platan components

What platan components does

Platan Components (ПЛАТАН) is a Russian electronic components distributor operating since 1991 under the legal entity ООО «ПЛАТЭК» (OOO PLATEK). The company functions as a comprehensive one-stop supplier of components and materials for electronics production, distributing electronic components, radio parts, measuring instruments, soldering equipment, tools, industrial automation products, and electrotechnical equipment across 16 catalog categories. It holds authorized distribution relationships with major global manufacturers — including TDK EPCOS, CHINT, Lumel, Janitza, TE Connectivity, 3M, Sipel, Goot, EMAS, PPI, and WINSEN — alongside Russian manufacturers such as NTC Magistr (Магистр), VolgaПроСвет, and Rexant. Platan operates from its Moscow headquarters (ul. Ivana Franko, d.40, str.2, near metro Molodyozhnaya) and the Platan-Baltika regional office in St. Petersburg (ul. Zverinskaya, d.44), with a broader regional partner/service center network supplying customers throughout the Russian Federation. The company website platan.ru has been online since 1997.

The primary commercial platform is the self-service e-commerce internet shop at shop.platan.ru, which supports online catalog browsing, openly disclosed tiered unit pricing with volume discounts in rubles including VAT, real-time stock and lead-time visibility, self-generated invoices, card payment processing via Alfa-Bank integration, and courier or transport-company delivery. For B2B customers, Platan exposes a public REST API (documented at platan.ru/api.pdf) with endpoints for product search by name/group/ID, pricing and stock retrieval, order creation, reservation, and shipment tracking, subject to rate limits of 10,000 requests/day and 1,000 requests/hour and manager approval for full transactional access. The website also hosts a downloadable technical documentation catalog — datasheets, drawings, test certificates, manufacturer certifications — supplemented by editorial articles, brochures, and a dedicated promotions/special-offers section, with active presence on Telegram (@platan_components) and VKontakte (vk.com/platancomponents) for organic customer engagement. Card payments are capped at 60,000 rubles per invoice and 300,000-500,000 rubles per day, constraining consumer-card transaction size but not enterprise B2B procurement.

Revenue is generated as a traditional value-added distributor on a one-time transaction basis, capturing the margin between procurement and resale prices with no subscription, license, or recurring component disclosed. Customer segments span four groups: electronics manufacturers and R&D labs (primary), design engineers and developers, individual engineers and hobbyists, and industrial automation integrators. Pricing is unit-based with volume tiered discounts and is publicly visible to all visitors without registration gating. No external funding, M&A, leadership changes, or headcount figures are disclosed in the available source material; the company is privately held and independently operated.

Name

platan components

Legal name

OOO PLATEK (ООО «ПЛАТЭК»)

Website

https://platan.ru

Company type

Private

Founded year

1991

Operating status

Operating

Short description

Russian electronic components distributor operating since 1991, supplying components, measuring instruments, soldering equipment, and industrial automation products to electronics manufacturers, R&D labs, design engineers, and integrators across Russia via self-service e-commerce, a public B2B API, and regional offices.

Ownership category

akta.pro rank

Product category

Electronic Components Distribution

NAICS

Other Electrical Equipment and Component Manufacturing (3359), All Other Electrical Equipment and Component Manufacturing (33599), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

Electronic Components & Accessories (3670), Electrical Industrial Apparatus (3620), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF)

akta.pro secondary industry

Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK)

Keywords

• Electronic components distribution
• Electronic components supply
• Measuring instruments distribution
• Soldering equipment supply
• Industrial automation components

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Inventory and Warehousing, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Electronic Components Distribution: ПЛАТАН generates revenue by distributing a wide range of electronic components, measuring instruments, soldering equipment, tools, industrial automation products, and electrotechnical equipment. The company acts as a distributor for international and Russian manufacturers, purchasing components in bulk and reselling to engineering and manufacturing customers at markup. Revenue is derived from the margin between procurement and retail prices.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Platan Components distributes a wide assortment of electronic components, radio parts, measuring instruments, soldering equipment, hand tools, industrial automation products, and electrical equipment sourced from international, Russian, and Asian manufacturers. It operates an internet shop at shop.platan.ru and an integrated B2B API that provides transparent publicly visible pricing, real-time stock availability, online invoicing, card-based payment, and delivery across Russia.

Product overview

Platan Components (ПЛАТАН) is a Russian electronic components distributor operating since 1991, functioning as a comprehensive supplier of components and materials for electronics manufacturing. The core offering is the internet store with an online catalog (platan.ru/catalog/) containing over 16 product categories including electronic components, switching/relays, optelectronics, LED lighting, power supplies, sensors, enclosures, cables, measuring instruments, soldering equipment, tools, industrial automation, and electrical equipment. The platform includes an API service for B2B customers enabling automated product search, order management, and inventory access. Key branded products include HVC high-voltage contactors (TDK EPCOS), NB1/NXB circuit breakers (CHINT), P20G signal converters and N30 panel indicators (Lumel), UMG power analyzers (Janitza), CEKPAB safety control units (EMAS), NeoTerm and Ts20 soldering stations (Magistr), precision tools (Sipel, Goot), QUANTUM voltage stabilizers (SUNTEK), and thermal management solutions (3M, PPI, Nomakon). The company operates sales offices in Moscow and St. Petersburg with a network of regional partners.

Differentiator

Problem solved

Functional benefit

Products and services

• API Integration Service (B2B)
• Electronic Components Catalog and Online Internet Shop
• Regional Office Direct Sales and Service

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered minor and core.

• REELTECH (reeltech.ru)minorOthersPartner site linked on platan.ru. REELTECH specializes in maintenance services for ceiling lighting fixtures. The partnership provides a complementary service channel for customers purchasing lighting products from ПЛАТАН.
• ВолгаПроСвет (volgaprosvet.ru)minorOthersPartner site linked on platan.ru. ВолгаПроСвет is a Russian manufacturer of LED lighting fixtures. The partnership complements ПЛАТАН's product range in the lighting segment.
• Alfa-Bank (ОАО «Альфа-Банк»)coreOthersAlfa-Bank is the company's banking partner for processing online credit card payments. The bank provides the payment gateway infrastructure for card transactions (Visa/MasterCard) on the online shop. Daily payment processing limit is set by the bank at 300,000–500,000 rubles. The partnership is critical for the company's e-commerce operations.
• TDK EPCOScoreChannel Partner/ Reseller/ DistributorTDK EPCOS is listed as a key brand/logo partner on the main page carousel. ПЛАТАН distributes TDK EPCOS products including high-voltage contactors (HVC series), sensors, and passive components, and serves as an authorized distributor in the Russian market.
• CHINTcoreChannel Partner/ Reseller/ DistributorCHINT is listed as a key brand/logo partner. ПЛАТАН distributes CHINT modular circuit breakers (NB1, NB8 series) and other electrical protection products for Russian industrial and infrastructure customers.
• LumelcoreChannel Partner/ Reseller/ DistributorLumel is listed as a key brand/logo partner on the main page. ПЛАТАН distributes Lumel measuring instruments, signal transducers (P20G series), and panel indicators (N30U, N30H series) in the Russian market.
• JanitzacoreChannel Partner/ Reseller/ DistributorJanitza is listed as a key brand/logo partner. ПЛАТАН distributes Janitza power quality analyzers (UMG 96-S2) and power monitoring equipment for industrial and infrastructure applications in Russia.
• TE Connectivity / ENTRELECcoreChannel Partner/ Reseller/ DistributorTE Connectivity (formerly ENTRELEC, acquired from ABB in 2018) is listed as a key brand/logo partner. ПЛАТАН distributes TE Connectivity terminal block and power distribution products (DBL series) in the Russian market.
• SipelminorChannel Partner/ Reseller/ DistributorSipel is a Swiss manufacturer of precision hand tools for electronics. ПЛАТАН distributes Sipel tweezers, pliers, and cutters (ESD-safe and precision models) in Russia.
• Goot (Taiyo Electric)minorChannel Partner/ Reseller/ DistributorGoot is a Japanese manufacturer of soldering equipment and accessories. ПЛАТАН distributes Goot desoldering braids (CP series) and other soldering tools in Russia. Goot holds ~60% of the Japanese soldering products market.
• Магистр / НТЦ МагистрcoreChannel Partner/ Reseller/ DistributorМагистр (NTC Magistr) is a Russian manufacturer of professional soldering stations (Ц20 series, НеоТерм series) and wire stripping equipment. Listed as a key brand/logo partner. Products are manufactured in Russia and are widely stocked at ПЛАТАН.
• 3McoreChannel Partner/ Reseller/ Distributor3M is listed as a key brand/logo partner on the main page. ПЛАТАН distributes 3M thermal interface materials including thermal tapes (8926 series), thermal pads (8810, 5519 series), and ESD-safe products.
• EMASminorChannel Partner/ Reseller/ DistributorEMAS is a Turkish manufacturer of industrial automation and safety control equipment. ПЛАТАН distributes EMAS two-hand control stations (CEKPAB series) and industrial pushbutton boxes in the Russian market.
• RexantminorChannel Partner/ Reseller/ DistributorRexant is a Russian/Asian manufacturer of tools, accessories, and consumables. ПЛАТАН distributes Rexant soldering fluxes, soldering irons, and ESD bags in Russia.
• PPI (Pressure Products International)minorChannel Partner/ Reseller/ DistributorPPI is an Irish manufacturer of adhesive tapes for electronics. ПЛАТАН distributes PPI thermal conductive tapes (TC series, RD series) in the Russian market.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Terraelectronica: Terraelectronica is a Russian electronic components distributor with comparable product categories including connectors, sensors, and passive components, and a similar online ordering model targeting Russian electronics engineers.
• Elitan: Elitan is a long-established Russian electronic components distributor with comparable product breadth across active and passive components, sensors, and electrotechnical products serving similar electronics-manufacturing and R&D customers.
• Compel: Compel is a Russian distributor of electronic components and modules with a strong online catalog and content portal, competing directly with PLATAN in semiconductors, passive components, and embedded modules for Russian design engineers.
• Promelec: Promelec is a Russian electronic components distributor with a similar self-service e-commerce model and comparable focus on connectors, electromechanical components, and industrial automation products.
• Chipdip: Chipdip is one of the largest Russian electronic components distributors, offering a similarly broad catalog of components, tools, and soldering equipment through both an online shop and physical locations. It is the most direct head-to-head competitor in the Russian market.

Broad incumbents

• Phoenix Contact: Phoenix Contact is a global manufacturer of industrial automation, connection, and interface electronics with overlap in PLATAN's industrial automation category (terminal blocks, contactors, power distribution). It is a brand partner competitor scenario, where PLATAN may also be a reseller.
• Schneider Electric: Schneider Electric is a global industrial automation and electrical equipment manufacturer with comparable product categories (circuit breakers, contactors, power monitoring) that overlap with PLATAN's electrical equipment and industrial automation assortment.
• Arrow Electronics: Arrow is a global broad-line electronics distributor with significant enterprise and supply-chain services, representing a larger incumbent that competes for the same industrial automation and higher-volume B2B customers.
• Digi-Key Electronics: Digi-Key is the largest global electronic components distributor with millions of SKUs, competing against PLATAN on breadth and price for any Russian customer able to access international catalogs. It represents the global benchmark that PLATAN's assortment is measured against.
• Mouser Electronics: Mouser is a major global electronic components distributor with deep catalog coverage of semiconductors and new product introductions, competing for the same design-engineer customer segment that PLATAN targets in Russia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about platan components