe Jensen. The store sells prom, pageant, homecoming, mother-of-the-bride/groom, bridesmaid, cocktail, ballgown, couture, and plus-size dresses alongside accessories (Diverse Style by Sydni Dion shoes and Stefanie Somers jewelry), targeting primarily high school students, pageant contestants, bridesmaids, mothers of the bride/groom, military personnel, and plus-size customers. Revenue is generated through one-time retail sales, with prom gowns starting at $350, cocktail dresses ranging $250-$800, and featured designer items listed up to $990; auxiliary revenue streams include alterations, layaway, gift certificates, and event-based services such as trunk shows, an annual Runway Extravaganza fashion show, VIP Prom Experience giveaways, and pageant preparation weekends.
The business carries a curated portfolio of premium designer brands including Jovani, Sherri Hill, Johnathan Kayne, ASHLEY Lauren, Jessica Angel, Tarik Ediz, Rachel Allan, Portia & Scarlett, Alyce Paris, Ava Presley, JVN Jovani, Sydney's Closet, and 2Cute by J. Michael, positioning itself as North Carolina's premier pageant and special occasion dress store. The go-to-market is a hybrid direct-to-consumer model combining a walk-in retail storefront (with appointment-based senior stylist consultations in exclusive suites for pageant, couture, bridesmaid, and mother-of-the-bride customers at a $50 booking fee) and an e-commerce site (aatrnc.com) with shipping within the continental US. The technology stack is standard: a basic e-commerce platform with catalog, shopping cart, and inventory management, with no proprietary technology, no API, no mobile app, and no disclosed AI capabilities.
The marketing approach is event-driven and community-focused, leveraging annual fashion shows, designer trunk shows, pageant coaching events, social media (@lifeisanaffair), email marketing, referral programs, and partnerships with the Miss North Carolina Teen organization and Women of Power Society. The company has served customers from North Carolina to Hawaii and operates with no disclosed institutional funding, no parent company, and no expansion beyond the single Fayetteville storefront.
an affair to remember firmographics
Firmographics- Name
- an affair to remember
- Legal name
- Feeles, LLC
- Website
- https://aatrnc.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Short description
- An Affair to Remember is a single-location specialty formalwear retailer in Fayetteville, NC, founded in 2005, selling prom, pageant, homecoming, mother-of-the-bride, bridesmaid, and couture dresses from premium designer brands to individual consumers across the Southeast US.
- Ownership category
- akta.pro rank
an affair to remember industry classification
Industry- Product category
- Special Occasion Formal Wear Retail
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Bridal & Occasionwear (CRAAAFAI)
Keywords
Where an affair to remember is headquartered
LocationHeadquarters
- HQ city
- Fayetteville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
an affair to remember business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Dress Sales: One-time retail sales of formal wear including prom gowns, pageant dresses, evening gowns, cocktail dresses, homecoming dresses, mother of the bride/groom dresses, and bridesmaids. Prom gowns start at $350, cocktail dresses range $250-$800. Special order dresses with 50% deposit required.
- Couture Gowns: Custom and couture gowns for customers seeking one-of-a-kind designs. Higher price point with special order process.
- Gift Certificates: Prepaid gift certificates available in denominations of $50, $100, $250, $350, and $500. Valid for one year from purchase, redeemable for wardrobe items only.
- Layaway Program: Layaway service for gowns priced at $350 and up. Requires 1/3 deposit plus $35 layaway fee. Automatic payment plans available. Late fee of $25 for missed payments.
- Alterations: Alteration services performed in-store for additional charge to customize fit.
- Accessories: Sales of shoes and jewelry including Diverse Style by Sydni Dion pageant shoes and Stefanie Somers jewelry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Prom Gowns |
| One time/ perpetual license | Pay-as-you-go | Cocktail Dresses |
| One time/ perpetual license | Multi-year contract | Couture Gowns |
| One time/ perpetual license | Pay-as-you-go | Gift Certificates |
| Unit Pricing | Pay-as-you-go | Pageant/Couture Appointments |
| Unit Pricing | Pay-as-you-go | Layaway Program |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
an affair to remember product offering
Product offeringCore offering
An Affair to Remember is a single-location women's formal-wear boutique in Fayetteville, NC that sells prom, pageant, homecoming, ballgown, cocktail, mother-of-the-bride/groom, bridesmaid, couture, and plus-size dresses from exclusive designer brands such as Jovani, Sherri Hill, Johnathan Kayne, ASHLEY Lauren, Jessica Angel, Tarik Ediz, Rachel Allan, and Sydney's Closet. The store combines a walk-in retail showroom with appointment-based pageant and couture styling, in-house alterations, layaway and payment plans, and an e-commerce storefront shipping within the continental US.
Product overview
An Affair to Remember is North Carolina's premier pageant and special occasion formal wear retail store offering a curated portfolio of designer gowns and dresses. The store operates as a single-location boutique carrying multiple designer brands including Jovani, Sherri Hill, Johnathan Kayne, ASHLEY Lauren, Jessica Angel, Tarik Ediz, Rachel Allan, and Sydney's Closet. The product portfolio spans prom dresses, pageant gowns, formal wear, mother of the bride/groom dresses, bridesmaids, homecoming, cocktail dresses, ballgowns, couture, plus size, and kids pageant dresses. Accessories include shoes (Diverse Style by Sydni Dion) and jewelry (Stefanie Somers). The store supplements retail with services including alterations, layaway plans, payment plans, and hosts annual events including a fashion show, trunk shows, and pageant preparation weekends. Gift certificates are available in multiple denominations.
Differentiator
Problem solved
Functional benefit
Products and services
- Prom Dresses
- Pageant Gowns
- Homecoming Dresses
- Cocktail Dresses
- Ballgowns
- Formal Wear and Evening Gowns
- Mother of the Bride/Groom Dresses
- Bridesmaids Dresses
- Couture Dresses
- Plus Size Dresses
- Kids Pageant Dresses
- Diverse Style by Sydni Dion Pageant Shoes
- Stefanie Somers Jewelry
- Gift Certificates
- Alterations Service
Quantifiable outcome
- Serving customers from North Carolina to Hawaii since 2005
- +1 more outcomes
Companies that use an affair to remember
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles3 records
an affair to remember technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
an affair to remember partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered minor and core.
- Women of Power SocietyminorCommunity organization partnership for fashion show sponsorship and woman of power nominations. Contact: CEED 910-323-3377.
- Miss North Carolina TeencoreState pageant organization. Store featured Miss NC Teen Hanley House winner wearing An Affair to Remember dress. 2025 Opening Number dress available through store.
- JovanicoreMajor designer brand carried in-store. Jovani Prom, Evening, Homecoming, Couture Red Carpet, Maslavi, Pageant, and Shorts collections available. Featured prominently on homepage with multiple in-stock styles. Includes exclusive Jovani head designer Julie Durocher involvement in VIP Prom Experience.
- Sherri HillcoreFeatured designer brand. Sherri Hill trunk show held October 13-15, 2023 with personalized one-on-one consultations.
- Johnathan KaynecoreDesigner brand carried in-store. Johnathan Kayne and Johnathan Kayne - Joshua McKinley and Sugar Kayne sub-lines available. Curvy Girl Trunk Show featured Johnathan Kayne by Sydney's Closet.
- ASHLEY LaurencoreDesigner brand carried in-store with ASHLEY Lauren and ASHLEY Lauren KIDS collections.
- Jessica AngelcoreDesigner brand carried in-store.
- Tarik EdizcoreDesigner brand carried in-store with Tarik Ediz and Tarik Ediz Prom collections featuring RG2 by Tarik Ediz and Tarik Ediz Couture lines.
- Rachel AllancoreDesigner brand carried in-store with Rachel Allan and Rachel Allan Perfect Angels collections.
- Sydney's ClosetcorePlus size designer brand featured in Curvy Girl Trunk Show. Carries sizes 14-32 for curvy teens and women. Tagline: 'We Size Up Glamour'. Johnathan Kayne by Sydney's Closet collaboration available.
- Aaron MichaelminorSelf-taught designer featured on Project Runway Season 19. Trunk show held February 11-12, 2023. Two labels: Aaron Michael and Aaron Michael Costume Shoppe. Customers can shop latest designs or work one-on-one for custom gown.
- Portia & ScarlettcoreDesigner brand carried in-store.
- 2Cute by J. MichaelminorDesigner brand carried in-store.
- Alyce PariscoreDesigner brand carried in-store.
- Ava PresleycoreDesigner brand carried in-store with Ava Presley Glam Little Girls collection.
- JVN JovanicoreDesigner brand carried in-store.
- Diverse Style by Sydni DioncoreInclusive pageant shoe brand offering multiple nude shades. Founded by Sydni Dion, Miss Illinois Teen USA 2018. Addresses struggle to find appropriate shoe colors for different skin tones. Products include Chunky Heel (4-inch) at $129 and Classic Ankle Strap Heel at $129.
- Stefanie Somers JewelryminorJewelry brand carried in-store as accessory complement to formal wear.
- Fadil BerishaminorWorld-renowned photographer featured in February 2023 events. Has photographed Martha Stewart, Halle Berry, Tyra Banks, Kris Kardashian. Offering pageant and professional headshots with hair and makeup artist.
- AdRollminorThird-party advertising partner listed in privacy policy.
- GoogleminorThird-party advertising partner. Uses DART cookie for ad targeting based on visitor behavior.
- FacebookminorThird-party advertising partner listed in privacy policy.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
an affair to remember competitors and assessment
Company assessmentBroad incumbents
- David's Bridal: National specialty retailer of bridal gowns, bridesmaid dresses, prom, and formal wear. Comparable because it sells overlapping occasion/formal wear categories to similar consumer segments (prom, bridal party, mother-of-the-bride), though at much larger scale and broader assortment.
- Windsor: Specialty retailer of dresses and formal wear for prom, homecoming, weddings, and social occasions targeting young women. Comparable product mix (prom, cocktail, formal, bridesmaid) and customer base, with a significantly larger store count and omnichannel footprint.
- Allure Bridals: Bridal and special occasion designer and wholesaler serving specialty retailers. Comparable as an ecosystem peer whose brand portfolio (including Allure Bridals, Madison James, Abella) overlaps with AATR's mother-of-the-bride and bridesmaid assortment and is sold through similar authorized retailers.
Direct peers
- Lulus: Direct-to-consumer fashion brand with strong formal and occasion wear assortment including prom, bridesmaid, cocktail, and evening dresses. Comparable because it competes for the same prom and special occasion customer, primarily via online channels, often at lower price points than designer brands.
- Sydney's Closet: Specialty plus-size formal wear brand (sizes 14-32) for prom, pageant, mother-of-the-bride, and special occasions. Directly comparable because AATR carries Sydney's Closet and runs the Curvy Girl Trunk Show around it; both compete for the same curvy-girl occasion wear customer.
- Camille La Vie: Multi-store specialty retailer of prom, homecoming, pageant, bridal, and formal dresses targeting teen and young adult customers. Comparable assortment, customer demographic, and event-driven retail model, though with a larger multi-location footprint.
Others
- Sherri Hill: Designer label specializing in prom, pageant, and evening gowns, carried by AATR. Comparable as a supply-side ecosystem peer — the same designer brand that AATR retails — competing for the same end customer through other specialty retailers nationwide.
- Jovani: Designer label spanning prom, pageant, evening, and couture gowns. Like Sherri Hill, Jovani is both a vendor partner to AATR and a comparable brand offering overlapping occasion wear to similar end customers via other authorized retailers.
- Johnathan Kayne: Designer of pageant, prom, and evening footwear and gowns (including Johnathan Kayne - Joshua McKinley and Sugar Kayne sub-lines carried by AATR). Comparable as a vendor/ecosystem peer whose brand competes for the same pageant and prom customer through other specialty retailers.
Emerging players
- Azazie: Direct-to-consumer bridal party and special occasion dress brand offering made-to-order bridesmaid, prom, and formal dresses at mid-market price points. Comparable as an emerging digitally native player competing for AATR's bridesmaid, prom, and special occasion customer with a lower-cost, higher-conversion online model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
an affair to remember social profiles
Digital presencean affair to remember financial estimates
Financial estimateRevenue estimate
Valuation estimate
an affair to remember leadership team
Management profileNumber of profiles
Profiles2 records
an affair to remember funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
an affair to remember M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about an affair to remember
What does an affair to remember do?
An Affair to Remember is a single-location women's formal-wear boutique in Fayetteville, NC that sells prom, pageant, homecoming, ballgown, cocktail, mother-of-the-bride/groom, bridesmaid, couture, and plus-size dresses from exclusive designer brands such as Jovani, Sherri Hill, Johnathan Kayne, ASHLEY Lauren, Jessica Angel, Tarik Ediz, Rachel Allan, and Sydney's Closet. The store combines a walk-in retail showroom with appointment-based pageant and couture styling, in-house alterations, layaway and payment plans, and an e-commerce storefront shipping within the continental US.
Is an affair to remember a public or private company?
an affair to remember is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was an affair to remember founded?
an affair to remember was founded in 2005.
Where is an affair to remember based?
an affair to remember is headquartered in Fayetteville, United States, in the North America region.
How does an affair to remember make money?
Six revenue lines are on record. Dress Sales are the primary driver. The others are couture Gowns, gift Certificates, layaway Program, alterations and accessories.
Who are an affair to remember's main competitors?
Broad incumbents on record are David's Bridal, Windsor and Allure Bridals. Direct peers are Lulus, Sydney's Closet and Camille La Vie. Others are Sherri Hill, Jovani and Johnathan Kayne. Azazie is listed as an emerging player.
Does an affair to remember have an API?
No public API is recorded for an affair to remember.
What industry is an affair to remember in?
an affair to remember's product category is Special Occasion Formal Wear Retail. Its primary akta.pro industry code is CRAAAFAI, Luxury Bridal & Occasionwear. Its NAICS code is 458 and its SIC code is 5621.